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Free Business Plan Template for Small Businesses
Business planning can feel complicated. it doesn't have to be. start putting pen to paper today with your free business plan template download..
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Our free template includes:
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- Fill-in-the-blanks simplicity
You don't need to be an expert. This business plan template makes business planning easy.
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All 100% free. We're here to help you succeed in business, no strings attached.
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Why you need a business plan template
Writing a business plan can seem like a big task, especially if you’re starting a business for the first time and don’t have a financial background. After all, business plans have changed over the years, and what lenders and investors expect now is different than it was even just 10 years ago.
But using a free business plan template will help you:
- Develop a strategy for success
- Reduce the risk of starting a business
- Explore new business ideas
- Attract investors and get funding
Learn more about how you can get value out of your business plan and click the link above to download your free template.
What is included in this free business plan template?
This downloadable business plan template includes definitions, guidance, and examples for every business plan component needed to start, fund, and grow your business. Here are the sections covered in this download .
Executive summary
The brief summary of your business plan introduces everyone to your business, the problem you solve, and what you’re asking from your readers. It’s the first chapter of your business plan and the last thing you write once you have the details from your full plan.
- Company Purpose / Mission Statement : Briefly describe the business purpose or mission.
- Problem We Solve : Summarize the market need or problem addressed.
- Our Solution : Describe the product or service offered.
- Target Market : Identify the primary customer base.
- Team : Outline key team members.
- Financial Summary : Provide a brief overview of financial goals.
- Traction : Highlight initial sales or milestones.
- Funding Needed : Specify capital requirements if seeking funding.
Problem & solution
More than a simple description of your products and services – here you define the problem you’re solving and the value you provide. It’s also your chance to showcase any initial traction that shows you’re on the right track.
- Problem Worth Solving : Detailed description of the customer problem.
- Our Solution : Detailed description of the product or service.
- Traction : Evidence of market interest, such as sales or contracts.
- Intellectual Property/Patents : Outline any relevant IP or patents.
- Regulatory Requirements : Details on necessary government approvals.
- Future Products and Services : Potential future offerings.
Market analysis and target market
A detailed assessment of the market you intend to enter, including the size and value of the market, potential customer segments, and their buying patterns.
- Market Size & Segments : Define the size and characteristics of your target market.
- Market Trends : Consumer behavior and financial trends.
- Market Growth : Potential market size changes.
- Industry Analysis : Describe industry changes or trends.
- Key Customers : Identify any major customers.
- Future Markets : Potential market opportunities and strategy.
Competition
Show that you know who your competitors are, what advantages you have, and how you’re positioning your business to be competitive.
- Current Alternatives : Identify competitors in the market.
- Our Advantages : Describe strategic advantages over competitors.
- * Barriers to Entry (Optional): Discuss any barriers preventing new competition.
Marketing & sales
Describe how you’ll reach and sell to potential customers with a detailed sales plan and chosen marketing channels.
- Market Positioning : Define where your product or service fits in the market.
- Marketing Plan : Outline the strategy for reaching your target market.
- Sales Plan : Explain the sales strategy.
- Unique Value Proposition : What makes your offering unique.
- Pricing Strategy : Pricing compared to market alternatives.
- Distribution : How your product/service will reach customers.
- SWOT Analysis : Strengths, weaknesses, opportunities, and threats.
What makes your business run? Outline the day-to-day workflows and what needs to be set up for your business to deliver a product or service.
- Location & Facilities : Describe physical locations and facilities.
- Technology : Key technology crucial for the business.
- Equipment & Tools : Special equipment or tools required.
- Sourcing and Fulfillment : Description of sourcing and supply chain.
- Partners and Resources : Key partners and their contributions.
Milestones & metrics
Set goals for your business that include the dates and people responsible for accomplishing them. This is what you’ll use to manage responsibilities, track growth, and execute your larger strategy.
- Milestones : Specific goals and objectives with a timeline.
- Key Metrics : Performance indicators to gauge business health.
Company overview and team
Provide a brief rundown of the legal and structural components of your company, including your history, current team, and gaps you need to fill.
- Organizational Structure : Overview of the legal structure.
- Company History and Ownership : Brief history and ownership details.
- Management Team : Key team members and their qualifications.
- Management Team Gaps : Key positions needed for success.
Financial plan
Create well-structured and accurate financial statements to help you pitch to investors, land funding, and achieve long-term success. All without the help of a financial advisor or a degree in accounting.
- Projected Profit and Loss : Expected revenue, costs, and profitability.
- Projected Cash Flow : Cash inflows, outflows, and overall position.
- Projected Balance Sheet : Expected assets, liabilities, and equity balances.
- Use of Funds : Allocation of funds if raising capital.
- Exit Strategy : Plan for eventual business exit.
While not required, this last section of your business plan is a great place to drop in additional documents that support and strengthen the rest of your plan.
How do you write a simple business plan?
If you’re exploring a business idea and don’t plan to pursue funding, then you actually don’t need to write a traditional business plan. Instead, opt for a one-page plan , which is far easier to create but just as effective.
To write a simple one-page business plan, follow the same core sections as a traditional plan. But instead of lengthy paragraphs and multiple pages covering each area of your business, stick with single sentences and bulleted lists.
If a one-page plan sounds like a better option, download our free simple one-page business plan template to get started.
Start your business plan today
Whether you're writing a business plan to validate your business idea, secure funding, or grow your existing business – our free business planning template will help you achieve your goals.
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Business plan template FAQ
What file formats are available for this business plan template?
Our business plan template can be downloaded in a number of common file formats including Google Docs, Microsoft Word (doc.x), or as a free business plan PDF .
Can you print out this template for a business plan?
This is a printable template—no matter if you download it as a pdf or word document, or access via Google Docs. The business plan template is pre-formatted and structured to fit lender and investor standards, but can be edited and adjusted to suite your needs before printing. Just be aware that any changes may unintentionally break the template, so make sure to review before printing.
Why should I start with a business plan template?
You should start with a good business plan template (like this one) to avoid having to make guesses about what to include in your business plan and how to structure the document. This template helps you organize your thoughts, and provides guidance, instructions, and examples to create an investor-ready and SBA-approved business plan format. It really speeds up the planning process. Oh, and it's 100% free!
Can I write a business plan myself?
You can absolutely write a business plan by yourself. Millions of entrepreneurs have been in your exact situation and have been able to write complete, detailed, and useful business plans. By using a template, you can speed up the writing process, avoid costly mistakes, and write your business plan without having to pay for additional support.
What are the steps to write a business plan?
The steps to write a business plan include:
- Defining the opportunity: Explain the problem your business solves, the solution you offer, your target market, and the competitive landscape.
- Describing how you'll execute: Outline your marketing and sales strategies, operational plan, milestones, and success metrics.
- Adding company details: Provide information about your business structure, ownership, and team.
- Creating a financial plan and forecasts: Include detailed financial statements, forecasts, and funding requirements.
- Adding supplementary info to your appendix: Add any additional information, such as resumes, permits, and other relevant documents.
- Summarizing your plan: While it may be first, do your executive summary last. In it, you'll briefly summarize your business, highlighting key points such as mission, product/service, and basic financial information.
For additional information, check out our full step-by-step guide to write a business plan .
How many hours does it take to write a business plan?
It can take as little as 30-minutes to write a fully functioning business plan. However, if you need to create a more detailed business plan it can take multiple hours to actually write the full document. To save yourself time, be sure to pick an appropriate plan type for your intended use case. Additionally, do any necessary research and collect your notes and other documentation beforehand so that you can focus all your effort on writing your business plan.
How can I write a simple business plan?
To write a simple business plan it's best to use a one-page business plan format. A one-page business plan includes all of the same components as a more detailed business plan but is designed to fit on a single page—making it more useful as an internal planning tool. If you still want to use a traditional business plan template, just focus on using bulleted lists and short sentences while writing to create a simpler business plan.
Is writing a business plan easy?
Writing a business plan can be easy if you use the right tools, understand your business, and come in prepared to write your business plan. Using a template can make writing a business plan easier. Additionally, if you focus on just getting your information down quickly, with the expectation that you'll revisit and revise your plan, you can speed up and simplify the process .
Can someone else write my business plan for me?
Yes, you can hire a professional business plan writer to write your business plan for you. Working with a professional can be especially useful if you're still struggling to write your business plan even when using a template for your business plan. Just be prepared to talk about your business, provide the appropriate details, and review the finished plan to be sure it actually reflects your business. If you need help vetting professional business plan writers, check out our free resource to help you ask just the right questions of potential plan writers.
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Do you want to increase the odds that your business startup will be a success? Download this step-by-step business plan template to lay the groundwork for your new business.
Writing a business plan allows you to carefully think through every step of starting your company so you can better prepare and handle any challenges. While a thorough business plan is essential in the financing process, it's helpful even if you don’t need outside financing.
