graphic design branding dissertation topics

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graphic design branding dissertation topics

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Graphic designing is the process of creating visual content using visual elements such as images, text, and shapes to convey a message or communicate information. It involves the use of graphic design software and artistic skills to design and arrange these elements in a visually appealing and effective way . Thus, students must look for appealing graphic design dissertation topics .

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Prime graphic design research topics, top research topics in graphic design 2024, most researched graphic design thesis topics, why is the graphic design dissertation topic so important.

Unarguably, the modern world is rapidly moving toward digitisation by availing of the opportunities offered by technological advancement. In this regard, the effective utilisation of E-governance, E-commerce, and E-learning during the lethal COVID-19 pandemic is a living example. From digital marketing to mass communication, graphic designing excels in the worlds of business and academics. After analysing the revolutionary potential of the digital platform, the importance of Graphic design (GD) becomes priceless for days to come. For instance, powerful GD tools can elevate the status of a small-scale business to an unbelievable height.

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Likewise, in academics, computer science students need to have an excellent command of GD skills to present their graphic design thesis ideas in a way different from others. For Graphic Design Research Work, an in-depth, intact, and quality knowledge about Graphic design domains would make your research thesis stand out.

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Branding Dissertation Topics & Thesis Ideas

Published by Natasha Flecther at January 2nd, 2023 , Revised On June 4, 2024

Are you looking for unique and intriguing branding dissertation topics , ideas and topic examples? If yes, continue reading this article because it provides several branding dissertation topic suggestions for your consideration.

However, before reading the topics list, let’s quickly look at what branding is and how it is performed by marketers.

List of Dissertation Topics For Branding

Many topics can be covered in branding dissertations. You can use the following list of popular branding dissertation topics for your next paper.

A comparison between brand equity and perceived risk
The positive and negative facets of a brand’s marketability
A study of advertising’s results during a recession
Comprehensive analysis of how brands use impulsive buying
An analysis of the ROI effects of celebrity endorsements
A study exploring augmented reality’s effects on marketing encounters
The influence of appealing marketing on consumers’ decisions
A survey of branding methods and strategies in the age of sustainability
An assessment of branding’s historical and contemporary contributions
An examination of B2B branding tactics in the UK’s emerging markets
Using digital techniques to raise brand salience: Use
Social media marketing to build small business brands
The consequences of luxury brand marketing strategies to create brand loyalty and consumer pleasure
The importance of celebrity endorsement on the UK fragrance industry’s brand image
A comparison of social media marketing versus billboard advertisements
The effects of unethical behaviour on brand perception
Targeting customers in ethnic markets
Use social media marketing to build small business brands
A thorough examination of how corporations market to customers
Brand management’s effects on the fast-food sector
Networking and establishing contacts
Branding’s importance for small firms in the UK
A study of the impact of poor branding on company sales
The influence of appealing marketing on consumers’ decisions to patronise upscale restaurants in the UK
The importance of colour psychology in influencing consumers’ decisions to buy premium brands
A survey of the relevant literature on the challenges and possibilities in brand portfolio management
How is brand identity formed and influenced in the context of the digital age?
What effect does customer engagement with products and services have on brand personality?
How can B2B industries efficiently develop brand equity?
What are the key success factors and risks associated with brand extensions?
In what ways does brand experience help in the establishment of a durable brand reputation?
What role may social media play in brand crisis management?
What effects does branding have on gaining clients and marketing ROI?
What is the importance of consistent brand messaging in building a strong online identity?
How does branding affect how digital marketing efforts turn out?
How does brand communication influence consumer trust and loyalty?

Our list of topics will help you start writing a perfect dissertation . We have also curated a list of marketing dissertation topics , marketing management dissertation topics , and online marketing dissertation topics for you to check because they are related to the subject of marketing.

The Different Areas Of Branding Dissertation Topics We Can Help You With

There are many types of branding; some of them are given below:

Functional Branding

Branding of this type emphasises function over appearance. In contrast to how a product looks or sounds, it is more important how it performs its intended function.

Visual Branding

This branding includes functional and non-functional elements such as colour schemes and logos. The goal is to create an appealing image for your product or service.

Also Read: A Report on Chanel’s Brand Identity

Symbolic Branding

This type of branding aims to create an identity that represents who you are as a company and what you stand for. Starbucks, for example, use a coffee bean logo instead of a cup in its logo.

Brand Identity

Essentially, this is how a brand looks and feels. It is created through symbols, colours, fonts, etc. Studying your competition to understand what your target audience likes is essential to developing a brand identity.

