house sitting business plan

How to Start a Profitable House Sitting Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a house sitting business plan., 3. develop a house sitting brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for house sitting., 6. open a business bank account and secure funding as needed., 7. set pricing for house sitting services., 8. acquire house sitting equipment and supplies., 9. obtain business insurance for house sitting, if required., 10. begin marketing your house sitting services., 11. expand your house sitting business..

Starting a house sitting business requires a solid understanding of the current market. A comprehensive market analysis will provide invaluable insights into the competition, demand, and potential customer needs. This step is crucial for tailoring your services to fill any gaps and to position your business effectively. To perform a market analysis, consider the following points:

• Research your local area for existing house sitting services to understand the level of competition and the services they offer.
• Identify your target market by considering demographics such as homeowners who travel frequently, pet owners, or those with high-value assets.
• Analyze the pricing models of competitors to determine what customers are willing to pay and how you can structure your own pricing.
• Investigate the legal requirements and insurance policies relevant to house sitting in your region to ensure compliance and protection for your business.
• Gather feedback from potential customers through surveys or interviews to understand their needs and preferences for house sitting services.
• Stay informed about real estate trends, as shifts in the housing market can influence the demand for house sitting services.

Are House Sitting businesses profitable?

Yes, house sitting businesses can be profitable. It depends on the scope of the services offered, the number of clients, and the rates charged. Many house sitters charge an hourly rate, while others may offer packages that include a daily rate or a flat fee for an extended stay. Additionally, house sitters may offer additional services like pet sitting, gardening, or home maintenance, which can also provide additional income.

Creating a comprehensive business plan is a critical step in launching a successful house sitting business. It lays out your strategy, defines your objectives, and maps out the path to growth and profitability. Here's how to draft a strategic plan for your house sitting venture:

• Executive Summary: Begin with a brief overview of your house sitting business concept, including your mission statement, proposed services, and target market.
• Market Analysis: Research and outline the demand for house sitting services in your area, identifying your potential customer base and competitors.
• Marketing and Sales Strategy: Describe how you will attract and retain clients. Include your advertising plan, pricing strategy, and any unique selling propositions.
• Operations Plan: Detail the day-to-day operations, including the logistics of how you will manage house sitting assignments, client communication, and emergency procedures.
• Management Structure: Define your business structure, detailing any staff or contractors you plan to hire and their roles within the company.
• Financial Projections: Provide an estimate of start-up costs, projected income, and other financial forecasts to demonstrate the viability of your business.
• Risk Assessment: Identify potential risks and challenges your business may face and outline strategies to mitigate them.

How does a House Sitting business make money?

House sitting businesses make money by charging a fee for their services. The fee charged is typically based on the length of time needed for the job and the availability of the house sitter. Additional fees may be charged for additional services such as pet care, gardening, or other special requests. Some house sitting businesses may also offer subscription plans which allow customers to pay a flat monthly rate for the services.

Creating a distinct house sitting brand is essential for standing out in a competitive market. Your brand reflects your professionalism, values, and the unique services you offer. Here are some key points to consider when developing your house sitting brand:

• Define Your Unique Selling Proposition (USP): Identify what makes your service unique. This could be your extensive experience, special services like plant care or pet sitting, or a particular focus on security.
• Choose a Memorable Name and Logo: Your brand name and logo are the first things potential clients will notice. Make sure they are professional, memorable, and reflect the essence of your services.
• Create a Professional Online Presence: Build a website and maintain active social media profiles. These platforms should convey your brand’s personality and services offered, showcasing testimonials and relevant content.
• Develop a Consistent Voice and Message: Whether it's through your website copy, social media posts, or direct communication, maintain a consistent tone that aligns with your brand's image.
• Offer Exceptional Service: Word-of-mouth is powerful. Provide excellent service to create a positive reputation that enhances your brand's credibility and encourages referrals.

How to come up with a name for your House Sitting business?

Coming up with a name for your House Sitting business can be a difficult task. Brainstorming ideas and using a thesaurus to find related words can help to generate ideas. Consider words that evoke a feeling of trust and reliability and make sure to check if the name is available as a domain name. Consider words that relate to your business and make it easy to remember - this will be important for marketing purposes.

Formalizing your business registration is a critical step in establishing your house sitting business as a legal entity. This process gives your business credibility, protects your personal assets, and may provide tax benefits. Below are the key actions you need to take:

• Choose a business structure (e.g., sole proprietorship, LLC, corporation) that fits your needs and offers the appropriate level of personal liability protection and tax advantages.
• Register your business name with your local or state government, ensuring it is unique and not already in use. Consider trademarking for additional protection.
• Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, even if you don't plan to hire employees. This helps separate your personal and business finances.
• Apply for any necessary business licenses or permits that your city, county, or state may require for a house sitting business.
• Check if you need to register for state taxes such as sales tax or a state employer tax if you plan to hire employees.
• Understand and fulfill local zoning laws that may affect where you can run your business, particularly if you plan to work from a home office.
• Consider professional liability insurance to protect your business from legal action in the event of accidental damage or other liabilities.

Resources to help get you started:

Explore key resources designed specifically for house sitting entrepreneurs, offering vital information on market trends, operational best practices, and strategies for business expansion:

• HouseSitMatch Blog: Offers articles and advice on starting and managing a house sitting business, including market trends and customer service tips. Visit here.
• TrustedHousesitters Community Insights: Provides community-driven insights, stories, and tips for house sitting entrepreneurs looking to build trust and grow their network. Discover more.
• Entrepreneur Magazine - House Sitting Business Guide: Features expert advice on starting a house sitting business, including marketing strategies and legal considerations. Find out more.
• House Sitting Magazine: Offers a broad range of content, including articles on how to improve your house sitting service offerings and experiences from successful house sitters. Read here.
• Small Business Administration (SBA) - Starting a Business Guide: Although not house sitting specific, this resource provides comprehensive guidance on starting any business, covering planning, legal structure, and funding. Learn more.

Starting a house sitting business involves more than just getting clients; it is also crucial to ensure that you are operating within the legal framework of your region. This means acquiring the necessary licenses and permits. Here's a step-by-step guide to help you navigate this process:

• Research Local Regulations: Check with your city or county government office to understand the specific licenses and permits required for house sitting services in your area.
• Business License: Apply for a general business license, which is a basic permit that allows you to operate a business in your city or county.
• Zoning Permits: If you're planning to run your business from a home office, check for any zoning laws that you need to comply with.
• Specialized Permits: Depending on the services offered (e.g., pet care), you might need additional permits related to animal care or welfare.
• Insurance: Although not a permit, obtaining liability insurance can protect your business from potential claims and is often required to secure contracts.
• Stay Updated: Licenses and permits have expiration dates, so make sure to keep them current and be aware of any changes in regulations.

What licenses and permits are needed to run a house sitting business?

Depending on the jurisdiction, you may need a business license, and potentially special permits or authorization to provide non-medical care services, such as house sitting. You may also need to obtain local zoning approval if you are providing services in a residential area. Additionally, you may be required to have a basic background check and insurance.

