Popular Searches

Writing speeches, quick links, keeping focus: the central point, main supporting points, introductions, conclusions.

Writing a speech consists of composing the central point or thesis, the main-point sentences, the introduction and conclusion, and planning effective oral style.

Since the organization of a speech is critical to the writing process, consult our organization page.

The central point is the message you attempt to communicate to your audience. Keeping focus on the central point is fundamental to speech writing.

Sometimes the central point is a thesis; sometimes the central point is a hypothesis. Sometimes, there is no stated thesis or hypothesis, but there is always a central idea and purpose that keeps you and your audience focused.

The Student Resources information on purpose is useful if you’re unsure about the central point.

For an additional resource related to writing for speeches, use The Writing Center, University of North Carolina at Chapel Hill , especially the “What’s your purpose?” section.

A thesis is a concise statement of your central point, normally included in the introduction and conclusion of a speech. However, your speech doesn’t have to be an argumentative to include a thesis statement.

A purpose statement is a clear statement about the objective you hope to accomplish. Whenever you write a speech, you have a purpose statement, although the purpose statement isn’t always explicitly stated—and it can get confused with a thesis statement. For help with the differences between a thesis and a purpose statement, we recommend “Thesis and Purpose Statements” by The Writing Center, University of Wisconsin-Madison.

If a thesis is necessary, the thesis section of the thesis section of the written rhetoric page may help as well.

There is no formula for success, but this video covers the essentials on speech thesis sentences.

The thesis is what you argue, and the main points are how you argue it. Because they’re so intertwined, you should carefully consider the main supporting points as you write your thesis. In other words, figure out what you intend to say before you try to capture it in a thesis.

Below are a few suggestions that experienced speech writers use when writing thesis statements:

  • Use a declarative sentence; not a question.
  • Use a complete sentence.
  • General thesis : “We honor Elie Wiesel for his noble characteristics and his campaign against ethnic oppression.”
  • Specific thesis : “We honor Elie Wiesel for his determination, consistency, and for his faithfulness to Yahweh throughout his life-long campaign against ethnic oppression.”
  • General : Foreign policies in the Middle East.
  • Focused : An analysis of the ways the United States has reacted to economic changes due to the oil industry in the Middle East.
  • Example 1: If you’re speaking to elementary schoolers, it would be inappropriate to use graduate level vocabulary.
  • Example 2: If you’re talking about architecture at an electrical engineering conference, use the thesis to connect the expected topic to the unexpected topic.

Here are a few high quality thesis examples (though possibly obscure topics):

  • “The process the United States would go through to use a nuclear weapon can be broken down into two stages: the command from the president, and the official launch of the nuclear warhead by the crew.”
  • “We honor Elie Wiesel for his determination, consistency, and for his faithfulness to Yahweh throughout his life-long campaign against ethnic oppression.”
  • “Salvador Dali’s surrealist artwork can be identified through its focus on illogical scenes and exploration of the unconscious.”

For further direction, we recommend the Purdue University Online Writing Lab (OWL) as an extra resource.

The main points support your thesis. The thesis is what you argue, the main points are how you argue it. Here are a few suggestions for writing main supporting point sentences:

  • If any of your main points don’t argue in favor of the thesis, either the main point or the thesis needs to be changed.
  • A main point should convey the purpose and focus of its respective section.
  • Use declarative statements and complete sentences to announce main supporting points.
  • Limit the number of main points for the audience’s sake. If you have more than four it will be hard for the audience to remember.

To reiterate, the main points of a speech are crafted as supporting evidence for the thesis .

If your thesis is: Typical characteristics of 1960’s Latin American fiction include non-linear narratives and magical elements.

The following would be satisfactory main point sentences:

  • Magical elements often appear in 1960s Latin American fiction.
  • Non-linear narratives characterize magical realism in 1960s Latin American fiction.

Additional resources related to main supporting points

  • University of Hawai'i Maui Community College Speech Department : general guidelines related to main points and other supporting material.
  • Calvin University—What Not to Do : a document about what not to do with speech main points.
  • Lumen Learning : a variety of topics relating to main points, from how many should you have to how to highlight them as main points. Start about half way down the page at the “How Many Main Points?” section. While Lumen Learning also covers different ways to organize your main points, we recommend using our organization page first.

It will help you to prepare the introduction after preparing the main points. Just consider how challenging it is to introduce a speech if you don’t know what the main ideas of your speech are.

The introduction has two main purposes: to capture the audience’s attention and to state your thesis. Introductions also preview the speech so that the audience knows where it’s headed.

There are many ways to capture the audience’s attention: quotes, statistics, examples, a short story, a fascinating topic, a gracious mention of the event that brings you together, or even a question.

Once you have the audience’s attention, state your thesis. Stating your thesis will inform the audience of the speech’s direction and will focus their attention throughout the speech.

For tips regarding introductions, we recommend the Oral Communication Center, Hamilton College . The tips are short, helpful, and if applied, will improve your introductions.

Finally, it’s also critical throughout the introduction to establish your credibility. For this reason, your introduction should be well practiced and should allow you to communicate confidence. In addition, if you have any expertise on the subject material that you believe your audience needs to know, inform them without being snooty.

Conclusions are the final remarks your audience will hear, so they’re the part that’s most likely to be remembered. So make sure you take the time to craft a clear and memorable conclusion.

In general, a conclusion should restate your central point, though in a new way. This is important because in speeches the audience can’t reread your message; they simply have to rely on memory. Restating your central point—and, depending on what your professor wants, reviewing your main supporting points--will help your message to stick.

Another way to make your speech stick is to use the conclusion to reemphasize your purpose. For example, in a persuasive speech, call people to action. In other words, be blunt about what you want them to do. If you want them to vote, tell them how they can register. If you want them to pick up painting as a hobby, then show them where they can buy painting materials.

Try to make your conclusion memorable.

By this, we mean it’s important to carefully consider your final remark to make sure it concludes on a strong note that fits your purpose. Speakers often trail off in the end, undermining their earlier work.

As a foundational resource, we recommend the Oral Communication Center, Hamilton College .

Style refers to the way words, sentences, and groups of sentences create tone and personality.

How is speech writing different than writing a paper?

Though they share many principles (ex: the preference for active voice verbs), they have different principles of style: people perceive style differently when listening than when reading.

The differences arise because the formats are different: written word and spoken word. For an analysis of the key differences between spoken and written language, we recommend the Oral Communication Center, Hamilton College .

This handout by Massachusetts Institute of Technology’s Undergraduate Research Opportunities Program contains fundamental public speaking tips. Luckily, it also contains an encompassing look at the basics of an eloquent oral style. Read the section titled “Writing for Speaking”; the list will be useful when creating sentences that sound better in oral rhetoric.

The following stylistic choices are particularly helpful with the spoken word :

  • Brevity. Be as brief as possible. This article by Judith Kilborn (The Write Place, St. Cloud State University) provides a few ways to reduce wordiness.
  • Prefer shorter sentences to longer ones. Long sentences are harder to follow.
  • First person pronouns are widely accepted in speeches.
  • Repetition helps the audience remember (ex: think of the repetition in King’s “I Have a Dream.” In a paper the audience can go back and reread; they can’t do that when listening to a speech, so repetition helps the audience connect ideas and follow the argument.
  • The audience doesn’t have a dictionary with them; use words that are more tuned for the vernacular ear.
  • Make sure you can pronounce every word you plan on using.
  • Use transitions or “ signposts ” to announce, signal, and recap. This allows the audience to know where you’re and what to expect.
  • Abstract : There are several possible outcomes that this decision can lead to.
  • Concrete : Our choice to intervene in the Middle East can lead to destabilized elections, political turmoil, and religious conflict.
  • Dry sentence : A family member was hit by an animal.
  • Descriptive sentence : Grandma got run over by a reindeer.
  • The use of contractions is generally preferred in public speaking; contractions are more conversational, which tends to be preferred in public speaking. Say these two sentences aloud and you’ll agree: “I do not think that is a good idea” or “I don’t think that’s a good idea.”
  • Parallelism and alliteration create rhythm in a speech; use them wisely.
  • Use inclusive language .

For further style advice, though not specifically for the spoken word, use our written style resource.

For further direction, please stop in the Rhetoric Center.

Additional resources and tips related to oral style

  • Stand up, Speak out (University of Michigan Libraries) : An extensive and comprehensive resource on effective oral communication. Pay particular attention to the following sections: “Imagery,” “Rhythm,” “Parallelism,” “Alliteration,” and “Assonance.”
  • Oral Communication Center, Hamilton College : A list of phrases to avoid for various reasons in oral rhetoric.
  • Oral Communication Center, Hamilton College : A list of characteristics that help make every speech successful. Warning: the article uses language to make it sound like a checklist for an A on every speech; this is not the case. However, the list is helpful nonetheless.
  • Oxford Dictionaries Blog, Avoid cliches : Evoking images for an audience helps them to understand and remember your speech, but using a cliché allows the audience to listen without visualizing. A creative example of effective imagery was when on the campaign trail Bill Clinton said “I will be with you until the last dog dies.”
  • Contrast, figures of speech, examples, and triads : How Winston Churchill spoke.

In the speech “Bridges should be beautiful,” Ian Firth demonstrates an awareness of oral style. For starters, his sentences are short and easy to follow. His opening is the perfect example, “The world needs bridges.”

Look at the following excerpt from Firth’s speech:

“In this case, this is in Peru. This is using grass which grows locally and is woven into ropes to build these bridges. And do you know they rebuild this every year? Because of course grass is not a durable material. So this bridge is unchanged since Inca times.”

This could’ve very well been two or three sentences in a written text, but Firth uses five short sentences. This makes him easy to follow. However, it’s not perfect. The phrase “In this case, this is in Peru,” could be shortened to simply “This is in Peru.”

At the same time, he limits the speech to three main points: bridges should be functional, safe, and beautiful. This ensures the audience won’t get lost.

Firth carefully chooses his words. He uses descriptive language to paint pictures for the audience: “Or sometimes up in the mountains, people would build these suspension bridges, often across some dizzy canyon, using a vine .” He also uses alliteration in an effective manner: “Or Robert Maillart's Salginatobel Bridge in the mountains in Switzerland —absolutely sublime .”

And he is able to easily pronounce the words he uses, even foreign phrases like “Pont Du Gard.”

Since Firth is an engineer who has designed bridges for years, this speech could’ve used highly technical language, but Firth used the vernacular to adapt to his more general audience. On occasion, when technical language was inevitable, Firth swiftly defined the technical terms.

In addition, Firth uses first person pronouns (“I firmly believe”). This makes him more conversational and personable.

This next example, a Boise State University commencement address, is more of a mixed result than Firth’s speech: it embodies both good and bad oral style.

Let’s start with what Tiara Thompson does well. In the beginning, she uses descriptive language that invokes images. The following are examples: “As my fingers fly over the keys,” and “spacebar still blinking.” She also uses parallelism, as you can clearly hear around 3:25.

However, the style can be improved (amongst other aspects of speech writing).

Towards the end of the speech, she uses more abstract language and seldomly gives examples. The speech would’ve been more effective if she kept using descriptive language and if more examples were used towards the end. Her language becomes vague and abstract when she thanks the teachers for their hard work, not recognizing any one of them individually. As an alternative, consider: how much more effective would it have been if she gave an example of a teacher working hard and afterhours to help her succeed on an assignment ? After that example, she could’ve generalized it to include all the teachers at her college.

In addition, the language she uses at the end of the speech gradually becomes more and more clichéd. For example, at 5:08, she says, “make this moment last” and “we are so fortunate to be where we are.” Clichés make imagery harder, as we mentioned in the oral style section.

