how to write a case study

How to Write a Case Study - All You Wanted to Know

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

• Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
• Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
• Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
• Critical case studies explore the causes and effects of a certain case.
• Illustrative case studies describe certain events, investigating outcomes and lessons learned.

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Case Study Format

The case study format is typically made up of eight parts:

• Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
• Background. Provide background information and the most relevant facts. Isolate the issues.
• Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
• Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
• Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
• Implementation. Explain how to put the specific strategies into action.
• References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

• Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
• Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
• Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
• Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
• Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.

Read Also: ' WHAT IS A CREDIBLE SOURCES ?'

Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

• Correctly identify the concepts, theories, and practices in the discipline.
• Identify the relevant theories and principles associated with the particular study.
• Evaluate legal and ethical principles and apply them to your decision-making.
• Recognize the global importance and contribution of your case.
• Construct a coherent summary and explanation of the study.
• Demonstrate analytical and critical-thinking skills.
• Explain the interrelationships between the environment and nature.
• Integrate theory and practice of the discipline within the analysis.

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Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.

Introduction

• Statement of the issue: Alcoholism is a disease rather than a weakness of character.
• Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
• Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
• Hypotheses: Drinking in excess can lead to the use of other drugs.
• Importance of your story: How the information you present can help people with their addictions.
• Background of the story: Include an explanation of why you chose this topic.
• Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
• Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
• Strong argument 2: ex. X amount of people started drinking by their mid-teens.
• Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
• Concluding statement: I have researched if alcoholism is a disease and found out that…
• Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

• Check that you follow the correct case study format, also in regards to text formatting.
• Check that your work is consistent with its referencing and citation style.
• Micro-editing — check for grammar and spelling issues.
• Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

• Overgeneralization – Do not go into further research that deviates from the main problem.
• Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
• Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

• A title that attracts some attention and describes your study
• The title should have the words “case study” in it
• The title should range between 5-9 words in length
• Your name and contact information
• Your finished paper should be only 500 to 1,500 words in length.With this type of assignment, write effectively and avoid fluff

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.

Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.

Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

Get Help Form Qualified Writers

Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. If you’re having trouble with your case study, help with essay request - we'll help. EssayPro writers have read and written countless case studies and are experts in endless disciplines. Request essay writing, editing, or proofreading assistance from our custom case study writing service , and all of your worries will be gone.

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What Is A Case Study?

How to cite a case study in apa, how to write a case study.

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

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How to Write a Case Study: The Compelling Step-by-Step Guide

Is there a poignant pain point that needs to be addressed in your company or industry? Do you have a possible solution but want to test your theory? Why not turn this drive into a transformative learning experience and an opportunity to produce a high-quality business case study? However, before that occurs, you may wonder how to write a case study.

You may also be thinking about why you should produce one at all. Did you know that case studies are impactful and the fifth most used type of content in marketing , despite being more resource-intensive to produce?

Below, we’ll delve into what a case study is, its benefits, and how to approach business case study writing:

Definition of a Written case study and its Purpose

A case study is a research method that involves a detailed and comprehensive examination of a specific real-life situation. It’s often used in various fields, including business, education, economics, and sociology, to understand a complex issue better. 

It typically includes an in-depth analysis of the subject and an examination of its context and background information, incorporating data from multiple sources, such as interviews, observations, and existing literature. 

The ultimate aim is to provide a rich and detailed account of a situation to identify patterns and relationships, generate new insights and understanding, illustrate theories, or test hypotheses.

Importance of Business Case Study Writing

As such an in-depth exploration into a subject with potentially far-reaching consequences, a case study has benefits to offer various stakeholders in the organisation leading it.

• Business Founders: Use business case study writing to highlight real-life examples of companies or individuals who have benefited from their products or services, providing potential customers with a tangible demonstration of the value their business can bring. It can be effective for attracting new clients or investors by showcasing thought leadership and building trust and credibility.
• Marketers through case studies and encourage them to take action: Marketers use a case studies writer to showcase the success of a particular product, service, or marketing campaign. They can use persuasive storytelling to engage the reader, whether it’s consumers, clients, or potential partners.
• Researchers: They allow researchers to gain insight into real-world scenarios, explore a variety of perspectives, and develop a nuanced understanding of the factors that contribute to success or failure. Additionally, case studies provide practical business recommendations and help build a body of knowledge in a particular field.

How to Write a Case Study – The Key Elements 

Considering how to write a case study can seem overwhelming at first. However, looking at it in terms of its constituent parts will help you to get started, focus on the key issue(s), and execute it efficiently and effectively.

Problem or Challenge Statement

A problem statement concisely describes a specific issue or problem that a written case study aims to address. It sets the stage for the rest of the case study and provides context for the reader. 

Here are some steps to help you write a case study problem statement:

• Identify the problem or issue that the case study will focus on.
• Research the problem to better understand its context, causes, and effects.
• Define the problem clearly and concisely. Be specific and avoid generalisations.
• State the significance of the problem: Explain why the issue is worth solving. Consider the impact it has on the individual, organisation, or industry.
• Provide background information that will help the reader understand the context of the problem.
• Keep it concise: A problem statement should be brief and to the point. Avoid going into too much detail – leave this for the body of the case study!

Here is an example of a problem statement for a case study:

“ The XYZ Company is facing a problem with declining sales and increasing customer complaints. Despite improving the customer experience, the company has yet to reverse the trend . This case study will examine the causes of the problem and propose solutions to improve sales and customer satisfaction. “

Solutions and interventions

Business case study writing provides a solution or intervention that identifies the best course of action to address the problem or issue described in the problem statement. 

Here are some steps to help you write a case study solution or intervention:

• Identify the objective , which should be directly related to the problem statement.
• Analyse the data, which could include data from interviews, observations, and existing literature.
• Evaluate alternatives that have been proposed or implemented in similar situations, considering their strengths, weaknesses, and impact.
• Choose the best solution based on the objective and data analysis. Remember to consider factors such as feasibility, cost, and potential impact.
• Justify the solution by explaining how it addresses the problem and why it’s the best solution with supportive evidence.
• Provide a detailed, step-by-step plan of action that considers the resources required, timeline, and expected outcomes.

Example of a solution or intervention for a case study:

“ To address the problem of declining sales and increasing customer complaints at the XYZ Company, we propose a comprehensive customer experience improvement program. “

“ This program will involve the following steps:

• Conducting customer surveys to gather feedback and identify areas for improvement
• Implementing training programs for employees to improve customer service skills
• Revising the company’s product offerings to meet customer needs better
• Implementing a customer loyalty program to encourage repeat business “

“ These steps will improve customer satisfaction and increase sales. We expect a 10% increase in sales within the first year of implementation, based on similar programs implemented by other companies in the industry. “

Possible Results and outcomes

Writing case study results and outcomes involves presenting the impact of the proposed solution or intervention. 