Opening a business bank account is a crucial step in keeping your personal and business finances separate, which simplifies tax preparation and improves professionalism. When it comes to securing funding, you may need to explore various options to cover startup costs or expand your house sitting business. Here's how you can approach these important steps:

• Choose a bank: Research banks that offer business banking services. Look for low fees, good customer service, and convenient access.
• Gather required documents: Prepare necessary paperwork such as your business license, EIN, and personal identification to open an account.
• Understand your funding needs: Assess how much money you need to start or grow your business, including marketing, insurance, and operational costs.
• Explore funding options: Look into small business loans, lines of credit, business credit cards, or even personal savings to finance your business.
• Consider crowdfunding: If traditional funding isn't an option, crowdfunding platforms can be a great way to raise money from individuals who support your business idea.
• Prepare a pitch: If seeking investors, create a compelling pitch that outlines your business plan, target market, and potential for growth.

Determining the right pricing for your house sitting services is a critical step in establishing your business. It's important to consider your experience, the local market, and the range of services you offer when setting your rates. Here's a guide to help you with this process:

• Research the market: Look at what other house sitters in your area are charging and identify the going rate. Consider your own level of experience and expertise in comparison.
• Factor in services: Decide if you will have a flat rate or vary prices based on the types of services provided, such as pet care, plant watering, or additional household tasks.
• Consider duration and travel: Longer house-sitting engagements may warrant a discount, whereas travel time to a client's home should be factored into the cost.
• Assess your value: If you have unique qualifications, such as pet first aid certification or security experience, consider pricing your services higher to reflect your added value.
• Be competitive but fair: Ensure your rates are competitive to attract clients but also fair to yourself for the time and effort you will invest.
• Communicate clearly: Be transparent with potential clients about your rates and the reasoning behind them, avoiding any hidden fees.

What does it cost to start a House Sitting business?

Initiating a house sitting business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $3100 for launching such an business. Please note, not all of these costs may be necessary to start up your house sitting business.

Starting a house sitting business requires not only trustworthiness and reliability but also the right equipment and supplies to handle any situation that may arise. Being prepared will ensure you can provide the best service to your clients. Here's a list of essential items you should consider acquiring:

• Reliable Transportation: A dependable vehicle or a public transport pass to reach various locations.
• Smartphone with Apps: GPS for directions, calendar for scheduling, and home security apps if required by homeowners.
• Basic Cleaning Supplies: All-purpose cleaners, sponges, and cloths to keep the home tidy.
• Emergency Contact List: Numbers for local emergency services, the homeowner, and a backup contact.
• First Aid Kit: Bandages, antiseptic, and basic medications for unexpected minor injuries.
• Tool Kit: Basic tools for quick fixes such as a screwdriver set, pliers, and a hammer.
• Pet Supplies: If pet sitting, items such as leashes, treats, and toys may be necessary.
• Notebook and Pen: For taking notes about the homeowner's instructions and any incidents.
• Flashlight: In case of power outages or for checking the property at night.

List of Software, Tools and Supplies Needed to Start a House Sitting Business:

• Computer with internet access
• Phone and VoIP services
• Business cards
• Flyers, brochures and other printed materials
• Bookkeeping software
• Calendar software
• House-sitting contract template
• Mailing list software
• Website and domain name
• Social media accounts
• House cleaning supplies
• Cleaning supplies
• Pet supplies
• Emergency supplies

When launching a house sitting business, it's crucial to consider obtaining business insurance to protect against potential liabilities. Insurance can provide peace of mind for both you and your clients, ensuring that you are covered in case of accidents, damages, or legal claims. Here's how you can go about obtaining the right coverage:

• Research Insurance Types: Start by researching the different types of insurance available, such as general liability, professional liability, and property damage coverage. Determine which types are best suited for your house sitting business.
• Consult with an Insurance Agent: Contact an insurance agent who specializes in small businesses or specifically in the home services industry. They can provide personalized advice and help you understand the coverage options and limits that fit your business needs.
• Compare Quotes: Get quotes from multiple insurance providers to compare coverage and costs. Make sure you understand what is included in each policy and what exclusions may apply.
• Consider Client Requirements: Some clients may have specific insurance requirements. Ensure your policy meets or exceeds these demands to reassure clients that their property is in safe hands.
• Review and Update Regularly: Once you have selected a policy, review it regularly to ensure it keeps pace with the growth and changes in your business. Update your coverage as necessary to maintain adequate protection.

Once you've laid the groundwork for your house sitting business, it's time to attract clients. Effective marketing is crucial to spread the word about your services and build a trustworthy reputation. Here are some strategies to kickstart your marketing efforts:

• Develop a Professional Website: Create an engaging online presence with a website that showcases your services, rates, testimonials, and contact information.
• Use Social Media: Leverage platforms like Facebook, Instagram, and Twitter to reach potential clients, share your experiences, and post client reviews.
• Network Locally: Attend community events, join local Facebook groups, and partner with real estate agents to gain referrals and increase visibility.
• Offer Promotions: Attract first-time clients with introductory offers or discounts for referrals to build your customer base and encourage word-of-mouth marketing.
• Get Listed: Register with reputable house sitting websites and directories to improve your online presence and credibility.
• Collect Testimonials: Encourage satisfied clients to leave positive reviews which can be shared on your website and social media to build trust with prospective clients.

As your house sitting business begins to flourish, it's time to think about expansion. This could mean diversifying your services, reaching a broader client base, or streamlining your operations for greater efficiency. Here are some strategies to consider when expanding your house sitting business:

• Build a Strong Online Presence: Develop a professional website and actively engage on social media platforms to reach potential clients and showcase your services.
• Network with Professionals: Connect with local real estate agents, pet stores, and vet clinics to gain referrals and build partnerships.
• Offer Additional Services: Consider adding pet sitting, plant care, or property maintenance to your list of services to attract a wider range of clients.
• Invest in Marketing: Use targeted advertising, both online and offline, to increase your visibility in the community.
• Hire Trusted Help: As demand grows, hire reliable staff to help manage additional house sitting assignments, ensuring they align with your business values and standards.
• Seek Client Feedback: Regularly ask for and act on client feedback to improve your service and customer satisfaction.
• Implement a Referral Program: Encourage existing clients to refer new customers by offering discounts or special services for successful referrals.

How to Start a House Sitting Business

Main Sections In This Post Steps To Starting A House Sitting Business Points to Consider Knowledge Is Power Featured Video

In this post, you’ll find a step-by-step guide on how to start a house sitting business.

In addition, we will give you an overview of what you can expect from operating a house sitting business and help you make better decisions and gain clarity.

You can access the latest resources in our “Knowledge Is Power” section. Which can be used during the startup phase and once your house sitting business is fully operational.

There is an abundance of information available to explore. If you like this post, consider sharing it with others and bookmarking it for future reference.

Let’s get started with the steps.