Though not necessarily related to oral style, this speech focuses on the speaker more than the average commencement. If she focused on something else, her audience would’ve been able to connect with her more. (What works better: a political speech with a politician rambling on about themself or one where the politician identifies with problems larger than themselves, such as a Detroit congressperson sympathizing with the victims of the Flint water crisis?)

Andrew Newberg, M.D. and Mark Waldman

The 8 Key Elements of Highly Effective Speech

…and why your words barely matter.

Posted July 10, 2012 | Reviewed by Ekua Hagan

I’d like you to take a moment to experience the following sentence, taken from a recent article exploring the nature of human consciousness: “Neuroplastic mechanisms relevant to the growing number of empirical studies of the capacity of directed attention and mental effort systematically alter brain function.”

Exciting? Hardly! In fact, most of the words you read barely register in your brain, and most of the words you speak barely register in the listener’s brain. In fact, research shows that words are the least important part of communication when you have face-to-face conversations with others. So before you utter another word to another person, memorize this list of the 8 key elements of highly effective speech:

  • Gentle eye contact
  • Kind facial expression
  • Warm tone of voice
  • Expressive hand and body gestures
  • Relaxed disposition
  • Slow speech rate
  • The words themselves

Effective communication is based on trust, and if we don’t trust the speaker, we’re not going to listen to their words. Trust begins with eye contact because we need to see the person’s face to evaluate if they are being deceitful or not. In fact, when we are being watched, cooperation increases. [1] When we are not being watched, people tend to act more selfishly, with greater dishonesty. [2]

Gentle eye contact increases trustworthiness and encourages future cooperation, [3] and a happy gaze will increase emotional trust. [4] However, if we see the slightest bit of anger or fear on the speaker’s face, our trust will rapidly decrease. [5] But you can’t fake trustworthiness because the muscles around your mouth and eyes that reflect contentment and sincerity are involuntary. Solution: if you think about someone you love, or an event that brought you deep joy and satisfaction, a "Mona Lisa" smile will appear on your face and the muscles around your eyes will soften.

The tone of your voice is equally important when it comes to understanding what a person is really trying to say. If the facial expression expresses one emotion , but if the tone conveys a different one, neural dissonance takes place in the brain, causing the person confusion. [6] The result: trust erodes, suspicion increases, and cooperation decreases.

Researchers at the University of Amsterdam found that expressions of anger, contempt, disgust, fear, sadness, and surprise were better communicated through vocal tone than facial expression, whereas the face was more accurate for communicating expressions of joy, pride, and embarrassment . [7] And in business, a warm supportive voice is the sign of transformational leadership , generating more satisfaction, commitment, and cooperation between other members of the team. [8]

You can easily train your voice to convey more trust to others, and all you have to do is slow down and drop your pitch. This was tested at the University of Houston: when doctors reduced their speaking rate and pitch, especially when delivering bad news, the listener perceived them “as more caring and sympathetic.” [9] Harvard's Ted Kaptchuk also discovered that using a warm voice would double the healing power of a therapeutic treatment. [10]

If you want to express joy, your voice needs to become increasingly melodic, whereas sadness is spoken with a flat and monotonic voice. When we are angry, excited, or frightened, we raise the pitch and intensity of our voice, and there’s a lot of variability in both the speed and the tone. However, if the emotion is incongruent with the words you are using, it will create confusion for the listener. [11]

Gestures, and especially hand movements, are also important because they help orchestrate the language comprehension centers of your brain. [12] In fact, your brain needs to integrate both the sounds and body movements of the person who is speaking in order to accurately perceive what is meant. [13] From an evolutionary perspective, speech emerged from hand gestures and they both originate the same language area of the brain. [14] If our words and gestures are incongruent, it will create confusion in the listener’s brain. [15] Our suggestion: practice speaking in front of a mirror, consciously using your hands to “describe” the words you are speaking.

principles of characteristics of speech writing

Your degree of relaxation is also reflected in your body language , facial expressions, and tone of voice, and any form of stress will convey a message of distrust . Why? Your stress tells the observer’s brain that there may be something wrong, and that stimulates defensive posturing in the listener. Research shows that even a one-minute relaxation exercise will increase activity in those parts of the brain that control language, communication, social awareness, mood-regulation, and decision-making . [16] Thus, a relaxed conversation allows for increased intimacy and empathy. Stress, however, causes us to talk too much because it hinders our ability to speak with clarity.

When you speak, slow down! Slow speech rates will increase the ability for the listener to comprehend what you are saying, and this is true for both young and older adults. [17] Slower speaking will also deepen that person’s respect for you, [18] Speaking slowly is not as natural as it may seem, and as children we automatically speak fast. But you can teach yourself, and your children to slow down by consciously cutting your speech rate in half. A slow voice has a calming effect on a person who is feeling anxious , whereas a loud fast voice will stimulate excitement, anger, or fear. [19]

Try this experiment: pair up with a partner and speak so slowly that … you … leave … 5 … seconds … of … silence … between … each … word. You’ll become aware of your negative inner speech that tells you that you should babble on endlessly and as fast as possible. It’s a trap, because the listener’s brain can only recall about 10 seconds of content! That’s why, when we train people in Compassionate Communication, we ask participants to speak only one sentence at a time, slowly, and then listen deeply as the other person speaks for ten seconds or less. This exercise will increase your overall consciousness about the importance of the first 7 elements of highly effective communication. Then, and only then, will you truly grasp the deeper meaning that is imparted by each word spoken by others.

But what about written communication, where you only have access to the words? When it comes to mutual comprehension, the written word pales in comparison to speech. To compensate, your brain imposes arbitrary meanings onto the words. You, the reader, give the words emotional impact that often differs from what the writer intended, which is why so many email correspondences get misinterpreted. And unless the writer fills in the blanks with specific emotional words and descriptive speech – storytelling – the reader will experience your writing as being flat, boring , dry, and probably more negative than you intended.

The solution: help the reader “paint a picture” in their mind with your words. Use concrete nouns and action verbs because they are easier for the reader’s brain to visualize. Words like “sunset” or “eat” are easy to see in the mind's eye, but words like “freedom” or “identify” force the brain to sort through too many conceptual frameworks. Instead, our lazy brain will skip over as many words as possible, especially the abstract ones. When this happens the deeper levels of meaning and feeling will be lost.

For more information on how to improve your speaking and listening skills, along with additional exercises to practice, see Words Can Change Your Brain: 12 Conversation Strategies for Building Trust, Reducing Conflict, and Increasing Intimacy (Newberg & Waldman, 2012, Hudson Street Press).

[1] Cues of being watched enhance cooperation in a real-world setting. Bateson M, Nettle D, Roberts G. Biol Lett. 2006 Sep 22;2(3):412-4.

[2] Effects of anonymity on antisocial behavior committed by individuals. Nogami T, Takai J. Psychol Rep. 2008 Feb;102(1):119-30.

[3] Eyes are on us, but nobody cares: are eye cues relevant for strong reciprocity? Fehr E, Schneider F. Proc Biol Sci. 2010 May 7;277(1686):1315-23.

[4] Evaluating faces on trustworthiness: an extension of systems for recognition of emotions signaling approach/avoidance behaviors. Todorov A. Ann N Y Acad Sci. 2008 Mar;1124:208-24.

[5] Common neural mechanisms for the evaluation of facial trustworthiness and emotional expressions as revealed by behavioral adaptation. Engell AD, Todorov A, Haxby JV. Perception. 2010;39(7):931-41.

[6] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[7] "Worth a thousand words": absolute and relative decoding of nonlinguistic affect vocalizations. Hawk ST, van Kleef GA, Fischer AH, van der Schalk J. Emotion. 2009 Jun;9(3):293-305.

[8] Leadership = Communication? The Relations of Leaders' Communication Styles with Leadership Styles, Knowledge Sharing and Leadership Outcomes. de Vries RE, Bakker-Pieper A, Oostenveld W. J Bus Psychol. 2010 Sep;25(3):367-380.

[9] Voice analysis during bad news discussion in oncology: reduced pitch, decreased speaking rate, and nonverbal communication of empathy. McHenry M, Parker PA, Baile WF, Lenzi R. Support Care Cancer. 2011 May 15.

[10] Components of placebo effect: randomised controlled trial in patients with irritable bowel syndrome. Kaptchuk TJ, Kelley JM, Conboy LA, Davis RB, Kerr CE, Jacobson EE, Kirsch I, Schyner RN, Nam BH, Nguyen LT, Park M, Rivers AL, McManus C, Kokkotou E, Drossman DA, Goldman P, Lembo AJ. BMJ. 2008 May 3;336(7651):999-1003.

[11] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[12] Gestures orchestrate brain networks for language understanding. Skipper JI, Goldin-Meadow S, Nusbaum HC, Small SL. Curr Biol. 2009 Apr 28;19(8):661-7.

[13] When language meets action: the neural integration of gesture and speech. Willems RM, Ozyürek A, Hagoort P. Cereb Cortex. 2007 Oct;17(10):2322-33.

[14] When the hands speak. Gentilucci M, Dalla Volta R, Gianelli C. J Physiol Paris. 2008 Jan-May;102(1-3):21-30. Epub 2008 Mar 18.

[15] How symbolic gestures and words interact with each other. Barbieri F, Buonocore A,Volta RD, Gentilucci M. Brain Lang. 2009 Jul;110(1):1-11.

[16i] Short-term meditation training improves attention and self-regulation. Tang YY, Ma Y, Wang J, Fan Y, Feng S, Lu Q, Yu Q, Sui D, Rothbart MK, Fan M, Posner MI. Proc Natl Acad Sci U S A. 2007 Oct 23;104(43):17152-6.

[17] Comprehension of speeded discourse by younger and older listeners. Gordon MS, Daneman M, Schneider BA. Exp Aging Res. 2009 Jul-Sep;35(3):277-96.

[18] Celerity and cajolery: rapid speech may promote or inhibit persuasion through its impact on message elaboration. Smith SM, Shaffer, DR. Pers Soc Psychol Bull. 1991 Dec;17(6):663-669.

[19] Voices of fear and anxiety and sadness and depression: the effects of speech rate and loudness on fear and anxiety and sadness and depression. Siegman AW, Boyle S. J Abnorm Psychol. 1993 Aug;102(3):430-7. The angry voice: its effects on the experience of anger and cardiovascular reactivity. Siegman AW, Anderson RA, Berger T. Psychosom Med. 1990 Nov-Dec;52(6):631-43.

Andrew Newberg, M.D. and Mark Waldman

Andrew Newberg, M.D ., and Mark Robert Waldman are the authors of Words Can Change Your Brain .

  • Find a Therapist
  • Find a Treatment Center
  • Find a Psychiatrist
  • Find a Support Group
  • Find Online Therapy
  • United States
  • Brooklyn, NY
  • Chicago, IL
  • Houston, TX
  • Los Angeles, CA
  • New York, NY
  • Portland, OR
  • San Diego, CA
  • San Francisco, CA
  • Seattle, WA
  • Washington, DC
  • Asperger's
  • Bipolar Disorder
  • Chronic Pain
  • Eating Disorders
  • Passive Aggression
  • Personality
  • Goal Setting
  • Positive Psychology
  • Stopping Smoking
  • Low Sexual Desire
  • Relationships
  • Child Development
  • Self Tests NEW
  • Therapy Center
  • Diagnosis Dictionary
  • Types of Therapy

September 2024 magazine cover

It’s increasingly common for someone to be diagnosed with a condition such as ADHD or autism as an adult. A diagnosis often brings relief, but it can also come with as many questions as answers.

  • Emotional Intelligence
  • Gaslighting
  • Affective Forecasting
  • Neuroscience

Public Affairs Council

Speechwriting 101: Writing an Effective Speech

Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for yourself or someone else.  when that time comes, your career may depend on your success..

