cover letter for job application new zealand

Simple New Zealand

How To Master a Cover Letter for New Zealand [Examples & Tips]

Although you might don’t want to, yet in most cases, you need to include a cover letter when applying for a job in New Zealand. NZ cover letter is similar to other countries; it should show the company why you are the right candidate for the job. Take your time to write a personal and customized letter. Never send the generic one; this can ruin your application from the start.

A cover letter is a monumental part of your job application in New Zealand. A good cover letter should answer the main question, which is why the company should hire you. Additionally, it must provide information on how you can bring value to the company and help them with the challenges. A cover letter should showcase the relevant skills and experience you have.

In most cases, businesses and recruiters in New Zealand will require you to attach a customized cover letter. And it’s a good thing for you. In the end, the cover letter is a claim for the role – it’s your chance to highlight and match your experience against the job description and to clearly state what you can offer your potential employer.

If you are looking for a job in New Zealand, I would highly recommend going through the Job Hunter’s handbook made by Careers.govt.nz.

Table of Contents

Is a cover letter necessary in New Zealand?

Unfortunately, yes, you need to include a customized cover letter when applying for a job in New Zealand. Almost  half of the recruiters reject applications without a cover letter. A high-quality, customized cover letter tells the manager you are a dedicated professional. It should be only a page long.

A resume or CV alone can show your achievements and qualifications, but it can’t tell the story and explain why you choose this company in particular. That’s why we need a cover letter. It’s also a great tool to show your personality and motivation. It must show the employer you are an asset to their company.

Are you resigning from your previous job? Read how to write a proper resignation letter .

Resignation Letter in New Zealand (Examples + Template)

Tips and guidance for a winner cover letter

So what is a cover letter, and why it’s so important for your job application in New Zealand?

• Cover letter is your first point of contact with employers .
• It should fit on one page .
• It needs to explain why you want this job .
• It should relate to your CV .
• It should describe your relevant skills, experience, and accomplishments .
• It should show the evidence that you have researched the company and that you are the right candidate.

If you follow these simple statements, you should already be able to create a decent letter. Yet, if you want more, read this article to the end and follow the advice.

The winning tactic here is focusing on  them , not just on  you,  which will ultimately make you stand out from other applicants

When writing your cover letter, pay attention to the following:

• Do very extensive research about the company. Show it in the cover letter.
• Reflect on the company’s vision.
• Highlight specific achievements and successes that show you can address the challenges the employer is facing.
• Show your personality.
• Prove that you understand the challenges of the company.
• Explain your motivation and fit for the position.
• Presents how your skills and experience as a solution for the company.
• Create a list of job keywords that are mentioned in the job ad. Include them in the cover letter.
• Address the cover letter to the right person, e.g., the hiring manager or recruiter
• Be clear and concise
• Have a structure in the letter – beginning, middle, end
• Use active words to describe your work – accomplished, achieved, led, created, increased, identified
• Finish with a call to action and ask for a meeting.
• Try to be funny
• Send a generic cover letter — customize each one for the specific job.
• Forget your full contact details
• Generic and boring opening paragraph
• Copy-paste from the CV or job ad
• Start every sentence with “I”
• Write more than one page

Looking for a job? Check out the best recruitment agencies in New Zealand .

Best Recruitment Agencies in New Zealand 2024

1. Research about the company and position

Your knowledge about the company you are applying to work for is crucial. You must also know all the essential details about the advertised position and how your skills and experience fit in.

When someone reads your cover letter, they must be sure you are the right candidate for this position and for this company. That’s why you must include as many tailored to the job ad details as possible (yet not too many).

So, look for information on the company, its key products or services, its mission, and anything else that gives you an insight into them. Notice the most important details and mention them in the cover letter where appropriate.

You might want to check out the company’s website, its executives’ Twitter feeds, and LinkedIn profiles.

The culture of the organization is vital to note. This will influence your communication style. For instance, you might be more casual with start-ups or advertising agencies but more formal with banks and large corporations.

2. Show how you can help

A company hires you to solve a problem or to help with challenging tasks they are unable to manage. Point out the things you can do for a company and which potential results it might bring. Or maybe you already were challenged with similar tasks? Mention it in your cover letter!

3. Why are you a perfect fit?

The second paragraph of your cover letter should give a clear idea to the reader why you are the one and that you will satisfy the company’s specific needs.

Here you should match the keywords mentioned in the job ad with your skills and experience. You also must show the hiring manager why you want this job, not just any job. Include all the enthusiasm and passion you have.

Match your skills with a job ad

Highlight the key skills and qualities in the ad, e.g.:

• strong written and verbal communication
• technical skills
• analytical thinking
• team player or teamwork
• problem-solving
• time management
• knowledge of software & tools
• specialized or technical competencies
• high level of computer competency
• ability to work well under pressure
• enthusiasm and initiative
• excellent customer service

Include them in the cover letter with real-life examples.

Connections matter in New Zealand

About 70% of all jobs in New Zealand are so-called hidden. They are simply not advertised because hiring managers seek candidates within the company, their circle of colleagues, and people they know before they post a job ad. For that reason, having connections in New Zealand is very crucial.

You are more likely to be invited to an interview if you know a friend of a friend and they got a reference they you rather than just based on your qualifications and experience.

