bake sale business plan

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How to Plan a Bake Sale

Last Updated: August 18, 2024 Approved

This article was co-authored by Lisa Britten . Lisa Britten is an Award-Winning Baker and the Owner of Linnybird Bakeshop, based in Lake Dallas, Texas. With over 14 years of professional baking experience, Lisa specializes in cheesecakes, cupcakes, cakes, cinnamon rolls, and cookies. Her Berry Pecan cupcake was named the official Cupcake of Texas in 2010. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 17 testimonials and 89% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 347,459 times.

Organizing a bake sale is an excellent way to raise money, especially for charity or something new your community needs money for. Bake sales are easy to organize, easy on the pocket, and fun to do. With nothing more than a small team of people, a dedication to a good cause, and some planning and baking, you can have a successful bake sale of your own.

Getting Started

• Put out a jar for tips or donations. If you are raising money for a cause, allow people to donate without buying. Some people may not be hungry, or cannot buy sweets due to dietary restrictions, but they still might want to support your organization.
• Make sure you know how to send your profits to your charity.

• Make clear what the cause is, when the bake sale is, and have reasonable shifts available.
• How many volunteers you will need will depend on the size of your proposed bake sale. A small bake sale may be easily handled by one experienced volunteer. However, a large bake sale may need several people to coordinate helping customers, the cash box, setting up and taking down, and baking.
• You might want to make one person in charge of organizing the volunteer bakers, one person in charge of renting the venue and the equipment needed, and one person in charge of publicizing the event.

• Sometimes retail stores will be happy to have a booth set up nearby.
• Community events, such as festivals and special events like street fairs, outdoor public concerts, and other big public events are all excellent choices.
• At schools, plays, concerts, open houses, sporting events, parent nights are excellent bake sale opportunities.
• Make sure that it is legal to hold at the spot you choose, and get permission from the appropriate authorities, if applicable.
• Be sure you have a "rain site" to do the bake sale indoors or under a tent, in case the weather turns sour.

• Booths or tables
• Card tables or folding tables
• Some sort of awning, like a pop-up pavilion or gazebo to protect from rain or sun
• Tablecloths
• 5 Make sure you have big, bold signs that will attract customers.
• Decorations and signs to grab attention
• A cooler and ice to keep items like drinks cold
• A garbage container and garbage bags for cleanup
• Folding chairs
• Crock pots to keep liquid items warm
• A cash box. You need to keep your funds in some sort of container. Be sure it has changed for large bills!

• You will also want to make sure your date is in the sweet spot between being so soon that not enough people hear about and so far that people forget about it. Somewhere around two weeks from when you announce it should work.

Planning the Baked Goods

• If many people in an organization are baking, ask them to package things in sale-size quantities, perhaps two to three cookies to a package or one cupcake or larger item.

• An index card by the dish is an easy way to do this. You can also put sticky labels on plastic bags.
• Marking items with common allergens can be helpful (tree nuts, strawberries, peanuts, etc.).
• Also mark foods that may be a good choice for certain people, such as gluten-free brownies, Kosher treats, vegan cookies, or nut-free items.

• Don't forget unique twists on traditional baked goods, too! For example, try offering pieces of banana cake in addition to plain white or chocolate cupcakes.

Preparing for the Event

• If you are selling at a school, have your bake sale announced over an intercom, in the daily notice or school paper, or whatever is available.
• Advertise your organization through your clothes. If you are raising funds for your scout troop, for instance, wear your uniform.

• You could bake the items yourself and this is usually the cheapest way. Divide the baking between many members, if possible.
• Alternatively, buy them from a local bakery or shop. This is particularly effective if people don't usually have access to such goods, such as at a high school. It also is easier for people who can't cook, or don't have the time.

• Coffee, tea, iced tea, lemonade, water, and soda are all good options. However, use common sense: hot coffee probably will not sell well on a hot summer day.

Having the Bake Sale

• All these tasks can be delegated to some of your team members. Don't try to stretch your efforts too thin by putting yourself in charge of too many tasks.

• Have a cash box and start with a reasonable amount of change in it. Write down the amount so you can calculate how much you've earned at the end. Keep the cash box safe throughout the event.
• Thank the customers for their support as they leave the event.

• Once the event is over, count the money earned and thank all the volunteers for their help. Help them pack up their unsold goods.

Community Q&A

Reader Videos

Share a quick video tip and help bring articles to life with your friendly advice. Your insights could make a real difference and help millions of people!