J. Lyman MacInnis, a corporate coach,  Toronto Star  columnist, accounting executive and author of  “ The Elements of Great Public Speaking ,”  has seen careers stalled – even damaged – by a failure to communicate messages effectively before groups of people. On the flip side, solid speechwriting skills can help launch and sustain a successful career.  What you need are forethought and methodical preparation.

Know Your Audience

Learn as much as possible about the audience and the event.  This will help you target the insights, experience or knowledge you have that this group wants or needs:

  • Why has the audience been brought together?
  • What do the members of the audience have in common?
  • How big an audience will it be?
  • What do they know, and what do they need to know?
  • Do they expect discussion about a specific subject and, if so, what?
  • What is the audience’s attitude and knowledge about the subject of your talk?
  • What is their attitude toward you as the speaker?
  • Why are they interested in your topic?

Choose Your Core Message

If the core message is on target, you can do other things wrong. But if the message is wrong, it doesn’t matter what you put around it.  To write the most effective speech, you should have significant knowledge about your topic, sincerely care about it and be eager to talk about it.  Focus on a message that is relevant to the target audience, and remember: an audience wants opinion. If you offer too little substance, your audience will label you a lightweight.  If you offer too many ideas, you make it difficult for them to know what’s important to you.

Research and Organize

Research until you drop.  This is where you pick up the information, connect the ideas and arrive at the insights that make your talk fresh.  You’ll have an easier time if you gather far more information than you need.  Arrange your research and notes into general categories and leave space between them. Then go back and rearrange. Fit related pieces together like a puzzle.

Develop Structure to Deliver Your Message

First, consider whether your goal is to inform, persuade, motivate or entertain.  Then outline your speech and fill in the details:

  • Introduction – The early minutes of a talk are important to establish your credibility and likeability.  Personal anecdotes often work well to get things started.  This is also where you’ll outline your main points.
  • Body – Get to the issues you’re there to address, limiting them to five points at most.  Then bolster those few points with illustrations, evidence and anecdotes.  Be passionate: your conviction can be as persuasive as the appeal of your ideas.
  • Conclusion – Wrap up with feeling as well as fact. End with something upbeat that will inspire your listeners.

You want to leave the audience exhilarated, not drained. In our fast-paced age, 20-25 minutes is about as long as anyone will listen attentively to a speech. As you write and edit your speech, the general rule is to allow about 90 seconds for every double-spaced page of copy.

Spice it Up

Once you have the basic structure of your speech, it’s time to add variety and interest.  Giving an audience exactly what it expects is like passing out sleeping pills. Remember that a speech is more like conversation than formal writing.  Its phrasing is loose – but without the extremes of slang, the incomplete thoughts, the interruptions that flavor everyday speech.

  • Give it rhythm. A good speech has pacing.
  • Vary the sentence structure. Use short sentences. Use occasional long ones to keep the audience alert. Fragments are fine if used sparingly and for emphasis.
  • Use the active voice and avoid passive sentences. Active forms of speech make your sentences more powerful.
  • Repeat key words and points. Besides helping your audience remember something, repetition builds greater awareness of central points or the main theme.
  • Ask rhetorical questions in a way that attracts your listeners’ attention.
  • Personal experiences and anecdotes help bolster your points and help you connect with the audience.
  • Use quotes. Good quotes work on several levels, forcing the audience to think. Make sure quotes are clearly attributed and said by someone your audience will probably recognize.

Be sure to use all of these devices sparingly in your speeches. If overused, the speech becomes exaggerated. Used with care, they will work well to move the speech along and help you deliver your message in an interesting, compelling way.

More News & Resources

Inside Elections Slide Deck - July 2024

July 15, 2024

Pinkham Addresses Public Affairs Leaders in Australia

July 1, 2024

Election Impact: Who’s to Blame for the Aging Presidential Options?

June 18, 2024

Takeaways from First-Year Hogans Fellows

May 15, 2024

Foundation for Public Affairs Announces 2024 Class of Hogans Fellows

April 24, 2024

Volunteer of the Year Was Integral to New Fellowship

November 16, 2023

Is the Fight for the Senate Over?

Benchmarking Reports Reveal Public Affairs’ Growing Status

New Council Chair Embraces Challenge of Changing Profession

October 25, 2023

Are We About to Have a Foreign Policy Election?

Laura Brigandi Manager of Digital and Advocacy Practice 202.787.5976 |  [email protected]

Featured Event

Government relations & policy conference.

Covering emerging issues affecting local, state and federal government relations professionals, expand your network while getting answers to your toughest policy questions.

Washington, D.C. | Sept. 25-27

Previous Post Hiring Effectively With an Executive Recruiter

Next post guidance on social media policies for external audiences.

Public Affairs Council 2121 K St. N.W., Suite 900 Washington, DC 20037 (+1) 202.787.5950 [email protected]

European Office

Public Affairs Council Square Ambiorix 7 1000 Brussels [email protected]

Contact Who We Are

Stay Connected

LinkedIn X (Twitter) Instagram Facebook Mailing List

Read our Privacy Notice | Terms of Use | COPYRIGHT 2024 PUBLIC AFFAIRS COUNCIL

  • Browse All Content
  • Upcoming Events
  • On-Demand Recordings
  • Team Training with ‘Membership Plus+’
  • Earn Your Certificate
  • Sponsorship Opportunities
  • Content Search
  • Connect with Our Experts
  • PAC & Political Engagement
  • Grassroots & Digital Advocacy
  • Communications
  • Social Impact
  • Government Relations
  • Public Affairs Management
  • Browse Research
  • Legal Guidance
  • Election Insights
  • Benchmarking, Consulting & Training
  • Where to Start
  • Latest News
  • Impact Monthly Newsletter
  • Member Spotlight
  • Membership Directory
  • Recognition
  • Public Affairs Glossary

Rice Speechwriting

Beginners guide to what is a speech writing, what is a speech writing: a beginner’s guide, what is the purpose of speech writing.

The purpose of speech writing is to craft a compelling and effective speech that conveys a specific message or idea to an audience. It involves writing a script that is well-structured, engaging, and tailored to the speaker’s delivery style and the audience’s needs.

Have you ever been called upon to deliver a speech and didn’t know where to start? Or maybe you’re looking to improve your public speaking skills and wondering how speech writing can help. Whatever the case may be, this beginner’s guide on speech writing is just what you need. In this blog, we will cover everything from understanding the art of speech writing to key elements of an effective speech. We will also discuss techniques for engaging speech writing, the role of audience analysis in speech writing, time and length considerations, and how to practice and rehearse your speech. By the end of this article, you will have a clear understanding of how speech writing can improve your public speaking skills and make you feel confident when delivering your next big presentation.

Understanding the Art of Speech Writing

Crafting a speech involves melding spoken and written language. Tailoring the speech to the audience and occasion is crucial, as is captivating the audience and evoking emotion. Effective speeches utilize rhetorical devices, anecdotes, and a conversational tone. Structuring the speech with a compelling opener, clear points, and a strong conclusion is imperative. Additionally, employing persuasive language and maintaining simplicity are essential elements. The University of North Carolina’s writing center greatly emphasizes the importance of using these techniques.

The Importance of Speech Writing

Crafting a persuasive and impactful speech is essential for reaching your audience effectively. A well-crafted speech incorporates a central idea, main point, and a thesis statement to engage the audience. Whether it’s for a large audience or different ways of public speaking, good speech writing ensures that your message resonates with the audience. Incorporating engaging visual aids, an impactful introduction, and a strong start are key features of a compelling speech. Embracing these elements sets the stage for a successful speech delivery.

The Role of a Speech Writer

A speechwriter holds the responsibility of composing speeches for various occasions and specific points, employing a speechwriting process that includes audience analysis for both the United States and New York audiences. This written text is essential for delivering impactful and persuasive messages, often serving as a good start to a great speech. Utilizing NLP terms like ‘short sentences’ and ‘persuasion’ enhances the content’s quality and relevance.

Key Elements of Effective Speech Writing

Balancing shorter sentences with longer ones is essential for crafting an engaging speech. Including subordinate clauses and personal stories caters to the target audience and adds persuasion. The speechwriting process, including the thesis statement and a compelling introduction, ensures the content captures the audience’s attention. Effective speech writing involves research and the generation of new ideas. Toastmasters International and the Writing Center at the University of North Carolina at Chapel Hill provide valuable resources for honing English and verbal skills.

Clarity and Purpose of the Speech

Achieving clarity, authenticity, and empathy defines a good speech. Whether to persuade, inform, or entertain, the purpose of a speech is crucial. It involves crafting persuasive content with rich vocabulary and clear repetition. Successful speechwriting demands a thorough understanding of the audience and a compelling introduction. Balancing short and long sentences is essential for holding the audience’s attention. This process is a fusion of linguistics, psychology, and rhetoric, making it an art form with a powerful impact.

Identifying Target Audience

Tailoring the speechwriting process hinges on identifying the target audience. Their attention is integral to the persuasive content, requiring adaptation of the speechwriting process. A speechwriter conducts audience analysis to capture the audience’s attention, employing new york audience analysis methods. Ensuring a good introduction and adapting the writing process for the target audience are key features of a great speech. Effective speechwriters prioritize the audience’s attention to craft compelling and persuasive speeches.

Structuring Your Speech

The speechwriting process relies on a well-defined structure, crucial to both the speech’s content and the writing process. It encompasses a compelling introduction, an informative body, and a strong conclusion. This process serves as a foundation for effective speeches, guiding the speaker through a series of reasons and a persuasive speechwriting definition. Furthermore, the structure, coupled with audience analysis, is integral to delivering a great speech that resonates with the intended listeners.

The Process of Writing a Speech

Crafting a speech involves composing the opening line, developing key points, and ensuring a strong start. Effective speech writing follows a structured approach, incorporating rhetorical questions and a compelling introduction. A speechwriter’s process includes formulating a thesis statement, leveraging rhetorical questions, and establishing a good start. This process entails careful consideration of the audience, persuasive language, and engaging content. The University of North Carolina’s writing center emphasizes the significance of persuasion, clarity, and concise sentences in speechwriting.

Starting with a Compelling Opener

A speechwriting process commences with a captivating opening line and a strong introduction, incorporating the right words and rhetorical questions. The opening line serves as both an introduction and a persuasive speech, laying the foundation for a great speechwriting definition. Additionally, the structure of the speechwriting process, along with audience analysis, plays a crucial role in crafting an effective opening. Considering these elements is imperative when aiming to start a speech with a compelling opener.

Developing the Body of the Speech

Crafting the body of a speech involves conveying the main points with persuasion and precision. It’s essential to outline the speechwriting process, ensuring a clear and impactful message. The body serves as a structured series of reasons, guiding the audience through the content. Through the use of short sentences and clear language, the body of the speech engages the audience, maintaining their attention. Crafting the body involves the art of persuasion, using the power of words to deliver a compelling message.

Crafting a Strong Conclusion

Crafting a strong conclusion involves reflecting the main points of the speech and summarizing key ideas, leaving the audience with a memorable statement. It’s the final chance to leave a lasting impression and challenge the audience to take action or consider new perspectives. A good conclusion can make the speech memorable and impactful, using persuasion and English language effectively to drive the desired response from the audience. Toastmasters International emphasizes the importance of a strong conclusion in speechwriting for maximum impact.

Techniques for Engaging Speech Writing

Engage the audience’s attention using rhetorical questions. Create a connection through anecdotes and personal stories. Emphasize key points with rhetorical devices to capture the audience’s attention. Maintain interest by varying sentence structure and length. Use visual aids to complement the spoken word and enhance understanding. Incorporate NLP terms such as “short sentences,” “writing center,” and “persuasion” to create engaging and informative speech writing.

Keeping the Content Engaging

Captivating the audience’s attention requires a conversational tone, alliteration, and repetition for effect. A strong introduction sets the tone, while emotional appeals evoke responses. Resonating with the target audience ensures engagement. Utilize short sentences, incorporate persuasion, and vary sentence structure to maintain interest. Infuse the speech with NLP terms like “writing center”, “University of North Carolina”, and “Toastmasters International” to enhance its appeal. Engaging content captivates the audience and compels them to listen attentively.