That might be good news for some and bad news for others. Nonetheless, it’s highly recommended to start networking as soon as you land in New Zealand. Join groups, participate in social and professional events, work on your Linkedin profile, and just be proactive.

And if you are lucky to know someone in the company you are applying to work for, mention it in the first sentence or two of your cover letter.

Don’t forget to include

Your cover letter shouldn’t miss these small but key elements:

Your personal value and personality

While skills and experiences are indeed critical, New Zealanders love human connection. If they find you an interesting and nice person, they are more likely to move forward with your application.

Try to be personal in your cover letter; tell them more unique things about you and your experience. Avoid being general at any cost.

Reflect on your experience that relates to the job ad and company profile. What challenges have you faced, and how did you solve them? You also want to provide evidence of the things you mention by using concrete examples, situations, numbers, and facts. For example:

“During the last quarter, my company was challenged by the supply shortage of …We have had 200% more orders than we can ever fulfill. To solve this problem, I was on the lookout for new suppliers for several weeks; after dozens of selling calls, I finally managed to sign a contract with our best supplier so far. I will never come across them otherwise.”

Your enthusiasm

In many cases, people don’t get hired because they aren’t enthusiastic and convincing enough. So, it’s not the lack of skills; it’s your desire and how you show it. If you make it as if it was your dream job, you are more likely to be invited. Avoid at any cost writing in a manner as you are doing a company a favor by working for them.

Hiring managers even say, “Enthusiasm conveys personality.” Some tips that help you to point out your enthusiasm include:

• Show that you have thought about the job and why you would like to work for them.
• Why is this company so brilliant? What they do the best? How they stand out?
• Mention their reputation, performance, and product.
• Remember, it’s about what you can do for them, not what they can do for you.

NZ cover letter structure

Following the formal structure when piecing together a cover letter is as much as important as its content. So, make sure you stick to New Zealand standards. Here is an example:

Dear [Ms. or Mr. Surname],

• Opening – Explain why you are writing this letter (add an interesting one-liner summarizing why you’re interested in the role and what you’d bring to their business.)
• Explain your interest in the job, show knowledge about the company and position
• Demonstrate your skills and experience related to the job
• Explain why you will fit into this role and which value you will bring to the company
• Sign off and offer them to contact you

Yours sincerely,

Your name – Andrew Black.

Make sure you check your cover letter via Grammarly for spelling and grammar mistakes!

Cover letter introduction

The introduction sentences will determine whether the hiring manager will read on or skip your resume. Start your cover letter in an unconventional way and hold the reader’s interest. Here are some tips for a stellar introduction:

• Highlight your achievements in the industry.
• Display your passion and enthusiasm.
• Mention some names and numbers.

A no-go cover letter introduction looks like this:

In response to your posting for the Digital Marketing Manager position, I would like to express my interest in participating in the recruitment process. As a digital marketing manager with 8+ years of experience, I am optimistic that I would succeed in this role.

Top cover letter example

Since you already know how to write the header, here is only the main part of the cover letter.

” I am writing regarding the Marketing Manager position you currently have open. As a marketer with over 5 years of experience managing small and larger teams, I would love to take a challenge and work for your company. Marketing is my passion, so it’s to achieve monthly goals, generate new leads & sales, and train the team for success.

In my previous role at (company name), I reached not only the set marketing goals but exceeded them by 80% and, in some months, even 120%. Your company (name) already has brilliant strategies in place, you use paid advertising, social media, and outreach, but I would add other channels to ramp up the reach and revenue. I am experienced and knowledgeable in the SEO scene; hence we can explore new opportunities for your business in this area of marketing.

My previous team of marketing assistants was great! I love to work with people and guide them in our current strategies. At the same time, responsibility for people does not make me stressed or scared but ignites my motivation to bring even better results so we can all be proud as a team.

Besides, my Master’s degree in Business taught me fundamental knowledge about organizations, management, strategy, and agility, which I would be happy to apply when working for (company).

It will be great to talk in person one day. You can reach me at 123456789 any time or via email at [email protected] to arrange an interview. Thank you for your consideration, I look forward to hearing from you.

Cover letter for a visa application

Im most cases, Immigration New Zealand, will request a cover or so-called motivational letter together with your visa application. This is generally a less complex document that you would write for the employer.

Your cover letter for a visa should include:

• Reasons why you are moving or visiting New Zealand
• How are you going to support yourself
• Demonstration of how you meet the criteria for the visa

The content of the cover letter will vary depending on the visa type you are applying for. If it’s, for instance, to join a partner in New Zealand, you should include your relationship to them and explain it briefly.

Therefore, your cover letter should target your visa category’s main requirements. 

When I was applying for a student visa, my cover letter described why I decided to study in New Zealand and what are my plans after my studies. Immigration New Zealand also mentioned in their requirements that the cover letter must include these details.

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What to include in a NZ cover letter (with templates)

Here’s everything your cover letter needs to contain.

Last updated: 31 March 2023

What you’ll learn:

How long should your cover letter be.

• What to include in your cover letter

Do you need to write a different cover letter for each job application?

Yes, you should write a cover letter for every job application you make in New Zealand. Whether it’s your first job helping out at your local dairy, or you’re applying for a CEO role , this document needs to be submitted.

But what exactly do you need to include in your cover letter? Well, spoiler alert, it shouldn’t just be your CV written out in full sentences.