Here are some steps to help you write case study results and outcomes:

• Evaluate the solution by measuring its effectiveness in addressing the problem statement. That could involve collecting data, conducting surveys, or monitoring key performance indicators.
• Present the results clearly and concisely, using graphs, charts, and tables to represent the data where applicable visually. Be sure to include both quantitative and qualitative results.
• Compare the results to the expectations set in the solution or intervention section. Explain any discrepancies and why they occurred.
• Discuss the outcomes and impact of the solution, considering the benefits and drawbacks and what lessons can be learned.
• Provide recommendations for future action based on the results. For example, what changes should be made to improve the solution, or what additional steps should be taken?

Example of results and outcomes for a case study:

“ The customer experience improvement program implemented at the XYZ Company was successful. We found significant improvement in employee health and productivity. The program, which included on-site exercise classes and healthy food options, led to a 25% decrease in employee absenteeism and a 15% increase in productivity . “

“ Employee satisfaction with the program was high, with 90% reporting an improved work-life balance. Despite initial costs, the program proved to be cost-effective in the long run, with decreased healthcare costs and increased employee retention. The company plans to continue the program and explore expanding it to other offices .”

Case Study Key takeaways

Key takeaways are the most important and relevant insights and lessons that can be drawn from a case study. Key takeaways can help readers understand the most significant outcomes and impacts of the solution or intervention. 

Here are some steps to help you write case study key takeaways:

• Summarise the problem that was addressed and the solution that was proposed.
• Highlight the most significant results from the case study.
• Identify the key insights and lessons , including what makes the case study unique and relevant to others.
• Consider the broader implications of the outcomes for the industry or field.
• Present the key takeaways clearly and concisely , using bullet points or a list format to make the information easy to understand.

Example of key takeaways for a case study:

• The customer experience improvement program at XYZ Company successfully increased customer satisfaction and sales.
• Employee training and product development were critical components of the program’s success.
• The program resulted in a 20% increase in repeat business, demonstrating the value of a customer loyalty program.
• Despite some initial challenges, the program proved cost-effective in the long run.
• The case study results demonstrate the importance of investing in customer experience to improve business outcomes.

Steps for a Case Study Writer to Follow

If you still feel lost, the good news is as a case studies writer; there is a blueprint you can follow to complete your work. It may be helpful at first to proceed step-by-step and let your research and analysis guide the process:

• Select a suitable case study subject: Ask yourself what the purpose of the business case study is. Is it to illustrate a specific problem and solution, showcase a success story, or demonstrate best practices in a particular field? Based on this, you can select a suitable subject by researching and evaluating various options.
• Research and gather information: We have already covered this in detail above. However, always ensure all data is relevant, valid, and comes from credible sources. Research is the crux of your written case study, and you can’t compromise on its quality.
• Develop a clear and concise problem statement: Follow the guide above, and don’t rush to finalise it. It will set the tone and lay the foundation for the entire study.
• Detail the solution or intervention: Follow the steps above to detail your proposed solution or intervention.
• Present the results and outcomes: Remember that a case study is an unbiased test of how effectively a particular solution addresses an issue. Not all case studies are meant to end in a resounding success. You can often learn more from a loss than a win.
• Include key takeaways and conclusions: Follow the steps above to detail your proposed business case study solution or intervention.

Tips for How to Write a Case Study

Here are some bonus tips for how to write a case study. These tips will help improve the quality of your work and the impact it will have on readers:

• Use a storytelling format: Just because a case study is research-based doesn’t mean it has to be boring and detached. Telling a story will engage readers and help them better identify with the problem statement and see the value in the outcomes. Framing it as a narrative in a real-world context will make it more relatable and memorable.
• Include quotes and testimonials from stakeholders: This will add credibility and depth to your written case study. It also helps improve engagement and will give your written work an emotional impact.
• Use visuals and graphics to support your narrative: Humans are better at processing visually presented data than endless walls of black-on-white text. Visual aids will make it easier to grasp key concepts and make your case study more engaging and enjoyable. It breaks up the text and allows readers to identify key findings and highlights quickly.
• Edit and revise your case study for clarity and impact: As a long and involved project, it can be easy to lose your narrative while in the midst of it. Multiple rounds of editing are vital to ensure your narrative holds, that your message gets across, and that your spelling and grammar are correct, of course!

Our Final Thoughts

A written case study can be a powerful tool in your writing arsenal. It’s a great way to showcase your knowledge in a particular business vertical, industry, or situation. Not only is it an effective way to build authority and engage an audience, but also to explore an important problem and the possible solutions to it. It’s a win-win, even if the proposed solution doesn’t have the outcome you expect. So now that you know more about how to write a case study, try it or talk to us for further guidance.

Are you ready to write your own case study?

Begin by bookmarking this article, so you can come back to it. And for more writing advice and support, read our resource guides  and  blog content . If you are unsure, please reach out with questions, and we will provide the answers or assistance you need.

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How to Write a Case Study: Definition, Outline, Steps & Examples

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A case study is a research method that involves an in-depth examination of a particular subject, often a person, group, event, or organization. It's used to explore complex issues in real-world contexts. A case study can provide insights that might not be achieved with other research methods.

Are you struggling with writing a case study and don't know where to begin? You are not alone. Most students involved in the Psychology or Sociology field often find this task challenging. Especially if they are new to this research method. However, with the right structure and preparation, creating a case study paper will be a piece of cake. 

After reading this article, you will be armed with all essential details including:

• Definition 
• Case study types
• Basic structure
• Steps on how to write a case study
• Examples that worked.

Let’s dive right in!

What Is a Case Study: Definition

A case study is a research method that involves examining a specific instance to let researchers learn more about an individual, event, organization or concept. It is like a magnifying glass for studying real-life situations. By looking at a single example, we can learn more about complex issues and understand patterns. 

Case studies are used in the fields like Psychology, Business, Statistics or Nursing. As a rule, students apply this research method when writing a dissertation or thesis . 

Depending on the research question and the data needed to address a problem, case studies can involve various research methods.

Research Methods Applied in Case Studies

Case Study Example

A researcher is interested in studying the effects of a newly implemented teaching method on student performance. To find out, they observe a class of 30 students over one semester. The researcher compares the test scores from before and after the method was used, documenting its effectiveness.  The study results showed that academic performance had improved by 11.5% since the new teaching method was implemented. The researcher concluded that this approach works well and can be generalized to a broader population.

Let's recap the main points. 

What Is the Purpose of a Case Study?

