The PhD in Behavioral Marketing is a research degree that prepares students for academic positions at top research universities. The program has an excellent placement record for PhD students, many of whom have gone on to secure tenure-track positions at top research institutions including Stanford, Northwestern, and Columbia."
Behavioral Marketing and Decision Research
The intersection of these two areas, Marketing and Behavioral Decision Research, is at the forefront of work in consumer behavior, psychology, economics and policy. Because this is a joint program, the requirements to complete it successfully include requirements from both the Tepper School of Business (Tepper) and the Department of Social and ...
Marketing
The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems.
Program Requirements
Students in the Marketing program choose one of the following sequences. Microeconomics. Microeconomic Theory I (HBS 4010/Economics 2020a) Microeconomic Theory II (HBS 4011/Economics 2020b) Psychology. Social Behavior in Organizations: Research Seminar (Psychology 2630) Advanced Social Psychology (Psychology 2500) Research Methods Courses (4 ...
Marketing
The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab's research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.
Marketing
The PhD program in Behavioral Marketing at Yale focuses on how individuals think and behave in consumer-relevant domains. The program of study is inter-disciplinary, drawing from the fields of consumer behavior, social psychology, cognitive psychology, decision research, and behavioral economics. ...
Marketing
Marketing Research The marketing program offers two broad areas of research: consumer behavior and quantitative marketing. Alternatively, students may focus on the interplay between these two broad areas (consumer behavior and quantitative marketing) and how the economics and psychology interface can help researchers better understand and predict marketing phenomena. Consumer […]
PhD Program
Marketing and Behavioural Science specializations You can specialize in one of two streams of study, consumer behaviour or quantitative marketing modeling. Students interested in the psychological aspects of consumer behavior such as how consumers process marketing information and make decisions, choose the consumer behaviour stream.
Marketing
Behavioral, quantitative and managerial orientations are all reflected in the individual interests of the marketing faculty who, in collaboration with doctoral students, are actively involved in groundbreaking research. ... Assistant Professor of Marketing, Columbia Graduate School of Business. Dissertation: Understanding Risk Preference and ...
Marketing PhD
Her dissertation area is in behavioral marketing. Akshina Banerjee, PhD '23. Olivia Natan, PhD '21. Assistant Professor of Marketing Haas School of Business, University of California-Berkeley Olivia Natan studies how limited information affects consumer demand and firm behavior. Her empirical work focuses on settings with large product ...
COMMENTS
The PhD in Behavioral Marketing is a research degree that prepares students for academic positions at top research universities. The program has an excellent placement record for PhD students, many of whom have gone on to secure tenure-track positions at top research institutions including Stanford, Northwestern, and Columbia."
The intersection of these two areas, Marketing and Behavioral Decision Research, is at the forefront of work in consumer behavior, psychology, economics and policy. Because this is a joint program, the requirements to complete it successfully include requirements from both the Tepper School of Business (Tepper) and the Department of Social and ...
The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems.
Students in the Marketing program choose one of the following sequences. Microeconomics. Microeconomic Theory I (HBS 4010/Economics 2020a) Microeconomic Theory II (HBS 4011/Economics 2020b) Psychology. Social Behavior in Organizations: Research Seminar (Psychology 2630) Advanced Social Psychology (Psychology 2500) Research Methods Courses (4 ...
The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab's research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.
The PhD program in Behavioral Marketing at Yale focuses on how individuals think and behave in consumer-relevant domains. The program of study is inter-disciplinary, drawing from the fields of consumer behavior, social psychology, cognitive psychology, decision research, and behavioral economics. ...
Marketing Research The marketing program offers two broad areas of research: consumer behavior and quantitative marketing. Alternatively, students may focus on the interplay between these two broad areas (consumer behavior and quantitative marketing) and how the economics and psychology interface can help researchers better understand and predict marketing phenomena. Consumer […]
Marketing and Behavioural Science specializations You can specialize in one of two streams of study, consumer behaviour or quantitative marketing modeling. Students interested in the psychological aspects of consumer behavior such as how consumers process marketing information and make decisions, choose the consumer behaviour stream.
Behavioral, quantitative and managerial orientations are all reflected in the individual interests of the marketing faculty who, in collaboration with doctoral students, are actively involved in groundbreaking research. ... Assistant Professor of Marketing, Columbia Graduate School of Business. Dissertation: Understanding Risk Preference and ...
Her dissertation area is in behavioral marketing. Akshina Banerjee, PhD '23. Olivia Natan, PhD '21. Assistant Professor of Marketing Haas School of Business, University of California-Berkeley Olivia Natan studies how limited information affects consumer demand and firm behavior. Her empirical work focuses on settings with large product ...