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Instagram vs. Facebook as Social Media Platforms

A few decades ago, the world population relied on the telephone for connection and communication. Nowadays, technological advancements have reduced the world to a globalized village with a third of the entire human population actively interacting online through Facebook and Instagram (Bumsoo and Yonghwan 158). The two online platforms are among the top leading social media sites with overwhelming audience size and popularity. These sites have almost the same functions but have unique features that differentiate them. Facebook is perfect for connecting with friends and networking, especially friends that know each other. Conversely, Instagram is among the newest social media platforms popular for sharing the best moments, quality pictures, and short video clips. Due to the rapidly growing numbers of users on the two platforms, businesses leverage them for branding and marketing. Seemingly, the two online sites are competing for numbers, with Instagram registering a sharp increase in users within the last few years. The two overlapping social media sites, Facebook and Instagram, have stark differences in users’ age, the scope of engagement, and business marketing strategy.

The difference in the age of users in the two social media platforms, Facebook and Instagram, gives an interesting insight into the sites’ demographic appeal. Being one of the earliest social media platforms, Facebook appears to have captivated and retained the senior population compared to Instagram. There is a higher percentage of elderly users on Facebook than on Instagram. The majority of millennials, people between the age of eighteen and thirty, prefer using Instagram to Facebook (Bumsoo and Yonghwan 162). However, it is important to note that regardless of the millennials using both social media sites, many of them prefer Instagram routinely. Surprisingly, the Facebook user base includes more people beyond sixty-five years, which shows that the elderly are comfortable with it. What is even more appealing to the Facebook users is the news feed where one can read the information, people’s posts, and comments without the need of posting, replying, or reacting, and still, the account remains active. On the contrary, the young generation loves Instagram since it allows them to upload their daily stories, for instance, pictures and short video clips while traveling, having fun, or attending momentous events. Additionally, Instagram allows the millennials to follow celebrity stories, trends, and fashion ideas. Ideally, Instagram is the site which young people visit to discover new and incoming exciting things (Larsson 3). Among the millennials, Instagram is appealing as it looks current, friendly, creative, and exciting as opposed to Facebook, which many perceive as old-school. Thus, users’ age is one of the major factors depicting the difference between Facebook and Instagram.

At the same time, the different scope of engagement in Facebook and Instagram significantly affects how individuals, businesses, and customers interact. With the evolution of society where businesses are rapidly shifting to online spaces, Facebook and Instagram are becoming some of the most targeted sites (Larsson 4). However, understanding how the platforms allow the business to engage with customers differentiates how brands use the two sites. Facebook boasts of a larger audience, which means business ads and campaigns can reach many people. Furthermore, Facebook offers numerous ways of interacting, such as business pages, news feeds, chat functions, and groups. Hence, users have many options to utilize for their personal or business needs. Compared to Instagram, Facebook is exceedingly better at distributing information. It allows the users to send web pages, weblinks, long texts, and articles. The share button also enables Facebook users to share posts and any other information with friends. As a result, Facebook has a larger audience due to numerous scopes of interactions available for users. Instagram has a limited scope of interaction where people share ideas, contents, or posts by attaching the link in the profile, which is cumbersome for others to access (Larsson 8). Therefore, the extent of engagement in Facebook and Instagram differs, with Facebook having the edge over Instagram.

While Facebook prides itself on the high number of users, which is more than three billion and continues to rise daily, and user-to-user interaction, Instagram has elevated engagement between user and the content. Facebook has a high user interaction method, but Instagram has increased user engagement with the visual content posted by businesses (Voorveld et al. 43). Thus, as Facebook allows its large number of users to interact, Instagram, on the other hand, gives a chance to its growing numbers to directly interact with the content. Even with the popularity and user base, Facebook trails Instagram’s ineffectiveness of social media marketing. The acceptance of Instagram among businesses lies in two important factors. The first advantage Instagram thrives in is its appeal to the younger generation. Mostly, the older generation is not as active on social media as youthful people. That means Facebook, with a larger audience, does not have more active users than Instagram since the majority of those preferring Facebook is old and hardly active online. The second advantageous factor Instagram has is allowing users to engage with products. Facebook is primarily informational, while Instagram enables people to experience the captured moments. As a result, Instagram is becoming dominant in industries where video and pictures are the major forms of content such as photography, interior design, architecture, hospitality, and celebrity news (Voorveld et al. 46). Thus, Instagram is more effective in social media marketing despite Facebook having more users.

