hotel description creative writing examples

Eat, Sleep, Wander

Hotel Description Examples

01. ( HN ) Hotel & Spa is a family-friendly hotel that offers a wide range of accommodation types, from rooms to suites. All this in the peaceful surroundings of our beautiful gardens, will make your time at ( CN ) an unforgettable holiday.

Esteemed guests are welcome to relax and unwind in a quiet and elegant setting in the popular resort of ( CN ) and enjoy a genuine experience of leisure, pleasure, gastronomy and wellness within the premises of the resort

02. In a small ( CN ) traditional village called  ___ , which is one of the most beautiful and picturesque places in  (CN) , we chose to build a lovely high quality hotel which will give our guests the opportunity to experience a holiday with wonderful surroundings of nature and at the same time luxury and coziness.

03. ( HN ) offers you a privileged experience combining comfort and conviviality. Whether you are a backpacker, a solo traveler or with your family, our hotel with top-of-the-range service will meet all your expectations. More than just a hotel, ( HN ) offers you a place to live and meet people.

The ( HN ) hotel offers a complete experience with common areas that allow you to meet new people in a unique atmosphere. Lounge area, Ping Pong table, table soccer, darts & Boiler room: we told you, it’s not a hotel like the others, it’s a sharing hotel.

04. In the heart of ( CN ), ( HN ) Hotel offers a comfortable stay in an elegant 19th century architecture. The hotel is close to ( LN ) and ( LN ). Location wise, ( LN ) and ( LN ) are within walking distance. Stay at our ( HN ) hotel and experience a special sojourn with quintessential American charm. 

05. The ( HN ) Hotel comprises five interconnected Victorian era buildings to form a 103 room hotel. All the rooms have been furnished with a blend of style and functionality in mind. Simple painted walls mean rooms feel light, while surfaces feature a dark wood veneer, such as bedheads, shelves and wardrobes. Each room has an en suite shower room tucked behind a white wooden door. 

06. Our ( HN ) is in a superb location with friendly and helpful staff. The hostel offers comfortable, clean rooms and fantastic access to ( CN ‘s) most famous sights and attractions.

All the rooms have en-suite facilities, with its own shower and toilet facilities making it a perfect place to stay. The beds have curtains and panels ensuring that your stay is private and comfortable. The local transport links are great, we are located within 5 minutes walking distance from either ( LN ) or ( LN ) stations.

07. The ( HN ) is a luxury hotel located in the heart of ( CN ).

Our hotel is easily accessible from the _____ motorway and it is designed to satisfy the needs of even the most demanding customers, be they holiday-makers or businesspeople.

08. Unique 4-star ( HN ) with 175 designed rooms. The hotel is located in the city centre within 10 minutes walk from the ( LN ) and the downtown shopping area. With great location, close to business centres and tourist attractions, this hotel will meet your expectations. Chill-out and bar area available for you to relax. Coffee and tea facilities in all rooms, Wi-Fi, fitness and Privilege lounge. Meals and drinks available 24/7.

09. (HN) , the inimitable hotel and residence carrying the vibe of the Old Town. Unique, romantic and generous. Whether your reason to travel is business, romance or vacation, we are definitely the most ideal choice to be made. We are located on the most popular promenade of the Old Town, on ___ street.

10. ( HN ) welcomes you in a real cosmopolitan, pulsing milieu, at the same time offering peace and intimate retirement, just in the heart of the city centre. Timeless elegance tailored for the demands of our time; exceptional combination of magnificent architecture and divine cuisine, in perfect harmony. A Michelin-starred restaurant and a beautifully restored town palace joined forces for you!

More luxury Hotel Description Examples are coming soon…

Hotel Room Description Writing – this will increase your Sales

Hotel room description writing this will increase your sales, that’s right even the way you approach writing your hotel room descriptions can help you stand out..

“Standard room,” “Superior room,” “Deluxe room?”

And that means what exactly?

What do these labels say to guests? Nothing.

Hotels use them to mark their different room categories.

But terms like “standard” and “luxury” mean different things to different people.

Next to the room category you’ll see a delightful image of the room and a list of the amenities.

From extra pillows to rain showers. And that’s about it. That’s how most hotels describe their hotel rooms.

Writing h otel room descriptions that attract guests will set you apart from your competitors.

Photo courtesy Paul Postema – Unsplash

Most hotel websites sound like this:

Enjoy our elegant 40 m² guest rooms, designed in warm beige tones and tailored to the needs of private and business travelers alike.

All rooms have a large marble bathroom, a double bed, air conditioning, an additional work area with free internet access and a walk-in closet.

Our superior rooms impress with a wonderful view of the city and the adjacent park.