Creating a business plan can:
- Help you discover any weaknesses in your business idea so you can address them before you open for business
- Identify business opportunities you may not have considered and plan how to take advantage of them
- Analyze the market and competition to strengthen your idea
- Give you a chance to plan strategies for dealing with potential challenges so they don’t derail your startup
- Convince potential partners, customers, and key employees that you’re serious about your idea and persuade them to work with you
- Force you to calculate when your business will make a profit and how much money you need to reach that point so that you can be prepared with adequate startup capital
- Determine your target market and how to reach them
A detailed, step-by-step plan gives you a blueprint you can refer to during the startup process and helps you maintain momentum.
What this business plan template includes
Writing a business plan for a startup can sometimes seem overwhelming. To make the process easier and more manageable, this template will guide you step-by-step. The template includes easy-to-follow instructions for completing each business plan section, questions to help you think through each aspect, and corresponding fillable worksheet/s for critical sections.
After you complete the 11 worksheets, you will have a working business plan for your startup to show your SCORE mentor .
Business plan sections covered in this template:
- Executive Summary
- Company Description
- Products and Services
- Marketing Plan
- Operational Plan
- Management and Organization
- Startup Expenses and Capitalization
- Financial Plan
The Appendices include documents that supplement information in the body of the plan. These might be contracts, leases, purchase orders, intellectual property, key managers’ resumes, market research data or anything that supports assumptions or statements made in the plan.
The last section of the template, “Refining Your Plan,” explains ways to modify your plan for specific purposes, such as getting a bank loan, or for specific industries, such as retail or manufacturing.
Complete the Business Plan Template for a Startup Business to create a working business plan for your startup.
Then, contact a SCORE mentor to review and refine your plan online or in person.
Quick Start Business Plan The aim of this module is to give you the tools, direction and ideas you need to build a business plan. If you're starting a business then a business plan is essential, because it forces you to think through your ideas and options.
10 Business Planning Tips for Starting a Business In this webinar, you'll learn 10 business planning tips to help you start your entrepreneurial journey on the right path.
Business Plan 101: Sales & Marketing The sales and marketing section of your business plan describes how you intend to sell your product. Learn what you should include in this section.
Copyright © 2024 SCORE Association, SCORE.org
Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
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Free PDF Business Plan Templates and Samples
By Joe Weller | September 9, 2020
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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.
On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.
Simple Business Plan PDF Templates
These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.
Simple Business Plan Template PDF
![comprehensive business plan template Simple Business Plan Template](https://www.smartsheet.com/sites/default/files/2020-04/IC-Simple-Business-Plan-Template_WORD.png)
This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide.
Download Simple Business Plan Template - PDF
Lean Business Plan Template PDF
![comprehensive business plan template Lean Business Plan Template](https://www.smartsheet.com/sites/default/files/2020-04/IC-Lean-Business-Plan-Template_WORD.png)
This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities.
Download Lean Business Plan Template - PDF
Simple 30-60-90 Day Business Plan Template PDF
![comprehensive business plan template Simple 30-60-90 Day Business Plan Template](https://www.smartsheet.com/sites/default/files/2020-09/IC-Simple-30-60-90-Day-Business-Plan-Template_WORD.png)
This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.
Download Simple 30-60-90 Day Business Plan Template
PDF | Smartsheet
One-Page Business Plan PDF Templates
The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.
One-Page Business Plan Template PDF
![comprehensive business plan template comprehensive business plan template](https://www.smartsheet.com/sites/default/files/IC-One-Page-Business-Plan-Template.jpg)
Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business.
Download One-Page Business Plan Template
If you’re looking for a specific type of analysis, check out our collection of SWOT templates .
One-Page Lean Business Plan PDF
![comprehensive business plan template One Page Lean Business Plan Template](https://www.smartsheet.com/sites/default/files/2020-04/IC-One-Page-Lean-Business-Plan-Template_WORD.png)
This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones.
Download One-Page Lean Business Plan Template - PDF
One-Page 30-60-90 Day Business Plan Template
![comprehensive business plan template One Page 30-60-90 Day Business Plan Template](https://www.smartsheet.com/sites/default/files/2020-09/IC-One-Page-30-60-90-Day-Business-Plan-for-Template_WORD.png)
Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target.
Download One-Page 30-60-90 Day Business Plan Template
For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."
Small Business Plan PDF Templates
These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.
Simple Small Business Plan Template PDF
![comprehensive business plan template Simple Small Business Plan Template](https://www.smartsheet.com/sites/default/files/2020-04/IC-Simple-Small-Business-Plan-Template.png)
A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan.
Download Simple Small Business Plan Template
Fill-In-the-Blank Small Business Plan Template PDF
![comprehensive business plan template Simple Fill In The Blank Business Plan Template](https://www.smartsheet.com/sites/default/files/2020-04/IC-Simple-Fill-in-the-Blank-Business-Plan-Template_WORD.png)
This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.
Download Fill-In-the-Blank Small Business Plan Template - PDF
One-Page Small Business Plan Template PDF
![comprehensive business plan template One Page Business Plan For Small Business Template](https://www.smartsheet.com/sites/default/files/2020-04/IC-One-Page-Business-Plan-For-Small-Business-Template_WORD.png)
Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.
Download One-Page Business Plan for Small Business - PDF
Startup Business Plan PDF Templates
Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.
Startup Business Plan Template
![comprehensive business plan template Startup Business Plan Template](https://www.smartsheet.com/sites/default/files/2020-09/IC-Startup-Business-Plan-Template_PDF.png)
Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.
Download Startup Business Plan Template
Sample 30-60-90 Day Business Plan for Startup
![comprehensive business plan template Sample 30-60-90 Day Business Plan for Startup](https://www.smartsheet.com/sites/default/files/2020-09/IC-Sample-30-60-90-Day-Business-Plan-for-Startup_WORD.png)
Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.
Download Sample 30-60-90 Day Business Plan for Startup Template
For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”
Nonprofit Business Plan PDF Templates
Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.
Nonprofit Business Plan Template PDF
![comprehensive business plan template Fill-in-the-Blank Nonprofit Business Plan Template](https://www.smartsheet.com/sites/default/files/2020-04/IC-Fill-in-the-Blank-Nonprofit-Business-Plan-Template_WORD.png)
Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.
Download Nonprofit Business Plan Template - PDF
One-Page Business Plan for Nonprofit Organization PDF
![comprehensive business plan template One Page Business Plan for Nonprofit Organizations Template](https://www.smartsheet.com/sites/default/files/2020-04/IC-One-Page-Business-Plan-For-Nonprofit-Organizations-Template_WORD.png)
This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.
Download One-Page Business Plan for Nonprofit Organization Template - PDF
Fill-In-the-Blank Business Plan PDF Templates
Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.
Simple Fill-In-the-Blank Business Plan PDF
The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more.
Download Simple Fill-In-the-Blank Business Plan Template - PDF
Lean Fill-In-the-Blank Business Plan PDF
![comprehensive business plan template Fill-in-the-Blank Lean Business Plan Template](https://www.smartsheet.com/sites/default/files/2020-04/IC-Fill-in-the-Blank-Lean-Business-Plan-Template_WORD.png)
This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones.
Download Fill-In-the-Blank Lean Business Plan Template - PDF
For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."
Sample Business Plan PDF Templates
These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.
Business Plan Sample
![comprehensive business plan template Basic Business Plan Sample](https://www.smartsheet.com/sites/default/files/2020-04/IC-Basic-Business-Plan-Sample_WORD.png)
This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.
Download Basic Business Plan Sample - PDF
Sample Business Plan Outline Template
![comprehensive business plan template Simple Business Plan Outline Template](https://www.smartsheet.com/sites/default/files/2020-04/IC-Simple-Business-Plan-Outline-Template_WORD.png)
Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.
Download Sample Business Plan Outline Template - PDF
Sample Business Financial Plan Template
![comprehensive business plan template Business Financial Plan Template](https://www.smartsheet.com/sites/default/files/2020-07/IC-Business-Financial-Plan-Template_WORD.png)
Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.
Download Business Financial Plan Template
PDF | Smartsheet
For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”
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Small Business Trends
How to create a business plan: examples & free template.
This is the ultimate guide to creating a comprehensive and effective plan to start a business . In today’s dynamic business landscape, having a well-crafted business plan is an important first step to securing funding, attracting partners, and navigating the challenges of entrepreneurship.
This guide has been designed to help you create a winning plan that stands out in the ever-evolving marketplace. U sing real-world examples and a free downloadable template, it will walk you through each step of the process.
Whether you’re a seasoned entrepreneur or launching your very first startup, the guide will give you the insights, tools, and confidence you need to create a solid foundation for your business.
Table of Contents
How to Write a Business Plan
Embarking on the journey of creating a successful business requires a solid foundation, and a well-crafted business plan is the cornerstone. Here is the process of writing a comprehensive business plan and the main parts of a winning business plan . From setting objectives to conducting market research, this guide will have everything you need.
Executive Summary
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan-15.png)
The Executive Summary serves as the gateway to your business plan, offering a snapshot of your venture’s core aspects. This section should captivate and inform, succinctly summarizing the essence of your plan.
It’s crucial to include a clear mission statement, a brief description of your primary products or services, an overview of your target market, and key financial projections or achievements.
Think of it as an elevator pitch in written form: it should be compelling enough to engage potential investors or stakeholders and provide them with a clear understanding of what your business is about, its goals, and why it’s a promising investment.