Brand Positioning

Brand positioning helps position your product or service to increase the familiarity of your target audience. For your product or service to compete on an equal footing with existing products, most brand strategists also use market segmentation analysis and customer satisfaction surveys.

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An organisation’s brand is one of the most powerful ways to differentiate itself and build customer loyalty. Ensure your brand is represented correctly by understanding the difference between a logo, brand name, and brand identity.

Whether it’s about creating a memorable brand image or bringing your brand to the forefront, harnessing the power of branding is crucial. By shaping consumers’ minds with a specific company image, many big brands have brought their brands into the limelight.

Branding is an intangible marketing tool that assures customers that their products and services are high-quality and stand out from the crowd. Additionally, it promotes brand recognition across multiple channels, converting first-time buyers into loyal customers. The mentioned above list of branding dissertation topics should provide you with some ideas about what to write about.

Or you could look at our dissertation proposal writing servic e and dissertation writing services to get customised topic suggestions, thesis outlines, chapter-by-chapter delivery of your dissertation, free revisions, and so much more.

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Research recent branding challenges.
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Investigate brand perception shifts.
Examine cross-cultural branding.
Select a niche area aligning with your passion and expertise.

What does a brand identity represent?

All the things that make a company memorable and unique are part of its brand identity. The company’s essence can be found in its name, logo, tagline, and other identifiers representing what it stands for in the minds of customers, employees, and investors.

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THE IMPACT OF GRAPHIC DESIGN ADVERTISEMENTS ON BRANDING EFFECTIVENESS AND THE ROLE OF SOCIAL MEDIA

2021, Near East University

The current expansions in the field of IT have had a significant influence on corporate fundamental marketing methods and approaches for consumers. Graphic design commercials are increasingly utilized to achieve strategic goals, such as marketing research, advertising, and branding. Today's dynamic firms employ graphic design advertisements effectively in social media to increase their reach. The growth of social media has given current dynamic companies tremendous opportunities to collaborate with their target consumers and to establish powerful networks. The paper discusses the impact on brand efficiency and the function of social media via graphical design advertisements. It is empirical research in which a structured questionnaire has been disseminated by convenience sampling among 315 respondents. The results for the reliability, correlation, and regression outcomes for the study were analyzed using SPSS version 26. The findings showed that a) There is a positive relationship between graphic design advertisements on branding effectiveness; b) Social media positively moderates the effect of graphic design advertisements on branding effectiveness. The study supplied the graphic designers and publicity companies with useful advice to build social media content in brand communities that differ from typical advertising platforms and are even more unique. While restricted resources and timescales were confronted by the research project, other moderating factors were provided for the quantitative model to be evaluated and a longitudinal study needed for better accuracy and pragmatic input from consumers was offered. The research offered shows overall that the active presence of graphic design advertisements in social media not only contributes to strong customer interactions but also branding effectiveness.

Related papers

PhD Design Management Thesis, 2015

This thesis is an investigation into understanding the role of design and designers, when branding in social media. The work presented in this study considers what value design can bring to branding in social media. It identifies design skills necessary to work in branding in social media, and investigates how design strategy and marketing strategy can relate to social media strategy. It also examines what roles designers could play in the future of social media. In order to fully answer these interdisciplinary questions and address this recent phenomenon of social media, the literature review considers three different domains and areas of expertise: marketing, design and social media. With regard to marketing the focus was on the branding literature concerned with strategic brand management and also social marketing management literature. We attempted to connect aspects of brand design that were crucial to the social media field. In the design chapter we focused on its importance to both branding and social media. We addressed the importance of design management in branding today and how it is connected to new research in social media. We analysed social media history and how it has developed into a growing and important platform for brands to connect with consumers and vice versa. We aimed to underline the way these three different areas of expertise connect with one another in an attempt to answer the research questions. We conducted the empirical work with the collaboration of the one hundred and three multidisciplinary individuals (from marketing, design and/or social media areas) who answered the online questionnaire through a quantitative method approach. Qualitative data was also gathered from the twenty-one individuals through semi-structured interviews with experts in marketing, design and social media areas. We included participants from the United Kingdom and Portugal. We developed two models based on the literature review and empirical data analysis. These models were then validated with thirteen of the expert participants in an online mixed method questionnaire. This ultimately led to the remodelling of the previous models into two new models that combined the feedback and analysis and reflected the overall findings of this thesis.