The Steps to Take To Start Your House Sitting Business

Below are the steps to starting a house sitting business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

• An Overview of What You’re Getting Into
• House Sitting Business Overview
• Researching Your House Sitting Business
• Looking at Financials
• Creating Your Mission Statement
• Creating A Unique Selling Proposition (USP)
• Choose a House Sitting Business Name
• Register Your Company
• Create Your Corporate Identity
• Writing a Business Plan
• Banking Considerations
• Getting the Funds for Your Operation
• Software Setup
• Business Insurance Considerations
• Supplier and Service Provider Considerations
• Setting Your Prices
• Physical Setup
• Creating a Website
• Create an External Support Team
• Hiring Employees
• Getting Customers Through the Door

1. An Overview of What You’re Getting Into

a. ) Owning and Operating Your Own Business

Owning and operating a business differs significantly from traditional employment, entailing increased responsibility and a departure from the typical nine-to-five routine.

Entrepreneurs often work long hours as they assume the role of decision-makers and troubleshooters.

Before embarking on your house sitting venture, it’s vital to assess whether entrepreneurship aligns with your aspirations and capabilities.

This path demands not only dedication but also adaptability in handling unforeseen challenges.

It’s essential to evaluate your risk tolerance, willingness to take charge, and capacity to manage the intricacies of running a business.

Taking the time for this self-assessment ensures that you are well-prepared for the demands of entrepreneurship and increases your chances of building a successful house sitting business that aligns with your goals and lifestyle.

See Considerations Before You Start Your Business to identify points for a new business owner.

b.) Pros and Cons of Owning a Business

In any business endeavor, there exist both advantages and disadvantages.

While the benefits of owning and operating a business are enticing, it’s a common pitfall for individuals to fixate solely on the rewards without acknowledging the accompanying challenges.

Taking time to assess these challenges is paramount. This proactive approach provides a clear understanding of potential obstacles that may arise in the course of business operations.

It also serves as a means to anticipate and mitigate these issues, thereby reducing the likelihood of unexpected setbacks.

By comprehending the challenges in advance, entrepreneurs can make informed decisions and develop strategies to address them.

This preparedness not only minimizes surprises but also positions individuals to navigate the complexities of entrepreneurship more effectively, increasing their chances of achieving long-term success in their ventures.

For more, see Pros and Cons of Starting a Small Business.

c.) Passion a Key Ingredient For Success

The Power of Passion

Passion is the driving force that propels success and makes the journey worthwhile.

In the context of owning and operating a house sitting business, it plays a pivotal role.

Passion: The Problem Solver

Passion infuses you with the resilience to confront challenges head-on. When hurdles arise, passionate entrepreneurs seek solutions, refusing to back down.

Conversely, lack of passion leads to seeking an exit strategy at the first sign of trouble.

Passion as the Key to Success

The degree of passion you harbor for your house sitting business profoundly impacts your chances of success.

To gauge your commitment, consider a scenario: imagine having boundless wealth, all desired possessions, and absolute freedom.

Would you still choose to run a house sitting business without compensation?

Passion Questioning

If your answer is a resounding “yes,” it signifies your genuine passion for the house sitting business, setting you on the path to success.

However, if your response is “no,” it prompts reflection: What alternative pursuit would ignite your passion? This contemplation can guide your entrepreneurial decisions.

In Conclusion

To increase your likelihood of success in owning and operating a house sitting business, passion is non-negotiable. It not only sustains you through challenges but also ensures your commitment aligns with your aspirations.

Passion transforms a business from a mere venture into a lifelong pursuit of fulfillment.

For More, See How Passion Affects Your Business .

2. Gaining an Overview of Owning a House Sitting Business

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running a house sitting business.

Note:  This section contains an abundance of information that you will want to review. It will give you an overview of what to expect, and it’s worth reading this section.

a.) A Quick Overview of Owning a House Sitting Business

A house sitting business provides a valuable service where individuals or professionals, known as house sitters, oversee and maintain properties during the owners’ absence.

This service offers homeowners peace of mind, knowing their homes are secure and well-cared for, while house sitters gain accommodation and potentially supplemental income.

Day-to-Day Operations

1. Property Inspection and Maintenance

House sitters conduct regular property inspections, ensuring the house remains secure and in good condition.

This includes checking for signs of damage, leaks, or security breaches.

2. Pet Care

Many house sitting assignments involve caring for pets.

This entails feeding, walking, and providing companionship to ensure the well-being of the animals.

3. Mail and Package Handling

House sitters collect and manage mail and packages, preventing a buildup that could signal the homeowner’s absence.

4. Security Measures

Maintaining the security of the property is paramount.

House sitters lock doors, set alarms, and perform security checks to deter potential threats.

5. Basic Household Chores

Tasks may include light cleaning, watering plants, and other routine household chores to maintain the property’s appearance.

6. Communication

Effective communication with homeowners is vital. House sitters provide updates on the property’s condition any incidents, or concerns.

7. Emergency Response

Being prepared for emergencies is crucial.

House sitters must know how to respond to unexpected situations, such as power outages, plumbing issues, or medical emergencies for pets.

8. Adherence to Homeowner’s Rules

Following the homeowner’s instructions and respecting their preferences is essential. This includes rules regarding the use of amenities and any specific requests.

9. Documentation and Record-Keeping

Maintaining a log of daily activities, incidents, and any expenses incurred is essential for accountability and communication with homeowners.

10. Marketing and Client Relations

For those running their own house sitting business, marketing efforts, client inquiries, and scheduling assignments are part of the daily routine.

A house sitting business revolves around the responsible management of properties during the owner’s absence, encompassing various tasks that ensure the property’s safety, maintenance, and adherence to homeowner instructions.

Effective communication, attention to detail, and a commitment to security and pet care are vital for success in this field.

b.) House Sitting Business Models

Variety of House Sitting Business Setups and Business Models

• Business Model: Independent house sitters work solo, offering their services directly to homeowners. They typically charge hourly or per-visit rates.
• Business Model: Agencies act as intermediaries, connecting homeowners with a pool of pre-screened house sitters. They charge homeowners a fee for the service and pay sitters based on agreed-upon terms.
• Business Model: Online platforms facilitate connections between house sitters and homeowners. They often charge a commission on bookings or offer subscription-based memberships to sitters.
• Business Model: Focusing on specific niches like pet sitting , luxury property care, or eco-friendly house sitting allows businesses to tailor their services to a particular clientele willing to pay premium rates for specialized care.
• Business Model: Some companies provide house sitting services primarily for corporate clients with multiple properties. They may offer security and maintenance services as well.
• Business Model: Franchisees operate under an established house sitting brand, following the parent company’s business model and guidelines. Franchisees often pay an initial fee and ongoing royalties.

Choosing the Right Business Model

Selecting the appropriate business model from the outset is crucial. Changing your model later can be challenging and disruptive to your business.

Moreover, focusing on a niche within the house sitting industry can be a strategic move. By targeting a specific market segment, you can become a specialist, tailoring your services to the unique needs of that group.

This approach often allows for premium pricing and can set you apart from competitors who try to be a one-size-fits-all solution.

In conclusion, identifying a business model that aligns with your goals and clientele is essential for a well-planned startup phase in the house sitting business.

