marketing executive job description market research

Marketing Executive Job Description [Updated for 2024]

In the era of digital marketing, the role of a marketing executive has become crucially important.

As the marketing landscape continues to evolve, there’s an increasing demand for skilled professionals who can navigate, enhance, and protect our marketing strategies.

So, let’s dig a little deeper: What’s truly expected from a marketing executive?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager crafting the perfect job specification,
• Or just curious about the intricacies of marketing management,

You’ve come to the right place.

Today, we present a customizable marketing executive job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Marketing Executive Duties and Responsibilities

Marketing Executives play a vital role in increasing brand awareness and sales by developing and executing marketing campaigns.

They use a variety of strategies and tools to reach the audience and are responsible for several aspects of a campaign.

Their duties and responsibilities include:

• Conducting market research to identify new business opportunities and understanding consumer preferences
• Planning and executing marketing campaigns aimed at lead generation and brand building
• Creating and implementing strategies to promote the company’s products or services
• Working with the sales team to develop pricing strategies to maximize profits and market share
• Monitoring and analyzing the effectiveness of marketing initiatives and campaigns
• Preparing and presenting reports on marketing activities to senior management
• Managing the production of promotional materials and marketing collateral
• Organizing and attending events such as conferences, seminars, receptions, and exhibitions
• Collaborating with external agencies and vendors as needed
• Keeping up-to-date with industry trends, competitors, and marketing tools

Marketing Executive Job Description Template

We are seeking a talented Marketing Executive to oversee our company’s marketing campaigns both internally and externally.

The ideal candidate will play a crucial role in developing and implementing the most effective marketing strategies to strengthen the company’s market presence and boost its provided services or products.

The Marketing Executive should have a passion for marketing, excellent understanding of market trends and the ability to set targets and meet them in due time.

Responsibilities

• Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
• Supervise the department and provide guidance and feedback to other marketing professionals
• Produce ideas for promotional events or activities and organize them efficiently
• Monitor progress and submit performance reports
• Conduct general market research to keep abreast of trends and competitor’s marketing movements
• Control budgets and allocate resources amongst projects
• Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

Qualifications

• Proven experience as a Marketing Executive or similar role
• Good understanding of market research techniques, data analysis and statistics methods
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics (e.g. WebTrends)
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• BSc/BA in marketing, business administration or relevant field
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Additional Information

• Job Title: Marketing Executive
• Work Environment: Office setting with options for remote work. Some travel may be required for industry events and client meetings.
• Reporting Structure: Reports to the Marketing Manager or Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $105,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Marketing Executive Do?

Marketing Executives typically work for companies across a range of sectors, either as part of an internal marketing team or within a marketing agency.

Their role is crucial in promoting the company’s products or services.

They are responsible for developing and overseeing marketing campaigns to promote products and services.

This might involve creative tasks such as designing marketing materials, or more analytical tasks such as carrying out market research to understand customer trends and behaviors.

Marketing Executives often work closely with other professionals, including copywriters, designers, and digital marketing specialists, to create engaging advertising campaigns.

They will also coordinate with sales teams to align marketing and sales efforts.

Their role also involves monitoring and analyzing the success of marketing campaigns and making recommendations for future campaigns based on these results.

They might use digital analytics tools to track online campaign performance, for example.

In addition to this, Marketing Executives may also be involved in organizing and promoting events, product exhibitions, and other promotional activities.

They are expected to stay up-to-date with industry trends and competitor activities, and often have to adapt quickly to changes in the market.

Marketing Executive Qualifications and Skills

A competent Marketing Executive should possess a blend of creative, technical, and interpersonal skills, including:

• Strong understanding of marketing concepts and the ability to apply them in different real-life scenarios.
• Excellent verbal and written communication skills for creating and presenting marketing strategies, as well as building relationships with clients and stakeholders.
• Proficiency in digital marketing channels and tools, including social media platforms, email marketing software, and analytics tools to create and track campaigns.
• Analytical skills to interpret marketing data, measure campaign effectiveness, and make data-driven decisions.
• Creativity to develop innovative and engaging marketing strategies and campaigns that enhance brand visibility and customer engagement.
• Problem-solving skills to overcome marketing challenges and adjust strategies based on market trends and customer feedback.
• Project management skills to oversee multiple campaigns simultaneously, ensuring each meets its objectives and is completed on time and within budget.
• Understanding of customer psychology and market trends to effectively target and attract potential customers.

Marketing Executive Experience Requirements

Marketing Executive candidates typically require a bachelor’s degree in marketing, business, or a related field, along with 2 to 3 years of relevant work experience.

This experience can be gained through internships, part-time roles, or entry-level positions in advertising, sales, or marketing departments.

Candidates with less than 2 years of experience might be considered for junior marketing executive positions where they can continue to learn and grow on the job.