Additional services:

24 hour room service Bathrobe, slippers Daily newspaper on request Welcome gifts: Fruit basket 1 bottle of mineral water Coffee and tea

This reads inviting and pleasant, but is this hotel room description enough to pull in guests and get them to take action?

What about having your guests discover brief touch points all over your hotel website that make their “shopping experience” fun ?

Just as you feel more comfortable in a beautifully designed shop.

You stay longer and your environment stimulates you to shop.

This also works for the hotel room pages on your website!

And … the more fun it is shopping at your hotel, the more sales you’ll get!

Have a look what happens when we introduce the same room differently. 

In this hotel room description writing sample, we let it speak for itself:.

Photo courtesy Olexandr Ignatov

“Elegant, inviting and with a wonderful view over the city and the beautiful park –

this is how my hotelier imagined his Sun-Room,

and I have to admit that I am so proud of the result .

The view from my hotel room window alone is worth the trip.

Then there are all the little extras that make a stay at the Park Hotel so special.

Are you on business? or private trip? It doesn’t matter.

I want you to feel completely at ease with me.

And I can assure you, my designers went to great lengths to live up to this claim.

You’ll notice it the instant you walk in – the attention to detail and the effort we made to meet your needs and requirements.

Starting from the comfortable king-size bed to the spacious walk-in closet, to the large marble bathroom with separate shower and bathtub.

24 hour room service, bathrobe and slippers and, upon your request, the daily newspaper at your door – we don’t want you to lack anything.

And although it is my job as a hotel room to make sleeping and getting comfortable and pleasant,

we did not neglect the other functions of a modern hotel room either.

I also have a modern work area with free basic internet access and a comfortable armchair to reflect on.

And fresh fruit, mineral water and coffee and tea facilities provide you with energy.

Please come in. I am thrilled to have you as my guest!”

Which hotel room description example do you think stands out and is likely to stick in your guests’ minds much longer?

You’ve made them curious. They look around.

Maybe there are more beautiful things to discover here …

You’ve made a connection and the chances of selling a room and making more sales have just increased dramatically …

Another hotel room description example? That’s a sample of how you can turn a typical hotel description into powerful content that converts.

Ask yourself: ” What would grab MY attention?”, and put yourself in the shoes of your dream guests when you talk about your hotel product. A little courage to be different and you’ll sound better than 99% of the hotels that all say the same thing on their website!

And right away, you’ll stand out from the sea of ​​competitors.

Home > Startup > How to write description about your hotel to unlock the allure of your accommodation

How to write description about your hotel to unlock the allure of your accommodation

Welcome to today’s guide on  crafting a captivating hotel description  that will attract an abundance of customers.

In this post, I will  walk you through the step-by-step process of writing an engaging hotel description , ensuring that you capture the attention of potential guests and entice them to choose your establishment.

With a structured approach, this guide will provide you with valuable insights,  including helpful guides and examples for each essential part .

It’s crucial to follow the order presented in this guide to achieve a perfect representation of your hotel through your writing.

Get ready to elevate your hotel’s appeal and leave a lasting impression on prospective guests with a well-crafted description that  stands out from the competition .

Let’s delve deeper into each idea to provide more information on  what to include when writing about a hotel :

1. Introduction:

• Provide a captivating opening sentence that grabs the reader’s attention and sparks interest in the hotel.
• Describe the hotel’s location in more detail, mentioning any notable landmarks, attractions, or proximity to popular destinations.
• Elaborate on the hotel’s concept, design, or unique selling points, such as a boutique-style hotel, a historic building, or a modern and sleek design.

Writing Example:

“Welcome to [Sunset View Hotel], nestled in the heart of a charming coastal town. With its prime location overlooking the serene ocean, [Sunset View Hotel] offers guests a tranquil retreat with breathtaking views and a warm, welcoming ambiance.”

2. Accommodations:

• Describe each type of room available, including their size, layout, and bed configurations.
• Highlight the specific amenities and features of each room, such as plush bedding, ergonomic workstations, spacious bathrooms, or luxurious bath products.
• Mention any additional perks or services provided with the rooms, such as complimentary Wi-Fi, in-room entertainment options, or personalized concierge assistance.

“Our hotel boasts a variety of well-appointed rooms to suit every traveler’s needs. Whether you’re seeking a cozy single room for a solo getaway or a spacious suite for a family vacation, our accommodations are designed with your comfort in mind. Each room features plush bedding, modern amenities, and tasteful decor, ensuring a restful and enjoyable stay.”