In this article, we’ll break down the core essentials that you need to include in your cover letter, and also provide some free downloadable cover letter templates to make things even easier for you. Aren’t we nice?

One of the key challenges of writing a cover letter is cramming all the necessary information in, so before we tell you what you need to include, you need to know how much space you have..

Luckily’ it’s a pretty easy one to remember: a cover letter in New Zealand should fit onto a single A4 page.

However, remember, you need to lay your cover letter out like a formal letter. If you don’t know what we mean, check out our free downloadable cover letter templates , but in practice this means that you only have two or three paragraphs to make your key points, because the formatting takes up lots of space.

What to include in your cover letter (with examples)

1. your name and contact details.

At the top left-hand side of the page should be your name and contact details. These need to be presented in a block style, as they would appear on a formal letter. The contact details you need to provide are:

• Your current home address.
• Your email address.
• Your best contact number.

Here’s an example of what it should look like:

Nina Manmain

123 Brooklyn Road

02012345678

[email protected]

This is what the top of your cover letter should look like.

2. The date

As with any formal letter, you need to include the date.. This should also go at the top, typically in the middle or in the top right corner.

3. The name, address and business name of the person you’re writing to

Make every possible effort to find a name to address your cover letter to. It provides a really important personal touch to your job application, and instantly grabs the attention of the reader.

There are a few places you can look to find who you should be addressing your cover letter to:

• The job advert : in an ideal world, the company will have included the name of the hiring manager, or a contact person, in their listing on Trade Me Jobs . This will normally be at the end of the listing, and will look something like “Contact NAME with your CV and cover letter.”.
• The company’s website : hopefully you’ll know what department you’re applying to, so you might be able to check out the staff page on the company’s website to look up the manager’s name.
• The company’s social media : similar to the above, this can be another avenue for scoping out the best person to address your cover letter to.

You also need to include the name of the business and its physical address on your cover letter. This should be written in a block format, and should look something like this:

MANAGER NAME

COMPANY NAME

COMPANY ADDRESS LINE 1

COMPANY ADDRESS LINE 2

4. Your cover letter salutation

A cover letter salutation is just a fancy way of your greeting. Typically, this will be something like Dear HIRING MANAGER NAME .

You have a judgement call to make here. If you think the company is an informal one, you might choose to go for the most personal salutation, and use the hiring manager’s first name, i.e. Dear Sarah.

If, however, you’re applying for a role in a formal company, or a formal sector like law or banking, you’ll probably want to go with something along the lines of Dear Rawiri Smith. Of course, if you know the hiring manager has a different title, Dr, for example, then you’ll want to use that.

In the circumstances where you really can’t find a real person to address your cover letter to, then the standard fallback is Dear Sir/Madam . It’s not ideal, but if there isn't a name, this is your best bet.

Your cover letter saluation is like a written handshake.

5. The role you’re applying for, and how you heard about it

It might sound pointless, but you do need to directly name the role you’re applying for in the first paragraph of your cover letter. You need to remember that the business, and maybe even the hiring manager you’re writing to, has multiple vacancies that they’re recruiting for, so make it clear which one you’re applying to.

You also need to mention where you saw the job listing. This is a useful piece of info for the company to gather, as it shows them where their pipeline of quality candidates is coming from.

Finally for this paragraph, you should express some enthusiasm about the job, and give them an indication of why it appeals to you.

For example, your opening paragraph could like this:

“I’m writing to apply for the kayak guide role I saw advertised on Trade Me Jobs. As an experienced kayaker, with several qualifications under my belt, and with previous experience working in tourism, this role struck me as one where I could contribute to your team and also learn vital skills.”

6. Why you’re suitable for the role

This section, and the one after, are the real bread and butter of your cover letter.

For this first one, you need to provide a summary of the skills and experience you have that make you qualified for the role. Crucially, this should not be a complete rewrite of your CV. You need to specifically cherry pick skills from your previous employment (or education) that fit with what the company is looking for.

The best thing to do is look for key skills and competencies listed in the job description, and provide tangible examples of how you meet the mark, using facts and figures. For example, rather than just saying you’ve ‘increased sales’ in your previous role, tell them you ‘increased sales by X%’. Giving a precise figure like this catches the eye and sticks in the mind, and, as long as you’re not exaggerating or lying, can be a real asset in a job interview.

This section could look something like this:

My BCom in Marketing gave me a solid grounding in crucial marketing skills, ranging from statistics to e-Commerce. I particularly enjoyed tasks which involved using data to develop and run successful email and paid advertising campaigns.

I added to this experience in summer 2022 as an intern at The Business Company, where I worked alongside full-time staff to grow their email engagement by 4% in three months. I’m now looking to build on what I’ve learnt in a fast-moving and customer-centric organisation like yours, while continuing to develop myself professionally.

The heart of your cover letter should emphasise what you bring to the table, and why you want to work for them.

7. Why you want to work for them

While the main point of writing a cover letter is to sell yourself, you also need to convince the reader that you really do want to work for them. In other words, they want to see that this isn’t just another cover letter you’ve written because you really need a job, and that instead you’ll be an engaged and proactive team member.

Crucially, this isn’t an exercise in bootlicking. Telling the hiring manager that you’ve always dreamed of working at their two-month old startup isn’t going to convince anyone, and really doesn’t mean a whole lot. Instead, you need to give specific reasons why their organisation and this role speak to you.