Maintaining Simplicity and Clarity

To ensure clarity and impact, express ideas in short sentences. Use a series of reasons and specific points to effectively convey the main idea. Enhance the speech with the right words for clarity and comprehension. Simplify complex concepts by incorporating anecdotes and personal stories. Subordinate clauses can provide structure and clarity in the speechwriting process.

The Power of Nonverbal Communication

Nonverbal cues, such as body language and gestures, can add emphasis to your spoken words, enhancing the overall impact of your speech. By incorporating visual aids and handouts, you can further augment the audience’s understanding and retention of key points. Utilizing a conversational tone and appropriate body language is crucial for establishing a genuine connection with your audience. Visual aids and gestures not only aid comprehension but also help in creating a lasting impression, captivat**ing** the audience with compelling visual elements.

The Role of Audience Analysis in Speech Writing

Tailoring a speech to the audience’s needs is paramount. Demographics like age, gender, and cultural background must be considered. Understanding the audience’s interests and affiliation is crucial for delivering a resonating speech. Content should be tailored to specific audience points of interest, engaging and speaking to their concerns.

Understanding Audience Demographics

Understanding the varied demographics of the audience, including age and cultural diversity, is crucial. Adapting the speech content to resonate with a diverse audience involves tailoring it to the different ways audience members process and interpret information. This adaptation ensures that the speech can effectively engage with the audience, no matter their background or age. Recognizing the importance of understanding audience demographics is key for effective audience analysis. By considering these factors, the speech can be tailored to meet the needs and preferences of the audience, resulting in a more impactful delivery.

Considering the Audience Size and Affiliation

When tailoring a speech, consider the audience size and affiliation to influence the tone and content effectively. Adapt the speech content and delivery to resonate with a large audience and different occasions, addressing the specific points of the target audience’s affiliation. By delivering a speech tailored to the audience’s size and specific points of affiliation, you can ensure that your message is received and understood by all.

Time and Length Considerations in Speech Writing

Choosing the appropriate time for your speech and determining its ideal length are crucial factors influenced by the purpose and audience demographics. Tailoring the speech’s content and structure for different occasions ensures relevance and impact. Adapting the speech to specific points and the audience’s demographics is key to its effectiveness. Understanding these time and length considerations allows for effective persuasion and engagement, catering to the audience’s diverse processing styles.

Choosing the Right Time for Your Speech

Selecting the optimal start and opening line is crucial for capturing the audience’s attention right from the beginning. It’s essential to consider the timing and the audience’s focus to deliver a compelling and persuasive speech. The right choice of opening line and attention to the audience set the tone for the speech, influencing the emotional response. A good introduction and opening line not only captivate the audience but also establish the desired tone for the speech.

Determining the Ideal Length of Your Speech

When deciding the ideal length of your speech, it’s crucial to tailor it to your specific points and purpose. Consider the attention span of your audience and the nature of the event. Engage in audience analysis to understand the right words and structure for your speech. Ensure that the length is appropriate for the occasion and target audience. By assessing these factors, you can structure your speech effectively and deliver it with confidence and persuasion.

How to Practice and Rehearse Your Speech

Incorporating rhetorical questions and anecdotes can deeply engage your audience, evoking an emotional response that resonates. Utilize visual aids, alliteration, and repetition to enhance your speech and captivate the audience’s attention. Effective speechwriting techniques are essential for crafting a compelling introduction and persuasive main points. By practicing a conversational tone and prioritizing clarity, you establish authenticity and empathy with your audience. Develop a structured series of reasons and a solid thesis statement to ensure your speech truly resonates.

Techniques for Effective Speech Rehearsal

When practicing your speech, aim for clarity and emphasis by using purposeful repetition and shorter sentences. Connect with your audience by infusing personal stories and quotations to make your speech more relatable. Maximize the impact of your written speech when spoken by practicing subordinate clauses and shorter sentences. Focus on clarity and authenticity, rehearsing your content with a good introduction and a persuasive central idea. Employ rhetorical devices and a conversational tone, ensuring the right vocabulary and grammar.

How Can Speech Writing Improve Your Public Speaking Skills?

Enhancing your public speaking skills is possible through speech writing. By emphasizing key points and a clear thesis, you can capture the audience’s attention. Developing a strong start and central idea helps deliver effective speeches. Utilize speechwriting techniques and rhetorical devices to structure engaging speeches that connect with the audience. Focus on authenticity, empathy, and a conversational tone to improve your public speaking skills.

In conclusion, speech writing is an art that requires careful consideration of various elements such as clarity, audience analysis, and engagement. By understanding the importance of speech writing and the role of a speech writer, you can craft effective speeches that leave a lasting impact on your audience. Remember to start with a compelling opener, develop a strong body, and end with a memorable conclusion. Engaging techniques, simplicity, and nonverbal communication are key to keeping your audience captivated. Additionally, analyzing your audience demographics and considering time and length considerations are vital for a successful speech. Lastly, practicing and rehearsing your speech will help improve your public speaking skills and ensure a confident delivery.

Expert Tips for Choosing Good Speech Topics

Master the art of how to start a speech.

principles of characteristics of speech writing

Popular Posts

How to write a retirement speech that wows: essential guide.

June 4, 2022

Inspiring Awards Ceremony Speech Examples

November 21, 2023

The Best Op Ed Format and Op Ed Examples: Hook, Teach, Ask (Part 2)

June 2, 2022

Short Award Acceptance Speech Examples: Inspiring Examples

Mastering the art of how to give a toast, mastering rehearsal dinner toasts: dos and don’ts.

  • Games, topic printables & more
  • The 4 main speech types
  • Example speeches
  • Commemorative
  • Declamation
  • Demonstration
  • Informative
  • Introduction
  • Student Council
  • Speech topics
  • Poems to read aloud
  • How to write a speech
  • Using props/visual aids
  • Acute anxiety help
  • Breathing exercises
  • Letting go - free e-course
  • Using self-hypnosis
  • Delivery overview
  • 4 modes of delivery
  • How to make cue cards
  • How to read a speech
  • 9 vocal aspects
  • Vocal variety
  • Diction/articulation
  • Pronunciation
  • Speaking rate
  • How to use pauses
  • Eye contact
  • Body language
  • Voice image
  • Voice health
  • Public speaking activities and games
  • Blogging Aloud
  • About me/contact
  • Types of speeches

The 4 types of speeches in public speaking

Informative, demonstrative, persuasive and special occasion.

By:  Susan Dugdale  

There are four main types of speeches or types of public speaking.

  • Demonstrative
  • Special occasion or Entertaining

To harness their power a speaker needs to be proficient in all of them: to understand which speech type to use when, and how to use it for maximum effectiveness.

What's on this page:

An overview of each speech type, how it's used, writing guidelines and speech examples:

  • informative
  • demonstrative
  • special occasion/entertaining
  • how, and why, speech types overlap

Graphic: 4 types of speeches: informative, demonstrative, persuasive, special occasion

Return to Top

Informative speeches

An informative speech does as its name suggests: informs. It provides information about a topic. The topic could be a place, a person, an animal, a plant, an object, an event, or a process.

The informative speech is primarily explanatory and educational.

Its purpose is not to persuade or influence opinion one way or the other. It is to provide sufficient relevant material, (with references to verifiable facts, accounts, studies and/or statistics), for the audience to have learned something. 

What they think, feel, or do about the information after they've learned it, is up to them.

This type of speech is frequently used for giving reports, lectures and, sometimes for training purposes. 

Examples of informative speech topics:

  • the number, price and type of dwellings that have sold in a particular suburb over the last 3 months
  • the history of the tooth brush
  • how trees improves air quality in urban areas
  • a brief biography of Bob Dylan
  • the main characteristics of Maine Coon cats
  • the 1945 US bombing of Hiroshima and Nagasaki
  • the number of, and the work of local philanthropic institutions
  • the weather over the summer months
  • the history of companion planting 
  • how to set up a new password
  • how to work a washing machine

Image: companion planting - cabbage planted alongside orange flowering calendula. Text: The history of companion planting - informative speech topic possibilities

Click this link if you'd like more informative topic suggestions .  You'll find hundreds of them.

And this link to find out more about the 4 types of informative speeches : definition, description, demonstration and explanation. (Each with an example outline and topic suggestions.)  

Image - label - 4 Informative speech example outlines: definition, description, explanation, demonstration

Demonstration, demonstrative or 'how to' speeches

A demonstration speech is an extension of an informative process speech. It's a 'how to' speech, combining informing with demonstrating.

The topic process, (what the speech is about), could either be demonstrated live or shown using visual aids.

The goal of a demonstrative speech is to teach a complete process step by step.

It's found everywhere, all over the world: in corporate and vocational training rooms, school classrooms, university lecture theatres, homes, cafes... anywhere where people are either refreshing or updating their skills. Or learning new ones.

Knowing to how give a good demonstration or 'how to' speech is a very valuable skill to have, one appreciated by everybody.

Examples of 'how to' speech topics are:

  • how to braid long hair
  • how to change a car tire
  • how to fold table napkins
  • how to use the Heimlich maneuver
  • how to apply for a Federal grant
  • how to fill out a voting form
  • how to deal with customer complaints
  • how to close a sale
  • how to give medicine to your cat without being scratched to bits! 

Image: drawing of a very cute cat. Text: 10 minute demonstration speech topics - How to give a cat medicine without being scratched to bits.

Resources for demonstration speeches

1 . How to write a demonstration speech   Guidelines and suggestions covering:

  • choosing the best topic : one aligning with your own interests, the audience's, the setting for the speech and the time available to you
  • how to plan, prepare and deliver your speech - step by step guidelines for sequencing and organizing your material plus a printable blank demonstration speech outline for you to download and complete  
  • suggestions to help with delivery and rehearsal . Demonstration speeches can so easily lurch sideways into embarrassment. For example: forgetting a step while demonstrating a cake recipe which means it won't turn out as you want it to. Or not checking you've got everything you need to deliver your speech at the venue and finding out too late, the very public and hard way, that the lead on your laptop will not reach the only available wall socket. Result. You cannot show your images.

Image: label saying 'Demonstration speech sample outline. Plus video. How to leave a good voice mail message.

2.  Demonstration speech sample outline   This is a fully completed outline of a demonstration speech. The topic is 'how to leave an effective voice mail message' and  the sample covers the entire step by step sequence needed to do that.

There's a blank printable version of the outline template to download if you wish and a YouTube link to a recording of the speech.

3.  Demonstration speech topics   4 pages of 'how to' speech topic suggestions, all of them suitable for middle school and up.

Images x 3: cats, antique buttons, mannequins in a pond. Text: How to choose a pet, How to make jewelry from antique buttons, How to interpret modern art.

Persuasive speeches

The goal of a persuasive speech is to convince an audience to accept, or at the very least listen to and consider, the speaker's point of view.

To be successful the speaker must skillfully blend information about the topic, their opinion, reasons to support it and their desired course of action, with an understanding of how best to reach their audience.

Everyday examples of persuasive speeches

Common usages of persuasive speeches are:

  • what we say when being interviewed for a job
  • presenting a sales pitch to a customer
  • political speeches - politicians lobbying for votes,
  • values or issue driven speeches e.g., a call to boycott a product on particular grounds, a call to support varying human rights issues: the right to have an abortion, the right to vote, the right to breathe clean air, the right to have access to affordable housing and, so on.

Models of the persuasive process

The most frequently cited model we have for effective persuasion is thousands of years old.  Aristotle, the Greek philosopher, 384–322 BC , explained it as being supported by three pillars: ethos, pathos and logos. 