Example: EcoTech is a technology company specializing in eco-friendly and sustainable products designed to reduce energy consumption and minimize waste. Our mission is to create innovative solutions that contribute to a cleaner, greener environment.
Our target market includes environmentally conscious consumers and businesses seeking to reduce their carbon footprint. We project a 200% increase in revenue within the first three years of operation.
Overview and Business Objectives
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan-14.png)
In the Overview and Business Objectives section, outline your business’s core goals and the strategic approaches you plan to use to achieve them. This section should set forth clear, specific objectives that are attainable and time-bound, providing a roadmap for your business’s growth and success.
It’s important to detail how these objectives align with your company’s overall mission and vision. Discuss the milestones you aim to achieve and the timeframe you’ve set for these accomplishments.
This part of the plan demonstrates to investors and stakeholders your vision for growth and the practical steps you’ll take to get there.
Example: EcoTech’s primary objective is to become a market leader in sustainable technology products within the next five years. Our key objectives include:
- Introducing three new products within the first two years of operation.
- Achieving annual revenue growth of 30%.
- Expanding our customer base to over 10,000 clients by the end of the third year.
Company Description
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan-13.png)
The Company Description section is your opportunity to delve into the details of your business. Provide a comprehensive overview that includes your company’s history, its mission statement, and its vision for the future.
Highlight your unique selling proposition (USP) – what makes your business stand out in the market. Explain the problems your company solves and how it benefits your customers.
Include information about the company’s founders, their expertise, and why they are suited to lead the business to success. This section should paint a vivid picture of your business, its values, and its place in the industry.
Example: EcoTech is committed to developing cutting-edge sustainable technology products that benefit both the environment and our customers. Our unique combination of innovative solutions and eco-friendly design sets us apart from the competition. We envision a future where technology and sustainability go hand in hand, leading to a greener planet.
Define Your Target Market
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan-12.png)
Defining Your Target Market is critical for tailoring your business strategy effectively. This section should describe your ideal customer base in detail, including demographic information (such as age, gender, income level, and location) and psychographic data (like interests, values, and lifestyle).
Elucidate on the specific needs or pain points of your target audience and how your product or service addresses these. This information will help you know your target market and develop targeted marketing strategies.
Example: Our target market comprises environmentally conscious consumers and businesses looking for innovative solutions to reduce their carbon footprint. Our ideal customers are those who prioritize sustainability and are willing to invest in eco-friendly products.
Market Analysis
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan-11.png)
The Market Analysis section requires thorough research and a keen understanding of the industry. It involves examining the current trends within your industry, understanding the needs and preferences of your customers, and analyzing the strengths and weaknesses of your competitors.
This analysis will enable you to spot market opportunities and anticipate potential challenges. Include data and statistics to back up your claims, and use graphs or charts to illustrate market trends.
This section should demonstrate that you have a deep understanding of the market in which you operate and that your business is well-positioned to capitalize on its opportunities.
Example: The market for eco-friendly technology products has experienced significant growth in recent years, with an estimated annual growth rate of 10%. As consumers become increasingly aware of environmental issues, the demand for sustainable solutions continues to rise.
Our research indicates a gap in the market for high-quality, innovative eco-friendly technology products that cater to both individual and business clients.
SWOT Analysis
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan-10.png)
A SWOT analysis in your business plan offers a comprehensive examination of your company’s internal and external factors. By assessing Strengths, you showcase what your business does best and where your capabilities lie.
Weaknesses involve an honest introspection of areas where your business may be lacking or could improve. Opportunities can be external factors that your business could capitalize on, such as market gaps or emerging trends.
Threats include external challenges your business may face, like competition or market changes. This analysis is crucial for strategic planning, as it helps in recognizing and leveraging your strengths, addressing weaknesses, seizing opportunities, and preparing for potential threats.
Including a SWOT analysis demonstrates to stakeholders that you have a balanced and realistic understanding of your business in its operational context.
- Innovative and eco-friendly product offerings.
- Strong commitment to sustainability and environmental responsibility.
- Skilled and experienced team with expertise in technology and sustainability.
Weaknesses:
- Limited brand recognition compared to established competitors.
- Reliance on third-party manufacturers for product development.
Opportunities:
- Growing consumer interest in sustainable products.
- Partnerships with environmentally-focused organizations and influencers.
- Expansion into international markets.
- Intense competition from established technology companies.
- Regulatory changes could impact the sustainable technology market.
![](http://bellridge.online/777/templates/cheerup2/res/banner1.gif)
Competitive Analysis
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan-9.png)
In this section, you’ll analyze your competitors in-depth, examining their products, services, market positioning, and pricing strategies. Understanding your competition allows you to identify gaps in the market and tailor your offerings to outperform them.
By conducting a thorough competitive analysis, you can gain insights into your competitors’ strengths and weaknesses, enabling you to develop strategies to differentiate your business and gain a competitive advantage in the marketplace.
Example: Key competitors include:
GreenTech: A well-known brand offering eco-friendly technology products, but with a narrower focus on energy-saving devices.
EarthSolutions: A direct competitor specializing in sustainable technology, but with a limited product range and higher prices.
By offering a diverse product portfolio, competitive pricing, and continuous innovation, we believe we can capture a significant share of the growing sustainable technology market.
Organization and Management Team
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan-8.png)
Provide an overview of your company’s organizational structure, including key roles and responsibilities. Introduce your management team, highlighting their expertise and experience to demonstrate that your team is capable of executing the business plan successfully.
Showcasing your team’s background, skills, and accomplishments instills confidence in investors and other stakeholders, proving that your business has the leadership and talent necessary to achieve its objectives and manage growth effectively.
Example: EcoTech’s organizational structure comprises the following key roles: CEO, CTO, CFO, Sales Director, Marketing Director, and R&D Manager. Our management team has extensive experience in technology, sustainability, and business development, ensuring that we are well-equipped to execute our business plan successfully.
Products and Services Offered
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan-7.png)
Describe the products or services your business offers, focusing on their unique features and benefits. Explain how your offerings solve customer pain points and why they will choose your products or services over the competition.
This section should emphasize the value you provide to customers, demonstrating that your business has a deep understanding of customer needs and is well-positioned to deliver innovative solutions that address those needs and set your company apart from competitors.
Example: EcoTech offers a range of eco-friendly technology products, including energy-efficient lighting solutions, solar chargers, and smart home devices that optimize energy usage. Our products are designed to help customers reduce energy consumption, minimize waste, and contribute to a cleaner environment.
Marketing and Sales Strategy
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan-6.png)
In this section, articulate your comprehensive strategy for reaching your target market and driving sales. Detail the specific marketing channels you plan to use, such as social media, email marketing, SEO, or traditional advertising.
Describe the nature of your advertising campaigns and promotional activities, explaining how they will capture the attention of your target audience and convey the value of your products or services. Outline your sales strategy, including your sales process, team structure, and sales targets.
Discuss how these marketing and sales efforts will work together to attract and retain customers, generate leads, and ultimately contribute to achieving your business’s revenue goals.
This section is critical to convey to investors and stakeholders that you have a well-thought-out approach to market your business effectively and drive sales growth.
Example: Our marketing strategy includes digital advertising, content marketing, social media promotion, and influencer partnerships. We will also attend trade shows and conferences to showcase our products and connect with potential clients. Our sales strategy involves both direct sales and partnerships with retail stores, as well as online sales through our website and e-commerce platforms.
Logistics and Operations Plan
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan-5.png)
The Logistics and Operations Plan is a critical component that outlines the inner workings of your business. It encompasses the management of your supply chain, detailing how you acquire raw materials and manage vendor relationships.
Inventory control is another crucial aspect, where you explain strategies for inventory management to ensure efficiency and reduce wastage. The section should also describe your production processes, emphasizing scalability and adaptability to meet changing market demands.
Quality control measures are essential to maintain product standards and customer satisfaction. This plan assures investors and stakeholders of your operational competency and readiness to meet business demands.
Highlighting your commitment to operational efficiency and customer satisfaction underlines your business’s capability to maintain smooth, effective operations even as it scales.
Example: EcoTech partners with reliable third-party manufacturers to produce our eco-friendly technology products. Our operations involve maintaining strong relationships with suppliers, ensuring quality control, and managing inventory.
We also prioritize efficient distribution through various channels, including online platforms and retail partners, to deliver products to our customers in a timely manner.
Financial Projections Plan
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan-4.png)
In the Financial Projections Plan, lay out a clear and realistic financial future for your business. This should include detailed projections for revenue, costs, and profitability over the next three to five years.
Ground these projections in solid assumptions based on your market analysis, industry benchmarks, and realistic growth scenarios. Break down revenue streams and include an analysis of the cost of goods sold, operating expenses, and potential investments.
This section should also discuss your break-even analysis, cash flow projections, and any assumptions about external funding requirements.
By presenting a thorough and data-backed financial forecast, you instill confidence in potential investors and lenders, showcasing your business’s potential for profitability and financial stability.
This forward-looking financial plan is crucial for demonstrating that you have a firm grasp of the financial nuances of your business and are prepared to manage its financial health effectively.