Solid examples of what to include in this section of your cover letter include:

• Company values and culture : company values have really come to the fore in recent years, so describing how well you feel you’d fit into these is important. Many companies post their values on their website, so read these carefully, and pick a couple that really speak to you.
• The product or service : if you really do have a passion for what the organisation does, sells or promotes, talk about it. Where possible, try and weave a narrative that explains why you’re into it, rather than just stating that you are.
• T heir past achievements : if the organisation is known for having done something that you find impressive, this is worth mentioning. This helps prove to the reader that you have indeed heard about them before you saw their listing on Trade Me Jobs.

For example:

“Having worked in data analysis for years, the opportunity to use my skills for a cause that I really believe in is something I’ve been seeking for some time. COMPANY NAME’S reputation for using data to show businesses how they can cut down on their fossil fuel emissions is not only innovative and impressive, but is something that would allow me to continue to develop my skills within an organisation that shares my passion for environmental sustainability.”

8. Your sign off

Keep the end of your cover letter simple. All you need to do is convey again how keen you are for the role, thank the reader for taking the time to assess your application and provide a friendly goodbye.

“The idea of working for a news organisation that puts the stories of its readers at the heart of its reporting is something that really motivates me.. I believe my skills and experience, as well as my passion for your mission, would allow me to do this effectively, and I’d love to become a part of your team. Thank you for taking the time to read my application, and I look forward to hearing from you.

Yours sincerely,

YOUR NAME’.

Yes, you absolutely do need to write a different cover letter for each job application you make. As we hope this article has emphasised, you need to tailor your cover letter to both describe how you fit the role, and how the role fits you.

If a hiring manager or recruiter gets even the slightest sniff of a mass-produced cover letter that they think you’ve sent to a whole bunch of other organisations, chances are your application is dead in the water and they’ll go with someone else.

Al Hall is a regular contributor at Trade Me Jobs and Trade Me Property. He’s dedicated to helping people succeed in their aspirations to find their dream job and place to live.

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Free cover letter examples and expert-approved guides

Crafting a general cover letter is essential for a strong job application; however, not all cover letters are created equal. 

At cvapp.nz, we're dedicated to helping Kiwi job-seekers achieve their professional goals. If you're looking for a customisable, professional cover letter template to help elevate your job application, our user-friendly tools and templates make creating successful cover letters a breeze. Let’s begin!

Dear Mrs. Knight, 

If you're looking for a Sales Assistant with a passion for tech and a deep understanding of the latest trends and advancements in the industry, I'm the tech-savvy sales professional you're looking for! My name is Teina Te Hira, and  I am confident that my unique blend of skills and experiences make me the ideal candidate to support your team and elevate the customer experience at Connect Tech.

I have a proven track record of successfully promoting new products and technology solutions, resulting in a 20% increase in the adoption of cutting-edge products by customers. My ability to communicate the features and benefits of products in a clear and engaging manner has been instrumental in driving sales and enhancing the overall customer experience.

In my previous role as a Sales Assistant, I spearheaded initiatives that led to a 25% increase in monthly sales revenue within the first quarter. By leveraging my strong interpersonal skills and product knowledge, I was able to effectively identify customer needs and tailor recommendations that resulted in a 30% boost in upselling opportunities. These achievements not only demonstrate my ability to drive revenue but also my commitment to providing exceptional service that exceeds customer expectations.

In addition to my sales skills, I'm a team player who thrives in a dynamic and fast-paced environment. I have a collaborative spirit and enjoy working closely with staff to achieve common goals. Through my strong organisational skills, I have streamlined inventory management processes, reducing stock discrepancies by 15% and ensuring a more efficient workflow that optimises the customer shopping experience.

I am incredibly excited about the opportunity to bring my passion for technology, sales expertise, and customer-focused approach to the team at Connect Tech. I believe that my proven track record of driving sales growth, authentic sales demeanour and commitment to fostering a positive team environment make me the perfect fit for the Sales Assistant role.

Thank you for considering my application. I would love to discuss how my skills and experiences align with the needs of Connect Tech. Please feel free to contact me at your earliest convenience. I hope to hear from you soon. 

Ngā mihi nui, 

Teina Te Hira

Our best cover letter examples

Keen to see what a great cover letter actually looks like? Check out our top-ranked cover letter examples: 

• Caregiver Cover Letter Example
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Essential features of an impressive cover letter: 

A well-structured and organised cover letter is essential to effectively showcase why you're the ideal candidate for the job. To really impress potential employers, your cover letter should be both visually appealing, well-formatted and organised. Here are the most important components to include in your cover letter:

• Header: Your cover letter's header, positioned at the top or sometimes on the side of your cover letter, features your name, contact details, and any relevant links to professional websites. The header is essential for helping your cover letter stand out and enhancing the cover letter’s overall visual presentation. 
• Greeting: The greeting of your cover letter should be personalised to the person who will be reading your cover letter. We recommend using a polite and friendly greeting and using the name of the potential employer when known to help establish a connection with the reader. 
• Introduction: Your cover letter introduction should grab the attention of potential employers and make them want to learn more about you. It’s essential to include both the company name and the specific position you’re applying for in this section.
• Body paragraphs: The body paragraphs of your cover letter provide room for you to detail your accomplishments and essential qualifications for the role. This section is often considered the most important component of your cover letter. 
• Conclusion & sign off: The conclusion of your cover letter usually includes a strong call-to-action statement that encourages employers to reach out to you at a later stage. In this section of your cover letter, you should reiterate your passion for the job role, and sign-off with an appropriate farewell, such as “Yours sincerely,” or “Ngā mihi nui.”