It not only defines your operations but also influences your marketing and growth strategies, ultimately contributing to your success in the industry.

c.) Challenges You Could Face When Starting and Operating a House Sitting Business

Challenges During the Startup Phase of a House Sitting Business

Starting a house sitting business can be a rewarding venture, but it’s not without its challenges, especially during the initial phase:

• Establishing Reputation: Building trust and credibility as a new house sitting business can be challenging. Clients may prefer experienced sitters, making it tough for newcomers to secure their first assignments.
• Finding Clients: Acquiring the first few clients can be daunting. Marketing and networking are essential to attract homeowners, but it takes time to establish a clientele.
• Competitive Market: The house sitting industry can be competitive. Standing out among other established businesses is a hurdle for newcomers.
• Pricing Strategy: Determining the right pricing structure can be tricky. Setting rates that are competitive yet profitable is crucial for long-term sustainability.
• Legal and Insurance Requirements: Meeting legal obligations and obtaining insurance coverage is necessary but can be complex and time-consuming.
• Resource Investment: Starting a house sitting business often requires investing in equipment, marketing, and possibly staff, which can strain finances in the early stages.
• Balancing Supply and Demand: Maintaining a consistent flow of assignments while managing house sitter availability can be challenging.

Challenges When Operating a House Sitting Business

Once a house sitting business is up and running, different challenges emerge:

• Client Retention: Keeping clients satisfied and retaining their business is an ongoing challenge. Consistently meeting or exceeding expectations is essential.
• Scheduling and Logistics: Coordinating house sitters’ schedules with clients’ travel plans can be complex. Efficient logistics are crucial to prevent conflicts and missed assignments.
• Seasonal Variations: The demand for house sitting services may fluctuate seasonally, necessitating effective marketing and financial planning for lean periods.
• Maintaining Standards: Ensuring consistent service quality across various house sitters can be challenging. Training and monitoring are essential.
• Legal Compliance: Staying up-to-date with local regulations and industry standards is an ongoing responsibility. Non-compliance can lead to legal issues.
• Competition: Existing and new competitors in the market can pose a threat. Continuously innovating and improving services is vital to staying competitive.
• Scaling: Expanding the business while maintaining quality control is a delicate balance. Rapid growth can strain resources and affect service quality.
• Client Communication: Effective and timely communication with clients, especially during emergencies or unexpected situations, is crucial to building trust.

In conclusion, both the startup and operational phases of a house sitting business present distinct challenges.

Successful house sitting entrepreneurs must be prepared to navigate these obstacles with resilience, adaptability, and a commitment to providing exceptional service to their clients.

d.) Questions You Need to Consider for Your House Sitting Business

By addressing these critical questions, you’ll be well-prepared for the challenges that may arise when establishing and running your house sitting business:

What House Sitting Business Model Do You Envision?

• Determine whether you’ll operate as an independent house sitter, run an agency, or explore alternative business models.

Do You Possess the Necessary House Sitting Skills?

• Assess your proficiency in property care, pet handling, security, and customer service – all essential skills for a house sitter.

Solo or Team Operation?

• Decide if you’ll manage the business independently or hire employees to assist with house sitting assignments.

Management Approach: Hands-On or Delegated?

• Clarify whether you’ll personally oversee daily operations or appoint a manager to handle tasks like scheduling, customer inquiries, and staff supervision.

Customer Acquisition Strategy: How Will You Attract Clients?

• Outline your marketing plan and methods to reach potential homeowners who require house sitting services.

Assessing the Competition: Who Are Your Rivals?

• Identify existing house sitting businesses in your area or niche and analyze their strengths and weaknesses.

Ensuring Customer Loyalty: How Will You Retain Clients?

• Develop strategies to foster long-term relationships with clients, such as loyalty programs or exceptional service guarantees.

Exploring Partnerships or Investors: Is Collaboration on the Horizon?

• Determine whether you seek partnerships or investment to fuel business growth and expansion.

Financial Planning: How Will You Fund Startup Costs?

• Evaluate your financial options, including personal savings, loans, or potential investors, to cover initial expenses.

Profitability Projections: Have You Considered the Timeline?

• Create realistic financial forecasts and timelines to understand when your house sitting business is likely to become profitable.

Financial Stability During Early Stages: What’s Your Plan?

• Plan how you’ll sustain yourself financially during the initial phase of business operation, which can be financially demanding.

Defining Your Product and Service Portfolio: What Will You Offer?

• Clearly define the scope of services you’ll provide, from standard house sitting to specialized services like pet care, security, or luxury property management.

Market Demand: How Do You Know Your Services Are Needed?

• Research and validate the demand for your house sitting services within your target market.

Unique Selling Proposition: What Sets You Apart from Competitors?

• Identify the unique qualities, whether it’s exceptional service, competitive pricing, or specialization, that will distinguish your business.

Positioning Your House Sitting Business: High-End, Average, or Discount?

• Determine your market positioning strategy based on your target audience and business goals.

Answering these questions comprehensively and thoughtfully will equip you with a solid foundation for your house sitting business.

It ensures that you’ve considered key aspects of your business strategy, positioning, and operations, increasing your chances of success in a competitive industry.

3. Research

Inside information house sitting business research.

Thorough Research: A Crucial First Step

Conducting comprehensive research is the foundation for starting your house sitting business successfully.

Quality information is your compass, ensuring you’re fully informed about the venture ahead. Without it, you risk unexpected challenges.

Seek Wisdom from Experienced Professionals

Engaging with experienced house sitting business owners is invaluable. They provide trustworthy insights born from years of industry experience.

Their guidance can be transformative, offering priceless knowledge and practical advice.

Connecting with the Right Mentors

Finding the right people to learn from requires a thoughtful approach.

For detailed guidance on identifying and approaching mentors in the field, refer to the article “ An Inside Look Into the Business You Want To Start ” It offers comprehensive strategies for accessing valuable expertise and understanding the nuances of your chosen industry.

Supply, Demand, and Your Location

Assessing House Sitting Business Supply and Demand

Understanding the dynamics of supply and demand is fundamental when considering your house sitting business:

Demand Determination:

Before diving into the house sitting business, ascertain if there’s a genuine demand for your services.

Quality and pricing matter, but demand is the lifeblood of your venture. Without sufficient demand, even the best services can lead to financial woes and closure.

Market Saturation Consideration:

Evaluate whether the market is oversaturated with similar house sitting services.

In a crowded field, gaining a foothold is challenging unless you offer a unique value proposition. Be cautious if your idea can be easily copied, as entrenched competitors may dominate.

Analyzing the Competition:

Comprehend your competition thoroughly. Competing against insurmountable giants is futile.

Instead, focus on what sets you apart and whether customers value these differences enough to pay for them.

Strategic Location Selection:

Choosing your business location involves a delicate balancing act. Opt for a locale with a balance between demand and manageable competition.

Factor in affordability, as expenses in densely populated areas can offset profits. Conversely, in more affordable areas, ensure there are enough potential customers to sustain your business.