The primary purpose of a case study is to gain insight into the real-world situations through the investigation and analysis of a single instance. This research design is often applied to meet such goals: 

• Develop a better understanding of complex issues or phenomena 
• Identify patterns and relationships
• Test hypotheses and theories in natural settings
• Provide practical solutions
• Illustrate best practices or successful strategies.

Every case study writer can customize their work to fit the needs of a specific discipline, as shown below.

Use of Case Studies 

Looking for expert case study help ? Don't hesitate to contact our academic writers today to get the assistance you need. Our team of experts is ready to provide you with top-notch writings to help you achieve your academic or professional goals

Types of Case Studies

There are different types of case studies that scholars or students can bring into play. Each approach has its own focus and is chosen based on research objectives. 

• Descriptive case studies This approach involves a detailed examination of a particular situation or phenomenon to understand it better. Here, researchers see the context, events, and processes that led to a particular outcome, and get a comprehensive picture of the situation.
• Explanatory case studies Explanatory method allows us to understand the "why" and “how” behind a particular event or phenomenon. As the name suggests, this type of case study seeks to test and explain the causal relationship between independent and dependent variables . 
• Exploratory case studies Imagine being a detective and investigating a mystery or problem in its early stages. This is the main idea of an exploratory investigation. It helps to recognize key questions, potential patterns, and areas for further research. It's like peeling back the layers of an onion, revealing new insights and uncovering possible solutions. 
• Intrinsic case studies  Unlike other case study methods, an intrinsic approach is used to explore a unique instance. Here, researchers focus on a particular scenario in its own right, rather than trying to apply the outcomes to a broader population.  
• Instrumental case studies This type of study examines one instance to shed light on a larger group or phenomenon. Instrumental technique is a good choice if you want to develop theoretical frameworks and obtain generalizable findings.
• Cumulative case studies  While conducting cumulative research, students compile and synthesize information from multiple similar instances. Here, you combine the results of multiple studies to draw more generalized conclusions.
• Collective case reports Think of several individual instances being studied together to provide a broader understanding of a specific phenomenon. These instances are often connected by a common theme. This enables researchers to compare and contrast cases and uncover tendencies. 
• Critical case studies Researchers use this method to explore exceptional instances that are particularly interesting or thought-provoking. Critical approach helps to analyze why a specific situation occurred and what could have been done differently.

Case Study Structure: Main Parts

When investigating any phenomenon, it’s important to organize your sections in a logical manner. A structure of a case study usually includes such components:

• Introduction This section is a place to present a case. Provide a brief overview of your instance, introduce your key research objectives and prepare the readers for further analysis.
• Problem identification By laying out a problem, you will be able to show the scope and significance of your topic. Identify the main issue that will be examined and build a clear statement of the problem.
• Background A properly established context sets the stage for research and lays a foundation for case evaluation. Offer relevant background information on the instance. This can be a historical, geographical or cultural context.
• Methodology Describe your  methodology in research  – approach, data collection methods and analysis techniques used in your investigation.
• Solution  Now is the time to determine potential solutions to address the problem, and evaluate the pros and cons of each resolution. Make sure solutions are realistic.
• Results  Once a case study is conducted, you should share your key findings. Mention any data or evidence that was collected and analyzed.
• Discussion This part of a case study is a perfect opportunity for analysis. Discuss the implications of your outcomes and draw conclusions
• Conclusion Summarize your main points, restate a problem and solutions, and offer final recommendations or next steps.

Case Study Outline

Before you create a case study, it’s a good idea to prepare an outline. It serves as a skeleton of your project. A well-structured outline of a case study helps organize your thoughts in a logical manner.

Below you can see an example of a basic template. Feel free to use it for inspiration. 

General Outline  

• Brief subject introduction
• Research purpose and objectives
• Necessary context
• Problem/issue
• Problem significance
• Subject/idea history
• Setting or environment description
• Key challenges, opportunities, or turning points
• Research methods used to gather information
• Data analysis methods
• Possible strategies
• Assessment of solutions
• Recommended solvents
• Major discoveries from the data analysis
• Implications
• Limitations/challenges
• Summary of key points
• Restatement of the problem and solution
• Final suggestions or next steps

Based on the sample template shown above, arrange your key ideas and highlight critical information. You may change the blocks to meet your assignment’s unique requirements.

Before You Start Writing a Case Study

Preparation  is the key to success. To make your case study flawless, you need to establish your goal and plan. This will lay the foundation of the whole process before you begin writing.

Ensure you follow these 3 crucial steps before moving further. 

1. Carefully Read the Instructions 

Your professor may provide you with special requirements, case study rubric or exemplary works. The instructions may include details on preferred format, structure, word count, writing style or analysis techniques. Read given material attentively and make sure you fully understand the guidelines. 

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2. Conduct Research

Researching is the most time-consuming part of writing a case study. Review relevant studies on the research topic to gain a deeper understanding of your subject. You may want to go through different sources and identify their strengths and limitations. Strive to build a bridge between your case study report and existing gaps. 

Make sure to jot down all your ideas, opinions, notes or questions related to your research. This approach will help you build an outline and write a case study accordingly.  

3. Gather Data

Now you are all set for the data collection process. Identify the most relevant type of information pertinent to your research question.

Consider using primary sources such as interviews, surveys or questionnaires. Secondary resources may include books, articles, case studies and public documents. 

Your data must be accurate and reliable so double-check your research results before integrating them into your project.

How to Write a Case Study in 7 Steps?

Now that you are familiar with the preparation stages, it's time to dive into the writing process. Writing case studies can be challenging. But by following a structured approach, you can produce a clear and engaging work. 

To create a strong project, it's important to carefully plan and execute each step of your flow, from identifying the research question to presenting your conclusions. Below we have prepared detailed guidelines on how to write a case study paper. 

1. Introduce a Case Study

Start your case study introduction by presenting your subject and providing a brief overview of the research objectives. It's important to highlight the significance of your case and explain why it warrants examination. One way to do this is to focus on innovative aspects, such as a novel approach to a problem or a new technology. You can also emphasize the broader implications. 

You should also preview a structure. This will give readers an idea of what to expect. Briefly describe your main points or provide a rough outline. 

Case Study Introduction Example

Post-traumatic stress disorder (PTSD) is a debilitating condition that can arise in individuals who have experienced a traumatic event. In this case study, we examine the experiences of a patient who was diagnosed with PTSD following a car accident. Our analysis focuses on the patient's symptoms, including intrusive thoughts, hyperarousal, and avoidance behaviors. We also explore the treatments employed to manage these symptoms. By analyzing this case, we aim to provide insights into the challenges of treating PTSD and offer recommendations for improving therapeutic interventions for individuals suffering from this condition.