3. Dining and Culinary Offerings:

• Provide more details about the hotel’s dining options, describing each restaurant, cafe, bar, or lounge individually.
• Mention the ambiance, style, and decor of each dining venue, whether it’s a fine dining restaurant with an elegant atmosphere or a casual bistro with a vibrant and trendy vibe.
• Highlight any renowned chefs, signature dishes, or unique culinary experiences offered.
• Discuss any dietary preferences or special menus available, such as vegetarian, vegan, or gluten-free options.
• If applicable, mention any themed dining experiences or special events organized by the hotel, such as wine tastings, cooking classes, or live music nights.

“Indulge in a culinary journey at our onsite restaurant, Seaside Bistro. With its elegant coastal-inspired design and panoramic views of the ocean, Seaside Bistro offers a memorable dining experience. Our talented chefs craft a diverse menu showcasing fresh, locally sourced ingredients. From delectable seafood dishes to international flavors, there’s something to satisfy every palate.”

4. Facilities and Amenities:

• Provide a comprehensive list of facilities available to guests, describing each one in detail.
• Highlight the features and benefits of each facility, such as state-of-the-art fitness equipment in the gym, a refreshing swimming pool with a sun deck, or a rejuvenating spa with a wide range of treatments.
• Mention any business-related amenities, like fully equipped meeting rooms, audiovisual equipment, or dedicated conference spaces.
• If the hotel offers recreational activities, describe them in more detail, such as a tennis court, golf course, or children’s play area.
• Discuss any unique or standout features that set the hotel apart, such as a rooftop bar with panoramic views, a library with a cozy reading corner, or an art gallery showcasing local artists.

“At [Sunset View Hotel], we strive to provide a range of facilities to enhance your stay. Stay active at our fully equipped fitness center, take a refreshing dip in our sparkling outdoor pool, or unwind with a rejuvenating spa treatment at Tranquility Spa. For business travelers, our hotel offers a state-of-the-art business center and versatile meeting rooms, accommodating a range of corporate events and conferences.”

5. Guest Services:

• Emphasize the hotel’s commitment to exceptional customer service, describing how the staff goes above and beyond to cater to guests’ needs.
• Share examples of personalized services or special touches provided, such as a welcome drink upon arrival, turndown service with chocolates, or assistance with arranging local tours or reservations.
• Mention the availability of a 24-hour front desk, emphasizing the convenience and accessibility for guests.
• If the hotel has multilingual staff, highlight this as an advantage for international guests.

“Our dedicated and friendly staff at Sunset View Hotel is committed to delivering exceptional service. From the moment you step into our elegant lobby, our team is ready to assist with any request or inquiry. Enjoy the convenience of our 24-hour front desk service, allowing you to access assistance at any time. Whether you require recommendations for local attractions, assistance with transportation arrangements, or any other special request, our staff is here to ensure a seamless and enjoyable stay.”

6. Location and Surroundings:

• Paint a vivid picture of the hotel’s location, describing the neighborhood or surroundings.
• Highlight any nearby attractions, landmarks, or points of interest, such as a famous museum, a bustling shopping street, or a tranquil park.
• Mention the ease of access to transportation options, such as being within walking distance of a metro station or having a shuttle service to popular destinations.
• If the hotel offers beautiful views, such as ocean views, mountain vistas, or city skylines, emphasize this as a unique feature.

“Situated along the picturesque coastline,  [Sunset View Hotel]  offers easy access to the town’s charming shops, lively cafes, and popular tourist attractions. Take a leisurely stroll along the scenic promenade, explore the local art galleries, or simply relax on the pristine sandy beaches. With its convenient location, our hotel serves as an ideal base for exploring the natural beauty and cultural delights of the surrounding area.”

7. Reviews and Ratings:

• Summarize positive guest reviews or testimonials, mentioning specific aspects that were praised, such as friendly staff, comfortable beds, or exceptional breakfast.
• Include any notable awards, recognition, or certifications received by the hotel, showcasing its reputation for excellence.
• If the hotel has a strong online presence, mention positive feedback from travel review websites or social media platforms.

“At [Sunset View Hotel], your satisfaction is our top priority. We are proud to have received numerous positive reviews and accolades from our valued guests. They have praised our attentive staff, the comfort of our accommodations, and the memorable dining experiences at [Seaside Bistro]. These glowing reviews reflect our unwavering commitment to providing exceptional hospitality.”

8. Special Events and Services:

• If the hotel caters to special events, describe the services and facilities available for weddings, conferences, banquets, or other occasions.
• Mention the expertise of the hotel’s event planning team, their attention to detail, and their ability to create memorable experiences.
• Discuss any specialized services provided for events, such as custom menu creation, audiovisual support, or decor arrangements.

“Whether you’re planning a dream wedding, an important corporate event, or a memorable celebration, [Sunset View Hotel] offers versatile event spaces and personalized services. Our experienced event planning team will work closely with you to create a flawless and unforgettable experience. From tailored menus to elegant decor, we ensure every detail is taken care of.”