Example: Over the next three years, we expect to see significant growth in revenue, driven by new product launches and market expansion. Our financial projections include:
- Year 1: $1.5 million in revenue, with a net profit of $200,000.
- Year 2: $3 million in revenue, with a net profit of $500,000.
- Year 3: $4.5 million in revenue, with a net profit of $1 million.
These projections are based on realistic market analysis, growth rates, and product pricing.
Income Statement
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan-3.png)
The income statement , also known as the profit and loss statement, provides a summary of your company’s revenues and expenses over a specified period. It helps you track your business’s financial performance and identify trends, ensuring you stay on track to achieve your financial goals.
Regularly reviewing and analyzing your income statement allows you to monitor the health of your business, evaluate the effectiveness of your strategies, and make data-driven decisions to optimize profitability and growth.
Example: The income statement for EcoTech’s first year of operation is as follows:
- Revenue: $1,500,000
- Cost of Goods Sold: $800,000
- Gross Profit: $700,000
- Operating Expenses: $450,000
- Net Income: $250,000
This statement highlights our company’s profitability and overall financial health during the first year of operation.
Cash Flow Statement
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan-2.png)
A cash flow statement is a crucial part of a financial business plan that shows the inflows and outflows of cash within your business. It helps you monitor your company’s liquidity, ensuring you have enough cash on hand to cover operating expenses, pay debts, and invest in growth opportunities.
By including a cash flow statement in your business plan, you demonstrate your ability to manage your company’s finances effectively.
Example: The cash flow statement for EcoTech’s first year of operation is as follows:
Operating Activities:
- Depreciation: $10,000
- Changes in Working Capital: -$50,000
- Net Cash from Operating Activities: $210,000
Investing Activities:
- Capital Expenditures: -$100,000
- Net Cash from Investing Activities: -$100,000
Financing Activities:
- Proceeds from Loans: $150,000
- Loan Repayments: -$50,000
- Net Cash from Financing Activities: $100,000
- Net Increase in Cash: $210,000
This statement demonstrates EcoTech’s ability to generate positive cash flow from operations, maintain sufficient liquidity, and invest in growth opportunities.
Tips on Writing a Business Plan
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan-1.png)
1. Be clear and concise: Keep your language simple and straightforward. Avoid jargon and overly technical terms. A clear and concise business plan is easier for investors and stakeholders to understand and demonstrates your ability to communicate effectively.
2. Conduct thorough research: Before writing your business plan, gather as much information as possible about your industry, competitors, and target market. Use reliable sources and industry reports to inform your analysis and make data-driven decisions.
3. Set realistic goals: Your business plan should outline achievable objectives that are specific, measurable, attainable, relevant, and time-bound (SMART). Setting realistic goals demonstrates your understanding of the market and increases the likelihood of success.
4. Focus on your unique selling proposition (USP): Clearly articulate what sets your business apart from the competition. Emphasize your USP throughout your business plan to showcase your company’s value and potential for success.
5. Be flexible and adaptable: A business plan is a living document that should evolve as your business grows and changes. Be prepared to update and revise your plan as you gather new information and learn from your experiences.
6. Use visuals to enhance understanding: Include charts, graphs, and other visuals to help convey complex data and ideas. Visuals can make your business plan more engaging and easier to digest, especially for those who prefer visual learning.
7. Seek feedback from trusted sources: Share your business plan with mentors, industry experts, or colleagues and ask for their feedback. Their insights can help you identify areas for improvement and strengthen your plan before presenting it to potential investors or partners.
FREE Business Plan Template
To help you get started on your business plan, we have created a template that includes all the essential components discussed in the “How to Write a Business Plan” section. This easy-to-use template will guide you through each step of the process, ensuring you don’t miss any critical details.
The template is divided into the following sections:
- Mission statement
- Business Overview
- Key products or services
- Target market
- Financial highlights
- Company goals
- Strategies to achieve goals
- Measurable, time-bound objectives
- Company History
- Mission and vision
- Unique selling proposition
- Demographics
- Psychographics
- Pain points
- Industry trends
- Customer needs
- Competitor strengths and weaknesses
- Opportunities
- Competitor products and services
- Market positioning
- Pricing strategies
- Organizational structure
- Key roles and responsibilities
- Management team backgrounds
- Product or service features
- Competitive advantages
- Marketing channels
- Advertising campaigns
- Promotional activities
- Sales strategies
- Supply chain management
- Inventory control
- Production processes
- Quality control measures
- Projected revenue
- Assumptions
- Cash inflows
- Cash outflows
- Net cash flow
What is a Business Plan?
A business plan is a strategic document that outlines an organization’s goals, objectives, and the steps required to achieve them. It serves as a roadmap as you start a business , guiding the company’s direction and growth while identifying potential obstacles and opportunities.
Typically, a business plan covers areas such as market analysis, financial projections, marketing strategies, and organizational structure. It not only helps in securing funding from investors and lenders but also provides clarity and focus to the management team.
A well-crafted business plan is a very important part of your business startup checklist because it fosters informed decision-making and long-term success.
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/03/How-to-Write-a-Business-Plan-Step-By-Step-in-2023.png)
Why You Should Write a Business Plan
Understanding the importance of a business plan in today’s competitive environment is crucial for entrepreneurs and business owners. Here are five compelling reasons to write a business plan:
- Attract Investors and Secure Funding : A well-written business plan demonstrates your venture’s potential and profitability, making it easier to attract investors and secure the necessary funding for growth and development. It provides a detailed overview of your business model, target market, financial projections, and growth strategies, instilling confidence in potential investors and lenders that your company is a worthy investment.
- Clarify Business Objectives and Strategies : Crafting a business plan forces you to think critically about your goals and the strategies you’ll employ to achieve them, providing a clear roadmap for success. This process helps you refine your vision and prioritize the most critical objectives, ensuring that your efforts are focused on achieving the desired results.
- Identify Potential Risks and Opportunities : Analyzing the market, competition, and industry trends within your business plan helps identify potential risks and uncover untapped opportunities for growth and expansion. This insight enables you to develop proactive strategies to mitigate risks and capitalize on opportunities, positioning your business for long-term success.
- Improve Decision-Making : A business plan serves as a reference point so you can make informed decisions that align with your company’s overall objectives and long-term vision. By consistently referring to your plan and adjusting it as needed, you can ensure that your business remains on track and adapts to changes in the market, industry, or internal operations.
- Foster Team Alignment and Communication : A shared business plan helps ensure that all team members are on the same page, promoting clear communication, collaboration, and a unified approach to achieving the company’s goals. By involving your team in the planning process and regularly reviewing the plan together, you can foster a sense of ownership, commitment, and accountability that drives success.
What are the Different Types of Business Plans?
In today’s fast-paced business world, having a well-structured roadmap is more important than ever. A traditional business plan provides a comprehensive overview of your company’s goals and strategies, helping you make informed decisions and achieve long-term success. There are various types of business plans, each designed to suit different needs and purposes. Let’s explore the main types:
- Startup Business Plan: Tailored for new ventures, a startup business plan outlines the company’s mission, objectives, target market, competition, marketing strategies, and financial projections. It helps entrepreneurs clarify their vision, secure funding from investors, and create a roadmap for their business’s future. Additionally, this plan identifies potential challenges and opportunities, which are crucial for making informed decisions and adapting to changing market conditions.
- Internal Business Plan: This type of plan is intended for internal use, focusing on strategies, milestones, deadlines, and resource allocation. It serves as a management tool for guiding the company’s growth, evaluating its progress, and ensuring that all departments are aligned with the overall vision. The internal business plan also helps identify areas of improvement, fosters collaboration among team members, and provides a reference point for measuring performance.
- Strategic Business Plan: A strategic business plan outlines long-term goals and the steps to achieve them, providing a clear roadmap for the company’s direction. It typically includes a SWOT analysis, market research, and competitive analysis. This plan allows businesses to align their resources with their objectives, anticipate changes in the market, and develop contingency plans. By focusing on the big picture, a strategic business plan fosters long-term success and stability.
- Feasibility Business Plan: This plan is designed to assess the viability of a business idea, examining factors such as market demand, competition, and financial projections. It is often used to decide whether or not to pursue a particular venture. By conducting a thorough feasibility analysis, entrepreneurs can avoid investing time and resources into an unviable business concept. This plan also helps refine the business idea, identify potential obstacles, and determine the necessary resources for success.
- Growth Business Plan: Also known as an expansion plan, a growth business plan focuses on strategies for scaling up an existing business. It includes market analysis, new product or service offerings, and financial projections to support expansion plans. This type of plan is essential for businesses looking to enter new markets, increase their customer base, or launch new products or services. By outlining clear growth strategies, the plan helps ensure that expansion efforts are well-coordinated and sustainable.
- Operational Business Plan: This type of plan outlines the company’s day-to-day operations, detailing the processes, procedures, and organizational structure. It is an essential tool for managing resources, streamlining workflows, and ensuring smooth operations. The operational business plan also helps identify inefficiencies, implement best practices, and establish a strong foundation for future growth. By providing a clear understanding of daily operations, this plan enables businesses to optimize their resources and enhance productivity.
