Personal Branding: A Systematic Literature Review - ResearchGate
The paper analyzes various researchpapersonpersonalbranding, encompassing theoretical underpinnings, the strategic nature of personal branding, and future research opportunities...
Personal Branding: Interdisciplinary Systematic Review and ...
Personal branding has become an important concept in management literature in recent years. Yet, with more than 100scholarlypapers published on the concept to date, it has developed into a fragmented area of research with a diversity of definitions and conceptual boundaries.
(PDF) Personal branding - ResearchGate
This paper is an overview of the relevant scientific literature in a personalbranding area, with the aim of already published information summarizing, analyzing, evaluating and synthesizing.
Personal branding: Interdisciplinary systematic review and ...
Through our systematic literature review we identify the key attributes of the construct, establish its clarity by comparing it with similar concepts in its nomological network, and suggest the definitions of personalbranding and personalbrand based on the reviewed literature.
Get Noticed to Get Ahead: The Impact of Personal Branding on ...
In this paper, we aim to fill this research gap by developing and testing a model of antecedents and outcomes of personal branding in the Western and Asian cultural contexts. The main focus of this paper is to test the theoretical relationships between personal branding and other career constructs.
Personal Branding: A Systematic Literature Review
The paper analyzes various researchpapersonpersonalbranding, encompassing theoretical underpinnings, the strategic nature of personal branding, and future research opportunities identified by the different articles.
Old Practice, but Young Research Field: A Systematic ...
A multi-step analysis of the growing body of literature on personalbranding is employed, integrating a framework that covers six key research streams of personalbranding, (1) terminology and definition, (2) underlying theories, (3) classes and categories, (4) benefits, (5) antecedents, and (6) key ingredients and applications, complemented by ...
Personal branding: A systematic review of the research and ...
Personalbrandingisa critical element of career and life management. The aim of this article was to identify the research and design strategies and, specifically, the scientific procedures used in research articles about personal branding. The purpose was to identify a current base
Personal Branding Scale - APA PsycNet
ThePersonalBrandingScale (Gorbatov, Khapova, & Lysova, 2019) is an 18-item assessment developed within the context of a study investigating the antecedents and outcomes of personalbranding, as well as the impact of personal branding on career success.
Personal brand equity: Scale development and validation
The personalbrandingresearch shows that in their attempts to increase their PBE, individuals develop brand appeal based on the needs and preferences of their distinct target audiences by emphasizing certain features and characteristics.
COMMENTS
The paper analyzes various research papers on personal branding, encompassing theoretical underpinnings, the strategic nature of personal branding, and future research opportunities...
Personal branding has become an important concept in management literature in recent years. Yet, with more than 100 scholarly papers published on the concept to date, it has developed into a fragmented area of research with a diversity of definitions and conceptual boundaries.
This paper is an overview of the relevant scientific literature in a personal branding area, with the aim of already published information summarizing, analyzing, evaluating and synthesizing.
Through our systematic literature review we identify the key attributes of the construct, establish its clarity by comparing it with similar concepts in its nomological network, and suggest the definitions of personal branding and personal brand based on the reviewed literature.
In this paper, we aim to fill this research gap by developing and testing a model of antecedents and outcomes of personal branding in the Western and Asian cultural contexts. The main focus of this paper is to test the theoretical relationships between personal branding and other career constructs.
The paper analyzes various research papers on personal branding, encompassing theoretical underpinnings, the strategic nature of personal branding, and future research opportunities identified by the different articles.
A multi-step analysis of the growing body of literature on personal branding is employed, integrating a framework that covers six key research streams of personal branding, (1) terminology and definition, (2) underlying theories, (3) classes and categories, (4) benefits, (5) antecedents, and (6) key ingredients and applications, complemented by ...
Personal branding is a critical element of career and life management. The aim of this article was to identify the research and design strategies and, specifically, the scientific procedures used in research articles about personal branding. The purpose was to identify a current base
The Personal Branding Scale (Gorbatov, Khapova, & Lysova, 2019) is an 18-item assessment developed within the context of a study investigating the antecedents and outcomes of personal branding, as well as the impact of personal branding on career success.
The personal branding research shows that in their attempts to increase their PBE, individuals develop brand appeal based on the needs and preferences of their distinct target audiences by emphasizing certain features and characteristics.