By assessing these supply and demand dynamics and strategically selecting your location, you position your house sitting business for a higher likelihood of success.

Your understanding of market dynamics will be instrumental in navigating the competitive landscape and fulfilling customer needs effectively.

For more, see the Demand for Your Products and Services and Choosing The Best Location for Your Business.

Target Audience

Understanding Your Target Audience: Key Benefits

• Tailored Solutions: A deep understanding of your target market enables you to customize your products and services to match their needs and preferences precisely.
• Efficient Resource Allocation: By focusing on what your customers truly want, you optimize resource allocation, avoiding the waste of offering unnecessary products or services.
• Enhanced Customer Satisfaction: Meeting your customers’ specific requirements boosts satisfaction levels and fosters loyalty.

Target Market Ideas:

• Frequent Travelers
• Elderly Homeowners
• Luxury Property Owners
• Vacation Homeowners
• Business Travelers
• Families on Vacation
• Real Estate Investors
• Homeowners in Gated Communities
• Event Attendees

For more, see How To Understand Your Target Market.

4. Looking at Financials:

Understanding the numbers and making good decisions is a crucial factor in succeeding.

You will struggle to manage a successful operation without putting in the time and effort to understand and monitor the financials of your house sitting business.

Let’s look at startup costs, operating costs and profits.

Start-Up Costs:

Estimating Startup Costs: The Critical Phase

Accurately gauging your startup expenses is pivotal for a smooth journey from planning to opening your house sitting business.

Both underestimation and overestimation have significant consequences:

Underestimating: Insufficient funds can derail your plans and prevent you from opening your business.

Overestimating: Overestimated costs may deter potential investors or lenders due to perceived high risk.

Factors Influencing Costs:

• Business Size: The scale of your operation significantly impacts costs.
• Location: The choice of location, whether urban or rural, affects expenses.
• Staffing: Decisions on hiring employees versus operating solo impact financial requirements.
• Equipment: Costs vary if you buy new or used equipment.
• Business Venue: Renting, leasing, home-based, or online setups entail different costs.

Effective Estimation:

• Compile a comprehensive list of needed items and services, then obtain price quotes.
• Continuous research may uncover additional expenses.
• Remember, no standard cost estimate exists as each house sitting business setup is unique.

Business Models Matter:

• Online operations generally entail lower setup and operational costs compared to brick-and-mortar counterparts.
• Home-based setups often offer cost advantages.

Research is Key:

In-depth research and accurate cost assessments are your compass.

They determine whether starting a house sitting business aligns with your financial capabilities and goals.

Explore various options and gather reliable estimates to make informed decisions about the feasibility of your venture.

Sample Startup Cost For a House Sitting Business 

The purpose of the list below is to focus on the items in the list more than the numbers because these are general samples, and your figures will be different.

Business Registration and Licensing:

• Lower Value: $150
• Upper Value: $500

Insurance (Liability and Bond):

• Lower Value: $500
• Upper Value: $1,500

Legal Consultation (Contracts and Compliance):

• Upper Value: $2,000

Marketing and Advertising (Website, Flyers, Business Cards):

• Lower Value: $1,000
• Upper Value: $5,000

Equipment (Pet Supplies, Cleaning Tools, Security Devices):

• Lower Value: $800
• Upper Value: $2,500

Transportation (Vehicle Purchase or Upfitting):

• Lower Value: $5,000
• Upper Value: $20,000

Office Setup (Furniture, Computer, Software):

• Lower Value: $1,500

Uniforms and Safety Gear:

• Lower Value: $200
• Upper Value: $800

Training and Certification (Pet First Aid, Security):

• Lower Value: $300
• Upper Value: $1,000

Miscellaneous Expenses (Travel, Office Supplies):

Total Estimated Startup Costs (Lower Value): $10,950

Total Estimated Startup Costs (Upper Value): $39,800

Please note that these estimates can vary significantly depending on factors such as location, business model, and specific choices made.

It’s essential to conduct thorough research and obtain accurate quotes to create a precise budget for your house sitting business startup.

For more, refer to my article on Estimating Startup Costs.

Monthly Operating Costs:

Managing Monthly Expenses for Sustainable Operations

Monthly expenses for your house sitting business share similarities with startup costs but involve ongoing considerations:

Staffing and Labor:

Choosing between running the business solo or having a team significantly impacts monthly expenses.

Location Expenses:

High-traffic areas often entail higher monthly costs compared to less crowded locales.

Financial Commitments:

Ongoing loan payments, marketing campaigns, and unexpected repairs influence expenses.

Prioritize Efficiency:

To ensure optimal business performance and adaptability to revenue fluctuations, it’s crucial to minimize non-essential expenses that won’t compromise quality, service, or productivity.

Strike a balance between cost control and maintaining service excellence.

Sample list of estimated monthly expenses for a MID-sized house sitting business

Again, the purpose of the list below is to focus on the item in the list more than the numbers.

The numbers are a general idea, and your numbers and list will differ. 

Staff Salaries (Including House Sitters):

• Lower Value: $3,000
• Upper Value: $6,000

Rent or Lease (Office Space):

Utilities (Electricity, Water, Internet):

Insurance Premiums (Liability and Bond):

• Lower Value: $80
• Upper Value: $200

Marketing and Advertising (Online Ads, Print Materials):

Vehicle Expenses (Fuel, Maintenance, Insurance):

• Lower Value: $400

Office Supplies and Maintenance:

• Upper Value: $300

Loan Payments (if applicable):

Pet Care Supplies (Food, Toys, Medications):

Miscellaneous Expenses (Travel, Repairs, Taxes):

• Upper Value: $700

Total Estimated Monthly Expenses (Lower Value): $5,030

Total Estimated Monthly Expenses (Upper Value): $13,800

These estimated monthly expenses can vary depending on location, staffing, and specific business choices.

It’s essential to create a detailed budget tailored to your house sitting business’s unique circumstances to manage finances effectively.

Considerations for Profits 

Net Profit Determinants

Your house-sitting business’s net profit relies on more than just profit margins; it hinges on operational decisions:

Managing Overhead:

High overhead can suppress profits, even with substantial sales.

Estimating Your Profit:

Accurate profit estimates are elusive due to numerous variables. Your understanding of business operations makes you the best estimator.

Positioning Matters:

The choice to position your business as high-end, high-quality, or discount affects profit margins.

Calculating Profit:

Estimation entails computing cost per sale, monthly sales volume, and subtracting overhead to gauge potential profit.

Balancing Sales Volume:

Striking the right balance between profit per sale and sales volume is essential. Profits should cover expenses while leaving a healthy margin.

Profits in a house sitting business are influenced by numerous factors, including your chosen business model and positioning.

Your ability to make informed estimations based on your unique setup and goals will be pivotal in achieving a desirable net profit.

For More, See Estimating Profitability and Revenue.

Final Thoughts on Financials 

Crucial Financial Management

Managing the finances of your house sitting business goes beyond mere record-keeping:

Tracking and Recording:

Accurate financial records are vital for tax and legal compliance.