2. Describe a Problem

Before you get to the problem, provide context that explains the issue at hand. Identify the scope and impact of this problem. One efficient strategy of creating case studies that trigger attention is integrating examples or statistics. This helps to understand how severe this situation is. 

Additionally, you may want to highlight any challenges or obstacles that have prevented a problem from being solved. 

Example of Problem Description in a Case Study

John is a 28-year-old man who was involved in a serious car accident three months ago. Since then, he has been experiencing PTSD symptoms, including recurring nightmares, flashbacks, and feelings of anxiety. These symptoms have affected his work performance and relationships with family and friends. Despite seeking help from his primary care physician and attending therapy sessions, John has not experienced significant improvement. The challenge is to identify effective treatments that can help John manage his PTSD and improve his quality of life.

>> Read more: How to Write a Problem Statement

3. Discuss Research Methods 

Research methods you apply will define how to make a case study. There are multiple ways to collect data. So your primary task here is to figure out what kind of information you want to obtain. 

Your research strategy should align with your objectives. For instance, interviews can help capture detailed information from a small sample of people. On the other hand, surveys involve large groups of individuals. If you are using interviews or surveys, provide a list of questions participants were asked. 

You can also do experiments to test out different theories or conduct document analysis to identify trends. 

>> Learn more: What Is Experimental Design  

Example of How to Describe Research Methods 

In this research, both quantitative and qualitative data were utilized. 10 semi-structured interviews were conducted with participants who had experienced PTSD symptoms following a traumatic event. Additionally, data was collected from a survey of 253 individuals who had not been diagnosed with PTSD. We inquired about their experiences with trauma and the types of coping strategies they used to manage stress. Medical records from John's primary care physician were analyzed to track his progress over time. The combination of quantitative and qualitative data allowed for a comprehensive understanding of John's unique experiences with PTSD.

4. Offer Solutions to the Problem 

The next stage involves coming up with potential solutions. Explain what strategies could be used to address the problem.

For example, if you write a case study on a business-related problem, solutions may involve implementing procedures to improve efficiency. Alternatively, in a healthcare niche, you will offer a new medication or therapy.

Be sure to provide evidence from your research or expert opinions to support your suggestions.

Here’s how to do a case study solutions section. 

Example of Solution

One potential solution for addressing John's PTSD symptoms is cognitive-behavioral therapy (CBT). According to a study by Bisson and colleagues (2013), CBT has been found to be effective in reducing symptoms of PTSD in individuals who have experienced traumatic events. The therapist can work with John to identify and challenge negative thought patterns related to his traumatic experience and teach him coping skills to manage his anxiety and stress.

5. Present Your Key Results

Most scholars judge case study reports by research outcomes. You need to show that your solution works. Analyze collected data and share your most significant findings in your results section . This can be an increase in profits or a patient's health improvement. 

When you write your case study outcomes, it is important to organize the information in a clear and concise manner. Use tables, graphs and charts to illustrate your data visually. 

Provide a short summary of your results and their implications. But don’t just tell. You need to back up your research with evidence. If you used interviews, be sure to include any statistical analysis done for those results. 

Example of Case Study Research Results

Our analysis showed that participants who received cognitive-behavioral therapy (CBT) reported a significant decrease in symptoms of post-traumatic stress disorder (PTSD), as compared to those who received no therapy. Specifically, the group who received CBT experienced a 35% reduction in symptoms. Meanwhile, the control group experienced no significant change. These findings suggest that CBT may be an effective treatment option for individuals with PTSD.

6. Conclude with Recommendations

A conclusion of a case study is where you wrap everything up and provide recommendations for further research. Sum up your key points and explain how they could be used to solve similar problems. You can also highlight any unexpected findings or insights that emerged during the study. Don’t forget to discuss any ethical considerations or limitations. 

You need to create a lasting impression. For this, end a case study with a thought-provoking statement or call to action. 

Case Study Conclusion Example

Our research highlighted the significant impact of PTSD on individuals who have experienced a traumatic event. The results suggested that cognitive-behavioral therapy and reprocessing therapy are effective treatments for PTSD. However, more research is needed to determine the long-term effects of these treatments. Additionally, the stigma surrounding mental health and seeking treatment remains a significant barrier to access to care. It is crucial for healthcare professionals and policymakers to address this issue and increase access to mental health services.

7. Proofread Your Case Study

Once you are done with writing a case study, you need to carefully review it. Keep an eye on these things when checking your work: 

• Grammar mistakes Proofread your writing for typos and grammar errors. Feel free to use our  Grammar Checker  to make sure you got everything right.
• Clarity Check whether your work is readable and concise. Avoid long sentences and complex structures.
• Sources accuracy Make sure to check all sources for accuracy. It is also important to ensure that all reported data is up-to-date.
• Citations Ascertain whether all sources are properly cited and the same style is used consistently throughout your paper.

Case Study Format

Besides the content, it is also important to stick to a specific case study paper format. The layout of your paper should follow guidelines of the chosen citation style.

There are different ways to format a case study. Commonly used styles include APA, MLA, Chicago and Harvard. Each format  presents specific requirements for formatting your text and references. 

Check out our detailed guides listed below to learn more about each style. 

>>  How to Write a Paper in APA Format?

>>  How to Do MLA Format?  

>>  How to Write a Chicago Style Paper?

Case Study Examples

Getting actual examples of case studies can be a great way to learn and understand how to write one. To help you out, we have collected several sample case study paper examples for different disciplines. Feel free to use these samples as inspiration when writing your own paper.

Case Study Writing Tips

With the right approach, your effort will reward you with an A+. In this section, we will list some actionable tips on how to write a good case study: 

• Planning your work ahead Planning your work ahead Make sure to create an outline before you start writing and stick to it throughout the entire process.
• Arranging your data logically Break down complex information into chunks and use visual elements (tables, graphs, diagrams) to present it.
• Structuring your writing Use headings and subheadings to organize your content and make key points easy to access.
• Keeping your text simple Write your case study in an easy-to-read language and refrain from complex sentence structures.
• Remaining impartial Be objective in your analysis and avoid personal biases.

Mistakes to Avoid When Writing a Case Study

Even a small mistake can undermine your whole work. Here are some common pitfalls students fail to account for in their case studies:

• Focusing too much on the background Provide enough space for analysis of your problem and solution.
• Stuffing with direct quotes Quotes can be used as evidence in your paper. But relying on them too much will make it sound overly repetitive.
• Not referring to all sources Always cite your sources correctly and use only reliable data in your paper.
• Being vague Avoid general statements and be more specific while discussing your results and solutions.
• Failing to mention possible gaps Always consider ethical considerations or limitations.