Marketing executives with more than 3 years of experience often have a broad understanding of marketing strategies, campaigns, and digital marketing tools.

This experience can help them to excel in mid-level roles.

They might also have experience managing marketing budgets and coordinating marketing projects.

Those with more than 5 years of experience in the field are often considered for senior marketing executive positions.

At this level, they are expected to have developed strong leadership skills, strategic thinking abilities, and a track record of successful marketing campaigns.

They may also have experience managing a team and driving the company’s marketing strategy.

Marketing Executive Education and Training Requirements

A Marketing Executive generally holds a bachelor’s degree in marketing, business, or a related field.

In-depth understanding of marketing principles and strategies is necessary.

Familiarity with social media and content management systems is also crucial, as many marketing campaigns have a significant digital component.

For more advanced roles or specific industries, a master’s degree in marketing or business administration (MBA) may be preferred.

This education level offers a deeper understanding of business strategy, market research, consumer behavior, and advanced marketing techniques.

Certifications in digital marketing, such as Google AdWords or Analytics, SEO, or content marketing, can be a significant advantage, demonstrating a candidate’s technical skills and dedication to staying current in the rapidly evolving field.

Aside from formal education, marketing executives often gain experience through internships or entry-level positions in marketing or sales, which provide practical experience in creating marketing strategies, coordinating campaigns, analyzing market research, and more.

Continuous learning and staying updated with current marketing trends and tools is essential for career growth in this fast-paced industry.

Marketing Executive Salary Expectations

A Marketing Executive typically earns an average salary of $65,834 (USD) per year.

The actual earnings can differ based on the executive’s experience, level of education, the sector of employment, and the geographical location.

Marketing Executive Job Description FAQs

What skills does a marketing executive need.

Marketing executives should possess excellent communication and interpersonal skills to effectively interact with clients, colleagues, and stakeholders.

They need to have strong analytical abilities to understand market trends and consumer behavior.

Creative problem-solving skills are also crucial for developing and implementing successful marketing strategies.

Additionally, familiarity with digital marketing tools and platforms is a must in today’s digital age.

Do marketing executives need a degree?

While not always necessary, a bachelor’s degree in marketing, business, or a related field is often preferred for a Marketing Executive role.

Some roles may require advanced degrees, such as an MBA, particularly if they involve strategic planning or management responsibilities.

Relevant work experience in marketing or sales can also be beneficial.

What should you look for in a marketing executive resume?

A Marketing Executive’s resume should showcase a strong background in marketing, with evidence of successful campaigns and initiatives they’ve led.

Look for experience in areas relevant to your business, such as digital marketing, SEO, social media, content creation, or market research.

Strong business acumen, analytical skills, and creativity are also important qualities to look out for.

What qualities make a good marketing executive?

A good Marketing Executive is both creative and analytical.

They can brainstorm innovative marketing ideas and campaigns, but they also have the analytical skills to measure their effectiveness and return on investment.

Excellent communication skills are essential, as they often need to collaborate with various teams and present marketing proposals and results to executives or clients.

They should also be proactive, keeping up with the latest marketing trends and consumer behaviors.

Is it challenging to hire marketing executives?

Finding the right Marketing Executive can be challenging due to the diverse skill set required for the role.

The candidate must not only have a solid understanding of marketing principles and strategies but also be able to analyze market trends, possess excellent communication skills, and have a creative mindset.

Therefore, you should be prepared to conduct a thorough search and possibly offer competitive benefits and perks to attract the best talent.

And there you have it.

Today, we’ve unraveled the intricate tapestry that defines the role of a marketing executive.

It’s not just about selling products.

It’s about shaping consumer behavior and driving business growth, one marketing campaign at a time.

Armed with our comprehensive marketing executive job description template and real-world examples, you’re ready to step into the spotlight.

But why not go further?

Delve deeper with our job description generator . It’s your stepping stone to meticulously curated job listings or perfecting your resume to a T.

Every marketing strategy is a piece of the wider business canvas.

Let’s paint that picture. Together.

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The Editorial Team at InterviewGuy.com is composed of certified interview coaches, seasoned HR professionals, and industry insiders. With decades of collective expertise and access to an unparalleled database of interview questions, we are dedicated to empowering job seekers. Our content meets real-time industry demands, ensuring readers receive timely, accurate, and actionable advice. We value our readers' insights and encourage feedback, corrections, and questions to maintain the highest level of accuracy and relevance.

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Job descriptions and industry overviews

Market research executive: job description.

Olivia Rowland

1 Aug 2024, 14:09

Market research executives collect and analyse data for market research projects.

What does a market research executive do? Graduate salaries | Typical employers | Qualifications and training | Key skills

Market research executives gather and analyse data about customers’ needs, behaviour, beliefs and preferences – essential information for teams launching new products or refining existing ones.