Image: Fresco from School of Aristotle by Gustav Spangenberg. Text: 3 pillars of persuasion - ethos, logos, pathos

Briefly, ethos is the reliability and credibility of the speaker. How qualified or experienced are they talk on the topic? Are they trustworthy? Should we believe them? Why?

Pathos is the passion, emotion or feeling you, the speaker, bring to the topic. It's the choice of language you use to trigger an emotional connection linking yourself, your topic and the audience together, in a way that supports your speech purpose.

(We see the echo of Pathos in words like empathy: the ability to understand and share the feels of another, or pathetic: to arouse feelings of pity through being vulnerable and sad.)

Logos is related to logic. Is the information we are being presented logical and rational? Is it verifiable? How is it supported? By studies, by articles, by endorsement from suitably qualified and recognized people?

To successfully persuade all three are needed. For more please see this excellent article:  Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion 

Monroe's Motivated Sequence of persuasion

Another much more recent model is Monroe's Motivated Sequence based on the psychology of persuasion.

Image: a flow chart of the 5 steps of Monroes Motivated Sequence of persuasion.

It consists of five consecutive steps: attention, need, satisfaction, visualization and action and was developed in the 1930s by American Alan H Monroe, a lecturer in communications at Purdue University. The pattern is used extensively in advertising, social welfare and health campaigns.

Resources for persuasive speeches

1.   How to write a persuasive speech Step by step guidelines covering:

  • speech topic selection
  • setting speech goals
  • audience analysis
  • empathy and evidence
  • balance and obstacles
  • 4 structural patterns to choose from

2. A persuasive speech sample outline using Monroe's Motivated Sequence

3. An example persuasive speech written using Monroe's Motivated Sequence  

4.  Persuasive speech topics : 1032+ topic suggestions which includes 105 fun persuasive ideas , like the one below.☺ 

Image: a plate with the remains of a piece of chocolate cake. Text: Having your cake and eating it too is fair.

Special occasion or entertaining speeches

The range of these speeches is vast: from a call 'to say a few words' to delivering a lengthy formal address.

This is the territory where speeches to mark farewells, thanksgiving, awards, birthdays, Christmas, weddings, engagements and anniversaries dwell, along with welcome, introduction and thank you speeches, tributes, eulogies and commencement addresses. 

In short, any speech, either impromptu or painstakingly crafted, given to acknowledge a person, an achievement, or an event belongs here.

You'll find preparation guidelines, as well as examples of many special occasion speeches on my site.

Resources for special occasion speeches

How to prepare:

  • an acceptance speech , with an example acceptance speech 
  • a birthday speech , with ongoing links to example 18th, 40th and 50th birthday speeches
  • an office party Christmas speech , a template with an example speech
  • an engagement party toast , with 5 examples
  • a eulogy or funeral speech , with a printable eulogy planner and access to 70+ eulogy examples
  • a farewell speech , with an example (a farewell speech to colleagues)
  • a golden (50th) wedding anniversary speech , with an example speech from a husband to his wife
  • an impromptu speech , techniques and templates for impromptu speaking, examples of one minute impromptu speeches with a printable outline planner, plus impromptu speech topics for practice
  • an introduction speech for a guest speaker , with an example
  • an introduction speech for yourself , with an example
  • a maid of honor speech for your sister , a template, with an example
  • a retirement speech , with an example from a teacher leaving to her students and colleagues
  • a student council speech , a template, with an example student council president, secretary and treasurer speech
  • a Thanksgiving speech , a template, with an example toast
  • a thank you speech , a template, with an example speech expressing thanks for an award, also a business thank you speech template
  • a tribute (commemorative) speech , with a template and an example speech
  • a welcome speech for an event , a template, an example welcome speech for a conference, plus a printable welcome speech planner
  • a welcome speech for new comers to a church , a template with an example speech
  • a welcome speech for a new member to the family , a template with an example

Speech types often overlap

Because speakers and their speeches are unique, (different content, purposes, and audiences...), the four types often overlap. While a speech is generally based on one principal type it might also have a few of the features belonging to any of the others. 

For example, a speech may be mainly informative but to add interest, the speaker has used elements like a demonstration of some sort, persuasive language and the brand of familiar humor common in a special occasion speech where everybody knows each other well.

The result is an informative 'plus' type of speech. A hybrid! It's a speech that could easily be given by a long serving in-house company trainer to introduce and explain a new work process to employees.  

Related pages:

  • how to write a good speech . This is a thorough step by step walk through, with examples, of the general speech writing process. It's a great place to start if you're new to writing speeches. You'll get an excellent foundation to build on.
  • how to plan a speech - an overview of ALL the things that need to be considered before preparing an outline, with examples
  • how to outline a speech - an overview, with examples, showing how to structure a speech, with a free printable blank speech outline template to download
  • how to make and use cue cards  - note cards for extemporaneous speeches 
  • how to use props (visual aids)    

And for those who would like their speeches written for them:

  • commission me to write for you

Image: woman sitting at a writing desk circa 19th century. Text: Speech writer - a ghost writer who writes someone one's speech for them

speaking out loud 

Subscribe for  FREE weekly alerts about what's new For more see  speaking out loud  

Susan Dugdale - write-out-loud.com - Contact

Top 10 popular pages

  • Welcome speech
  • Demonstration speech topics
  • Impromptu speech topic cards
  • Thank you quotes
  • Impromptu public speaking topics
  • Farewell speeches
  • Phrases for welcome speeches
  • Student council speeches
  • Free sample eulogies

From fear to fun in 28 ways

A complete one stop resource to scuttle fear in the best of all possible ways - with laughter.

Public speaking games ebook cover - write-out-loud.com

Useful pages

  • Search this site
  • About me & Contact
  • Free e-course
  • Privacy policy

©Copyright 2006-24 www.write-out-loud.com

Designed and built by Clickstream Designs

principles of characteristics of speech writing

Get in touch with us  – here

Ginger Leadership Communications

  • About Ginger
  • About Leadership
  • All programmes and courses
  • Purpose-Driven Leadership
  • Storytelling Mastery
  • 1-2-1 training/coaching
  • Elevate your Influence
  • Executive Presence
  • Present with Influence
  • Public Speaking Foundations
  • Assertive Communications
  • Boosting Visibility and Confidence
  • Building Your Personal Brand
  • Clear & Concise Communications
  • Courageous Communications
  • Fearless Feedback
  • High-Impact Communications
  • Messages that Stand Out From the Crowd
  • The Essentials of Storytelling for Business
  • Virtually Brilliant for Online Communicators
  • hello@gingerleadershipcomms.com
  • +44 (0) 207 3888 645

Speech Writing: How to write a speech in 5 steps

' src=

Every great speech starts with an idea, be it for school or work or a TED talk about your area of speciality. We investigate how to get all those ideas from your head to a written speech and then back to your heart. Author of “ How to be Brilliant at Public Speaking “, Sarah Lloyd-Hughes explains the five steps of speech writing…

Even heads of state and other renowned orators have help in writing a speech. They often have professional speech writers to provide them with great content, but you too can learn not only how to talk but also how to  write  a speech like a pro.

Here are 5 steps that we take our speakers through when they’re writing a speech – and it’s the same process as we use for writing  TED  style talks.

Speech writing step 1: Get focused

TED talks famously focus on ‘one idea worth spreading’ and this is what helps them to retain their power. Before you write a single line, figure out what the ONE idea is that you’ll shape your talk around.

When your talk has a single focus you’ll see huge benefits:

  • Clarity:  For yourself and your audience.
  • Easy to pass on:  Popular talks, like Simon Sinek’s TED talk ‘ How great leaders inspire action ‘ or Ken Robinson’s TED favourite ‘ Do schools kill creativity? ‘ are utterly focused and easy to pass on because they have just one idea.
  • Powerful:  When you’re digging in one hole you get deeper, likewise with your talk you can go further with one idea.
  • Memorability:  Audiences these days are overwhelmed with ideas and information. You need to be  much  simpler than you think to stand a chance of your message being remembered.

To find your ‘idea worth spreading’ takes a little time and skill, which is why we’ve  devised a complete programme for speakers who are interested in writing  World Class  Speeches ,  like the finest TED speakers.

But if you’re just looking for a place to start, these questions will help you get going:

  • What do I want to say?
  • What effect am I trying to have by speaking?
  • If I can only put across  one  message in my speech, what will that be?
  • What is my broader purpose in speaking?

You’re looking for one idea that is clear, interesting and hasn’t been heard before. Good luck!

Speech writing step 2: Think about your audience

Ironically, most speakers completely fail to think about their audience! Yet the best speakers are intimately aware of the needs, questions and doubts facing their audience.

Ask: To whom am I speaking?  Before you start writing you first must ask yourself  Who is my audience  and  what are they seeking ? Writing a speech for a group of human rights activists would be very different to a speech for business managers. Technology engineers might have a totally different perspective on your subject than a room full of English professors.  Thinking deeply about your audience’s needs is the quality of a public speaker I call  Empathy.  It’s an important starting point on your speech writing journey.

Ask: Why should they listen to you?  Great speech writing is grounded in purpose and message. Consider what qualifies you to speak; what you have to offer the audience that they would not be able to hear from anyone else (we all have something).

Ask: What do you want to leave your audience with?  As a result of your Empathetic investigations, what would be your desired outcome as a result of the speech? Decide what your main message will be and continually return to that primary point as you compose your speech. This keeps the audience (and you) focused. As Winston Churchill said:  “If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time with a tremendous whack. ”

Speech writing step 3: Build up your speech

Now you have a clear focus to your speech and an idea of how to communicate that clearly to your audience. That’s the skeleton of the speech. It’s now time to fill in that skeleton with meaty content:

  • Brain Storming.  Make lists of all the things you want to speak about. Once listed, it will be easier to cut or rearrange your points.
  • Categorize for the win.  Brainstorming should lead to a nice list with several categories. Speech writing is all about organization and finding what fits best with your audience and their needs. Think of these categories as stepping stones. Leaving a gap too large between any two stones and they will turn into stumbling blocks will sinking you and your audience. Speech writing is not very much different than writing a paper; thesis statement, support of the thesis, and a conclusion.
  • Edit for the jewels . Look for the key moments in your speech that will stimulate the hearts, minds and even stomachs of your audience. Seek the most vivid experiences and stories that you can use to make your point – these are what will make your speech stand out from all the other public speaking our there.

Speech writing step 4: Create a journey

Another key skill of speech writing is to get the right information in the right order. Think of your speech like a journey up a mountain:

Get ready for the trip (introduction).

  • The beginning of your speech is the place where you grab the attention of the audience and get them ready to go on a journey with you. For them to travel up your mountain with you they need to know where you’re going together, why it’s an interesting journey to go on and why you are a credible guide to lead them there.

Pass some interesting sights on the way (main body).

  • Keep an audience engaged for an entire speech by raising the stakes, or raising the tension as you progress through the speech. Think about contrasts between the ‘good’ and the ‘evil’ of your subject matter and contrast the two with stories, facts, ideas or examples.
  • Here you might write multiple sections to your speech, to help you stay focused. You might like to write an introduction, main body, and conclusion for each section also. All sections don’t have to be the same length. Take time to decide and write about the ones that need the most emphasis.

Reach your summit (climax).

  • The climax is the moment of maximum emotional intensity that most powerfully demonstrates your key message. Think of the key ‘Ahah!’ moment that you want to take your audience to. This is the moment where you reach the top of your mountain and marvel at the view together. It’s a powerful, but underused speech writing tool.

A speedy descent (the close).

  • Once you’ve hit your climax, the story is almost over. We don’t want to go all the way down the mountain with you, we’d much rather get airlifted off the top of the mountain whilst we still have the buzz of reaching our goal. This is what great speech writing manages time and again.
  • Strangely enough the close can be the hardest part of speech writing. Here’s where you get to hit home your action point – the key thing you want your audience to do differently as a result of listening to your speech. Often the close is where speakers undermine the power of the rest of their speech. So, write a memorable conclusion that captures the essence of your speech, give it some punch, and  stick  to it!