Advantages and Disadvantages of Case Study

Using a case study approach as your research method has its own pros and cons. On one hand, it is an effective way to explore a particular issue in detail. On the other, there are certain limitations that come with this approach. Below we will cover both strengths and limitations of case studies.

Benefits of Case Study

A case study is like a seed that can grow into a fruitful tree, providing resolutions to intricate problems. Here are the biggest case study benefits you can use to your advantage:

• In-depth analysis Researchers can gather a lot of information on a specific topic or issue.
• Insights into elaborate issues Allows researchers to examine complex issues in a controlled manner.
• Real-life situations You are able to test theories or hypotheses in real-world settings.
• Comprehensive approach Researchers can collect both quantitative and qualitative data.
• Unique revelations This method can enlight on previously unexplored or understudied areas.

Limitations of Case Study

As with any research method, case studies have their fair share of drawbacks. Let's take a closer look at some of the most prevalent issues that can arise when using this approach.

• Limited generalizability Due to the small sample size and unique nature of each case, it can be difficult to generalize findings to a larger population.
• Observer bias Researchers may bring their own biases and perspectives, which can influence their results and interpretations.
• Time-consuming and expensive This approach requires significant time and resources to conduct, making it less feasible for some research questions.
• Lack of control In contrast to experimental research, case studies lack control over extraneous variables. This can make it difficult to establish cause-and-effect relationships.
• Subjectivity Collected data is often subjective and open to interpretation, which can introduce potential errors.

Case Study Paper Writing Checklist

Before you write a case study assignment, make sure to recap all the information you have learnt today. Refer to this checklist to ensure you are on the right track. 

Bottom Line on How to Write a Case Study

Writing a case study can be an incredibly challenging task for any student. However, with the right approach and tips, you can easily turn this daunting task into a pleasant experience. 

We hope this article helped you understand how to write a case study. Remember to focus on the practical part and avoid overgeneralizing or cherry-picking data.

Our paper writing service is your best choice. We have helped thousands of students with their projects and would be glad to assist you, too. Our team of skilled writers is ready to help you complete your work upon ‘ write my case study ’ request.

Frequently Asked Questions

1. what is a case study in research.

A case study is a research method that involves an in-depth analysis of a particular subject. This approach most often focuses on a single event, person or group. It provides insight into the context of a problem and can be used to explore solutions to intricate issues.

2. What is the difference between a case study and a research paper?

The main difference between a case study and a research paper is in their scope. A case study explores a limited number of subjects, while research papers investigate multiple variables and/or draw conclusions from larger data sets. While both works contain evidence-based information, the focus and approach taken are quite different. Research papers are more general in nature, while case studies focus on narrow problems.

3. How long should a case study be?

The length of a case study varies depending on the type of assignment. Case studies intended for scholarly articles range from 3,000 to 4,0000 words or more. Meanwhile, if it’s a separate chapter in your MA or PhD dissertation, you will need to keep it between 8,000-15,000 words. Follow specific guidelines provided by your professor or institution. 

4. Why is a case study important?

Case studies are an important research tool, as they provide detailed information on a particular issue. By exploring a single instance from multiple angles, researchers can uncover solutions to complicated problems that may not be immediately apparent. Using this method, scientists also test hypotheses and generate new theories.

5. What makes a good case study?

A good case study should be organized, well-researched, and contain evidence. Some characteristics of a case study include:

• Precise subject overview
• Thorough analysis that goes beyond surface-level information
• Examination of a single scenario from various perspectives
• Fact-based arguments
• Validated findings.

6. How to start a case study?

To start a case study, begin by carefully reading requirements and identifying the main problem to be addressed. Don't jump to conclusions or make assumptions – take it one step at a time. Once you have a clear understanding of your goal, gather relevant data. This includes doing research, interviewing people, and analyzing relevant documents.

Joe Eckel is an expert on Dissertations writing. He makes sure that each student gets precious insights on composing A-grade academic writing.

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• checkbox I thoroughly researched my topic and gathered relevant information.
• checkbox A problem/issue is clearly defined. 
• checkbox My case study structure is well-organized. 
• checkbox I used appropriate research methods to gather data.
• checkbox My findings are well-supported by analysis and evidence. 
• checkbox I discussed possible limitations and ethical considerations. 
• checkbox The work offers recommendations for further research.
• checkbox My paper adheres to formatting guidelines required by my instructor.

• Marketing /
• General Marketing

How to Write a Case Study: Guide with Free Template + Examples

TABLE OF CONTENTS

What Is a Case Study & Why Is It Valuable?

In the business world, a case study is written or video content that tells the story of a successful customer transaction, relationship, or both. 

Case studies combine storytelling and data to offer social proof that your product is a viable solution to your target customers’ problems.

Let’s take Semrush’s SEO case study , “How an SEO Agency Helped an Artisan Bakery Increase Mobile Organic Traffic by 460%.” 

It sends a clear message:

Bakeries that don’t get enough mobile traffic can leverage Semrush tools to grow exponentially.

A compelling case study can win you new customers. 

Consider it a highly valuable business card—and an honest showcase of your positive impact in action. Which helps you earn the trust of your intended audience. 

To really reap the benefits of making case studies part of your content marketing strategy , it’s crucial to know how to write a case study effectively.

In this blog post, we’ll walk you through the essential steps for crafting a case study that can convert your prospects into loyal buyers.

How to Prepare a Case Study: A Step-by-Step Guide

Preparing a case study involves choosing the right customers to feature in your analysis. Plus gathering enough data, quotes, and information to narrate a compelling, real-lifesuccess story.

A great case study will contain five essential elements:

Without proper preparation, your case study won’t have enough details to be strongly relatable, convincing, or reassuring.

To help you streamline your process, use the prep section of our free case study template and follow the suggested research method below.

Step 1: Set Your Objectives

Specificity makes a case study more relatable and, therefore, more effective. 

Start by defining the reason you’re presenting this particular story to determine which specific solutions and features to highlight. 

For instance, a general objective like “showcase our solution in action” is a good start, but it doesn’t offer a lot of direction. 

What, specifically, will you highlight? What results do you hope to achieve? 

This is a good place to remember the SMART framework.

Say your business provides customer relationship management (CRM) software. Your overall goal: to expand your reach in the healthcare sector. 

If your existing healthcare customers often praise your workflow automation tools, you know automation matters to your target audience. So, efficiency could be an engaging case study topic.

For this case study, your objective may be: 

“Show how our workflow automation saved one hospital X hours per week and reduced errors to support our goal of getting 10 more healthcare subscribers by the end of the year.”

Customer interactions and reviews can offer great guidance on which features to spotlight to fulfill your objective. 