Studying Your Finances:

Delve deeper into your financial data, monitoring profits, expenses, and utilizing reports to spot trends and assess business health.

Detecting Issues:

Financial analysis enables you to detect issues promptly.

For instance, a sudden drop in sales prompts investigation into market changes, product or service problems, or new competition.

Timely Action:

Monitoring financials empowers you to address issues promptly, preventing them from escalating into larger problems.

Strategic Decision-Making:

Informed financial analysis guides strategic decision-making and helps maintain a healthy financial trajectory.

Proactive Management:

Without vigilance in monitoring financials, critical issues may go unnoticed until they become unmanageable.

Effective financial management is a cornerstone of business success , offering insights, foresight, and the ability to take timely action to steer your house sitting business toward sustained profitability.

5. Create Your Mission Statement

Guiding Purpose with a Mission Statement

A well-crafted mission statement serves as the compass for your house sitting business, defining its purpose and benefits:

Stay on Course:

It ensures you remain focused on delivering the primary value to your customers and community.

Clarifying Purpose:

A mission statement crystallizes the core reason for your business’s existence, helping you uphold your commitment.

Examples of Mission Statements:

• “Our mission is to provide trusted, compassionate house sitting services, ensuring peace of mind for homeowners and the happiness of their beloved pets.”
• “At our house sitting business, our purpose is to safeguard homes, nurture pets, and offer homeowners worry-free travels.”
• “We are dedicated to delivering top-quality house sitting, allowing homeowners to explore the world while knowing their homes are in capable hands.”

These mission statements illustrate a commitment to customer satisfaction, pet well-being, and homeowners’ peace of mind, essential aspects of any house sitting business’s purpose.

For more, see How To Create a Mission Statement.

6. Creating A Unique Selling Proposition (USP)

Defining Uniqueness with a Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) is a beacon that illuminates what sets your house sitting business apart:

Distinctive Identity: It helps you pinpoint and craft something truly unique about your services.

Competitive Edge: A well-defined USP gives you an edge in a crowded market, attracting customers seeking that special something.

Examples of USPs:

• “Our house sitting business offers a ‘Pet Personality Matching’ service, pairing homeowners with sitters who share a deep connection with their furry companions.”
• “We provide a ‘Green House Sitting’ option, incorporating sustainable practices, eco-friendly cleaning, and energy-efficient solutions into our services.”
• “With our ’24/7 Live Updates,’ homeowners receive real-time video and text updates, ensuring they’re virtually present with their pets and properties.”

These USPs highlight unique features like pet personality matching, environmental consciousness, and real-time updates, setting the respective house sitting businesses apart and catering to specific customer needs.

7. Choose a Business Name

Choosing the Perfect House Sitting Business Name

Selecting a name for your house sitting business is a significant decision with lasting implications:

Catchy and Memorable: Opt for a name that’s easy to pronounce and sticks in people’s minds.

Long-Term Commitment: Business names endure, so choose wisely to avoid future changes.

Online Presence: Secure a matching domain name for your digital footprint.

Check for Availability: Ensure another business doesn’t already register your desired name.

Sample House Sitting Business Names:

Here is a list of sample house sitting business names to inspire your creativity:

• Guardian Paws House Sitting
• SafeHaven House Sitters
• Homeward Bound Pet Care
• TrustyHouse Guardians
• HappyTails Home Watch
• PetPalace Sitters
• Serene Nest House Care
• Purrfect Home Companions
• Peaceful Property Watch
• ComfortCrest House Minders
• HomelyGuard Pet Services
• TranquilHaven Sitters
• CozyCottage Caretakers
• Harmony House Sitters
• FurryFriend House Guardians
• SolaceStay Property Care
• NestNurturer Sitters
• SerenitySpot Home Watch
• Paws & Property Protectors
• ZenZephyr House Sitting
• Hearthstone Home Watch
• JoyfulJourney Sitters
• PetWhisper House Guardians
• HearthHaven House Sitters
• HomeHarbor Pet Care
• TailWagging House Minders
• NestlingNook Sitters
• WhiskerWatch Property Care
• CozyCompanions House Sitting
• TranquilTails Home Guardians

This list is a starting point to inspire your creativity and help you craft an original and meaningful name for your house sitting business.

For more, see the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

8. Register Your Company

Legal Compliance for Your House Sitting Business

Ensuring the legal status of your house sitting business is paramount:

Professional Consultation: Consider seeking expert advice to guarantee legal compliance, optimal tax structures, and liability protection.

Common Types of Registrations:

• Sole Proprietorship
• Limited Liability Company (LLC)
• Corporation

Permits and Licenses to Consider:

• Business License: Generally required for operating a business in your locality.
• Home Occupation Permit: If running the business from home, check zoning regulations.
• Animal Care License: If providing pet care services.
• Security and Surveillance Permits: If offering home security services.
• Insurance Coverage: Liability insurance may be mandatory or advisable.

Becoming Bondable: Consider making your business bondable, demonstrating trustworthiness to clients by ensuring that all employees pass background checks.

Bonding provides an extra layer of security, enhancing customer confidence in your services.

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

9. Create Your Corporate Identity

A Corporate Identity (Corporate ID) is a visual representation of your business, comprising key elements like your logo, business cards, website, signage, stationery, and promotional materials.

Maintaining a consistently professional design across these components is crucial for leaving a lasting impression on both new and existing customers.

A well-crafted Corporate ID conveys professionalism and trustworthiness, reinforcing your brand’s image.

You can see our pages for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

10. Writing a Business Plan

The Crucial Role of a Business Plan

A well-structured business plan is a fundamental document that serves multiple purposes:

Seeking Financing and Investors:

It’s indispensable when seeking financial support or attracting investors to your house sitting business.

Guiding Your Business:

A business plan functions as a roadmap, providing guidance during both the startup phase and the full operation of your business.

Invest Time and Effort:

Creating an effective business plan is not a quick task; it demands dedication and effort.

You’re essentially painting a detailed picture of your future business, requiring careful planning and articulation.

Worth the Investment:

The time and effort invested are worthwhile. Once completed, your business plan becomes a comprehensive guide, clarifying what’s needed for startup and operations.

Multiple Approaches:

You have various options when crafting a business plan. Whether writing it from scratch, hiring a professional, using a template, or employing business plan software, active participation is key.

Clear communication of your business’s nature and management strategy is essential.

Adaptability:

Expect that your business plan and operational strategies may evolve. Market dynamics and your experience may prompt changes.

Regularly reviewing and optimizing your business plan ensures it remains a valuable tool in guiding your house sitting business toward success.

Business Plan Template for a House Sitting Business

1. Executive Summary:

• Concise overview of your house sitting business.
• Business name, location, and mission statement.
• Briefly describe your services, target market, and competitive advantage.
• Highlight financial projections and funding requirements.

2. Business Description:

• Detailed explanation of your house sitting business.
• History, ownership structure (e.g., sole proprietorship, LLC), and legal status.
• Your mission, vision, and values.
• Location(s) of operation.
• Unique Selling Proposition (USP) that sets you apart.