Speech writing step 5: Test your material

Practice your speech several times so that you can feel comfortable with the material. Try the speech out on camera or to a friend to see which parts are most powerful and which you can take the red pen to.

However skilled you are (or not) at speech writing, remember that you are the magic that makes the speech work. It’s your authentic voice that will shine to the audience them and inspire them towards your message.

Follow these speech writing tips, give it some practice and you’ll be sure to be a speech writing winner.

But I’ve collected my years of experience working with world-class conference speakers and TED speakers and distilled it into a  simple guidebook that you can access now for just £20 (+VAT) .

Ginger Leadership Communications

This showcase of inspiring female speakers is part of Ginger’s work with game changing leaders.

principles of characteristics of speech writing

The Classroom | Empowering Students in Their College Journey

Characteristics of a Good Speech

Ashley Friedman

Effective Persuasive Speech Writing & Delivering in High School

Whether you are preparing for a wedding toast, for a live presentation in front of colleagues or you need to write a speech for an award or honor that you are expecting to receive, it's critical to learn the characteristics of an effective speech and how to write one yourself. The best way to do that is to pick a theme, stick with it and use anecdotes to prove your point.

What Makes a Good Speech?

Those who have heard a good speech remember it. However, it is very unlikely that they realize why they remember the speech. Experts explain that speechmaking is not a particularly effective form of communication. Because the structure of the speech is generally conversational, less of the speech is memorable because it doesn't necessarily contain new information.

Those who give a good speech make it look easy and effortless. A stiff speech that feels rehearsed or sounds like it was written by someone else is rarely effective or memorable in anything but a negative way.

What makes a speech good is a difficult question to answer. In some cases, it's humor. In others, it's a powerful call to action, and in other cases, it is simply the speaker's comfort, presence and energy that the audience finds infectious. However, whatever the case, good speeches have the same things in common. They contain a story that connects with their audience, and they have a strong beginning, a strong ending and a middle that doesn't drag on and on.

How Is a Good Speech Structured?

A strong speech contains a beginning, a middle and an end. Those are the three pieces of story structure, and they help make up the structure of a good speech as well. Experts warn that keeping the middle short is actually the key to a strong speech.

Begin with an attention-grabbing, compelling opening and use it as a story that will help to lay out the points you are hoping to make. The middle can reiterate your point briefly but without exhausting or belaboring the issue. The conclusion should be short and to the point.

What Are the Top Qualities of a Good Speech?

  • A single theme. Research has proven that it is very difficult to remember a lot of detail when listening to a speech, so be sure to start with one main idea. What is the point of your speech? What do you want the audience to come away knowing, understanding or feeling?  Start from there and then work backward.
  • Use anecdotes. Rather than a laundry list of reasons why your point is true or significant, try to find a story or an anecdote that supports the theme you are trying to express. Stories are naturally engaging, and people tend to remember them better than exposition or lectures about the same topic.
  • Conversational tone. Write your speech in the same voice in which you speak. In other words, don't get academic. Speeches read aloud sound far different than an essay or another written piece. This is something to which anyone who has had to listen to a long speech can attest. Write in short sentences the same way that you speak. Don't write a speech that will sound "read." Keep the vocabulary and sentence structure as close to your own natural conversation as possible. 

Additional Qualities of a Good Speech

  • Specific anecdotes or examples. Make sure that your examples and anecdotes are specific. If you're trying to prove a point or move an audience with emotion, be sure that any examples you provide that support your thesis or main point are specific and concrete. Vague descriptors or generalizations on the theme will only serve to make your speech feel gauzy and will take it out of reality. Specific anecdotes are central to good speaking.
  • Humor. Use humor when and where appropriate. Of course, not every situation and speech is going to call for humor, but if you can present the information you are hoping to convey in the context of a humorous story or anecdote, you will have gone a long way toward creating a relatable and compelling speech that listeners remember long after you've given it.
  • Eye Contact. Keep maintaining eye contact with various audience members. Don't look down at your notes or at the podium while you're speaking. 

How Should a Good Speech Be Structured?

  • A strong beginning. Make sure your speech has a great beginning. To start your speech with a statement or an opening that really grabs your audience is half the battle. Once you've figured out how to craft an excellent opening to your speech that hooks the audience's attention, you'll have nailed one of the most important characteristics of a great speech.
  • A strong ending. Make sure that your ending not only sums up your speech but does so in a way that refers back to the opening of the speech and delivers the information to the audience in a way that prompts a call to action or an emotional response to where you've taken them since the speech started.
  • Keep the middle short. Don't go on and on. Once you've written a draft of your script, go back and edit. If there's anything you can cut, do it. A shorter speech is a better speech in almost every single case. If you can make yours shorter and still preserve the meaning and the message, do it. The more finely edited your speech, the more memorable its strengths will be. A strong beginning with a strong ending and a short middle is the best speech structure. 

Show Confidence When Speaking

There are a number of things that make all speakers good, and the first is confidence. Have confidence when you speak and not only confidence in your words but in your presence. Your body language is as important a part of your speech as your words. This is a key characteristic of an effective speech.

Not only do people listen better to people with confidence, but it has also been shown that people who speak with confidence are perceived as more authoritative, more competent, more trustworthy and more knowledgeable than a speaker who appears nervous or unsure.

Confidence is also the appearance of enjoying what you're doing. If the audience feels that the speaker is in charge of what he is saying and is comfortable and happy to be there, then the audience is more relaxed and more likely to stay focused on what they're hearing. A good way to seem happy to be there is to express excitement about the topic you're discussing. If you are excited about it, it won't be difficult to express it, and your excitement will be infectious to your audience.

Always Be Yourself

Be sure that you are being yourself. That can be difficult to do when you're convinced that people are judging you or that you need to take on another identity to be comfortable delivering your speech and be accepted, but the fact is that the best thing you can do when giving a speech is to be yourself, speak like yourself and deliver the words you have prepared with honesty and authenticity. This is one of the most important characteristics of an effective speech.

What Does "Key Attributes" Mean?

When people use the term "key attributes" in terms of a speech, they are referring to the aspects of the speech that made it memorable and that the speaker imparted to the crowd. If you are giving a speech at a funeral, the key attributes are going to be the memorable character traits of the deceased as well as an anecdote that proves the traits.

If you are trying to express that the deceased was empathetic and generous, these would be key attributes of your speech. Likewise, if your goal is to express the way that the groom has changed as a person since meeting the bride, the groom's character would be described as a key attribute of your speech.

In terms of a speaker, the key attributes of a good speaker are simply the qualities that they all share that are most important to make an effective speech. The key attributes of a good speaker are numerous, but they can be broken down into several categories regardless of the topic of the speech.

What Are the Key Attributes of a Good Speaker?

  • No matter what your topic, your speech must be organized. It must begin, the beginning must lead to a middle and the middle must lead to an end. If you are not organized, your speech will appear haphazard and even lazy when, in fact, you are most likely just disorganized. Organizing your ideas can help you to gain clarity on the things you're discussing before you write, so you can be sure that your speech flows smoothly and isn't confusing to your audience.
  • Being an engaging speaker means connecting with your audience. This is partially about body language, but it is also about the words you choose to communicate your point and the way that they connect with the audience. You can be engaging by speaking about something about which your audience will care. Put your topic in terms of a story or an anecdote that will be relatable to your audience and then speak to them with eye contact and authentic language.
  • Flexibility is one of the key characteristics of an effective speaker. Things don't always go as planned, and even the best-prepared speeches can be upstaged or upset by unexpected conditions. By letting the audience know that you are prepared to handle a setback, you will be able to gain both their empathy and their trust. 

Why Do People Give Speeches?

Personal speeches like wedding toasts, funeral eulogies and award-acceptance speeches tend to center around emotions. These speeches are considered an act of respect, and by giving one, the speaker is acknowledging that this event deserves to be commemorated even if she is uncomfortable being a public speaker to begin with.

More general speeches like graduation keynote addresses, welcome speeches at a conference or presentations to colleagues are less focused on emotion and more focused on communicating information and setting an agenda. Guests at a conference may receive a speech that highlights the reasons for their gathering and what they hope to accomplish over the course of the conference. Graduation addresses are about celebrating the class's achievements and also about what their education means and how they should think about the future.

Political speeches, such as those given by politicians or activists, are generally intended to arouse passion in citizens by taking an issue that is seemingly impersonal, such as clean water access or a dilapidated playground, and making it a personal issue that will incite action on the part of the listening audience.

Related Articles

One-Minute Speech Topics

One-Minute Speech Topics

Organizational Methods for Writing a Speech

Organizational Methods for Writing a Speech

How to give an annual day speech in school.

How To Write A Salutatorian Speech

How To Write A Salutatorian Speech

How to Give a Dedication Speech

How to Give a Dedication Speech

How to Greet an Audience When Giving a Speech

How to Greet an Audience When Giving a Speech

How to Evaluate an Oral Presentation

How to Evaluate an Oral Presentation

Strategies for Effective Communication

Strategies for Effective Communication

  • Inc.: The 8 Key Attributes You Need to Give a Stunning Speech
  • Scholastic: Speechwriting
  • NBC: 9 Ways That Anyone Can Be a Better Public Speaker

Ashley Friedman is a freelance writer with experience writing about education for a variety of organizations and educational institutions as well as online media sites. She has written for Pearson Education, The University of Miami, The New York City Teaching Fellows, New Visions for Public Schools, and a number of independent secondary schools. She lives in Los Angeles.

The Basic Characteristics of Effective Writing

Why Good Grammar Alone Does Not Make a Good Writer

skynesher / Getty Images

  • An Introduction to Punctuation
  • Ph.D., Rhetoric and English, University of Georgia
  • M.A., Modern English and American Literature, University of Leicester
  • B.A., English, State University of New York

Experiences in school leave some people with the impression that good writing simply means writing that contains no bad mistakes—that is, no errors of grammar , punctuation  or spelling . However, good writing is much more than just correct writing. Good writing responds to the interests and needs of its intended audience and at the same time, reflects the writer's personality and individuality (the author's voice).

Good writing is often as much the result of practice and hard work as it is talent. You may be encouraged to know that the ability to write well is not necessarily a gift that some people are born with, nor a privilege extended to only a few. If you're willing to put in the effort, you can improve your writing.

Rules for Professional and Academic Writing

When writing term papers or essays for school, or should you go on to a career as a professional writer—be it as a technical writer, journalist, copywriter, or speechwriter—if follow you these established rules for effective writing, you should be able to excel, or at least perform competently for any given assignment:

  • Good writing has a clearly defined purpose .
  • It makes a definite point .
  • It supports that point with specific information.
  • The information is clearly connected and arranged .
  • The words are appropriate, and the sentences are concise , emphatic , and correct .

Use Good Grammar, Spelling, and Punctuation

While having a grasp on proper grammar, spelling, and punctuation won't make you a good writer, these basics are more essential to academic and professional writing than most other genres (although advertising is often a curious hybrid of creative and non-fiction writing).

Your Part in a Conversation

The trick to creating academic or professional writing that someone will actually want to read is to balance the aforementioned essentials with your own voice. Think of your writing, no matter how academic as your part in a conversation . Your job is to explain the information you're trying to convey in a way that's clear and easily understood. (Sometimes, it helps to imagine you're talking rather than writing.)

Creative and Nonfiction Writing

Of course, if there were only one kind of writing, it would be easier to come up with an overarching set of conventions to define what good writing is, however, non-fiction alone encompasses a wide array of genres and formats and what works for one doesn't necessarily fly with another. Now, when you add poetry , fiction (in its myriad genres and subgenres), personal essays , playwriting, blogging, podcasting, and screenwriting (to name but a few) to the mix, it's almost impossible to come up with a one-size-fits-all umbrella that covers what makes writing good—or bad.