On the contrary, Facebook and Instagram share numerous notable similarities. The two sites allow users to follow families, friends, and celebrities. Once an individual follows a particular user, one can see posts made by that person. Additionally, Facebook and Instagram allow users to block people as they wish. The blocked individuals cannot see the posts of the person who blocked them. Another important similarity is that both platforms can be used for marketing. Businesses and brands can create accounts on either site purposely for marketing (Bumsoo and Yonghwan 161). Furthermore, the two social media platforms allow users to open online shops. Since people are nowadays obsessed with online shopping, one can make orders on Facebook or Instagram. Lastly, both online sites allow users to create posts, like, comment or add location. The features give people an opportunity to interact and share content. A user can either like someone else’s post, picture, or comment. At the same time, one can give opinions by commenting on other users’ photos or posts (Voorveld et al. 43). Hence, Facebook and Instagram have many similarities as social media platforms.

In short, Facebook and Instagram are among the most popular social media platforms. However, the two platforms differ significantly due to users’ age, the scope of interaction, and effectiveness as a business marketing strategy. The younger generation prefers Instagram, while the seniors majorly use Facebook. Although Facebook has a significantly huge number of users, Instagram has an overwhelming level of engagement. Furthermore, businesses prefer Instagram for marketing products and product awareness. Nevertheless, the two social media platforms are similar as it allows users to post, comment, block people, and follow others. There is so much to experience from these social media platforms if you can try them.

Works Cited

Kim, Bumsoo, and Yonghwan Kim. “Facebook versus Instagram: How Perceived Gratifications and Technological Attributes are Related to the Change in Social Media Usage.” The S ocial S cience J ournal, vol. 56, no. 2, 2019, pp. 156-167. Web.

Larsson, Anders Olof. “The News User on Social Media: A Comparative Study of Interacting with Media Organizations on Facebook and Instagram.” Journalism Studies, vol. 19, no. 15 (2018), pp. 2-10. Web.

Voorveld, Hilde A.M., et al. “Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type.” Journal of A dvertising, vol. 47, no. 1, 2018, pp. 38-54.

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Home — Essay Samples — Sociology — Instagram — Why Instagram is The Best Social Media

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Why Instagram is The Best Social Media

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Updated: 28 November, 2023

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  • Longobardi, C., Settanni, M., Fabris, M. A., & Marengo, D. (2020). Follow or be followed: Exploring the links between Instagram popularity, social media addiction , cyber victimization, and subjective happiness in Italian adolescents. https://www.sciencedirect.com/science/article/abs/pii/S0190740919314781 Children and youth services review, 113, 104955.
  • Trifiro, B. (2018). Instagram use and its effect on well-being and self-esteem. (https://digitalcommons.bryant.edu/macomm/4/)
  • Hwnag, H. S. (2019). Why social comparison on Instagram matters: Its impact on depression. KSII Transactions on Internet and Information Systems (TIIS), 13(3), 1626-1638. (https://koreascience.kr/article/JAKO201914260133566.page)
  • Woodley, A. (2018). How does Instagram impact on people's perceptions of their appearance?. Journal of Aesthetic Nursing, 7(2), 94-95. (https://www.magonlinelibrary.com/doi/abs/10.12968/joan.2018.7.2.94)
  • Keyte, R., Mullis, L., Egan, H., Hussain, M., Cook, A., & Mantzios, M. (2021). Self-compassion and instagram use is explained by the relation to anxiety, depression, and stress. Journal of technology in behavioral science, 6, 436-441. (https://link.springer.com/article/10.1007/s41347-020-00186-z)

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Essay on Instagram – Examples, 10 Lines to 1200 Words

Short Essay on Instagram

Essay on Instagram: Instagram has become a powerful social media platform, revolutionizing the way we share and consume content. With over one billion active users, it has transformed the way we connect with others, discover new trends, and express ourselves creatively. In this essay, we will explore the impact of Instagram on our society, from its influence on self-image and mental health to its role in shaping modern marketing strategies. Join us as we delve into the world of Instagram and its profound effects on our daily lives.