• Care Assistant Cover Letter Example

Get noticed and hired faster by using this Care Assistant cover letter example. This cover letter has been especially designed for Care Assistant roles in 2024. We make it easy to make effortlessly stunning cover letters quicky and efficiently.

• Physical Therapist Cover Letter Example

Get noticed and hired faster by using this Physical Therapist cover letter example. This cover letter has been especially designed for Physical Therapist roles in 2024. We make it easy to make effortlessly stunning cover letters quicky and efficiently.

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Resumes & cover letters: Cover letter templates

A cover letter is often your first communication with a potential employer, and therefore it is vital that when writing a cover letter  you make it compelling and professional from the very first line, marking you out as a candidate they need to contact.

A good cover letter is an opportunity to showcase your written communication skills and your motivation for applying for the role. Writing a cover letter customised to the job demonstrates you have taken the time to put some effort into your application. You can also use a cover letter as an opportunity to highlight and provide more detail on any specific skills or experience which are relevant to the role you are applying for.

To help you structure your cover letter, we’ve developed 4 free cover letter templates and cover letter samples you can use to write a cover letter that will catch the eye of hiring managers and recruiters and increase your chances of getting an interview. For additional tips and advice on cover letter writing, check out our article How to write a cover letter .

Download our free cover letter templates

Cover letter template 1: response to a job ad, cover letter template 2: response to a job ad, cover letter template 3: letter to a recruiter on linkedin, cover letter template 4: ‘cold contact’ prospecting letter to a hiring manager.

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The perfect cover letter for the New Zealand market

Covering letters are a unique selling tool when approaching a prospective employer directly, and are vitally important to applications sent by overseas candidates. This is your chance to capture the attention of a New Zealand employer and demonstrate the qualities that set you apart from the other applicants.

KEEP IT BRIEF

Your cover letter should ideally not exceed one A4 side, with well-spaced lines.

TAILOR EACH COVER LETTER TOWARDS THE JOB LISTING

Wherever possible, account point-by-point for each of the requirements listed by the employers and detail how you are qualified to meet these requirements.

BE CLEAR AND CONCISE

Use strong, active verbs that demonstrate actions and accomplishments, for example, ‘organise’ and ‘supervise.’

FIND OUT THE DETAILS OF THE CONTACT PERSON

Do a bit of research, and, if a name is not supplied try to find out who the application is going to. Do not forget to include your own contact details, though these should be on your CV regardless.

THINK ABOUT THE STRUCTURE

Your letter should include an introduction and identification of the position (for example, the reference number used in the job advert), relevant qualifications and your current position, and a summary of how you meet their core skill set.

ADDRESS THE EMPLOYER’S ESSENTIAL CRITERIA/CORE SKILLSET

Identify your skills, experience and attributes that match the employer’s criteria. It can sometimes be helpful to use the same headings that they have supplied, with a short sentence or two addressing each one. Look for keywords that reveal what attributes they are looking for, and show how you embody them. If you can demonstrate that you meet the essential criteria, you will greatly increase your chances of an interview.

PROOFREAD YOUR LETTER PROPERLY

Again, this should go without saying. Have a trusted friend or colleague to review both your CV and cover letter, prior to applying. It is vital that there are no errors if you want to be taken seriously.

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How to address a cover letter without a name

Writing a cover letter and  tailoring it to the job you’re applying for can be tricky, especially when you can’t find the details of whom you’re meant to address it to. This seemingly small stumbling block could pause your progress. What to do?

In this article, we cover best practices and approaches to address a cover letter when the recipient is unknown. Here are some tips for success and mistakes to avoid when addressing your cover letter without a name.

Whom to address a cover letter to if no name is provided?  

How to start a cover letter without a name   

How to find the right name for your cover letter  

Cover letter with no name – examples

Whom to address a cover letter to if no name is provided?

The ideal scenario is to  address your cover letter directly to the hiring manager by name. This approach shows you care about the role enough to find out who your boss would be, and helps personalise your letter. It’s a great way to capture their attention.

But what happens when a job posting doesn’t include the name of the hiring manager or contact details? It may be a hurdle, but it doesn’t mean you can’t make a strong, personable connection. In these cases, different approaches can be used to maintain professionalism while still making a personal impact.

How to start a cover   letter without a name  

Starting your cover letter to an unknown recipient is important, to help you create a professional and engaging tone. Here are some ways you can open your letter, ensuring it captures attention and conveys respect.

Using ‘Dear Hiring Manager’   

‘ Dear Hiring Manager ’ is a universally accepted option when the name of the recipient is unknown. (The hiring manager is usually the person you’d be reporting to in the role.) This approach holds a high level of professionalism and formality, which is appropriate for most types of  job applications . It ensures your cover letter is likely to be directed to the correct person or at least to someone with hiring responsibilities.

Addressing the letter to the hiring team   

Choosing to address  your cover letter to the department's hiring team shows you have taken the time to research the company and understand its structure. A ‘hiring team’ generally includes the direct manager of the vacant position, plus senior colleagues or teammates you’d be working most closely with. To tailor your letter effectively, look for the specific department name either in the job posting or on the company website. This shows a proactive approach to your job application.