Separating Good Writing From Bad

One of the main reasons it's so hard to separate good writing from bad writing when it comes to disciplines such as fiction, poetry, or plays, is that the definition of what's "good" is often subjective, and that subjectivity is a matter of personal taste. People generally know what they like and what they don't like—but that doesn't necessarily mean the writing we don't like is "bad" writing.

Whale of a Tale

Let's just choose one famous piece of literature as an example: Herman Melville's 1851 novel "Moby Dick," a cautionary allegory of obsession and revenge that pits man against nature. While there's no arguing that the novel is considered a classic of American literature and is filled with its fair share of fascinating characters, Melville's narrative clocks in at over 200,000 words and nearly 600 pages (depending on the edition). When you consider that the average novel runs between 60,000 and 90,000 words, in terms of length alone, Melville's tale of the whale is a whopper.

But Not for Everyone

Unfortunately for many reading the book, the experience is much akin to being a sailor during a whaling-era sea voyage in which you went for days on end going through the routine, tedious, mundane, redundant tasks required to keep the ship going, with the exciting parts of the journey few and far between. Unless you're fascinated by page after page relating to all things whaling, reading "Moby Dick" can be a chore. Does that make it a "bad" book? Obviously not, it's just not a good book for everyone.

Famous Writers on Writing

Most professional writers—those gifted people who make writing look easy—will be the first ones to tell you that often it's not easy at all, nor is there a right way or wrong way to go about it:

Ernest Hemingway: "There is no rule on how to write. Sometimes it comes easily and perfectly: sometimes it's like drilling rock and then blasting it out with charges."

Stephen King: “If you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcut.”

Paddy Chayefsky: "If I have anything to say to young writers, it's stop thinking of writing as art. Think of it as work. It's hard physical work. You keep saying, 'No, that's wrong, I can do it better.' "

Isaac Bashevis Singer: "One is never happy. If a writer is too happy with his writing, something is wrong with him. A real writer always feels as if he hasn't done enough. This is the reason he has the ambition to rewrite, to publish things, and so on. The bad writers are very happy with what they do. They always seem surprised about how good they are. I would say that a real writer sees that he missed a lot of opportunities."

Sinclair Lewis: "Writing is just work—there's no secret. If you dictate or use a pen or type or write with your toes—it's still just work."

Ray Bradbury: "Any man who keeps working is not a failure. He may not be a great writer, but if he applies the old-fashioned virtues of hard, constant labor, he’ll eventually make some kind of career for himself as writer."

Harlan Ellison: "People on the outside think there’s something magical about writing, that you go up in the attic at midnight and cast the bones and come down in the morning with a story, but it isn’t like that. You sit in back of the typewriter and you work, and that’s all there is to it."

Writing Rarely Comes Easily

As you can see, writing rarely comes easily to anyone—even the most accomplished writers. Don't lose heart. If you want to be a better writer, you're going to have to put in the work. Not everything you write is going to be great or even good, but the more you write the better your skills will become. Learning the basics and continuing to practice will help you gain confidence.

Master the Basics, and Learn to Enjoy It

Eventually, you'll not only be a better writer—you might actually enjoy writing. Just as a musician cannot deliver an inspired performance without first learning the rudiments of the craft and studying technique, once you've mastered the basics of writing, you'll be ready to let inspiration and imagination take you almost anywhere you wish to go.

  • The Value of Analogies in Writing and Speech
  • Using the Simple Sentence in Writing
  • What Is Colloquial Style or Language?
  • Learn About Précis Through Definition and Examples
  • Graphics in Business Writing, Technical Communication
  • What Is Literary Journalism?
  • What Are Business and Technical Reports?
  • Writing Prompt (Composition)
  • Definition and Examples of Associative Meaning
  • Definition and Examples of Parody in English
  • What Is Clarity in Composition?
  • What Is Contrastive Rhetoric?
  • Stylistics and Elements of Style in Literature
  • How to Use English Grammar for Writing Instructions
  • Guides for Students and Instructors in English 101
  • Sentence Parts and Sentence Structures

The General Steps in the Speechwriting Process

  • First Online: 15 March 2019

Cite this chapter

principles of characteristics of speech writing

  • Jens E. Kjeldsen 7 ,
  • Amos Kiewe 8 ,
  • Marie Lund 9 &
  • Jette Barnholdt Hansen  

Part of the book series: Rhetoric, Politics and Society ((RPS))

990 Accesses

In this chapter, we outline the general steps speechwriters ought to follow in the process of writing speeches for others. These guidelines are flexible and allow for comfortable adaptation given the varied implementation of speechwriting practices as well as the different approaches in the European and American systems. Our model follows the classical perspective that focuses on topic selection, the speaker-speechwriter negotiation of rhetorical constraints of context and audience as well as determining the fitting style and delivery. The chapter also develops a master rhetorical plan that can be used as a prompt or an outline for speechwriters when drafting a speech, covering the key variables of speech, situation, audience, and a suitable mode of communication.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save.

  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Author information

Authors and affiliations.

Department of Information Science and Media Studies, University of Bergen, Bergen, Norway

Jens E. Kjeldsen

Department of Communication and Rhetorical Studies, Syracuse University, Syracuse, NY, USA

School of Communication and Culture, Aarhus University, Aarhus, Denmark

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to Jens E. Kjeldsen .

Rights and permissions

Reprints and permissions

Copyright information

© 2019 The Author(s)

About this chapter

Kjeldsen, J.E., Kiewe, A., Lund, M., Barnholdt Hansen, J. (2019). The General Steps in the Speechwriting Process. In: Speechwriting in Theory and Practice. Rhetoric, Politics and Society. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-03685-0_13

Download citation

DOI : https://doi.org/10.1007/978-3-030-03685-0_13

Published : 15 March 2019

Publisher Name : Palgrave Macmillan, Cham

Print ISBN : 978-3-030-03684-3

Online ISBN : 978-3-030-03685-0

eBook Packages : Political Science and International Studies Political Science and International Studies (R0)

Share this chapter

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

  • Publish with us

Policies and ethics

  • Find a journal
  • Track your research

Write better speeches by including these six elements

Write better speeches by including these six elements

What are the elements of a powerful speech? When writing remarks for a nonprofit leader , expert or other spokesperson, there are a number of elements that you should always include; not only to amplify the power of your words, but also to make speech writing much easier.

Here are six elements to include when writing any speech:

A grabber is used to open your remarks, connect with your audience and capture their attention. There are many techniques you can use to draw listeners in, including:

  • Literary references
  • Jokes (use with caution!)
  • Commentary about a news story or current event
  • Relevant personal experiences*
  • Feelings or insights the speaker has about the audience*
  • Traits, feelings or experiences the speaker has in common with audience*

*These are my personal favourites.

Explicitly state the subject of your remarks.

Doing so can be as simple as this example: “I’m here today to talk about the role of mentors in our work.”

Stating your subject might feel like stating the obvious, but it expresses a commitment to your audience. A stated subject shows that you have a plan and have prepared for your talk; that you value the time they spend listening to you and that you’re going to stay on topic.

Related to the subject but more specific, the message is a single sentence that encapsulates what it is you will communicate through your speech. Your message includes the thesis or point you intend to illustrate for your audience.

Following on the example above, a message might be, “Introducing mentors has allowed us to double the effectiveness of our programs.”

State your message within your speech introduction , and restate it in your conclusion to summarize your remarks.

A theme can be an image, a metaphor or a powerful word that adds interest to your remarks. A theme offers language that unifies the points in your speech, pulling your words together.

For example, a relevant theme in a speech about mentors might be ‘navigation’. The incorporation of language that reflects the theme of navigation (e.g. direction, compass, pathways, journey) can add interest, imagery and power to your speech. It can also support idea generation for other speech elements.

5. Structure

There are a number of ways you can structure your remarks. It’s best to think of your message as your thesis or position and then structure your remarks in terms of making the case.

A number of different structural approaches can be used depending on the message and subject matter. For example, a speech can be structured by:

  • A chronological comparison such as ‘past’ vs ‘present’ or ‘present’ vs ‘future’
  • The ‘ways’ or ‘reasons’ your main idea or message is true
  • The ‘steps’ that have been taken or are underway for achieving a goal or vision mentioned in your message
  • The ‘challenge’ you are facing and your ‘response’ to it

Once a structure is established it forms your speech outline; state it in your introduction to offer a roadmap of your remarks and to provide listeners with a feeling of anticipation.

For example, “Today I’m going to tell you what the mentorship program has done for our organization. First it has attracted new volunteers from our priority communities. Second, it has allowed for a more meaningful connection between participants and our organization. And third, it has created an opportunity for that connection to be ongoing.”

Having introduced your speech structure in the introduction, restate each argument or section as you proceed, to make your speech easy to follow.

6. Call to action

Every speech should have a call to action that is related to your message. It might be a big bold rallying cry or a simple step audience can take with them and implement. Close your remarks with a call to action  to help your audience feel part of your message.

Use these speech writing elements to connect with your audience

These elements can make a huge difference in how your speech is received. By building them in, you’ll show your audience that you have thought about them and not just what you want to say. And using these structural elements as a framework prevents you from seeming disorganized or writing a speech built on lists of facts, statistics or accomplishments without cohesion.

  • Latest Posts

Marlene Oliveira

Marlene Oliveira

Latest posts by marlene oliveira ( see all ).

  • The Nonprofit MarCommunity blog has shut down publication - December 14, 2021
  • Annual report tips for nonprofit organizations: resource roundup - June 18, 2021
  • Photography tips for nonprofit organizations: resource roundup - June 11, 2019

Recent Posts

  • The Nonprofit MarCommunity blog has shut down publication
  • Annual report tips for nonprofit organizations: resource roundup
  • Graphic creation tools for nonprofit marcom pros
  • 10 tools to include in your nonprofit’s visual identity toolkit
  • Advertising
  • Names and Taglines
  • Visual Identity
  • Case studies
  • Community engagement
  • Content marketing
  • Creative process
  • Volunteer Development
  • Internal communications
  • Managing suppliers
  • Integrated campaigns
  • Mobile marketing
  • E-mail and e-newsletters
  • Social media
  • Photo editing
  • Print materials
  • Ongoing learning/education
  • Personal branding
  • Media relations
  • Stakeholder relations

PRESENTED BY:

principles of characteristics of speech writing

CLJ

Home » Purdue University » What Are The 5 Principles Or Characteristics Of Speech Writing?

What Are The 5 Principles Or Characteristics Of Speech Writing?

Table of Contents

Principle of Speech Writing

  • PRINCIPLES OF SPEECH WRITING .
  • Conducting an audience analysis Determining the purpose of the speech Selecting a topic Narrowing down a topic Gathering data Speech Writing Process.

What are the principles and characteristics of speech writing?

Here are six elements to include when writing any speech:

  • Grabber. A grabber is used to open your remarks, connect with your audience and capture their attention.
  • Subject. Explicitly state the subject of your remarks.
  • Call to action.

What are the 10 Principles of characteristics of speech writing?

10 Principles Of Effective Writing

  • Brevity. It is bad manners to waste [the reader’s] time.
  • Clarity. It is bad manners to give [readers] needless trouble.
  • Communication.
  • Passion and Control.

What are the five principles of speech delivery?

Terms in this set (6)

  • Articulation. pronouncing the words and speaking with clear diction that effectively transmits the message of the speaker.
  • Modulation. thee capability to adjust or manipulate the resonance and timbre of vocal tone.
  • Stage Presence.
  • Stage Fright.
  • Facial Expressions, Gestures and Movement.
  • Audience Rapport.

What is the principles of speech?