Typical duties include:

• consulting clients about project requirements and objectives
• designing research methods such as interviews and questionnaires
• carrying out qualitative or quantitative research
• agreeing timescales and budgets
• supervising staff
• briefing interviewers
• keeping detailed records of progress to ensure the research process is not compromised
• writing reports, and interpreting and presenting findings
• making recommendations to clients and/or colleagues.

It’s common for market research executives to work either for an agency (known as ‘supply side’), where you work on different clients’ projects, or in-house (known as ‘client side’), where you work on projects within your own organisation.

Whether you work for an agency or in-house, you’re likely to work standard ‘office’ hours (9.00am–5.00pm) although you may not work in an office full time. You may need to work longer hours when deadlines are approaching, and you may need to travel to meet clients or colleagues in other locations from time to time.

Graduate salaries

Salaries for market research executives start at around £20,000, according to The Market Research Society. Your earnings will increase as you gain experience, which is likely to happen quickly in this role.

Typical employers of market research executives

• Market research agencies
• Management consultancies
• Government departments
• Advertising agencies
• Commercial organisations
• Manufacturers
• Large charities.

Vacancies are advertised by careers services and specialist jobs boards such as researchjobfinder.com, campaignlive.co.uk and jobs.marketingweek.com.

Not all jobs are widely advertised, so be prepared to network and make speculative applications.

Qualifications and training required

There are routes into this profession for university graduates and school leavers.

Most employers seek graduates with experience of developing research projects and carrying out data analysis, so a degree in social sciences, business, maths, geography or economics will be an advantage. You could also consider a specialist postgraduate marketing qualification to build or boost your skills.

Competition for jobs in this field is tough so work experience will help your job applications stand out. Look for internships, vacation work and volunteering opportunities that will help you build the skills recruiters look for. Experience of canvassing or market research interviewing is particularly useful.

School leavers can take a marketing apprenticeship, which involves working towards a qualification while working in a relevant job.

Key skills for market research executives

Employers in this sector will be seeking these skills:

• commercial awareness
• excellent analytical skills
• organisational skills
• interpersonal skills
• numerical skills
• excellent communication skills, both written and spoken
• attention to detail
• experience using specialist statistical software
• problem-solving skills.

Next: search graduate jobs and internships

View our graduate jobs and internships and don't forget to register with targetjobs to get the latest job opportunities, internships, career advice, courses and graduate events based on what's important to you.

targetjobs editorial advice

This describes editorially independent and impartial content, which has been written and edited by the targetjobs content team. Any external contributors featuring in the article are in line with our non-advertorial policy, by which we mean that we do not promote one organisation over another.

People reading this also searched for roles in these areas:

• Marketing graduate jobs
• Marketing graduate schemes
• Marketing internships

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Marketing Executive job description

This Marketing Executive job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.

Nikoletta holds an MSc in HR management and has written extensively about all things HR and recruiting.

Refreshed on

February 3, 2020

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

Marketing Executive responsibilities include:

• Conceiving and developing efficient and intuitive marketing strategies
• Organizing and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
• Conducting market research and analysis to evaluate trends, brand awareness and competition ventures

Want to generate a unique job description?

Looking for a job.

We are looking for a talented Marketing Executive to undertake marketing projects for the benefit of our company. You will organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements.

The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.

The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Responsibilities

• Conceive and develop efficient and intuitive marketing strategies
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Initiate and control surveys to assess customer requirements and dedication
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in preparing budgets and monitoring expenses

Requirements and skills

• Proven experience as marketing executive or similar role
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics (e.g. WebTrends)
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• BSc/BA in marketing, business administration or relevant discipline

Post this Marketing Executive job to over 200 job boards at once.

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Marketing Executive Job Description Template

Job overview, marketing executive responsibilities & duties.

• Develop and implement comprehensive marketing strategies to drive brand awareness and increase sales
• Collaborate with cross-functional teams to identify new business opportunities and target markets
• Manage and analyze market research data to inform marketing decisions and adjust strategies as needed
• Execute campaigns and promotions to drive engagement and conversions
• Manage and maintain relationships with media and advertising partners
• Develop and maintain a strong online presence through effective SEO and social media strategies
• Track and report on marketing metrics to measure success and adjust strategies as needed

Marketing Executive Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, or related field
• Strong understanding of digital marketing strategies
• Experience with marketing analytics tools
• Proficiency in graphic design software
• Excellent communication and writing skills
• Ability to work under tight deadlines
• Creative thinking and problem-solving skills
• Experience in managing social media campaigns
• Knowledge of SEO and SEM strategies
• Familiarity with CRM software
• Understanding of market research techniques
• Bachelor's degree in Marketing, Business, or a related field
• 3+ years of experience in a marketing role, with a proven track record of success
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Experience with market research and data analysis
• Proficiency in marketing automation tools and technologies
• Experience with SEO and social media marketing

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