• Keep the money out of sight especially for young children. This will prevent people from taking your hard-earned money or extra treats. Thanks Helpful 0 Not Helpful 1
• If you have access to cooking facilities during the bake sale, choose food that doesn't need a lot of time to prepare. That way, you can make food in small batches according to sales, and prevent shortages as well as leftovers. Thanks Helpful 0 Not Helpful 1
• If you have the opportunity to run an ongoing bake sale, such as at sequential games or other events, make notes of how much business you do so that you can plan the appropriate quantities for next time. Thanks Helpful 0 Not Helpful 0

Tips from our Readers

• Try setting modest prices to draw customers in, or try a "pay what you want" approach and appeal to customers' generosity. Every bit helps.
• Offer nut-free and allergen-free options for those with food sensitivities. Ingredient lists let all enjoy supporting your cause.
• Group similar baked goods on the table to streamline selection and checkout. Customers will appreciate the logical organization.
• Afterward, promptly deliver unsold goods to a homeless shelter while they're still fresh. Food banks appreciate donations.
• For very hot or cold days, consider an indoor venue. Libraries, community centers, and schools often have space.
• Have volunteers circulate through waiting lines with additional baked goods. Impulse buys add up fast!

• Be aware of food safety. While most baked goods are fine at room temperature, some food can be dangerous if not kept refrigerated. Thanks Helpful 156 Not Helpful 17
• Keep allergy information and ingredients lists visible. Customers may have allergies and you want them to know whether they can eat the treats they buy. Thanks Helpful 3 Not Helpful 0

You Might Also Like

• ↑ https://www.ptotoday.com/pto-today-articles/article/664-bake-sales-step-by-step
• ↑ https://www.amnesty.org.uk/sites/default/files/student_fundraising_guide_how_to_plan_a_bake_sale.pdf

About This Article

To plan a bake sale, you’ll need to find an appropriate time and location and bake a variety of desserts. Common venues include shopping malls, community centers, schools, and street fairs. Find out if the venue can provide a table and chairs or if you need to bring these yourself. You’ll also need to bake or buy a variety of popular baked goods, like cupcakes, cookies, and pies. If there’s a group of you organizing the sale, assign a dessert to each person to bring. Then, decide how much you're going to charge for the desserts, like 1 dollar each. You can also put a donation box on the table for people who don't want a dessert but want to support your cause. For more tips, including how to advertise your bake sale on social media, read on! Did this summary help you? Yes No

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How to Plan a Bake Sale

Bake sales are a popular way to raise money for charity, and it’s easy to see why. They’re fun, delicious and, with the help of this guide, planning a bake sale can be, well, a piece of cake.

Running a local bake sale is a great way to get communities involved in raising money for charity, as many charitable organisations have discovered. Macmillan pioneered the tradition of a ‘Coffee Morning’: a social gathering involving hot drinks and a lot of baked goods, all in aid of raising money.

In this article, we’ll provide you with some inspiration on what to bake, along with tips and ideas to make sure the day runs as smoothly as possible. We’ll also explain how to make sure you’re legally compliant and provide a free bake sale checklist for you to print and use.

What to Bake for a Bake Sale

There aren’t any specific rules to follow when it comes to planning what you’re going to bake and sell. However, as you’re likely to want to sell as many cakes and sweet goods as possible, there are a few sure-fire winners that will be hard for people to resist!

If you’re new to baking, aren’t very confident or are pushed for time, the following are simple but effective ideas for what you could create:

• ‘School-inspired’ sprinkle sponge cakes.
• Basic cupcakes.
• Shortbread.
• Butterfly cakes.
• Milk or white chocolate chip cookies.
• Lemon drizzle traybake.

Or, if you have experience and/or want to challenge yourself by creating something more complicated, you could try the following:

• Florentine biscuits.
• Viennese whirls.
• Millionaire’s shortbread.
• Cheesecake lollipops.
• Raspberry jam doughnuts.
• Red velvet cupcakes.
• Chocolate mousse cakes.

There’s always an option for you to buy a cake, or something similar, pre-made from a supermarket or bakery, too. If this is the case, don’t forget to keep the packaging as you’ll need this to refer back to if anyone has questions about its ingredients or potential allergens.

Cake Decorations

You’ll need to consider the presentation, too. Decorations are essential for catching people’s eye, so be creative with your decorations and remember your theme. However, it’s important to remember that it’s unlikely you’ll be able to refrigerate your cakes, so you should try and avoid using fresh cream, or something similar, in the decorating as this can easily spoil. Equally, if your bake sale is going to take place outside, don’t forget to provide some kind of covering for your cakes – no one wants to buy a cake with a wasp, or other pest, attached to it!

Many people choose to incorporate edible flowers in their cake decorating – a simple and elegant way of enhancing their aesthetic. However, it is very important to remember that not all flowers are edible. In fact, some flowers are highly toxic and if ingested, can cause serious harm. For more information on edible flowers and how to decorate with them safely, check out our article, here . 