9. Sustainability and Responsible Practices:

• Detail the hotel’s commitment to sustainability, environmental conservation, or responsible practices.
• Mention specific initiatives undertaken, such as energy-efficient lighting, water-saving measures, recycling programs, or partnerships with local community organizations.
• Highlight any certifications or awards related to sustainability or eco-friendly practices, such as LEED certification or membership in green hotel associations.

“At [Sunset View Hotel], we are dedicated to sustainability and responsible practices. We have implemented energy-efficient lighting throughout the property, implemented water-saving measures, and actively participate in recycling programs. By supporting local suppliers and engaging with the community, we strive to minimize our environmental impact and contribute to the well-being of our surroundings.”

10. Pricing and Value:

• Discuss the hotel’s pricing structure, mentioning the range of rates based on room types and seasons.
• Highlight the value for money provided, emphasizing the quality of accommodations, services, and amenities compared to the price.
• If the hotel offers any special deals, promotions, or packages, describe them in detail, including any added benefits or discounts.

“We offer competitive pricing that provides excellent value for your money. Our rates are designed to suit different budgets, ensuring that our guests can enjoy a memorable stay without compromising on quality. Additionally, we frequently offer special promotions and packages that combine accommodations, dining experiences, and local activities, allowing guests to make the most of their stay.”

11. Conclusion:

• Summarize the key features, amenities, and services that make the hotel an attractive choice for travelers.
• Reiterate the unique aspects or experiences offered by the hotel that set it apart from others in the area.
• Encourage readers to consider the hotel for their accommodation needs and provide contact information or a booking link for further inquiries.

“In summary, [Sunset View Hotel] offers a picturesque coastal retreat with comfortable accommodations, exquisite dining options, and a range of amenities and services designed to enhance your stay. With our prime location, dedicated staff, and commitment to guest satisfaction, we invite you to experience the tranquility and charm of [Sunset View Hotel]. Book your stay with us today and create cherished memories that will last a lifetime.”

>> You may like to read  the intentions of guests when searching hotels .

By incorporating these detailed aspects into your post and add a little  SEO writing skills , your readers will gain a deeper understanding of the hotel and its offerings, enabling them to make more informed decisions when choosing their accommodations.

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About the author.

Mr. Thom has worked as an SEO specialist and WordPress developer, and he is on the list of the top 15% SEO workers in the world, tested by Linkedin in Nov 2020.

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• Copywriting
• Content Writing
• Content Audit

The Best Examples of Hotel Copywriting

• Examples , Hotels and Hospitality

Turn lookers into bookers with this deep dive into your most pressing hotel copywriting questions.

How to write effective web copy for hotel brands

Hotel marketers, are you searching for the best examples of hotel copywriting? The kind of text that grabs attention, captivates readers, and inspires action? What about the secrets behind successful conversion copywriting for hotels?

Good news: You’re in the right place!

In this post, we explore how to write for hospitality brands with the best hotel copywriting examples from around the world to illustrate key points. We also tackle the most frequently asked questions related to hotel copywriting. Questions like:

• How do I write web copy that makes my hotel stand out?
• What kind of copy will appeal to my ideal guest?
• What’s the best way to keep readers on my hotel website?
• How do I write an attractive hotel room description?
• What should I focus on to promote our F&B establishments?
• How do I properly address COVID-19 in my hotel copy?

First, a reminder: “Best” doesn’t always mean flawless. In fact, some of the examples you’ll see here even have spelling/grammatical errors! The “best”, in this case, is about what gets the job done. Because at the end of the day, that’s what matters—results.

So, how do you get results? Let’s find out!

The best examples of hotel copywriting

Strip away design, remove pretty photographs and you’ll notice that many hotels say pretty much the same thing. They even use the same words! Prime location? Check. Desirable amenities? Check. Boilerplate room descriptions? Check. As a result, hotel websites aren’t just redundant—they’re boring!

You don’t want that.

That’s why the hotel copywriting examples featured in this post are anything but “standard”. Instead, their writing is magnetic. Their copy makes you feel something, be it excitement, FOMO, or simply that you’re in good hands. Most importantly, what you read motivates you to do something about those feelings—like check availability, book a room, and even sign up for marketing emails.

In short, these are brilliant hotel marketing ideas executed with perfection. You’ll soon see why.

Q: How do I write web copy that makes my hotel stand out?

There are many strategies you can use to craft memorable copy; the kind that cuts through all the noise and wins readers’ hearts. These hotel copywriting examples are the perfect cases in point.