Table of Contents

Instagram Essay Writing Tips

Instagram has become one of the most popular social media platforms in the world, with millions of users sharing photos, videos, and stories every day. If you are looking to write an essay on Instagram writing tips, here are some key points to consider:

1. Understand your audience: Before you start writing your essay, it is important to understand who your audience is. Instagram is primarily used by a younger demographic, so make sure your writing style and content are engaging and relevant to this group.

2. Use visuals: Instagram is a visual platform, so make sure to include plenty of images and videos in your essay. This will not only make your content more engaging but will also help to illustrate your points and ideas.

3. Use hashtags: Hashtags are a key feature of Instagram, so make sure to include relevant hashtags in your essay to help increase visibility and reach a wider audience.

4. Be authentic: Instagram users value authenticity, so make sure your writing is genuine and honest. Avoid using overly promotional language and instead focus on providing valuable and meaningful content.

5. Engage with your audience: Instagram is a social platform, so make sure to engage with your audience by responding to comments, asking questions, and encouraging interaction. This will help to build a loyal following and increase engagement with your content.

6. Keep it concise: Instagram users have short attention spans, so make sure to keep your essay concise and to the point. Avoid long paragraphs and instead use bullet points or lists to break up the text and make it easier to read.

7. Stay on brand: If you are writing an essay for a business or brand, make sure to stay on brand and maintain a consistent tone and style throughout your content. This will help to reinforce your brand identity and build trust with your audience.

8. Provide value: Instagram users are looking for content that is valuable and informative, so make sure to provide useful tips, insights, or advice in your essay. This will help to establish you as an authority in your niche and attract more followers to your account.

In conclusion, writing an essay on Instagram writing tips can be a fun and engaging process. By following these key points, you can create content that is engaging, authentic, and valuable to your audience. Remember to stay true to your brand and provide content that is relevant and meaningful to your followers.

Essay on Instagram in 10 Lines – Examples

1. Instagram is a popular social media platform founded in 2010. 2. It allows users to share photos and videos with their followers. 3. Users can also add captions, filters, and hashtags to their posts. 4. Instagram has over 1 billion active users worldwide. 5. The platform is owned by Facebook, Inc. 6. Instagram Stories, a feature that allows users to share temporary photos and videos, was introduced in 2016. 7. Instagram also has a direct messaging feature for private communication between users. 8. The platform is known for its influencer marketing and sponsored posts. 9. Instagram has faced criticism for its impact on mental health and body image. 10. Despite this, it remains one of the most popular social media platforms globally.

Sample Essay on Instagram in 100-180 Words

Instagram is a popular social media platform that allows users to share photos and videos with their followers. With over a billion active users, it has become a powerful tool for connecting with friends, family, and even brands.

One of the key features of Instagram is its visual nature, making it a great platform for showcasing creativity and capturing moments. Users can apply filters and editing tools to enhance their photos and videos, making them more visually appealing.

Instagram also offers various features such as Stories, IGTV, and Reels, allowing users to share different types of content with their followers. This has made it a versatile platform for both personal and business use.

Overall, Instagram has revolutionized the way we share and consume content online, making it a valuable tool for staying connected and expressing ourselves in a visually engaging way.

Short Essay on Instagram in 200-500 Words

Instagram has become one of the most popular social media platforms in the world, with over one billion active users. It was launched in 2010 and has since grown rapidly, attracting users of all ages and backgrounds. The platform allows users to share photos and videos with their followers, as well as engage with content from others through likes, comments, and direct messages.

One of the key features that has contributed to Instagram’s success is its visual nature. Users can easily upload high-quality photos and videos, apply filters and editing tools to enhance their content, and share it with their followers. This has made Instagram a popular platform for photographers, artists, and influencers to showcase their work and connect with a wider audience.

In addition to sharing photos and videos, Instagram also offers a range of other features that have helped to make it a versatile platform for both personal and professional use. Users can create Stories, which are short-lived posts that disappear after 24 hours, to share more casual and spontaneous content with their followers. They can also go live to broadcast real-time video to their audience, or use IGTV to share longer-form videos with their followers.

Instagram has also become a powerful marketing tool for businesses, brands, and influencers. With its large and engaged user base, businesses can reach a wide audience and promote their products or services through sponsored posts, influencer partnerships, and targeted advertising. Influencers, who have amassed large followings on the platform, can collaborate with brands to promote products to their audience and earn money through sponsored content.