- Lean Business Plan: A lean business plan is a simplified, agile version of a traditional plan, focusing on key elements such as value proposition, customer segments, revenue streams, and cost structure. It is perfect for startups looking for a flexible, adaptable planning approach. The lean business plan allows for rapid iteration and continuous improvement, enabling businesses to pivot and adapt to changing market conditions. This streamlined approach is particularly beneficial for businesses in fast-paced or uncertain industries.
- One-Page Business Plan: As the name suggests, a one-page business plan is a concise summary of your company’s key objectives, strategies, and milestones. It serves as a quick reference guide and is ideal for pitching to potential investors or partners. This plan helps keep teams focused on essential goals and priorities, fosters clear communication, and provides a snapshot of the company’s progress. While not as comprehensive as other plans, a one-page business plan is an effective tool for maintaining clarity and direction.
- Nonprofit Business Plan: Specifically designed for nonprofit organizations, this plan outlines the mission, goals, target audience, fundraising strategies, and budget allocation. It helps secure grants and donations while ensuring the organization stays on track with its objectives. The nonprofit business plan also helps attract volunteers, board members, and community support. By demonstrating the organization’s impact and plans for the future, this plan is essential for maintaining transparency, accountability, and long-term sustainability within the nonprofit sector.
- Franchise Business Plan: For entrepreneurs seeking to open a franchise, this type of plan focuses on the franchisor’s requirements, as well as the franchisee’s goals, strategies, and financial projections. It is crucial for securing a franchise agreement and ensuring the business’s success within the franchise system. This plan outlines the franchisee’s commitment to brand standards, marketing efforts, and operational procedures, while also addressing local market conditions and opportunities. By creating a solid franchise business plan, entrepreneurs can demonstrate their ability to effectively manage and grow their franchise, increasing the likelihood of a successful partnership with the franchisor.
Using Business Plan Software
![comprehensive business plan template business plan](https://media.smallbiztrends.com/2023/07/business-plan.png)
Creating a comprehensive business plan can be intimidating, but business plan software can streamline the process and help you produce a professional document. These tools offer a number of benefits, including guided step-by-step instructions, financial projections, and industry-specific templates. Here are the top 5 business plan software options available to help you craft a great business plan.
1. LivePlan
LivePlan is a popular choice for its user-friendly interface and comprehensive features. It offers over 500 sample plans, financial forecasting tools, and the ability to track your progress against key performance indicators. With LivePlan, you can create visually appealing, professional business plans that will impress investors and stakeholders.
2. Upmetrics
Upmetrics provides a simple and intuitive platform for creating a well-structured business plan. It features customizable templates, financial forecasting tools, and collaboration capabilities, allowing you to work with team members and advisors. Upmetrics also offers a library of resources to guide you through the business planning process.
Bizplan is designed to simplify the business planning process with a drag-and-drop builder and modular sections. It offers financial forecasting tools, progress tracking, and a visually appealing interface. With Bizplan, you can create a business plan that is both easy to understand and visually engaging.
Enloop is a robust business plan software that automatically generates a tailored plan based on your inputs. It provides industry-specific templates, financial forecasting, and a unique performance score that updates as you make changes to your plan. Enloop also offers a free version, making it accessible for businesses on a budget.
5. Tarkenton GoSmallBiz
Developed by NFL Hall of Famer Fran Tarkenton, GoSmallBiz is tailored for small businesses and startups. It features a guided business plan builder, customizable templates, and financial projection tools. GoSmallBiz also offers additional resources, such as CRM tools and legal document templates, to support your business beyond the planning stage.
Business Plan FAQs
What is a good business plan.
A good business plan is a well-researched, clear, and concise document that outlines a company’s goals, strategies, target market, competitive advantages, and financial projections. It should be adaptable to change and provide a roadmap for achieving success.
What are the 3 main purposes of a business plan?
The three main purposes of a business plan are to guide the company’s strategy, attract investment, and evaluate performance against objectives. Here’s a closer look at each of these:
- It outlines the company’s purpose and core values to ensure that all activities align with its mission and vision.
- It provides an in-depth analysis of the market, including trends, customer needs, and competition, helping the company tailor its products and services to meet market demands.
- It defines the company’s marketing and sales strategies, guiding how the company will attract and retain customers.
- It describes the company’s organizational structure and management team, outlining roles and responsibilities to ensure effective operation and leadership.
- It sets measurable, time-bound objectives, allowing the company to plan its activities effectively and make strategic decisions to achieve these goals.
- It provides a comprehensive overview of the company and its business model, demonstrating its uniqueness and potential for success.
- It presents the company’s financial projections, showing its potential for profitability and return on investment.
- It demonstrates the company’s understanding of the market, including its target customers and competition, convincing investors that the company is capable of gaining a significant market share.
- It showcases the management team’s expertise and experience, instilling confidence in investors that the team is capable of executing the business plan successfully.
- It establishes clear, measurable objectives that serve as performance benchmarks.
- It provides a basis for regular performance reviews, allowing the company to monitor its progress and identify areas for improvement.
- It enables the company to assess the effectiveness of its strategies and make adjustments as needed to achieve its objectives.
- It helps the company identify potential risks and challenges, enabling it to develop contingency plans and manage risks effectively.
- It provides a mechanism for evaluating the company’s financial performance, including revenue, expenses, profitability, and cash flow.
Can I write a business plan by myself?
Yes, you can write a business plan by yourself, but it can be helpful to consult with mentors, colleagues, or industry experts to gather feedback and insights. There are also many creative business plan templates and business plan examples available online, including those above.
We also have examples for specific industries, including a using food truck business plan , salon business plan , farm business plan , daycare business plan , and restaurant business plan .
Is it possible to create a one-page business plan?
Yes, a one-page business plan is a condensed version that highlights the most essential elements, including the company’s mission, target market, unique selling proposition, and financial goals.
How long should a business plan be?
A typical business plan ranges from 20 to 50 pages, but the length may vary depending on the complexity and needs of the business.
What is a business plan outline?
A business plan outline is a structured framework that organizes the content of a business plan into sections, such as the executive summary, company description, market analysis, and financial projections.
What are the 5 most common business plan mistakes?
The five most common business plan mistakes include inadequate research, unrealistic financial projections, lack of focus on the unique selling proposition, poor organization and structure, and failure to update the plan as circumstances change.
What questions should be asked in a business plan?
A business plan should address questions such as: What problem does the business solve? Who is the specific target market ? What is the unique selling proposition? What are the company’s objectives? How will it achieve those objectives?
What’s the difference between a business plan and a strategic plan?
A business plan focuses on the overall vision, goals, and tactics of a company, while a strategic plan outlines the specific strategies, action steps, and performance measures necessary to achieve the company’s objectives.
How is business planning for a nonprofit different?
Nonprofit business planning focuses on the organization’s mission, social impact, and resource management, rather than profit generation. The financial section typically includes funding sources, expenses, and projected budgets for programs and operations.
Image: Envato Elements
![comprehensive business plan template](https://media.smallbiztrends.com/2024/01/employers-and-employees-325x182.jpg)
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10 Free Business Plan Templates in Word, Excel, & ClickUp
Praburam Srinivasan
Growth Marketing Manager
February 13, 2024
Start using ClickUp today
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Turning your vision into a clear and coherent business plan can be confusing and tough.
Hours of brainstorming and facing an intimidating blank page can raise more questions than answers. Are you covering everything? What should go where? How do you keep each section thorough but brief?
If these questions have kept you up at night and slowed your progress, know you’re not alone. That’s why we’ve put together the top 10 business plan templates in Word, Excel, and ClickUp—to provide answers, clarity, and a structured framework to work with. This way, you’re sure to capture all the relevant information without wasting time.
And the best part? Business planning becomes a little less “ugh!” and a lot more “aha!” 🤩
What is a Business Plan Template?
What makes a good business plan template, 1. clickup business plan template, 2. clickup sales plan template, 3. clickup business development action plan template, 4. clickup business roadmap template, 5. clickup business continuity plan template, 6. clickup lean business plan template, 7. clickup small business action plan template, 8. clickup strategic business roadmap template , 9. microsoft word business plan template by microsoft, 10. excel business plan template by vertex42.
![comprehensive business plan template Avatar of person using AI](https://images.ctfassets.net/w8fc6tgspyjz/3HpcGsS4tgza39AAiD0iBQ/da83171e45b3e6bb5ab2bd3320e18aba/ai-widget-avatar.png)
A business plan template is a structured framework for entrepreneurs and business executives who want to create business plans. It comes with pre-arranged sections and headings that cover key elements like the executive summary , business overview, target customers, unique value proposition, marketing plans, and financial statements.
A good business plan template helps with thorough planning, clear documentation, and practical implementation. Here’s what to look for:
- Comprehensive structure: A good template comes with all the relevant sections to outline a business strategy, such as executive summary, market research and analysis, and financial projections
- Clarity and guidance: A good template is easy to follow. It has brief instructions or prompts for each section, guiding you to think deeply about your business and ensuring you don’t skip important details
- Clean design: Aesthetics matter. Choose a template that’s not just functional but also professionally designed. This ensures your plan is presentable to stakeholders, partners, and potential investors
- Flexibility : Your template should easily accommodate changes without hassle, like adding or removing sections, changing content and style, and rearranging parts 🛠️
While a template provides the structure, it’s the information you feed it that brings it to life. These pointers will help you pick a template that aligns with your business needs and clearly showcases your vision.