Villa Ivy (Austria)

The first and perhaps most effective strategy is storytelling . Now storytelling may sound easy but it’s one of the hardest things to pull off well. Done wrong, it can come across as unprofessional. Like useless rambling. Done right, pages come alive—and draw you in. So, what you write stays fresh in the reader’s mind, building anticipation for a destination beautifully described.

That’s what Villa Ivy has managed to do with its web copy: There’s personality, there’s character, and there’s delight to be had in reading further.

Compared to typical hotel copy that merely enumerates what to expect, Villa Ivy’s makes it so that you can envision yourself there, taking it all in. Such visualization is great for brand recall and a clear win in landing more bookings.

COQ Hotel Paris (France)

Another effective way to stand out is to capitalize on a theme, i.e. weave an interesting concept into your web copy and design.

Take a look at COQ Hotel Paris. The concept of “time” is ever-present: From menu buttons to copy centered around the powerful message of “time well spent” at their hotel. Put simply, their web copy isn’t just creative; it’s pure genius because from the get-go, it has you intrigued. What does the hotel have in store for me at 09h? What happens at 16h? The fact that it automatically piques your interest is a clear victory in terms of standing out.

Penh House and Jungle Addition (Cambodia)

The third tactic is to get personal. Personal, here, simply means using the words “you” and “your” in your hotel copy.

Take a look at the hotel copywriting example above.

While other hotels either make it about themselves (“our rooms”) or keep things neutral (“rooms”), Penh House and Jungle Addition invite you to choose “your room”. The seemingly small decision to use the second person pronoun “you” actually makes a big impact. It eliminates barriers. And it’s that perceived warmth that helps the hotel stand out in a sea of impersonal (read: reserved) alternatives.

Q: What kind of copy will appeal to my ideal guest?

To write resonant copy, you must be intimately familiar with your client base. Who are your guests? What do they value? What makes them tick? Without such insight, your hotel copywriting isn’t going to land the way you hoped it would.

Having said that, knowing your customer is just half of the equation; the other half involves know-how. We’re not just talking about skillful writing but deploying the right strategy to connect with your reader where and when it matters most.

The following hotel copywriting examples show you fail-proof tactics to appeal to your ideal guest.

Sunstar Hotel Arosa (Switzerland)

My first tip for you to engage your ideal guest is to highlight relevant value. Put another way, you need to convince readers you have what they want. Makes sense, right? So, if you’re a family hotel, you’ll focus on what matters most to families going on vacation because that’s how you’ll get parents to book with confidence.

Here’s how Sunstar Hotel Arosa does it:

• Inform the reader that they’re a leading family hotel in Switzerland.
• Reassure parents that they know how to care for (and entertain) kids aged 3 and above.
• Promise (well-deserved) breathing space for parents.
• Guarantee a safe and family-friendly environment in the Alps.
• Mention in-room amenities or hotel facilities that cater to children.

Maia Resort Quy Nhon (Vietnam)

Another tactic is to tap into your target segment’s aspirations. The idea is to get readers to see themselves in what you’ve written—or have them wanting to be that version of themselves—to get them to take action.

So, who was your hotel envisioned for? What motivates them? What do they dream of? And, in the age of social media, how do these potential guests want the world to perceive them? These are the questions you need to answer to write effective hotel copy.

For reference, Fusion Hotel Group does an outstanding job at defining and then describing their ideal guest in their client-facing copy. Just take a look at the hotel copywriting example above to see what I mean.

If you value good food and place equal importance on wellness while on vacation in Vietnam, then there are no questions about it: Maia Resort Quy Nhon is where you want to be.

Moxy Amsterdam Houthavens (Netherlands)

A distinct brand voice works wonders, too. Very often, in fact, that’s what draws readers in.

Take a look at Moxy Amsterdam Houthaven (or any Moxy Hotel website for that matter). Their hotel copy isn’t drab and dreary because they let their brand’s personality shine through. And that’s not accidental—it’s 100% intentional.

Their brand voice is so important as it plays a crucial role in attracting a specific type of traveler: Young professionals seeking style and quality without a stuffy or uptight atmosphere.

Q: What’s the best way to keep readers on my website?

The most effective way to get readers to spend more time on your website is to be engaging. When you’re engaging, people naturally want to keep reading. On that note, take a look at how these hotels manage to keep their audiences glued to their screens.

Hotel Sultania (Istanbul)

Have you tried sharing relevant stories? Unlike the earlier example of storytelling marketing, here it’s about creative writing whereby you share stories of interest with your web visitors.

Hotel Sultania, for example, features mini stories of prominent women: Ottoman princesses, consorts and the like from times past. These stories aren’t random; they tie in perfectly with the hotel’s location right in the middle of Old Town, “the part of the city that has witnessed all of [the city’s] phases through the course of history”.