Look at your high-performing web content for inspiration, too. 

If Google Analytics ( or an alternative ) shows that a blog post on reducing data breach risks is your most popular, you’ll know that your audience values security. 

You could build a case study around security credentials to reassure those prospective buyers.

Step 2: Choose the Perfect Customer (and Get Them on Board)

The right subject for your story will play a pivotal role in showcasing your offering—helping you gain an edge over the competition.

A suitable customer is one that:

• Has a compelling story to tell . The customer has had a great experience with your product or a specific feature. They’re pleased with the results and happy to shout about it.
• Is typical of businesses in their sector . The customer is relatable to your target audience. They deal with the same challenges and have similar spending power.
• Is ready and able to talk . You have a strong relationship with this contact. They will help you pull the story together and have the authority to approve content for publishing.

Prioritize customers that came to you after experiencing your competitors—known as switchers. Their stories will highlight your competitive advantages and could sway a buyer who’s comparing options.

Choose a recognizable customer name if you can. This may help readers trust your business’s legitimacy. 

For instance, all of Asana’s case studies involve big-name customers. 

Image Source: Asana

This is despite the company having more than 139,000 users , many of which are small businesses.

Opt for a mix of business types, industries, and sizes that your company is keen to work with. 

For instance, if you typically target sales organizations but want to reach a marketing audience, choose stories with marketing elements or that involve marketing agencies.

Once you’ve decided on a compelling story to feature, get the customer on board by telling them your plan. 

Explain that you’ll need some input during the creation process but will do most of the work. Be clear that you’re proud of the relationship you’ve built with them and will use it to inspire others.

If they agree to help, move forward. If they decline, pick another company from your list. 

Step 3: Compile Your Customer and Story Information

Write down what you know about your customer, their relationship with your business, and how they’ve used your product. This information will help you plot your success story and identify any knowledge gaps.

Share a live notes document with your relevant team members and encourage their input. They may have additional customer or business insights that could prove useful to the case study.

Include details such as:

• The customer’s background . What does the company do and when was it formed? What is its market position? What are its industry’s classic challenges? 
• The exact product they use . What features does your customer use? What plan are they on? A premium account? Do they pay for extra add-ons?
• The date of their first purchase . How long have they been a customer? Loyalty is a powerful case study theme—use it if you can.
• Their interaction history . Support records will show if the customer has overcome issues while using your product. Check your CRM , ticketing system, or email accounts for details.
• The inspirational outcome . What inspired you to choose this customer as a case study subject? It could be a testimonial, a social media post, a passing comment, or direct feedback.

Use what you learn to inspire interview questions for the next step. 

Step 4: Interview Your Customer (Example Case Study Questions)

Speak directly to the customer to get any information you don’t already have. Ask questions that will make your case study content engaging and relatable.

Supplement your notes for the previous step with questions that’ll help you fill in the gaps for each section. Such as:

The interview process doesn’t need to be formal. The chat could even form part of a regular catch-up if the timing works. 

Record the conversation so you can refer back to it while writing. Like on Zoom . 

You may find you can take some direct quotes from your recording. If not, ask the customer for a testimonial you can use in the final content.

Step 5: Set the Customer’s Expectations

Let the customer know your next steps (e.g., writing and editing the content, sourcing direct interview quotations). Explain that you’ll be back in touch if you need any further information.

Provide a timeline so the customer is prepared to review your drafts, give extra detail, and seek further approval if necessary.

Be clear that you won’t take up much of the customer’s time as you don’t want to distract them. If the process were to become demanding for them, you risk souring your relationship. 

How to Structure Your Case Study

Follow a standardized process when creating any business case study to ensure you:

• Include all the core elements
• Keep your page content consistent and easily navigable

Follow the instructions in the case study structure section of our free template .

1. Choose a Descriptive and Specific Headline

A case study headline is the first thing readers see. Use yours to grab attention and set readers’ expectations. Otherwise, it could be the only part they see.

A good case study headline answers common questions that go through every reader’s head, like:

• Is this relevant to me?
• What will I learn?
• How will this help my business?

Take this Textel case study :

Image Source: Textel

The business texting platform uses just 77 characters to tell us a story, including:

• Who’s involved (“Valvoline...”)
• What they achieved (“Increases Coupon Send Rate by 76%”)
• How they did it (“with Textel’s MMS Picture Texting”)

From this information, readers can immediately determine whether the content is:

• Relevant: Either using the brand name (e.g., “I recognize this business; are we comparable?”) or the achievement (“I’d also like to increase my business’s coupon send rate”)
• Valuable: An impressive headline stat implies what’s possible for the reader

2. Highlight 3-5 Points Summarizing the Story and Its Results

Include a snapshot of results early on so people are encouraged to keep on reading. You can present them in a bullet list or even as custom icons.

For instance, if the headline in Textel’s case study isn’t enough, their “At a Glance” column allows readers to make sure the content is relevant to them.

Think of it as an executive summary of the main body copy. Putting it together is easy: just go through the finished content and pick out the most important points.

3. Include Relevant Images

Images serve to break up the text and engage readers. Use high-profile logos to communicate status quickly, screenshots of results, images of happy customers, or custom designs.

The Textel example takes up valuable real estate up front with a large image. 

It also includes the client’s logo. Valvoline’s chevron will be recognizable to its audience and can help build credibility. 

4. Introduce Your Customer

Give your case study context with a short introduction. Background information on the subject will paint a picture of your story’s main character.

Provide customer details such as their industry and product offering, company size, and location. Optional profile additions can include their mission statement and major milestones. 

This introduction helps readers care about the actions and achievements they’re preparing to explore. The more relatable your subject is, the more invested readers will be.

In one of its marketing case studies (“Local Hospital's Social Media Engagement Soars 892%”), marketing agency Captivate introduces its client with basic information on location, history, and purpose.

Image Source: Captivate

From then on, the reader can envisage the organization going through the challenges and receiving the benefits. The case study suddenly feels more real.

The final sentence in Captivate’s introduction adds a human element, encouraging the reader to empathize with the subject: 

“On top of treatment, Navicent maintains deep involvement in their community.”

The more color you provide here, the more potentially impactful your case study’s results will be. 

5. Describe the Challenge

The beginning of your story should lay out the customer’s problem: their difficult position before finding your product.

Ensure your customer is always the most important figure. Focus too much on yourself, and you’ll jeopardize the sincerity of your case study.

You don’t need to provide a lot of detail here. A couple of short paragraphs should give your outcomes enough context. 

Answer important questions like:

• What stood in the way of the customer achieving their goals? 
• What were the consequences?