10 Business Plan Templates to Use in 2024
Preparing for business success in 2024 (and beyond) requires a comprehensive and organized business plan. We’ve handpicked the best templates to help you guide your team, attract investors, and secure funding. Let’s check them out.
![comprehensive business plan template ClickUp Business Plan Template](https://clickup.com/blog/wp-content/uploads/2023/09/31e593e4-1000.png)
If you’re looking to replace a traditional business plan document, then ClickUp’s Business Plan Template is for you!
This one-page business plan template, designed in ClickUp Docs , is neatly broken down into the following sections:
- Company description : Overview, mission, vision, and team
- Market analysis : Problem, solution, target market, competition, and competitive advantage
- Sales and marketing strategy : Products/services and marketing channels
- Operational plan : Location and facilities, equipment and tools, manpower, and financial forecasts
- Milestones and metrics: Targets and KPIs
Customize the template with your company logo and contact details, and easily navigate to different sections using the collapsible table of contents. The mini prompts under each section guide you on what to include—with suggestions on how to present the data (e.g., bullet lists, pictures, charts, and tables).
You can share the document with anyone via URL and collaborate in real time. And when the business plan is ready, you have the option to print it or export it to PDF, HTML, or Markdown.
But that’s not all. This template is equipped with basic and enterprise project management features to streamline the business plan creation process . The Topics List view has a list of all the different sections and subsections of the template and allows you to assign it to a team member, set a due date, and attach relevant documents and references.
Switch from List to Board view to track and update task statuses according to the following: To Do, In Progress, Needs Revision, and Complete.
This template is a comprehensive toolkit for documenting the different sections of your business plan and streamlining the creation process to ensure it’s completed on time. 🗓️
![comprehensive business plan template ClickUp Sales Plan Template](https://clickup.com/blog/wp-content/uploads/2023/08/ClickUp-Sales-Plan-Template.jpg)
If you’re looking for a tool to kickstart or update your sales plan, ClickUp’s Sales Plan Template has got you covered. This sales plan template features a project summary list with tasks to help you craft a comprehensive and effective sales strategy. Some of these tasks include:
- Determine sales objectives and goals
- Draft positioning statement
- Perform competitive analysis
- Draft ideal customer persona
- Create a lead generation strategy
Assign each task to a specific individual or team, set priority levels , and add due dates. Specify what section of the sales plan each task belongs to (e.g., executive summary, revenue goals, team structure, etc.), deliverable type (such as document, task, or meeting), and approval state (like pending, needs revisions, and approved).
And in ClickUp style, you can switch to multiple views: List for a list of all tasks, Board for visual task management, Timeline for an overview of task durations, and Gantt to get a view of task dependencies.
This simple business plan template is perfect for any type of business looking to create a winning sales strategy while clarifying team roles and keeping tasks organized. ✨
![comprehensive business plan template ClickUp Business Development Action Plan Template](https://clickup.com/blog/wp-content/uploads/2023/08/ClickUp-Business-Development-Action-Plan-Template.jpg)
Thinking about scaling your business’s reach and operations but unsure where or how to start? It can be overwhelming, no doubt—you need a clear vision, measurable goals, and an actionable plan that every member of your team can rally behind.
Thankfully, ClickUp’s Business Development Action Plan Template is designed to use automations to simplify this process so every step toward your business growth is clear, trackable, and actionable.
Start by assessing your current situation and deciding on your main growth goal. Are you aiming to increase revenue, tap into new markets, or introduce new products or services? With ClickUp Whiteboards or Docs, brainstorm and collaborate with your team on this decision.
Set and track your short- and long-term growth goals with ClickUp’s Goals , break them down into smaller targets, and assign these targets to team members, complete with due dates. Add these targets to a new ClickUp Dashboard to track real-time progress and celebrate small wins. 🎉
Whether you’re a startup or small business owner looking to hit your next major milestone or an established business exploring new avenues, this template keeps your team aligned, engaged, and informed every step of the way.
![comprehensive business plan template ClickUp Business Roadmap Template](https://clickup.com/blog/wp-content/uploads/2022/12/ClickUp-Business-Roadmap-Template.png)
ClickUp’s Business Roadmap Template is your go-to for mapping out major strategies and initiatives in areas like revenue growth, brand awareness, community engagement, and customer satisfaction.
Use the List view to populate tasks under each initiative. With Custom Fields, you can capture which business category (e.g., Product, Operations, Sales & Marketing, etc.) tasks fall under and which quarter they’re slated for. You can also link to relevant documents and resources and evaluate tasks by effort and impact to ensure the most critical tasks get the attention they deserve. 👀
Depending on your focus, this template provides different views to show just what you need. For example, the All Initiatives per Quarter view lets you focus on what’s ahead by seeing tasks that need completion within a specific quarter. This ensures timely execution and helps in aligning resources effectively for the short term.
This template is ideal for business executives and management teams who need to coordinate multiple short- and long-term initiatives and business strategies.
![comprehensive business plan template ClickUp Business Continuity Plan Template](https://clickup.com/blog/wp-content/uploads/2023/04/business-continuity.png)
In business, unexpected threats to operations can arise at any moment. Whether it’s economic turbulence, a global health crisis, or supply chain interruptions, every company needs to be ready. ClickUp’s Business Continuity Plan Template lets you prepare proactively for these unforeseen challenges.
The template organizes tasks into three main categories:
- Priorities: Tasks that need immediate attention
- Continuity coverage: Tasks that must continue despite challenges
- Guiding principles: Resources and protocols to ensure smooth operations
The Board view makes it easy to visualize all the tasks under each of these categories. And the Priorities List sorts tasks by those that are overdue, the upcoming ones, and then the ones due later.
In times of uncertainty, being prepared is your best strategy. This template helps your business not just survive but thrive in challenging situations, keeping your customers, employees, and investors satisfied. 🤝
![comprehensive business plan template ClickUp Lean Business Plan Template](https://clickup.com/blog/wp-content/uploads/2023/09/ef61a2ba-1000.png)
Looking to execute your business plan the “lean” way? Use ClickUp’s Lean Business Plan Template . It’s designed to help you optimize resource usage and cut unnecessary steps—giving you better results with less effort.
In the Plan Summary List view, list all the tasks that need to get done. Add specific details like who’s doing each task, when it’s due, and which part of the Business Model Canvas (BMC) it falls under. The By Priority view sorts this list based on priorities like Urgent, High, Normal, and Low. This makes it easy to spot the most important tasks and tackle them first.
Additionally, the Board view gives you an overview of task progression from start to finish. And the BMC view rearranges these tasks based on the various BMC components.
Each task can further be broken down into subtasks and multiple checklists to ensure all related action items are executed. ✔️
This template is an invaluable resource for startups and large enterprises looking to maximize process efficiencies and results in a streamlined and cost-effective way.
![comprehensive business plan template ClickUp Small Business Action Plan Template](https://clickup.com/blog/wp-content/uploads/2023/09/ClickUp-Construction-Action-Plan-Template.png)
The Small Business Action Plan Template by ClickUp is tailor-made for small businesses looking to transform their business ideas and goals into actionable steps and, eventually, into reality.
It provides a simple and organized framework for creating, assigning, prioritizing, and tracking tasks. And in effect, it ensures that goals are not just set but achieved. Through the native dashboard and goal-setting features, you can monitor task progress and how they move you closer to achieving your goals.
Thanks to ClickUp’s robust communication features like chat, comments, and @mentions, it’s easy to get every team member on the same page and quickly address questions or concerns.
Use this action plan template to hit your business goals by streamlining your internal processes and aligning team efforts.
![comprehensive business plan template ClickUp Strategic Business Roadmap Template](https://clickup.com/blog/wp-content/uploads/2023/08/ClickUp-Strategic-Business-Roadmap-Template.jpg)
For larger businesses and scaling enterprises, getting different departments to work together toward a big goal can be challenging. The ClickUp Strategic Business Roadmap Template makes it easier by giving you a clear plan to follow.
This template is packaged in a folder and split into different lists for each department in your business, like Sales, Product, Marketing, and Enablement. This way, every team can focus on their tasks while collectively contributing to the bigger goal.
There are multiple viewing options available for team members. These include:
- Progress Board: Visualize tasks that are on track, those at risk, and those behind
- Gantt view: Get an overview of project timelines and dependencies
- Team view: See what each team member is working on so you can balance workloads for maximum productivity
While this template may feel overwhelming at first, the getting started guide offers a step-by-step breakdown to help you navigate it with ease. And like all ClickUp templates, you can easily customize it to suit your business needs and preferences.