Cape Heritage Hotel (South Africa)

Cape Heritage Hotel in South Africa uses a different strategy. They have destination-related recommendations (four pages of it!) for their target audience’s perusal. Topics cover a wide range of interests from F&B hot spots to tourist attractions and events.

The takeaway is this: Be a source of useful information, so that readers willingly spend more time perusing your website. By the way, it’s almost important to balance evergreen and dynamic content, so that you don’t just rank for certain search terms—you’re also always current.

Awasi Iguazu (Argentina)

Let’s take a quick breather from copywriting to discuss the virtues of content writing.

Did you know that a hotel blog is the perfect home for carefully-curated content? Wanderlust-inspiring, heart-warming, or eye-opening articles that are on-brand and give prospective bookers valuable insight into your destination, property, and values. Plus, because your content also entertains, readers will come back for more!

Awasi Iguazu’s blog is the perfect example.

Q: How do I write an attractive hotel room description?

Travelers are tired of the same old, same old. That is to say, they’re uninspired by generic room descriptions that look like they’ve been copied and then pasted across hotel brands. They’re bland, they’re boring—but they don’t have to be.

Gibbs Farm (Tanzania)

Attractive room descriptions transport the reader to your property. In the same vein, the best room descriptions inspire dreams. That’s precisely what Gibbs Farm manages to do. It has you picturing yourself sitting out on your private veranda, taking in the tranquil African sunrise while sipping on a warm cup of freshly roasted coffee. Next thing you know, you’ve hit that “book a farm cottage” button!

Maremegmeg Beach Club (Philippines)

The best hotel room descriptions are grounded in facts (and figures)—room size, furnishings, in-room amenities—but they also trigger yearning. The create a longing that can only be satisfied by experiencing the place first-hand. And guess what? You don’t need to write much to achieve all that.

Case in point: Maremegmeg Beach Club and their ‘less is more’ approach.

Their descriptions prove that short equals impactful. Two lines revolving around the fiery Palawan sunset are more than enough to pack a punch—and motivate readers to book.

Mashpi Lodge (Ecuador)

Last, but certainly not least, choose your words wisely. To clarify, you want to use vocabulary that resonates with a particular segment, whether solo traveler, couple, small family, or group of friends sharing accommodation.

For example: Mashpi Lodge says their Wawa room is ideal for a “more intimate, solo experience”. This implies warmth and turns the room into an inviting space that won’t feel empty, cold, or lonely.

Q: What should I focus on to generate interest in our F&B establishments?

Good question! The fact is, your “food scene” could be one of the deciding factors that converts a looker into a booker. At the same time, most travelers don’t want to spend every meal dining in-house. They want to experience the gastronomic landscape the way locals do. (And they want variety.) All this to say, you’ll need to be extra creative to attract diners. The following examples show you such F&B hotel copywriting at its finest!

Siam@Siam (Thailand)

One strategy is to focus on the menu. The idea here is to drum up excitement for local cuisine but also around your establishment’s unique spin on said cuisine. Are you offering a refined take on street foods? Going ultra high-end? Inviting diners for an Omakase experience? Whatever it is, your copy’s goal is to awaken both curiosity and interest.

Taan at Siam@Siam Bangkok does just that. They build anticipation by telling prospects what to expect: Local, sophisticated, and flavor-complex dishes. That’s followed by an intriguing statement: Thai food that’s not afraid to break the rules. In other words, this isn’t necessarily the Thai food you’re used to, which is what ultimately inspires people to check them out.

Mövenpick Hotel and Convention Centre KLIA (Malaysia)

Another strategy is to put the spotlight on features that make your restaurant, cafe, bar, or lounge worth dropping by. That could be mouth-watering treats created by master chefs; the finest coffee creations prepared by award-winning baristas; exciting drink concoctions shaken and stirred by adventurous mixologists. Or your copy might focus on practical matters like convenience, e.g. grab and go meals for MICE participants or office workers in the area. Alternatively, you might draw attention to a gustatory experience that’s tied to your destination—an absolute must-try.

Amari Yangshuo Guilin (China)

Finally, have you tried emphasizing your restaurant’s theme? After all, we dine out to please all our senses—ambiance is just as important as food.

For example: Amaya Food Gallery at Amari Yangshuo Guilin leans in on its indoor hawker stall concept with live cooking stations. S,o if a traveler has always wanted to experience Asian street food (without the street part of it), then this restaurant gives them just that. They can watch chefs in action and enjoy both Asian as well as international favorites in a clean and vibrant venue!

Q: How do I properly address COVID-19 in my hotel copy?

We can’t have a Q&A that doesn’t tackle the elephant in the room: COVID-19 and its impact on operations.