Design for Business Research Conference, 2015

This paper presents an investigation into understanding the role of design and designers, when managing creative brand strategies for social media. We identify the design skills necessary to work in branding for social media, and discuss how design and marketing strategy are related to social media strategy. We also look into what roles designers may play in the future of social media. We consider three different domains and areas of expertise: Marketing, Design and Social Media. With regard to Marketing we opted to focus on the branding literature that is concerned with strategic brand management, and also on the social marketing management literature. We attempt to connect aspects of brand design that are crucial to the social media field. Concerning design, we focused on its importance to both branding and social media, while addressing the importance of design management in branding today, and how it is connected to new research in social media. We analysed how social media has developed into a growing and important platform for brands to connect with consumers and vice versa, and also how it generates business and return of investment. Our goal is to clarify the importance and impact of these areas for social media strategy, branding and business. We also present a series of empirical studies, using surveys and expert interviews, tailored to capture quantitative and qualitative data, which enabled the proposal of models representing the design practices for branding in social media, which were also validated and revised through a survey. Keywords: branding, social media, design, design strategy, design management

Development of the internet conditioned the evolution of marketing. Nowadays, organizations have relocated their marketing activities on the internet, so digital marketing comes into focus, as the most influential branch of marketing. A progress of digital marketing activities established the appearance of different digital marketing elements, among which social media marketing becomes more prevalent. Social media marketing is an inevitable element of digital marketing strategy and nowadays business. In order to complement social media marketing activities, graphic design is used as a crucial part of a content strategy. This paper focuses on the importance of effective visual content for social media and the usage of different tools that can facilitate and improve its creation. Social media users interact with visual content. In order to achieve higher engagement, social media posts are enriched with compelling visuals. Social media have become a real field for competition in terms ...

e-Revista LOGO v.3 n.1 2014 ISSBN 2238-2542, 2014

This article is a brief discussion into the role of design when branding for social media. It talks about some of the problems of branding today and how communication is changing the relationship between companies and consumers. In the context of branding for social media it understands how design strategy can help brands better engage with their clients and improve their overall experience. Brands must be visionary and embrace the different realms of potential that awaits them with Design. Two examples are given and their approach on how Design can help in the overall brand’s social media strategy.

Zenodo (CERN European Organization for Nuclear Research), 2023

IAEME Publication, 2020

The brand management landscape has changed due to the digital media platforms which provide real-time interaction and high dynamism. Furthermore, the emergence of social media has left a profound impact on the procedure adopted by companies to maintain a relationship with the customers. However, the industries have not been able to explore the field of social media marketing to its full potential and their understanding of digital marketing strategies for the purpose of branding has been limited. It is crucial to gain a deep understanding of the transformation in the field of marketing as it exercises direct influence on the sustainability of the brand. However, the literature in the field of social media advertising and impact on the brand management is still in the nascent stage. Therefore, present study will aim at reviewing all the digital platforms, with special focus on the social media advertisement which are utilised for brand advertisement. The success of the social media advertisement will be measured by reviewing the behaviour of millennials towards the digital media and brands. The results will extend to the current knowledge in the field pertaining to the digital advertising tools, social media advertisement, and brand management. Moreover, the study will provide insight to the brand managers regarding the power of digital marketing and social media advertisement.

Ekonomia i Prawo, 2014

Building a brand requires in-depth planning and scrupulous execution at every stage of its life cycle. In this continuous process, social media is one of the most powerful communication channels. It allows marketers to achieve a wide variety of branding objectives. However, managing a brand-building process is often affected by external factors, reputational threats and possible PR crises. Therefore, social media can be regarded both as a challenge and an opportunity for brands. It is extremely important to analyze social media in the context of branding. The paper provides in-depth revision of the role of social media in the branding process. Some of the most influential authors are cited for the literature review. The issues reviewed are as follows: opportunities of social media in branding, communication peculiarities of social media, positioning, reputation management and challenges. Statistical data from various sources is provided for emphasizing some aspects of branding through social media. The paper is summarized by an analysis of the issues reviewed and conclusive remarks.

Advancement in technology in recent years has transformed the purpose of communication and encouraged the emergence of new communication channels based on internet technology, that have fashioned bold new approaches in the management of the marketing mix. The growing importance of social media marketing has come with a revolution in the IMC approach. The low cost and greater benefits have been the major reason for the success of the social media marketing. The study reveals how the consumer awareness generated by social media leads to success in the marketing communications. The continuous updates about the products on the social media generate interest which leads to higher customer involvement and hence enjoys the top of mind recall.

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