![comprehensive business plan template Microsoft Word Business Plan Template by Microsoft](https://clickup.com/blog/wp-content/uploads/2023/08/Microsoft-Word-Business-Plan-Template.jpg)
Microsoft’s 20-page traditional business plan template simplifies the process of drafting comprehensive business plans. It’s made up of different sections, including:
- Executive summary : Highlights, objectives, mission statement, and keys to success
- Description of business: Company ownership and legal structure, hours of operation, products and services, suppliers, financial plans, etc.
- Marketing: Market analysis, market segmentation, competition, and pricing
- Appendix: Start-up expenses, cash flow statements, income statements, sales forecast, milestones, break-even analysis, etc.
The table of contents makes it easy to move to different sections of the document. And the text placeholders under each section provide clarity on the specific details required—making the process easier for users who may not be familiar with certain business terminology.
![comprehensive business plan template Excel Business Plan Template by Vertex42](https://clickup.com/blog/wp-content/uploads/2023/08/Excel-Business-Plan-Template.jpg)
No business template roundup is complete without an Excel template. This business plan template lets you work on your business financials in Excel. It comes with customizable tables, formulas, and charts to help you look at the following areas:
- Highlight charts
- Market analysis
- Start-up assets and expenses
- Sales forecasts
- Profit and loss
- Balance sheet
- Cash flow projections
- Break-even analysis
This Excel template is especially useful when you want to create a clear and visual financial section for your business plan document—an essential element for attracting investors and lenders. However, there might be a steep learning curve to using this template if you’re not familiar with business financial planning and using Excel.
Try a Free Business Plan Template in ClickUp
Launching and running a successful business requires a well-thought-out and carefully crafted business plan. However, the business planning process doesn’t have to be complicated, boring, or take up too much time. Use any of the above 10 free business plan formats to simplify and speed up the process.
ClickUp templates go beyond offering a solid foundation to build your business plans. They come with extensive project management features to turn your vision into reality. And that’s not all— ClickUp’s template library offers over 1,000 additional templates to help manage various aspects of your business, from decision-making to product development to resource management .
Sign up for ClickUp’s Free Forever Plan today to fast-track your business’s growth! 🏆
![comprehensive business plan template comprehensive business plan template](https://images.ctfassets.net/w8fc6tgspyjz/6wwvAOgEc3WGShNd0mjPDn/88731d927f5d8e0b5b2d03c31076ed22/noise-layer.png)
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![comprehensive business plan template Growthink logo white](https://www.growthink.com/wp-content/uploads/Logo-White-3.png)
Simple Business Plan Template for Startups, Small Businesses & Entrepreneurs
Written by Dave Lavinsky
![comprehensive business plan template Downloadable business plan template for startups](https://www.growthink.com/wp-content/uploads/business-plan-template-growthink.png)
Best Business Plan Template for Startups and Small Businesses
Growthink’s business plan template is the result of 25+ years of research into the business plans that help entrepreneurs and small business owners attract potential investors, raise investment capital, and build successful companies.
Using our business plan template, you will be able to write a proper business plan for your new or growing business. It will also help you lay out your business goals and your strategies for reaching them.
Importantly, our simple business plan template allows you to create a winning business plan much faster than starting from scratch. Our template features:
- Easy-to-follow instructions for completing each business plan section
- Questions to help you think through each component
- Automated financials to easily create your 5-year financial projections
What Does This Business Plan Template Include
1. executive summary.
![comprehensive business plan template executive summary business plan](https://www.growthink.com/wp-content/uploads/executive-summary-business-plan-1-791x1024.webp)
The Executive Summary provides a high level synopsis of your business plan, including your company’s business concept, mission statement, company description and an overview of your product and service offerings.
The Executive Summary is the most important part of your business plan because if it doesn’t excite the reader, they won’t continue reading your plan, and they certainly won’t invest in your company.
2. Company Overview
![comprehensive business plan template company overview business plan](https://www.growthink.com/wp-content/uploads/company-overview-business-plan-791x1024.webp)
The Company Overview section provides an overview of your business and lets readers know its history. Start this section with a concise explanation of your business and the products and services it offers. It should also include your unique value proposition and your accomplishments to date.
Your company analysis gives readers a solid history of your company so they understand where you’ve been and where you’re going.
3. Industry Analysis
![comprehensive business plan template industry analysis business plan](https://www.growthink.com/wp-content/uploads/industry-analysis-business-plan-1-791x1024.webp)
The Industry Analysis section describes the market in which your company will be competing, including market research, data on target market segments, and industry trends.
Begin this section with an overview of your industry. Detail the current size of the industry and market trends that are affecting it. Importantly, discuss how these trends will positively affect your company’s success in the future.
4. Customer Analysis
![comprehensive business plan template customer analysis business plan](https://www.growthink.com/wp-content/uploads/customer-analysis-business-plan-1-791x1024.webp)
The Customer Analysis provides insights about your key customer segments and their needs. This helps you create products, services and marketing strategies that best resonate with your customers. It also shows readers you are customer-focused, which is key to most companies’ success.
Detail who your target customers are. Provide as many demographic (e.g., age, income, gender, location, occupation, etc.) and psychographic variables (e.g., beliefs, activities etc.) as possible. Also include their needs as they pertain to your business. For example, do they desire speed, reliability, comfort, convenience, low prices, etc. Then, show how your products and services will meet these needs.
5. Competitive Analysis
![comprehensive business plan template competitive analysis business plan](https://www.growthink.com/wp-content/uploads/competitive-analysis-business-plan-791x1024.webp)
The Competitive Analysis identifies your direct and indirect competitors, assess their strengths and weaknesses, and show your company’s competitive advantages.
Most importantly, detail your competitive advantages- the reason(s) your company is positioned to outperform your competition. Such reasons could include, among other things, having superior products and/or services, or better management, or a better location, or proprietary Intellectual Property (IP). Detail each of these competitive advantages so readers understand them.
Finish your business plan today!
Download Growthink’s Ultimate Business Plan Template (including a full, customizable financial model) to your computer and finish your plan today.
![comprehensive business plan template Fill in the blank business plan template financial projections](https://www.growthink.com/wp-content/uploads/Fill-in-the-blank-business-plan-template-financial-projections-300x188.png)
6. Marketing Plan
![comprehensive business plan template marketing plan business plan](https://www.growthink.com/wp-content/uploads/marketing-plan-business-plan-791x1024.webp)
The Marketing Plan must detail your key products and services, your pricing strategy, your promotions plan and your distribution channels.
Provide details on your products and services. Include pictures and supporting information as appropriate and detail your pricing.
Then, document your promotions strategy, which details how you will find and secure customers. For example, will you use online marketing, print ads, flyers, infomercials, etc. to reach your target customers?
Finally, if applicable, detail your distribution plan. If you are selling directly to customers, you don’t need to include this information. But, if you are reaching customers through distributors and/or partners, detail this strategy so the readers understand it.
7. Operations Plan
![comprehensive business plan template operations plan business plan](https://www.growthink.com/wp-content/uploads/operations-plan-business-plan-791x1024.webp)
The Operations Plan details the key day-to-day processes that your company performs to serve customers and the key milestones your company expects to accomplish as you grow.
With regards to key day-to-day processes, documenting this ensures that both you and your readers understand what is required to run your business.
The key milestones your company expects to accomplish as you grow keeps you and your company focused and accountable for achieving your desired results.
8. Management Team
![comprehensive business plan template management team business plan](https://www.growthink.com/wp-content/uploads/management-team-business-plan-791x1024.webp)
The Management Team section demonstrates that your company has the required management team and staff to be successful.
Include short biographies of key personnel along with why they are qualified to help your company succeed. This gives investors and lenders confidence that if they fund your business, it has a high likelihood of success.
9. Financial Plan
![comprehensive business plan template financial plan business plan](https://www.growthink.com/wp-content/uploads/financial-plan-business-plan-791x1024.webp)
The Financial Plan includes your 5-year projected business financials including your pro forma income statement, balance sheet, and cash flow statements. These financial statements should clearly illustrate your company’s revenue streams, sales volume and profitability over the next five years.
Detail key assumptions and provide a summary of your five-year projected income statement. Your other projections will go in your business plan’s appendix. In addition, if you are seeking funding for your company, detail the amount of funding you need and the key uses of the funds.
10. Appendix
![comprehensive business plan template appendix of business plan](https://www.growthink.com/wp-content/uploads/appendix-business-plan-791x1024.webp)
The Appendix supports your overall business plan and should include your full financial projections along with any supporting documents that make your plan more compelling. For example, you can include details about your intellectual property, customer lists, building designs, etc.
![comprehensive business plan template business infographic](https://www.growthink.com/wp-content/uploads/business-infographic-300x181.webp)
Growthink’s Free Business Plan Template
Below is our free business plan template to help you get started on your plan. You can edit each business plan template to fit your needs and each one is printable.
Free Simple Business Plan Template
A simple, free startup business plan template in Word or PDF that can be used for any type of business.
![comprehensive business plan template Free Business Plan Template PDF](https://www.growthink.com/wp-content/uploads/Free-Business-Plan-Template-PDF-232x300.png)
Free Business Plan Template PDF
![comprehensive business plan template Free Business Plan Template Word](https://www.growthink.com/wp-content/uploads/Free-Business-Plan-Template-Word-232x300.png)
Free Business Plan Template Word
Additional business plan template resources.