Some hotels choose to gloss over this topic for various reasons:

• Guests ought to know that any decent hotel will already have hygiene measures in place. There’s no need to expound on what those may be.
• No one wants to be reminded of the pandemic (or COVID-19) while planning a trip. Good vibes only!

While that might be the case for some travelers, for others transparency is key to earning their trust —and their business.

So, what’s a good way to write about COVID-19 and the changes its existence has on your hotel? Here are some laudable examples.

Bravo Siargao (Philippines)

These folks are first on this list of hotel copywriting examples because they cover both the macro and micro of COVID-19 as it relates to their guests.

First, they have a page dedicated to inbound requirements for both domestic and international travelers. It includes everything a tourist ought to know about travel to Siargao at a given point in time. Second, they list out all the hotel-wide measures they’re taking to keep guests safe.

Take note of tone and presentation: It’s bulleted, to-the-point, and business-like. These are important matters that must be clear and easily understood, hence, it’s not the place to be verbose, use fancy language, or showcase creativity.

Vico Milano (Italy)

Addressing COVID-19 doesn’t always have to be overt or use an in-your-face style of writing. Here, VICO Milano briefly touches on “a new dawn for travel” on its homepage—that’s it. And unless you’ve been living under a rock, you already know what that’s all about.

They also place subtle emphasis on the small being beautiful and how a personalized service makes all the difference. With just one sentence, these guys remind us that fewer people, no crowding, and less interaction with strangers sure beat potential super spreader spaces. Even better, it even ties in with the growing preference for authentic travel.

Hotel With Urban Deli (Sweden)

Last but not least, it’s one thing to talk about all the safety measures you’ve put in place and another entirely to mention what might cause inconvenience to your guests.

Others may refrain from writing about things that might deter potential clients from actually pushing through with a booking but these guys at Hotel With Urban Deli know it’s a lot worse to disappoint guests once they’re already on site. Those annoyances translate into negative reviews or bad word of mouth, which is a heck of a lot harder to fix than simply giving prospects a heads up of what to expect when they get there.

As with Bravo Siargao, note how simple their COVID-19-related copy is. There’s no beating around the bush and no excuses—just important information.

Speaking of COVID-19, this post shows you how to write different kinds of COVID-19 safety announcements for your guests.

And that brings this post on hotel copywriting examples to a close! A lot to take in, right? Truth be told, even with examples in front of you, writing conversion-boosting hotel copy isn’t easy. But you don’t have to go it alone! If that’s what you’re struggling with right now, or if you’d appreciate a second pair of eyes to audit what you’ve written, just get in touch .

The best hotel copywriting examples

• May 24, 2022

by Claire Martin

Copywriting is a fantastic way to market your business. By using a blend of storytelling, brand marketing and SEO, copywriters can create compelling written content that can advertise, describe, and engage potential customers. SEO-enriched content marketing doesn’t just help your content climb its way to the top of Google, keeping your content up to date can help it to stay there too.

Perhaps one of the areas that can truly benefit from this is in the luxury goods and services arena such as hospitality, where buying into a brand identity forms part of the service itself. Imagine if your London hotel is at the top of Google every time someone searches for “best hotel in London”. The bookings would skyrocket! While this is very fruitful, it is also an art that takes a while to perfect. That’s why working with those experienced in hotel copywriting is the surest way to get results.

In this post, we’re going to take a look at some best hotel copywriting examples and why they work.

Best hotel copywriting examples

Fusion hotel group.

Fusion Hotel Group is a Vietnamese hotel chain that offers luxury accommodation across the country. On their website they have short paragraphs of descriptive text, compelling the reader to book yet also inviting intrigue with their short snappy copywriting.

Take this example of their all-day breakfast:

“They say that breakfast is the most important meal of the day. What they don’t say is when you have to eat it”

There’s a sense of playfulness that tells the prospective holidaymaker that this is a hotel where time works around them.

Compelling intros, such as  “designed throughout to immerse guests in an atmosphere of cultural and artistic wonder” , also set the scene for a luxury stay that puts it ahead of the ordinary hotel stay.

Fusion Hotel Group don’t do fluff with their copywriting – they know that they have an aspirational brand to advertise to the reader and are happy to get straight to the point.

Mercure Hotels/Accor Group

Mercure is a global hotel brand and part of the Accor Group, with hotels in major cities across the world. It has gained its prestige over time but maintains it by various digital content marketing techniques, including expert copywriting.

One of the best ways Mercure draws its readers in and reminds them that they are an international brand is by giving each destination a bespoke introduction which capitalises on their respective unique selling points. For example, the  London destination page  begins:  “London is one of the world’s most thrillingly cosmopolitan cities” .