Use a formal address in a cover letter   

Using a formal address such as  ‘ Dear Recruitment Officer ’ is less common but still works if the job posting provides a generic title. It’s important to use the exact title mentioned to keep it professional and ensure the letter reflects the specific role or department outlined in the description.

Do not assume gender or marital status   

It’s important to avoid assuming the gender or marital status of the recipient. Phrases like  ‘ Dear Sir/Madam ’ are outdated and can be seen as impersonal. Use titles like Mr., Mrs., Ms., or Miss only if you are certain of the recipient’s preferred title, which is rarely the case when the name is unknown.

Use job profiles and processional titles   

Addressing your cover letter to a job profile or professional title, such as  ‘ Dear Head of Sales, ’ can be effective if the job posting clearly mentions a specific department or senior position. This approach is less formal than other options but can be a great way to add personalisation.

Avoid using ‘To whom it may concern’   

The phrase  ‘ To Whom It May Concern ’ is considered outdated and impersonal. Because it’s generic, it could be seen as a lack of effort on your behalf, in trying to find the right contact person. You should always try to avoid making your  application appear generic , as it’s less likely to capture the attention of the hiring manager. Instead, opt for more personalised alternatives.

Avoid addressing your cover letter to recruiters   

Directly addressing your cover letter to  recruiters is generally not recommended unless requested, as they may not be the decision-makers for the position you’re applying for. Focus instead on addressing it to either the  hiring manager or the relevant team that is directly involved with the role.

Address the cover letter to the right person    

It’s important to make every effort to address your cover letter to the most relevant person or team. This shows you’re really invested in the role and that you’ve carried out thorough research and increases your chances of your application being reviewed by the right person. Use all available resources, including the job posting, company website and professional networking platforms, to find the best recipient for your cover letter. 

How to find the right   name for your cover letter

Finding the right name to address in your cover letter can have a big impact and create a personal connection. Here are some methods for  researching this crucial piece of information to ensure your application is as targeted and effective as possible.

Read the job description thoroughly   

The job description is the most likely place you’ll find clues for whom you should address in your cover letter. Take a close look to see if it mentions the name or title of the hiring manager. Contact details such as an email or a direct line might be provided, particularly in smaller companies, offering you insight into how to personalise your cover letter. 

Visit the profile of the job publisher   

Many job boards allow you to view the profile of the company that posted the job. This company profile can sometimes reveal the name of the hiring manager or relevant department responsible for the listing. Accessing this information directly from the job board can be a simple yet effective way to personalise your cover letter and show your attention to detail skills. The company’s official website might also have an Our Team page where you can see employees’ names and roles. 

Do a quick search   

If in doubt… search online. Use the company name along with the job title or department as search terms, and consider using quotation marks around your search phrase to narrow down the results more accurately. This can help uncover the name of the hiring manager or relevant contacts posted on the company’s official website or professional networking sites. 

Network with people in the company   

If you have  connections at the company , now’s the time to reach out for some inside information about the hiring process and the name of the hiring manager. This helps when it comes to personalising your cover letter and also provides insights into the company culture and other job-related details.  

Cover letter with no name –  examples

Writing a cover letter without a name can still be effective with the right approach. Here are some examples to give you an idea.

Subject: Application for Project Coordinator Position

Dear Hiring Manager,

I’m writing to express my interest in the project coordinator position advertised on your website. With a proven track record in project management and a passion for continuous improvement, I believe I am a strong candidate for this role. My experience at XYZ Corp, where I led cross-functional teams to deliver projects within strict deadlines and budgets, aligns closely with the responsibilities of this position.

I am particularly drawn to this opportunity because of your company's commitment to innovation and quality, values I have upheld throughout my career. I am eager to bring my expertise in project planning and stakeholder engagement to your team, contributing to successful project outcomes and organisational growth.

Thank you for considering my application. I look forward to the possibility of discussing how my background, skills, and enthusiasm align with the goals of your team.

Kind regards,

Takeshi Sugi

Subject: Enthusiastic Candidate for Marketing Coordinator Position

Dear marketing coordinator hiring team,

I’m excited to submit my application for the marketing coordinator role advertised on SEEK. With a solid background in digital marketing and a deep understanding of communication strategies, I’m ready to contribute to your department’s goals.

At my current workplace, I successfully increased our social media engagement by over 50% through targeted content campaigns and data-driven decision-making. I am keen to bring my skills in social media strategy and analytics to your company, supporting your efforts to expand your digital footprint and engage with a broader audience.

I admire your team's innovative approach to marketing and am enthusiastic about the opportunity to contribute in such a dynamic role. I am confident that my proactive style and commitment to excellence would be a great match for your company.

Thank you for considering my application. I hope to discuss in further detail how I can contribute to your team.

Warmest regards,

Ilana Mauboy

The way you address your cover letter can shape the  first impression you make. By thoughtfully choosing how to address your cover letter when you don't know the name –whether to a hiring manager, a team, or a department – you set a professional tone right from the start. By following the methods outlined in this guide and dedicating the time to write a well-written and personalised cover letter, you can help your application stand out. Remember: every part of your  job application is an opportunity to demonstrate your  attention to detail and conscientiousness. 

If the job posting mentions a department, should I address the cover letter to that department or the hiring manager within it? 