3. Market Analysis:

• Extensive market research to understand the industry.
• Target market demographics, size, and trends.
• Analysis of competitors, their strengths, and weaknesses.
• Identification of market gaps and opportunities.
• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).

4. Services:

• Detailed description of your house sitting services.
• Pricing structure and strategies.
• Additional services (e.g., pet care, home security) if applicable.
• Any innovative features or technology you offer.

5. Marketing and Sales Strategy:

• Marketing plan to attract and retain customers.
• Online and offline marketing strategies.
• Sales tactics, customer acquisition, and retention strategies.
• Budget and metrics for measuring marketing ROI.

6. Organization and Management:

• Organizational structure and key team members.
• Resumes and qualifications of management.
• Roles and responsibilities within the organization.
• Plans for hiring and staff development.

7. Funding Requirements:

• Estimate startup costs and ongoing expenses.
• Funding sources (e.g., personal savings, loans, investors).
• Budget and financial projections (income statements, balance sheets, cash flow statements).

8. Legal and Regulatory Compliance:

• Licenses and permits required for your house sitting business.
• Legal structure and compliance with local, state, and federal laws.
• Insurance coverage (liability, bonding, etc.).

9. Marketing and Sales Strategy:

10. Financial Projections:

• Detailed financial forecasts for the next 3-5 years.
• Revenue projections, including income from different service tiers.
• Expense breakdown, including personnel, marketing, and operational costs.
• Cash flow analysis and break-even point.

11. Risk Analysis:

• Identification of potential risks and challenges.
• Strategies for risk mitigation and contingency plans.
• Consider market fluctuations, competition, and operational risks.

12. Appendix:

• Supporting documents such as resumes, market research data, legal documents, and any additional information that enhances the plan.

Ensure your business plan is well-structured, professionally written, and tailored to your specific house sitting business. Customization is key to making your plan comprehensive and effective.

See How to Write a Business Plan for information on creating your business plan.

11. Banking Considerations

Banking for Your House Sitting Business

Selecting a nearby bank with a small business focus offers advantages.

A dedicated business account helps separate finances for clearer expense tracking and accurate tax filing.

Develop a professional relationship with your banker for financial guidance and streamlined services.

Additionally, having a merchant account or online payment service enables card transactions, enhancing sales and customer convenience.

For more, see How to Open a Business Bank Account. You may also want to look at What Is a Merchant Account and How to Get One.

12. Getting the Funds for Your Operation

Securing Financing for Your House Sitting Business

If you require a loan to initiate your house sitting business, consider the following tips:

Funding Options:

• Explore various funding sources, including traditional lenders, private loans, investors, and potential asset sales.
• Investigate government grants that might support the launch of your house sitting business.

Meeting with a Loan Officer: When meeting with a loan officer, consider the following:

• Clearly articulate your business plan, its potential, and how you intend to repay the loan.
• Be prepared to discuss your credit history, personal financial information, and collateral.
• Ask questions about loan terms, interest rates, and repayment schedules.

Sample List of Documents for Loan Application:

• Business plan outlining your house sitting venture.
• Personal and business financial statements.
• Credit report and credit score.
• Income tax returns (both personal and business).
• Collateral details, if required.
• Legal documents such as licenses, permits, and registrations.
• Resumes of key team members.
• Bank statements and cash flow projections.
• Market research data supporting your business case.

Prepare thoroughly to make a compelling case to potential lenders and increase your chances of securing the necessary funds.

For more, see the following:

• Getting a Small Business Loan
• SBA Small Business Grants
• Search: House Sitting Business Start-up Loans
• Search: Grants For a House Sitting Business

13. Software Setup

Selecting the Right Software

When it comes to software for your house sitting business, several considerations can guide your decision-making:

Ease of Implementation:

• It’s often easier to start with the right software than to switch later when your data is already in another program.

Company History and Support:

• Opt for a software provider with a proven track record to ensure dependable future support.

Demos and Trials:

• Take advantage of software demos or trial versions to test functionality before committing.

User Feedback:

• Seek insights from software reviews and forums to learn from others’ experiences.

Financial Management Software:

• Research software options for tracking expenses and preparing financial documents for tax filing.

Consulting with your bookkeeper or accountant can also provide valuable input into selecting the right accounting software for your house sitting business.

Types of Software for House Sitting Business:

• Scheduling and Booking Software
• Customer Relationship Management (CRM) Software
• Accounting and Financial Software
• Website and Online Presence Management
• Marketing and Social Media Management
• Home Security and Monitoring Software
• Employee Management and Payroll Software

The specific software you need will depend on your business model and operations.

Check out Google’s latest search results for software packages for a house sitting business.

14. Get The Right Business Insurance

Securing Insurance for Your House Sitting Business

Ensuring your house sitting business has the right insurance coverage is vital to safeguard against unforeseen incidents. Here’s what to consider:

Comprehensive Protection:

• Seek insurance that covers customers, employees, yourself, anyone on your premises, and your property against accidents and liabilities.

Professional Liability Coverage:

• Consider professional liability insurance to shield yourself from potential lawsuits stemming from your services.

Business Interruption Insurance:

• Prepare for unexpected disruptions with business interruption insurance, which can provide a financial lifeline during involuntary shutdowns.

Home-Based Business Alert:

• If you plan to operate from home, notify your home insurance agent, as it may impact your existing home insurance policy.

Expert Guidance:

• Utilize the expertise of a competent insurance broker to navigate the complexities of insurance options and ensure you have sufficient coverage.

Protecting your house sitting business with the right insurance not only provides peace of mind but also safeguards your financial stability in case of unforeseen events.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for house sitting business insurance .

15. Suppliers and Service Providers

Selecting Reliable Suppliers and Service Providers

A successful house sitting business relies on a network of dependable suppliers and service providers. Here’s what you might need:

Suppliers for Supplies:

• Cleaning and sanitation supplies
• Pet care products and food
• Home security equipment
• Office supplies and stationary
• Marketing and promotional materials

Service Providers:

• Marketing and advertising agencies
• Accounting and bookkeeping services
• Website design and maintenance
• Legal services for contracts and agreements
• Insurance providers for business coverage

The Importance of Strong Relationships:

Building trust and reliability with your suppliers and service providers is paramount to your business success. Here’s why:

Competitive Pricing:

Trusted suppliers can offer competitive prices, enabling you to provide cost-effective services to customers while boosting your profit margin.

Consistent Supply:

Reliable suppliers ensure a consistent flow of necessary supplies, keeping your operations smooth and uninterrupted.

Mutual Benefit:

Treating suppliers and service providers respectfully and ensuring they also benefit financially fosters strong working relationships, ensuring their commitment to your business.

By nurturing these relationships, you can maintain a well-supplied and efficiently operated house sitting business, benefiting your customers and your bottom line.

For More, See How To Choose a Supplier.

16. Setting Prices

Pricing Strategy for House Sitting Business

Setting the right prices for your house sitting services is critical for business success. Consider these benefits and strategies:

Balancing Act:

Finding the right pricing balance is essential. Too high, and you risk losing potential customers; too low, and you may struggle to cover expenses.