It goes on to describe each Mercure hotel’s destination in terms of their key benefits – some are great for sightseeing, while others suit business travellers. This does the hard work for the reader in the first two paragraphs. It also keeps things snappy for the time-poor reader.

Mercure hasn’t just done this for its London hotels – every city that has a Mercure hotel has a bespoke description which shows customers that even for a chain there is a personalised touch to every hotel. The paragraphs themselves are short and not overwhelming but they keep any further information concealed behind a ‘See more’ so the page looks neat.

Mercure is also excellent at finding relevant keywords for each hotel so that they are capitalising on the various phrases that people would have searched for: “hotels in London”, “London Bridge hotel”, London Heathrow hotel”. These are essential to get visitors to the webpage in the first place.

Finally, Mercure sets itself apart by playing up the benefits of its partnership with Accor and the ALL Accor loyalty programme. This uses alliteration with ‘all’ and ‘always’ as well as ‘limitless’ to emphasise the richness of their offering:

“Always up to 10% discount on your bookings with ALL – Accor Live Limitless”

This lets customers know that when they join they become part of an exclusive club that can earn them ‘VIP treatment’, while the discounts for booking direct help circumnavigate the big hotel booking sites.

Crystalbrook Collection

The Crystalbrook Collection is an Australian-based hotel group that prides itself on their easy to navigate website and compelling copywriting.

One of their tactics, as seen on their Rooms page, is to pepper their writing with interesting facts. For example, they ask  “did you know that the average banknote has over 26,000 bacteria?”  as a way to reinforce to their guests that they are operating on a card-only basis.

They are a luxury brand, and they do well to demonstrate this when plugging their higher cost suites. They give off an air of a pampering stay, with a lot of sophistication and rejuvenation through their use of the language such as  “soothing and private”  and  “thoughtful, natural finishes” .

They also use their copywriting as a tool to show how they are a modern eco-friendly resort, with buzzwords like  “sustainable luxury hotel and resorts across Australia”  and  #responsibleluxury .

With their use of modern slang and phrases they are clearly pitching themselves to a savvy, confident, younger market, as they introduce their social feed with  “Pics or it didn’t happen”  (which also encourages social sharing) and their blog with  “If you’ve got it, flaunt it” .

Nomads Australia

We’ve looked mainly at luxury hotels so far, but Nomads is a hostel chain. They use immersive, compelling copywriting on their hostel descriptions and introduce their search tool with  “Where would you like to stay tonight?”  capitalising on the spirit of the moment nature of hostelling and creating a sense of urgency.

“Explore the social fabric that makes the Aussie and Kiwi cultures thrive”  is another way of playing on the very core of a nomad existence – the desire to integrate with another culture.

Something that sets this brand apart is that they lead with their blog on their home page, which they use to drive sales. This features blog posts about travel in Australia and New Zealand, which they know will appeal to customers who are looking to not just visit an area but discover the stories of those areas and cultures. Of course, the secondary benefit is that they can use this content to cement their authority as a tourist company in these countries to get their blog posts to number one.

Some of their posts include  “top road trips around New Zealand “,  “reasons to visit Broome”  and  “underrated Australian cities”  written by travellers themselves for that air of credibility. Throughout their blog posts they link to their hostels in the area, making it easy for readers to find the post and end up on a hostel booking page.

If you have a hotel or hotel brand, this can easily be recreated by publishing blog posts about your local area. You will already have some authority in the area, so you will find it easier to rank on for blog posts about it. However, blogging is a full-time job, and Nomads almost certainly hire at least one person to keep it going, manage the SEO for the blog, and make sure that it is a fruitful endeavour.

What marks out the best hotel copywriting?

As you can see, all of these companies use different methods to give their hotel or hostel company a boost in rankings and draw readers into their website, hopefully converting into bookings. Here is a summary of things to consider when writing copy for your hotel:

–  Write for the reader  – know who they are, the most important things that they need to know and lead with these benefits. –  Make paragraphs short but personable  – you may need lots of little paragraphs for each destination and hotel to list all your features but don’t be afraid to use a ‘see more’ tab. –  Use the language of your audience  – fun facts, hashtags and descriptive imagery can all engage and convert the right reader. –  Have a keyword strategy  – this may involve following a keyword plan to ensure your content gets found high up in the search results for target phrases. It could also mean creating a number of localised pages around secondary search queries to redirect readers back to your booking page. –  Updated content  – for this you might think about  starting a blog , but hire somebody who knows what they are doing.

As you can see, there is a lot to think about when writing enticing copy for your hotel brand. If you follow these leading examples, you’ll be able to write exceptional hotel copy that will have bookings flying off the browsers!

Main image credits: Photo by Tim Trad on Unsplash

Screenshots: Fusion,  Accor , Crystalbrook, Nomads Australia

Claire Martin