Address the cover letter to the hiring manager within that department if possible. If the manager's name is not available, addressing it to the department (e.g.,  Dear Marketing Department ) is a good alternative. 

Should I address my cover letter to the recruiter who contacted me about the job? 

Yes, if a recruiter contacted you directly about the job opportunity, you should address the cover letter to them. This personalises your response and helps in maintaining continuity in communication.

Where can I find the company website or social media profiles to potentially discover the hiring manager's name? 

Company websites are typically the best source for accurate and up-to-date information. Look for sections like  About Us, Team  or Staff . Social media platforms are also great for researching company staff, especially for finding out the names and titles of department heads or hiring managers.

Is it appropriate to reach out to someone at the company to ask about the hiring manager? 

Yes, it is appropriate to reach out to someone at the company, especially if you have a professional connection. This can be done through professional networking sites. Ensure your approach is courteous and professional, expressing genuine interest in learning more about the role and the company.

If I can't find the hiring manager’s name anywhere, which approach from this guide should I prioritise? 

If you can’t find the hiring manager's name, the safest and most professional approach is to use  Dear Hiring Manager . This is widely accepted and ensures that your cover letter is appropriately directed without making incorrect assumptions about personal details.

How can I ensure my cover letter opening is strong even without a personalised salutation? 

To ensure a strong opening for your cover letter without a personalised salutation, focus on an introductory paragraph that highlights your enthusiasm for the position and your most relevant qualifications, and how they align with the job’s requirements. Starting with a strong statement about your professional background or a notable achievement can capture the reader's attention.

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Updated 8 Mar 2022

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How to Write a Cover Letter With Salary Requirements (Template Included!)

Writing a cover letter is already an important part of the job hunt, but mentioning your desired salary can make it even trickier. If you’re wondering how to write a cover letter with salary requirements without hurting your chances of landing the job, it’s all about striking the right balance and choosing your words carefully.

In this article, we’ll walk you through how to handle salary expectations in your cover letter—from deciding if you should mention them at all to writing a proper one.

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Is it necessary to mention salary in your letter?

The truth is, it depends on the situation. Some job postings specifically ask for salary requirements, while others leave it up to the applicant's discretion.

In many cases, omitting salary requirements can work in your favor, allowing you to focus on your qualifications and fit for the role. However, if a job listing explicitly requests this information, failing to include it could reflect poorly on your attention to detail .

It's also important to consider the job market and your industry. In highly competitive fields, being upfront about your salary expectations can show confidence and transparency, while in other sectors, it might be better to wait until later in the hiring process to discuss compensation . The key is to tailor your approach based on the specific job and company you’re applying to.

How to mention salary in a cover letter

Experts agree that mentioning salary requirements in a cover letter should be approached with caution. “Salary questions are designed to ‘screen out’ rather than ‘screen in’ candidates,” says Alisa Cohen, Career Coach at Close Cohen Career Consulting . This means that revealing your salary expectations too soon could lead to your elimination from the candidate pool if your figures don’t align with the employer’s budget.

“It could result in either being overlooked for the position or receiving a lower-than-expected offer,” says Tiago Pita, Brand Director and Recruiter at Whole Food Earth .

You might want to leave out salary requirements in a cover letter when you don’t have enough information about the role and its compensation structure to provide a well-informed figure. “If the job posting indicates that salary discussions will occur later in the hiring process, it’s often best to focus the cover letter on qualifications and enthusiasm for the role,” Pita says.

By doing so, you keep the door open for a more informed discussion about compensation later in the hiring process, once the employer has seen your potential and you have a clearer understanding of the role.

When should you include salary requirements?

If the application asks for salary requirements, you should comply—but do so strategically (below, you’ll find tips on how to handle this).

If the application does not ask for them, “it’s typically in your best interest to defer compensation conversations to the latest stage possible,” Cohen says. “You have the most leverage when you are at the offer stage.”

By waiting until later in the process, you allow yourself time to demonstrate your value to the employer, which can strengthen your position during salary negotiations.

How do you negotiate salary in a cover letter?

It’s essential to approach this topic with tact, as you don’t want to come across as overly aggressive or rigid. Below are some tips and strategies for effectively incorporating salary negotiation into your cover letter.

1. Do your research

Base your expectations on solid research. Industry standards, geographic location, past salaries, and your experience level are all factors that should be taken into consideration. One effective strategy is to provide a range rather than a specific number, giving you some flexibility and room for negotiation.

Cohen suggests using language like, “My research indicates that compensation for this type of position falls in the range of $XX - $XX. I look forward to learning more about the position and understanding if that is consistent with your range.” This approach shows you’ve done your homework and know what you’re looking for in a job position.

2. Explain your reasoning

This could be based on your research of industry standards, your level of experience, or the cost of living in the job's location. For example: “My salary expectation is based on industry research and my professional experience in similar roles, as well as the cost of living in [City].”

3. Use diplomatic and flexible language

The way you phrase your salary expectations can significantly impact how they are received. Pita emphasizes the importance of using language that shows flexibility, with phrases such as, “Based on my experience and the industry standards, I am seeking a salary range of $X to $Y. However, I am open to discussing this further based on the total compensation package and additional benefits your company offers.”

This wording acknowledges your salary expectations while also making it clear you’re open to negotiation and that you’re willing to consider the entire compensation package, not just the salary.