Learning Objective

Organizing Principle Explanation
1. Time (Chronological) Structuring your speech by time shows a series of events or steps in a process, which typically has a beginning, middle, and end. “Once upon a time stories” follow a chronological pattern.

What are the characteristics of speech?

Some important aspects are:

  • (1) Clarity. The voice of the speaker should be clear, tone should vary and pitch should be pleasant.
  • (2) Informal, personal and conversational.
  • (3) Concrete, vivid and imagery.
  • (4) Brevity.
  • (5) Interesting, jovial and humorous.
  • (6) Listener-oriented.

What is the importance of principles of speech writing?

Writing down a speech is important as it helps you better understand the topic, better organizes your thoughts, prevents any mistakes in your speech helping you become more familiar with it, and boosts its overall quality .

What are the 5 features of effective writing?

The following is a brief description of five qualities of good writing: focus, development, unity, coherence, and correctness .

What are the 3 principles in writing?

In her academic writing blog, “Explorations of Style”, Rachael Cayley offers three key principles for strong academic writing: 1) using writing to clarify your own thinking, 2) committing to extensive revision, and 3) understanding the needs of your reader .

What is a speech writing?

Speech writing is the method of conveying a thought or message to a reader using the correct punctuation and expression . Speech writing isn’t much different from any other form of narrative writing. However, there are some different punctuation and writing structure techniques that students should understand.

What are the 7 Principles of speech delivery?

Seven Principles of Effective Public Speaking

  • Perception: Stop trying to be a great “public” speaker.
  • Perfection: When you make a mistake, no one cares but you.
  • Visualization: If you can see it, you can speak it.
  • Discipline: Practice makes perfectly good.
  • Description: Make it personal.
  • Inspiration: Speak to serve.

What are the importance of principles of speech delivery?

THE IMPORTANCE OF SPEECH DELIVERY Delivery can communicate your confidence and preparedness to your audience . Effective delivery shows your audience that you have researched your topic and understand what you are speaking about.

What is the fourth principle of speech delivery?

 The fourth sphere is the use of stage space . It is a smart move on the part of a speaker to choreograph his speech, that is, he must plan a speech to be delivered using different parts of the stage at different levels.

What are the 4 principles of speech writing?

  • First Principle: Choosing the topic.
  • Second Principle: Analyzing the Audience.
  • Third Principle: Sourcing the Information.
  • Fourth Principle: Outlining and Organizing the Speech Content.

What are the first stage of the principles in speech writing?

The first step of speech writing is deciding what your speech will be about . You may already have a general topic or idea of what you want to discuss, but narrowing your topic to a few specific points or one clear purpose will help ensure that your speech stays engaging.

What are the six Power Principles for speech editing?

Allow yourself the time to edit for focus, clarity, concision, continuity, variety, and impact . If you do, you will give your audience a performance that will dazzle them. The previous article in the Speech Preparation Series showed you how to write the first draft of your speech.

What are the four characteristics of good speaking?

In order to be an effective speaker, these are the five qualities that are a must.

  • Confidence. Confidence is huge when it comes to public speaking.
  • Ability to be succinct.
  • Ability to tell a story.
  • Audience awareness.

What are the 4 types of speech?

The four basic types of speeches are: to inform, to instruct, to entertain, and to persuade . These are not mutually exclusive of one another.

What principle of speech writing involves looking into the profile of your target audience?

Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Taking an audience-centered approach is important because a speaker’s effectiveness will be improved if the presentation is created and delivered in an appropriate manner.

What makes a good speech writer?

To write the most effective speech, you should have significant knowledge about your topic, sincerely care about it and be eager to talk about it . Focus on a message that is relevant to the target audience, and remember: an audience wants opinion.

What are the 5 characteristics of a paragraph?

In summary, a well-written paragraph contains five elements: a topic sentence, supporting sentences, a concluding sentence, unity and coherence . In this module, you will study and practice each of these elements.

Avatar photo

By Cary Hardy

Hi there! I'm Cary Hardy, an education expert and consultant. I've worked with students of all ages and backgrounds, and I love helping them unlock their full potential. I'm also a big believer in lifelong learning- there's always something new to learn!

I got my start in education as a teacher, working with students in grades K-12. After several years of teaching, I transitioned into the world of educational consulting. I've since worked with schools and districts all over the country, helping them improve their curriculums and instruction methods.

I'm passionate about helping people achieve their dreams, and I believe that education is the key to unlocking everyone's potential. Thanks for reading!

You might also like:

Can freshman have cars at purdue, what cities are near purdue university, is purdue close to notre dame.

IMAGES

  1. four elements of effective speech writing

    principles of characteristics of speech writing

  2. Principles of Speech Writing Process

    principles of characteristics of speech writing

  3. Principles of Speech Writing

    principles of characteristics of speech writing

  4. Principles of Speech Writing

    principles of characteristics of speech writing

  5. Principles of Speech writing by KentWood Ratunil on Prezi

    principles of characteristics of speech writing

  6. principles in effective speech writing

    principles of characteristics of speech writing

VIDEO

  1. What the difference between speech and writing? Quick, short summary!

  2. SPEECH WRITING

  3. The 7 Personalities of Cha Do-hyun in Kill Me Heal Me

  4. Sigma Rules🗿 #shorts #sigma #motivationalquote

  5. Uses principles of effective speech writing focusing ono Audience profile Logical organization, etc

  6. MMPC-001 IGNOU

COMMENTS

  1. What Are The 10 Principles Or Characteristics Of Speech Writing With

    Characteristics of Speech Writing. The 10 principles and characteristics of speech writing are as follows: (1) Clarity. The voice of the speaker should be clear, tone should vary and pitch should be pleasant. The ideas, emotions and arguments should come straight from the heart so that audience can grasp it easily.

  2. 10 Characteristics of Speech Writing That You Need to Know

    10. Practice, practice, practice. Finally, one of the most important characteristics of speech writing is practice. Practice delivering your speech in front of a mirror or with friends or family. This will help you refine your delivery and ensure you are comfortable and confident when delivering your speech.

  3. Writing Speeches

    How is speech writing different than writing a paper? Though they share many principles (ex: the preference for active voice verbs), ... Oral Communication Center, Hamilton College: A list of characteristics that help make every speech successful. Warning: the article uses language to make it sound like a checklist for an A on every speech ...

  4. The 8 Key Elements of Highly Effective Speech

    Kind facial expression. Warm tone of voice. Expressive hand and body gestures. Relaxed disposition. Slow speech rate. Brevity. The words themselves. Effective communication is based on trust, and ...

  5. Speechwriting 101: Writing an Effective Speech

    Vary the sentence structure. Use short sentences. Use occasional long ones to keep the audience alert. Fragments are fine if used sparingly and for emphasis. Use the active voice and avoid passive sentences. Active forms of speech make your sentences more powerful. Repeat key words and points.

  6. PDF Speeches

    speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation. Works consulted We consulted these works while writing the original version of this handout. This is not a comprehensive list of resources on the handout's topic, and we encourage you to do your own

  7. Beginners Guide to What is a Speech Writing

    The speechwriting process relies on a well-defined structure, crucial to both the speech's content and the writing process. It encompasses a compelling introduction, an informative body, and a strong conclusion. This process serves as a foundation for effective speeches, guiding the speaker through a series of reasons and a persuasive ...

  8. The Key To Successful Speech Writing

    Here are eight steps you can use to compose an effective speech for any situation: Choose an important topic. Consider your audience. Prepare a structure. Begin with a strong point. Use concrete details and visual aids. Include a personal element. Consider rhetorical devices. End memorably.

  9. PDF Speechwriting in Perspective: A Brief Guide to Effective and Persuasive

    Introduction1. "Rhetoric," wrote Aristotle, "is the power of determining in a particular case what are the available means of persuasion.". This report reviews some effective means for the rhetoric of persuasive communication in speeches written by congressional staff for Senators and Representatives. By speeches, this report means ...

  10. WC116/WC116: Speech Writing and Types of Speeches

    This publication about speech writing and types of speeches is the second of a three-part series about developing effective public speaking skills. This series also covers an introduction to public speaking and public speaking tools. University of Florida, Institute of Food and Agricultural Sciences Extension outreach is a partnership between ...

  11. PDF Writing a speech

    Plan where you want to finish your speech and how you will get there before you start writing . The structure of a speech is often in three parts. For example: 1. an opening that grabs your audience's attention and makes the overall topic of your speech clear - for example, pose a question to the audience where you can predict the answer. 2.

  12. The 4 types of speeches: overviews, writing guidelines, examples

    Resources for demonstration speeches. 1. How to write a demonstration speech Guidelines and suggestions covering:. choosing the best topic: one aligning with your own interests, the audience's, the setting for the speech and the time available to you; how to plan, prepare and deliver your speech - step by step guidelines for sequencing and organizing your material plus a printable blank ...

  13. Speech Writing: How to write a speech in 5 steps

    Speech writing step 1: Get focused. TED talks famously focus on 'one idea worth spreading' and this is what helps them to retain their power. Before you write a single line, figure out what the ONE idea is that you'll shape your talk around. When your talk has a single focus you'll see huge benefits: Clarity: For yourself and your audience.

  14. Ten Principles or Characteristics of Speech Writing

    Ten Principles or Characteristics of Speech Writing. By Philippe John Fresnillo Sipacio & Anne Balgos Exercise by Pair Based on what you have learned in this lesson, list at least ten principles or characteristics of speech writing. S-C,C,C; I-PoS; A-S-A; OyS; E&RyS; M-I-A-C; MS-C-R-MIs; B-1CI; S...

  15. Characteristics of a Good Speech

    There are a number of things that make all speakers good, and the first is confidence. Have confidence when you speak and not only confidence in your words but in your presence. Your body language is as important a part of your speech as your words. This is a key characteristic of an effective speech. Not only do people listen better to people ...

  16. Using the Principles of Rhetoric in Speech Writing

    To develop an effective speech, you should turn to the wonderful world of rhetoric. Rhetoric is the art of increasing your effectiveness in persuasive writing, and speaking to an audience. A ...

  17. The Basic Characteristics of Effective Writing

    Good writing responds to the interests and needs of its intended audience and at the same time, reflects the writer's personality and individuality (the author's voice). Good writing is often as much the result of practice and hard work as it is talent. You may be encouraged to know that the ability to write well is not necessarily a gift that ...

  18. The General Steps in the Speechwriting Process

    Determining the appropriate style and delivery for the audience and setting. 7. Determining the key points and outlining the speech. 8. Drafting the speech and generating feedback. 9. Completing and, if operative, submitting speech text to the speaker. 10. Feedback, editing, and approval of the speech.

  19. Better speech writing: include these six elements

    Here are six elements to include when writing any speech: 1. Grabber. A grabber is used to open your remarks, connect with your audience and capture their attention. There are many techniques you can use to draw listeners in, including: Jokes (use with caution!) *These are my personal favourites.

  20. Oral Communication

    4 Principles of Speech Writing. Click the card to flip 👆. 1. Choosing a Topic 2. Analyzing the Audience 3. Sourcing the Information 4. Outlining and Organizing the Speech Contents. Click the card to flip 👆. 1 / 13.

  21. What are the Components and Features of Speech Writing?

    Speech is considered to be one of the most effective ways of delivering a message in any event. A speaker can present his thoughts and opinions on various matters to a large group of audience through his or her speech. Due to its efficacy, it is widely used around the world. Be it for social purposes or religious purposes, a speech can come in ...

  22. What Are The 5 Principles Or Characteristics Of Speech Writing?

    What are the characteristics of speech? Some important aspects are: (1) Clarity. The voice of the speaker should be clear, tone should vary and pitch should be pleasant. (2) Informal, personal and conversational. (3) Concrete, vivid and imagery. (4) Brevity. (5) Interesting, jovial and humorous. (6) Listener-oriented.