Below are some of the best business plan template resources to help you quickly and easily complete your own business plan.
![comprehensive business plan template Pastry Shop Business Plan on computer screen](https://www.growthink.com/wp-content/uploads/UBPT-Hero-Shot-230x273-1.png)
Growthink's Business Plan Template
Download Growthink’s Ultimate Business Plan Template and complete a solid business plan and your financial statements in hours.
![comprehensive business plan template Business Plan Examples](https://www.growthink.com/wp-content/uploads/Business-Plan-Examples-1-254x300.png)
Business Plan Examples
We have over 300 business plan examples for startups to help you to develop a professional business plan for your own business.
Writing a Business Plan and Business Plan Template FAQs
How can i access growthink's ultimate business plan template, why you need a business plan template.
Using a business plan template will significantly cut down on the time it takes to complete your plan. Specifically, our template, which:
- Starts you off with content already on the page. It’s hard to start any document from a blank page and having your key sections already listed is helpful.
- Lays out the key questions you must answer in each section, so you have guidance on what information to include and where.
- Helps you understand the questions you must focus on, and what’s not important, so you do a better job of conveying the key information readers need to know.
How Can I Write a Simple Business Plan?
Whether you are starting a new business or growing your existing business, you need a business plan. A business plan template will help you get started writing your plan and will provide you with a road map to long-term success and business growth. It should include the 10 key components of all business plans:
- Describe your business, mission and long-term goals in the executive summary.
- Explain the structure of your business, the physical location, and other basic business information in the company overview.
- Research your industry to explain current trends and influential factors for your business through a complete industry analysis.
- Identify the demographics and purchasing habits of your ideal customer in a detailed customer analysis.
- Better understand what your business is up against with a competitive analysis to identify their strengths and weaknesses.
- Develop a marketing plan that will help you reach your ideal customers, drive traffic to your website, and increase conversions.
- Create an operations plan that describes your day-to-day processes and procedures that make your business successful.
- Describe the management team that will be responsible for the success of your business.
- Create a comprehensive financial plan with realistic projections of where your business will be in the next 3-5 years.
- Attach supporting documents, financial statements, etc. in the appendix.
Learn the step-by-step writing process for how to write a business plan and get a startup business plan template.
If you need help writing your plan, Growthink’s expert business plan consultants can help. We have helped develop winning business plans for countless happy customers .
How Can I Get a Printable Business Plan Template?
If you’re looking for a printable business plan template, there are a few different options available to you:
- One option is to download a free business plan template .
- Another option is to purchase a template . These are often considered the best business plan templates because they are of higher quality and include a range of features that can help you to create professional-looking business plans and financial model including the income statement, balance sheet, and cash flow statements.
Ultimately, the best option for you will depend on your needs and budget. If you’re looking for high-quality, printable business plan templates that are easy to edit, then a purchasing a business plan template is the best option. If you’re on a tight budget or you don’t need a lot of features, then a free, simple business plan template may be a better choice. Whichever option you choose, make sure to take the time to customize the template to fit your specific business.
Is a Business Plan Required For Funding?
Yes, a written business plan is nearly always required when seeking financing. You need a business plan whether you are a small business, a startup, an existing business looking to grow or a seasoned business owner. Business plans fall into three common categories: business plans for funding, those used for strategy, and business plans for both fundraising and strategy.
Regardless of their business model, whether created from scratch or created using business plan examples for startups, many business owners use their business plans to raise bank loans to grow. The funding request allows them to acquire additional business resources and improve their financial health. New business owners often seek bank loans and SBA Loans as well as funding from angel investors and/or friends and family.
Importantly, regardless of the source of funding you desire, a good business plan will stand out to a potential investor by showing compelling reasons why you will achieve financial success. A successful business plan must clearly highlight the business opportunity and want investors to buy in. Investors will recognize a well researched business plan. A winning business plan will help you achieve long-term success, business growth and secure funding.
How Many Hours Does It Take to Write a Business Plan?
It typically takes 20-40 hours to write a business plan for a simple business. However, the time investment could range from 50 to 100 hours or even more for more complex or detailed plans.
The time required to write a business plan can vary significantly depending on the complexity of the business, the level of detail desired, experience and familiarity with business planning, available resources, and level of involvement. For instance, businesses with intricate operations or extensive market research may necessitate more time, while experienced individuals with access to necessary tools can often complete the process more efficiently.
What is the Ideal Length of a Business Plan?
The ideal length of a business plan is typically 20-30 pages for small to medium-sized businesses. However, the ideal length of a business plan can vary significantly depending on factors such as industry, business stage, and purpose of the plan.
Here are some general guidelines for the length of each section:
- Executive Summary: 1-2 pages
- Company Overview: 2-3 pages
- Industry Analysis: 2-5 pages
- Customer Analysis: 3-5 pages
- Competitive Analysis: 3-5 pages
- Marketing Plan: 3-5 pages
- Operations Plan: 3-5 pages
- Management Team: 2-3 pages
- Financial Plan: 5-10 pages
- Appendix: As needed
Remember, the goal is not to write the longest plan possible but to create a clear, well-structured document that effectively communicates your business idea and strategy.
What File Formats Are Available for this Business Plan Template?
Business plan templates are typically available in file formats such as Microsoft Word, Microsoft Excel, and Adobe Acrobat PDF. These formats offer flexibility for editing, formatting, sharing, and collaboration. When choosing a file format, consider your software preferences, editing and sharing needs, and collaboration requirements.
![comprehensive business plan template Dave Lavinsky](https://www.growthink.com/wp-content/uploads/Dave-Lavinsky-281x300.png)
Dave Lavinsky is an internationally renowned expert in business planning, capital raising & new venture development. He has helped over 1 million entrepreneurs start and grow their businesses over the past 25 years.
![comprehensive business plan template Growthink logo white](https://www.growthink.com/wp-content/uploads/Logo-White-1-300x88.png)
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A Comprehensive Business Plan Template for Small Business
Business Plans Differ, But Have Several Common Elements
![comprehensive business plan template comprehensive business plan template](https://www.thebalancemoney.com/thmb/3g8opFY5d6LkWWq1Hin0na6QF-g=/75x75/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)/alyssa-headshot-2018-5b73ee0046e0fb002531cb50.png)
Executive Summary
Company description, products or services, market analysis, marketing strategy, management summary, financial analysis, appendices and supporting info.
Business plans are a challenging startup step for many small business owners who are pitching their business ideas to investors or credit institutions for funding. Because of the vastness of information, business plans can be one of the most overwhelming parts of starting a business.
However, it's an important part of starting a business that you should not skip. One survey found that people who created a business plan were twice as likely to successfully grow their business and attract lenders or investors than those who don't.
Business plans come in many shapes and sizes; your goal is to convince individuals to buy into your vision, and there's no one-size-fits-all approach to that. However, there are a few common elements no plan should lack. Follow this business plan outline that walks you through each section of a basic plan in the order they typically appear.
The executive summary is the first section of your small business plan that is typically written last. This section highlights at least one important statement from each of the other sections in your business plan, while also including basic information about your business such as your business name and location, description of your business and its products and/or services, your management team, and the company's mission statement.
The company description section of your business plan is typically the second section, coming after the executive summary. The company description outlines vital details about your company, such as where you are located, how large the company is, what you do, and what you hope to accomplish. This section also describes the vision and direction of the company so potential lenders and partners can develop an accurate impression of who you are.
The products or services section of your business plan should clearly describe what products and/or services you're selling with an emphasis on the value you're providing to your customers or clients. This section will also include pricing information, a comparison to similar products or services in the market, and an outline of future offerings.
The market analysis section of your business plan comes after the products and services section and should provide a detailed overview of the industry you intend to sell your product or service in, including statistics to support your claims. This section also includes information about the industry, target market, and competition.
The marketing strategy section of your business plan builds upon the market analysis section. This section outlines where your business fits into the market and how you will price, promote, and sell your product or service.
The management summary section describes how your business is structured, introduces who is involved, outlines external resources, and explains how the business is managed.
The financial analysis section should contain the details for financing your business now, what will be needed for future growth, and an estimation of your operating expenses and gross revenue.
The appendix includes information that supports your statements, assumptions, and reasoning used in the other sections of your business plan. This may include graphs, charts, statistics, photos, marketing materials, research, and other relevant data.
Bplans. " Why Plan Your Business? Look At This Data ." Accessed Jan. 26, 2020.
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You might prefer a traditional business plan format if you're very detail-oriented, want a comprehensive plan, or plan to request financing from traditional sources. ... You can search the web to find free templates to build your business plan. We discuss nine components of a model business plan here: Key partnerships.
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Download Growthink's simple business plan template to help your business launch and grow. Get the best template with a free PDF download and expert guidance. ... Create a comprehensive financial plan with realistic projections of where your business will be in the next 3-5 years. Attach supporting documents, financial statements, etc. in the ...
A Comprehensive Business Plan Template for Small Business. Business Plans Differ, But Have Several Common Elements. By. Alyssa Gregory. Alyssa Gregory. Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and ...