4. Frame salary as part of the overall fit

Highlight your skills and experience that contribute to the company’s success. This helps keep the focus on mutual benefit rather than just on financials.

Pita suggests language like, “I am excited about the opportunity to contribute to your team and am confident that my skills align well with the needs of the position. I am seeking a salary range of $X to $Y, though I am open to negotiation based on the complete compensation package and benefits offered.” This phrasing shows enthusiasm for the role while also subtly integrating your salary expectations into the discussion.

Cover letter with salary requirements: examples

Below, you'll find cover letter examples with salary requirements for different roles. Each cover letter is tailored to the specific job while including a mention of salary expectations, demonstrating how to approach this delicate topic professionally.

But first, here’s the common structure that should be present at the beginning of all cover letter with salary requirements examples:

[Your Name] [Your Address] [Email Address] [Phone Number] [Date]

[Hiring Manager's Name] [Company Name] [Company Address]

Example #1: Cover letter with salary requirements for Administrative Assistant

Dear [Hiring Manager's Name],

I am writing to express my interest in the Administrative Assistant position at [Company Name], as advertised on [where you found the job posting]. With over five years of experience in administrative support roles, I am confident in my ability to contribute effectively to your team and help streamline office operations.

In my previous role at [Previous Company Name], I managed a variety of administrative tasks, including scheduling, correspondence, and file management, all while maintaining a high level of confidentiality and professionalism. My organizational skills and attention to detail have consistently been recognized by my supervisors, and I am eager to bring this same level of dedication to [Company Name].

For this position, I would like to express that my salary expectations are between $[number] and $[number]. These figures are aligned with the industry average for this role and are also based on my experience, but I am open to negotiation depending on the additional benefits your organization provides to ensure a mutually beneficial arrangement.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to your team's success.

Sincerely, [Your Name]

Example #2: Cover letter with salary requirements for Marketing Coordinator

I am excited to apply for the Marketing Coordinator position at [Company Name], as listed on [where you found the job posting]. With a background in digital marketing and a strong track record of driving brand engagement, I am confident that I can help elevate your marketing efforts and contribute to your company’s growth.

At [Previous Company Name], I successfully managed social media campaigns that resulted in an X% increase in follower engagement and a Y% growth in lead generation. My experience in content creation, SEO, and analytics has equipped me with the skills needed to execute and optimize marketing strategies effectively.

I would like to request a salary within the range of $[number] to $[number] per year. My salary expectations reflect my education in marketing, along with [number] years of experience in the industry and my in-depth knowledge of digital marketing strategies, content creation, and campaign management. However, given the growth opportunities and additional benefits your organization offers, I am open to negotiating the salary.

Thank you for your consideration. I look forward to contributing to your team and discussing how my background aligns with your needs.

Example #3: Cover letter with salary requirements for Project Manager

I am writing to express my interest in the Project Manager position at [Company Name]. With over seven years of experience managing cross-functional teams and delivering projects on time and within budget, I am excited about the opportunity to bring my skills to your organization.

At [Previous Company Name], I led a team of [number of people in the team] in the successful implementation of a $X million project, improving efficiency by Y% and reducing costs by Z%. My proven track record of leading diverse teams and successfully delivering complex projects on time and within budget makes me a strong fit for this role. I excel in coordinating cross-functional efforts, anticipating challenges, and driving projects to completion with a strategic focus on achieving business goals.

I am seeking a salary within the range of $[number] to $[number] per year. My salary expectations are based on my extensive experience in project management, including [number] years in the industry, and my ability to consistently deliver high-impact results. However, I am open to negotiation to find a package that reflects both the role and my qualifications, considering the growth opportunities and additional benefits your organization offers.

Thank you for considering my application. I look forward to discussing how I can contribute to [Company Name].

Cover letter with salary requirements: template

Not quite there yet? Here's a template to make everything easier for you:

I am excited to apply for the [Job Title] position at [Company Name], as advertised on [where you found the job posting]. With a background in [relevant field or industry], I am confident in my ability to contribute effectively to your team and support the company's goals.

In my previous role at [Previous Company Name], I [briefly describe a key achievement or responsibility]. My experience has equipped me with [specific skills or knowledge related to the job], which I am eager to bring to [Company Name].

Regarding compensation, based on my experience and industry standards, I am seeking a salary in the range of $[number] to $[number] per year. I believe this range reflects my qualifications and the value I can bring to your organization. However, I am open to negotiation to find a package that reflects both the role and my qualifications, considering the growth opportunities and additional benefits your organization offers.

Thank you for considering my application. I look forward to the opportunity to discuss how my background aligns with your needs and how I can contribute to the success of [Company Name].

Key takeaways

Including salary requirements in a cover letter can be a delicate balancing act. It’s essential to approach this topic with care to avoid potential pitfalls while ensuring clarity for both you and the employer.

It’s often best to include salary expectations only when explicitly requested or when you feel confident about the compensation range based on your experience and industry standards.

Ensure your salary expectations align with the role’s requirements and the value you bring to the table. If necessary, express your openness to negotiation, highlighting your flexibility and enthusiasm for the opportunity.

Remember, a well-crafted cover letter not only addresses salary expectations but also showcases your qualifications and enthusiasm for the role. By combining a clear, professionally presented salary range with a strong emphasis on your skills and achievements, you can create a compelling case for why you’re the right fit for the job.