However, Instagram is not without its drawbacks. The platform has been criticized for contributing to issues such as cyberbullying, body image issues, and the spread of misinformation. The pressure to present a perfect and curated image on Instagram has led to concerns about its impact on mental health, particularly among young people. The platform has also faced criticism for its algorithm, which can prioritize certain types of content over others and make it difficult for users to discover new accounts and content.

Despite these challenges, Instagram remains a popular and influential platform that continues to evolve and adapt to the changing needs of its users. With its visual focus, diverse range of features, and large and engaged user base, Instagram has become a powerful tool for connecting with others, sharing content, and building communities online. Whether used for personal expression, professional networking, or marketing purposes, Instagram has become an integral part of many people’s lives in the digital age.

Essay on Instagram in 1000-1500 Words

Instagram is a social media platform that has taken the world by storm since its launch in 2010. With over one billion active users, it has become one of the most popular and influential social media platforms in the world. In this essay, we will explore the history of Instagram, its features, its impact on society, and its future.

Instagram was founded by Kevin Systrom and Mike Krieger in October 2010. The idea for the app came about when Systrom and Krieger noticed that there was a gap in the market for a photo-sharing platform that was simple and easy to use. They wanted to create a platform that allowed users to share their photos with friends and family in a visually appealing way. Thus, Instagram was born.

Initially, Instagram was only available on iOS devices, but it quickly gained popularity and was later made available on Android devices in 2012. The app’s user base grew rapidly, and by 2012, it had over 100 million active users. In 2012, Facebook acquired Instagram for $1 billion, further solidifying its position as a major player in the social media industry.

One of the key features that set Instagram apart from other social media platforms is its focus on visual content. Users can upload photos and videos to their profiles, which can then be shared with their followers. The app also allows users to apply filters and edit their photos to make them more visually appealing. This focus on visual content has made Instagram a popular platform for photographers, artists, and influencers looking to showcase their work.

Another key feature of Instagram is its Stories feature, which was introduced in 2016. Stories are short, temporary posts that disappear after 24 hours. This feature has become incredibly popular, with over 500 million users posting Stories every day. Stories allow users to share moments from their day in a more casual and spontaneous way, and they have become a key part of the Instagram experience.

In addition to photos and Stories, Instagram also allows users to post videos, go live, and interact with other users through likes, comments, and direct messages. The app also has a Explore page, which shows users popular posts and accounts based on their interests and activity on the platform.

Instagram has had a significant impact on society since its launch. One of the key ways it has changed the way we communicate is by making visual content more central to our online interactions. With the rise of Instagram, we have seen a shift towards more visual communication, with users sharing photos and videos to express themselves and connect with others.

Instagram has also had a major impact on the way we consume media and advertising. Influencers, who are users with large followings who promote products and brands, have become a major part of the platform. Brands now partner with influencers to reach their target audiences and promote their products in a more authentic and engaging way. This has led to a rise in influencer marketing, with brands spending billions of dollars each year on influencer partnerships.

However, Instagram has also faced criticism for its impact on mental health. The platform has been linked to increased feelings of anxiety, depression, and loneliness, particularly among young people. The pressure to present a perfect and curated version of oneself on Instagram can lead to feelings of inadequacy and low self-esteem. In response to these concerns, Instagram has introduced features such as the ability to hide likes and restrict comments in an effort to create a more positive and supportive environment for users.

Looking to the future, Instagram is likely to continue to evolve and adapt to changing trends and user behaviors. The platform has already introduced features such as IGTV, which allows users to post longer videos, and Reels, which allows users to create short, entertaining videos. Instagram is also exploring ways to make the platform more inclusive and diverse, with initiatives such as the #ShareBlackStories campaign, which highlights black creators and their work.

In conclusion, Instagram has had a profound impact on society since its launch in 2010. With its focus on visual content, its innovative features, and its influence on media and advertising, Instagram has become one of the most popular and influential social media platforms in the world. While it has faced criticism for its impact on mental health, Instagram continues to evolve and adapt to meet the changing needs of its users. As we look to the future, it is clear that Instagram will continue to play a major role in shaping the way we communicate, connect, and share our lives online.

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