Make the challenge relevant to your target audience by using language they can relate to and including your customer’s words.

Take this case study from Rev:

Image Source: Rev

The copy clearly states that without a reliable transcription service (i.e., Rev’s product), the client wasted time correcting the errors made by automation tech. 

Knowing there’s something significant at stake—in this case, employees’ time and students’ learning experiences—gives your audience a reason to continue reading.

Have the customer describe the challenge in their own words. It’s a great way to add honesty and emotion to your story, making it even more engaging and relatable.

6. Highlight Your Solution

This is where your business enters the customer story. 

Briefly introduce your product. Explain what it does and what makes it unique, then apply it to the problems your customer was experiencing. 

Here’s a hypothetical example:

“Our customer needed IT support for teams in different time zones to avoid service delays. Our 24/7 IT support package meant those teams could get the help they needed at any time, with 30-minute response times guaranteed.”

Talk about which teams or employees benefited from the product and how they used it. Details of any premium features or add-ons create an even clearer picture, ensuring readers understand how to achieve similar results. 

However, talk only about features that are relevant to the story’s theme. And link them to specific challenges the reader is likely to face. 

Sticking to only one or two features will keep readers focused on what you want them to take away. Otherwise, you risk distracting them.

Also, note that a solution can involve more than just a product’s tangible features.

The reader should know that your personalized service helped the customer’s business achieve something faster. Or that your smooth onboarding process minimized their disruption. 

If someone reading your case study has experienced bad service before, this knowledge might persuade them to convert.

7. Shout About the Outcome (Using Data to Illustrate)

Data is the best way to illustrate impact. It allows readers to tangibly compare their experiences with your customer’s.

All effective case studies have a happy ending. Explain how your customer is better off than before using your product, with real data to prove your point.

We use a lot of data in the artisan bakery SEO case study we mentioned earlier. 

Stats appear in the text (e.g., “By that time organic traffic to the bakery website had already increased by 214%”), but we also designed an infographic to make our achievements stand out:

Plus, we included more data to make our project’s outcome as tangible as possible for our readers.

These are the types of charts and graphs our audience (marketing agencies) is familiar with. The positive data in our case study is a clear demonstration of what’s possible with Semrush’s support.

8. Validate Your Story with a Strong Closing Statement

Summarize your results and get readers thinking about the next steps by showing where the featured client is heading now they’ve solved the problem. Don’t forget to include a call to action (CTA) .

Include an individual/employee name, job title, and first-hand comments to humanize your case study content.

You can weave customer comments throughout the piece to validate or expand your points. A direct quotation is also a great way to end your case study.

If they didn’t during your interview, ask your customer to summarize your product’s and your relationship’s impact on their business.

Global IT management platform Hofy uses a fully interview-based case study format. This final comment from its customer acts as a highly effective conclusion:

Image Source: Hofy

Key messages here include:

• Hofy’s unrivaled level of service
• The customer has no regrets
• The customer explicitly says, “I’m happy. Everyone’s happy. The users are super happy.”

Allowing your customer to conclude your case study gives readers one final reminder that this is an honest account involving a real, comparable business. 

If the comment is a glowing review like Hofy’s, it could even act as a subtle CTA.

Use These Three Case Study Examples for Inspiration

Captivating case studies from other businesses can provide valuable ideas for how to write a case analysis for your brand. Tips may include:

• Specific case study topics to cover
• The tone of voice you want to use
• Your case study’s visual layout
• Accompanying imagery to enhance your analysis

Here are three examples of great case study content to get you started.

Household Names: Adobe and The Home Depot

Adobe carried out an in-depth case study of a highly successful customer.

Image Source: Adobe

The first part alone has enough to engage and intrigue the reader:

• A snappy headline
• Three impressive takeaway stats
• A customer quotation and image
• A list of the products The Home Depot used

It then details all of the most important story elements in around 2,000 words. 

There are quotes throughout, explanations of achievements, and some impressive outcome figures at the end.

Key takeaways from this case study:

• Real customer headshots add a human element to your case studies
• Opening with a direct quote immediately emphasizes the customer, where your focus should be
• Internal links to product pages allow inspired readers to learn more about your offerings

Small-Business Success: ShipStation and The Burlap Bag

ShipStation appeals to its small-business audience in this case study of its work with the primarily soy candle selling store. 

Image Source: ShipStation

It summarizes the story using a small takeaway section on the right, allowing readers to check the relevance of this content quickly. 

Then, it explains the relationship in more detail using text, feel-good imagery, and embedded social media content.

• Video content can complement text to offer more authenticity
• You can set the tone with your choice of imagery
• Sometimes, all it takes is one impressive statistic to grab attention (“95% quicker label printing”)

Helping Customers Help Others: Semrush, Re:signal, and Learning with Experts

In this case study, we look beyond the immediate impact of our product. And explore how one of our partners has used Semrush tools to enhance its service. 

By doing so, we appeal to marketing agencies that aim to deliver high-quality customer experiences.

Our analysis uses simple language throughout. We illustrate our main points with metrics and screenshots that our target readers will immediately understand.

• A desirable headline statistic (59% organic traffic increase) inspires audiences to learn more
• Basic client introductions help set the scene and invite readers to relate quickly
• A scannable table of contents tells your target customer what to expect 

The Bottom Line on Writing Case Studies

While nailing how to write a business case study can take time, it’s an incredibly effective way of showing prospective customers you have the best solution to their problems.

Real-life examples and accounts of your product in action can instill trust in ways that other types of content can’t. They consolidate your reputation and make buyers more likely to convert.

So, maintain strong customer relationships, apply relevant market insights, look to other brands for inspiration, and follow the processes in this guide. The result: engaging, results-driven case studies to help your business grow.

How to Write a Case Study in 5 Steps: A Guide

What is a case study and how do you write one? We explain everything there is to know about case studies and provide you with a checklist that will make you succeed on your first try.

First things first:

• A case study examines organizations, people, places or events in order to gain (new) insights into familiar problems or to identify new problems.
• There are four types of case studies: Case-Study-Method, Case-Problem-Method, Case-Incident-Method, and Stated-Problem-Method
• There are five steps in conducting a case study: a research objective, a case, suitable literature, a precise description of your case and a link between your case and existing theories.

What is a case study?

A case study is a research method that is typically used in qualitative research and is often applied in academic papers such as bachelor’s or master’s theses. Having originated from the social sciences , the case study is now used in many other fields such as economics, political science and media studies.

The case study examines a specific example of an event or phenomenon in the real world. All relevant details of the case are thoroughly analyzed, always taking into account the surrounding context and existing theoretical frameworks. If several cases are compared with each other, this is referred to as a comparative case study or a multiple case study .