How to Have a Bake Sale Legally

It’s not essential for you to have a food hygiene certificate for events such as one-off bake sales. Despite this, it’s still extremely important that you practise and maintain safe food handling – make sure it’s at the forefront of your mind while you’re planning your bake sale. The last thing you want is to have someone rushed off to hospital and a premature end to the fun. 

You may feel as though taking a training course would be beneficial to you, such as a Level 2 Food Hygiene and Safety for Catering . 

Having this training will also help with your due diligence – which is the main defence under food safety law. To claim a due diligence defence, you must be able to prove that you did everything reasonably practicable to ensure food safety and prevent an offence from occurring. This means having sufficient evidence to prove that you set up a system of procedures and controls. 

In order to prove due diligence, the procedures and controls must be operated properly – in other words, you need to show accurate and complete records and full traceability of food products and packaging. You can find out more about a due diligence defence in our article, here . 

It is also recommended by the Food Standards Agency that you communicate any allergenic ingredients in your cakes to your customers, such as wheat flour containing gluten or butter containing milk. 

In the advert for the bake sale, you could include a sentence telling people to inform you of any food allergies they have. This will help you to plan what you can bake to accommodate their allergy. This will help you decide whether to put in place a policy such as ‘no nuts’ to advise anyone taking part not to include any peanuts or tree nuts in their offerings. 

Everyone involved in baking should know what allergens are within the bakes – for example a typical sponge cake will contain gluten, milk and eggs. Ensure hidden allergens are included in the allergen information, such as an egg glaze on a pastry item – these can be easily missed. On the day, display food allergen labels on all baked goods to ensure optimum safety. 

Natasha’s Law requires all goods that are prepacked for direct sale to have an ingredients and allergen list. This includes items such as a cookie in packaging, or items that are wrapped in cling film.

If someone asks you for allergen information and you are unsure – the safest option is to guide them to a bake you do have the allergen and ingredient information for, so they can make an informed decision.

You can download free food allergen labels in our article, here . If you have store-bought products there, you should always keep the packaging to be able to refer back to, as all of the allergen and ingredient information will be included on there. 

Bake Sale Tips and Tricks

There are a few things you need to consider when planning a bake sale to make sure the day runs as smoothly as possible and attracts plenty of people.

For a successful bake sale, we suggest you do the following:

• Plan your date and venue. Proper planning is the first ingredient of success. Ensure that your sale does not clash with another important event that may detract attention. Make sure the venue is accessible for families and for you to unload everything.
• Choose your bakers. Everyone knows that the more baked goods, the merrier. With this in mind, choose as many bakers as your heart desires. Let them know in advance the date you have set, to give them plenty of time to prepare.
• Find out what everyone else is baking. It’s important that you know what everyone is baking so that your sale is varied and you don’t end up with too much of the same thing.
• Choose a theme. Having a theme is a great way to get people involved in, and excited about, your sale. If your planned date falls on or near a holiday, like Easter, consider having a holiday-themed sale. Themes can be based on anything, like your favourite animal or your favourite film. Be creative!
• Why not throw a competition into the mix(ture)? You could base the competition on the most creative idea or the best tasting or decorated cake. A competition is a great way to get people excited and passionate about what they’re baking and coming to your event.
• Advertise the bake sale. One of the best ways to reach a large group of people quickly is through social media. Be creative with posts and invites and remember to include the date, time and venue.
• Work out the logistics. Do you need to provide your own tables at the venue? If so, you’ll need a tablecloth or something similar. You’ll also need to think about practical items, such as packaging – for example, plates for people that want to eat at the venue or takeaway boxes for those who want to take some home with them. You might also want to provide napkins.
• Plan transport. If the bake sale involves you travelling with your treats, consider purchasing a container that will guarantee safe transportation.
• Pick your prices. Plan how much you will charge for each item to give you less to do on the day.
• Take pictures. As well as snapping up the cakes, get snappy with the camera. It’s a great way to share the fun.

Bake Sale Checklist

To make your bake sale less daunting, and to make sure that you can be confident you’ve remembered all you need to, we’ve composed a bake sale checklist for you. 

We’ve divided this checklist into three key areas – what to remember before the event and while you’re planning the bake sale, during and lastly, after the bake sale has finished. 

You can download this checklist at the button below:

We wish you all the best in your bake sale venture! If you have any further questions about the topics discussed in this article, don’t hesitate to get in touch with us at High Speed Training. You can contact our friendly team on 0333 006 7000 or email [email protected] .

Further Resources:

• Food Hygiene Courses
• How to Start a Cupcake Business
• Selling Cakes from Home: Do I Need a Food Hygiene Certificate?

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Her favourite article is Ideas for Starting a Food Business From Home