Objectives and methods of case studies

The main objective of a case study is to gain comprehensive insights into a specific phenomenon and to develop new solutions or perspectives. Both qualitative and quantitative methods are useful for collecting and analyzing relevant data for the case study. Organizations, people, places or events that offer important insights are examined.

Case studies allow you to analyze complex problems in detail , making them an indispensable tool in scientific research.

Case studies: different types and approaches

Depending on your research question, there are different types of case studies you can consider. Each type of case study has its own special features, and the transitions are sometimes fluid. The following paragraphs introduce four common types of case studies to give you an idea of the different approaches:

• Case Study Method : This classic type of case study is often used when you are familiar with a specific case but have not yet identified the hidden problems within it. During your investigation, you will recognize both the challenges and possible solutions. This method helps you to dive deep into the details of the case and gain unexpected insights.
• Case-Problem Method : This type of case study focuses on evaluating different approaches to a solution. You analyze the advantages and disadvantages of each method, evaluate its effectiveness and look for alternatives if necessary. This approach is ideal for case studies that aim to optimize processes or improve strategies.
• Case-Incident Method : This form of case study is often the most challenging as it works with incomplete or missing data. Your task is to create a sound case study despite these limitations. This requires creative methods of data collection and analysis to get a clear picture of the situation.
• Stated-Problem Method : This is the exact opposite of the first methos. You start with a known problem and look for the causes and possible solutions through your case study. This method is particularly useful if you want to explore the deeper roots of a problem.

By choosing the right type of case study, you can ensure that your research is both thorough and focused. Each of these approaches offers different perspectives and methods to arrive at valuable insights that can be explored in detail in the case studies.

How is a case study conducted?

Companies are often looking for a case study that offers a solution to a complex problem. You don’t have to reinvent the wheel. You should simply collect and structure all the relevant information for your case study. At GRIN, you will find numerous case studies that give you a good insight into the structure of this type of text. These practical examples, which are often based on data from real companies, will help you understand how to successfully complete a case study.

The 5 steps of conducting a case study

Define your research objective

Start your case study by first defining a clear research objective and formulating a precise research question. Decide whether your aim is exploratory (discovering), descriptive (describing) or explanatory (explaining/justifying), or a combination of these , to determine your research direction. Since case studies are qualitative research, how or why questions are particularly suitable.

Choose your case

For your case study, you should of course choose an example that is relevant to your research objective . If you are writing about a specific company, you already have the case automatically, but events, people, places or phenomena are also suitable. To choose a suitable example, you can use the following criteria as a guide:

• Take an unusual or atypical example that firstly makes you curious yourself and secondly provides new insights into a known problem.
• The example should critically question existing assumptions or theories.
• Ideally, your case should open up new approaches for future research.

Link your case study to existing theories and literature

Once you have defined your research objective and case for your case study, the next step is to link it to existing literature and the current state of research . Conduct a comprehensive literature review to compare your findings with relevant thematic texts.

To create a solid theoretical framework, draw on an appropriate theory that allows you to understand and explain the case in depth. When analyzing your results, you can then discuss how they behave in the context of this theory and what they say about the topic.

Describe your case study

Once you have finished researching existing theories and literature, start describing your case in detail. If it is an event, a timeline can be helpful, showing all the important events along with their causes and effects. The aim is to clearly differentiate your case study from other studies and research questions.

An important part of the case study is the description of the initial situation , the framework conditions and the problems to be solved . It is essential that your (possibly fictitious) customer recognizes themselves in the description. Be authentic and use the technical vocabulary of the respective industry . This increases the relevance of your case study.

Analyze the case

The final step in your case study is to comprehensively analyze the collected data. Evaluating and explaining this information will allow you to answer your research question . You can embed your findings in a broader theoretical context by drawing connections to existing literature and theories that you identified during your literature review.

In this section of your case study, you also explain how you analyzed the situation, what kind of strategy you developed and how you implemented it operationally. It is also important to mention any problems and obstacles you encountered.

Analysis tools for solving a case study

When working on business case studies in particular, there are a number of models, so-called frameworks , that can be of great help. Which framework is suitable for which problem depends on the type of case study. These can basically be divided into three categories:

External problem

This example focuses on external factors: e.g. the market environment of the company under investigation. The five forces model and the PESTEL analysis are suitable for identifying and analyzing such research areas.

Internal problem definition

Internal company issues are considered here, e.g. low employee satisfaction. The value chain analysis or the BCG matrix are suitable for such internal analyses.

Internal and external problems

Most case studies examine external and internal problems in equal measure, as mixed cases are often considered, e.g. a decline in a company’s sales. These cases can be analyzed using the profit equation , the four-C concept , the SWOT analysis , or the Ansoff matrix.

Checklist: Case study for companies

Case studies for companies always follow the same structure. You can therefore use this checklist as a guide:

• Title of the case study: What is it about in a nutshell?
• Introduction of the company: Who is the case study aimed at?
• Problem/research question: What is it about (specifically), what are the current challenges and what should be changed?
• Facts : What does the company offer? What is the market and market environment like? Which target group should be addressed?
• Results: What follows from the facts analyzed?
• Graphics: Graphical representations are always good for case studies. Present the facts in table form, create diagrams and add them to your continuous text. This will enhance your study.
• Solution: What specific recommendations for action do you give to the company you have analyzed?

Key Takeaways

A case study is a research method that allows you to analyze specific cases such as organizations, people, or events from different perspectives and relate them to existing theories. This method is particularly valuable for bachelor’s and master’s theses, as it provides in-depth insights into the research topic.

The goal of a case study is to understand and explain a specific case by analyzing it in detail and linking it to existing theories identified during the literature review. This method helps to answer open questions and develop solutions to existing problems.

You will conduct a case study in five steps: you define your research goal, select a case, find suitable literature and theory, describe the case, and analyze it by examining it comprehensively and linking it to existing theories.

Choosing a case study has a few advantages: You can investigate a real case that interests you, which makes your study more relevant. Case studies also require less organizational effort than interviews or surveys, and can uncover previously unknown problems or questions that are of interest for further research. And another advantage: Case studies are used in many companies in the application process to test applicants. If you have already gained experience with it during your studies, this can be an advantage for you later on.

A good case study must definitely be relevant to your study. In addition, it should provide new insights into a known problem, critically question existing assumptions and open up new approaches for future research.

Examples for case studies in the GRIN shop:

Corporate Social Responsibility and its Impact on Consumer Buying Behaviour. A Case Study on H&M

Supply Chain Management. Case Study on Amazon

A Microsoft Case Study. Managing a Culturally Diverse Workforce

The Facebook acquisition of Instagram. A Case Study

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