Market Alignment:

Researching pricing in your current market helps you align with industry standards and customer expectations.

Emphasizing Value:

Highlight the value you offer in your pricing strategy. Customers are willing to pay more for quality service and peace of mind.

Competitive Edge:

Analyze your competitors’ pricing to position your business competitively while maintaining profitability.

Regular Review:

Pricing is not static. Periodically review and adjust your rates to stay competitive and profitable as your business evolves.

By carefully researching and strategizing your pricing, you can attract and retain customers while ensuring a sustainable and profitable house sitting business.

See the following for more:

• Setting the Price of Your Products and Services
• Search Results for Pricing Strategies for a House Sitting Business.

17. Physical Setup

Efficient Layout for Your House Sitting Business

A well-thought-out layout and setup are essential for your house sitting business. Here’s an overview:

Effective Signage:

Invest in signage that conveys professionalism. This includes your main business sign and additional signs at key locations like parking lots, exits, and special areas.

Clear signage enhances your business’s visibility and professionalism.

Organized Office:

Managing a house sitting business can be time-consuming. An organized office is crucial to boost productivity.

Ensure your office is well-equipped and efficiently arranged, with all the necessary tools and resources readily available.

Key Considerations:

• Reception Area: Create a welcoming reception area for clients and guests, making a positive first impression.
• Workspace: Design an efficient workspace for your team, with easy access to essential documents and tools.
• Storage: Implement adequate storage solutions to keep supplies and equipment organized and easily accessible.
• Technology: Equip your office with the latest technology and software to streamline administrative tasks.
• Comfort: Consider ergonomics and employee comfort to maintain a productive work environment.

A thoughtfully designed layout and setup contribute to the professionalism, productivity, and overall success of your house sitting business.

See Here are Considerations for The Setup of Your Office for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

18. Creating a Website

Essential Website for Your House Sitting Business

A professional website is a non-negotiable element for your house sitting business. Here’s why it’s crucial:

Control and Ownership:

Unlike social media accounts, your website is owned and controlled by you. Registering a domain name gives you authority over your online presence.

Key Information:

Your website serves as the primary point of contact with potential customers. It’s where you provide essential details about your business, services, and contact information.

Marketing Hub:

Use your website as a powerful marketing tool. Blogging about the house sitting industry and sharing valuable insights tailored to your customers helps establish trust and positions you as an industry expert.

Credibility:

A well-designed website enhances your business’s credibility and professionalism, making a positive impression on visitors.

Visibility:

An online presence expands your reach and visibility, allowing you to connect with a broader audience.

Incorporate a user-friendly, informative, and visually appealing website into your house sitting business strategy to maximize your online presence and credibility.

For more, see How to Build a Website for Your Business .

19. Create an External Support Team

Building Your External Support Team

An external support team for your house sitting business is a valuable asset. Here’s why you need one and who to consider:

Diverse Expertise:

Your team provides expertise in various areas, from finance to marketing. They offer advice and services without being on your payroll.

Flexibility:

You can utilize their services as needed—on contract, hourly, or retainer basis—for specific projects or tasks.

Gradual Formation:

You don’t need to assemble your team before starting. Building professional relationships takes time. Start with a few key members and expand over time.

Key Members:

Your support team may include an accountant, lawyer, financial advisor, marketing specialist, technical advisors, and consultants, among others.

Continuous Development:

Building and nurturing your team is an ongoing process. As your business grows, their expertise becomes even more critical.

Dependable Network:

With a strong team in place, you have a network of professionals ready to assist when needed. This support enhances your business’s efficiency and success.

Invest in assembling a dependable external support team to ensure you have expert advice and services readily available as your house sitting business evolves and faces new challenges.

For more, see Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

Expanding Your House Sitting Business: Hiring Employees

Running your house sitting business solo initially can help control costs, but growth may necessitate hiring employees. Here’s what you need to know:

Cost Management:

Managing costs is essential in the early stages, making solo operation a practical choice.

Growth Challenges:

As your business expands, handling all tasks alone becomes overwhelming, prompting the need for employees.

Qualified Personnel:

When hiring, prioritize qualified individuals with strong work ethics to maintain service quality.

Ensure each hire is the right fit for the job, as this impacts customer satisfaction and business reputation.

Job Positions and Services:

Here are key positions or outsourced services to consider as your house sitting business grows:

• House Sitters
• Administrative Assistant
• Marketing Specialist
• Customer Service Representative
• Accountant or Bookkeeper
• Legal Advisor
• Technical Support
• Cleaning Services (outsourced)
• Website Maintenance (outsourced)
• Advertising and Promotion (outsourced)

Expanding your team strategically ensures smooth business growth and improved customer service.

For more, see How and When to Hire a New Employee.

21. Getting Customers Through the Door

When you have reached this step, your business is set up and ready to go, with one more final step, which is important: getting customers through the door.

There are numerous ways to do this, like advertising, having a grand opening , word of mouth, etc.

Let’s dig a little deeper into the following sections.

a.) Marketing Considerations

Attracting Customers to Your House Sitting Business

A house sitting business thrives on customers, but how do you get them?

Here’s a brief overview:

Building Reputation: Initially, attracting customers can be challenging since your business is new. However, as you build a good reputation, it becomes easier.

Ongoing Marketing: Marketing is a continuous effort. The more you invest in effective techniques, the more revenue you generate.

Marketing Agencies: While you don’t always need an agency, consider their expertise when a good match is found.

Simplifying Marketing: Think of marketing as raising awareness. Use every opportunity to do so.

Simple Methods to Attract Customers:

• Create a Professional Website: Establish an online presence where potential customers can learn about your services.
• Leverage Social Media: Utilize platforms like Facebook, Instagram, and LinkedIn to connect with your target audience.
• Word of Mouth: Encourage satisfied customers to spread the word and leave positive reviews.
• Local Advertising: Use local newspapers, community boards, and flyers to promote your business.
• Online Directories: List your business on relevant online directories to increase visibility.

Implementing these methods will help attract the right customers to your house sitting business.

See How To Get Customers Through the Door and our marketing section to provide ideas to help you bring awareness to your business.

b.) The Market Can Guide You:

Listening to Your Customers: A Key to Success

In the world of business, customer feedback is invaluable. Here’s why:

Adapt to Market Demand:

While you may have a specific vision for your house sitting business, the market’s demand may point to variations or new opportunities. Don’t ignore these signs.

Flexibility is Key:

Staying open to change can lead to a thriving business. Embrace the idea that your initial plans may evolve as you better understand your customers.

Customer-Centric Approach:

Prioritize the needs and preferences of your customers. Their input can shape the direction of your business.

Continuous Improvement:

Being receptive to feedback can lead to ongoing improvements in your services, making your business more competitive.

Your Business, Your Decision:

Ultimately, the direction you take is your choice, but ignoring market signals could mean missing out on a prosperous opportunity. Always consider the signs and adapt when it makes sense.

c.) Sample Ad Ideas:

• Your Home, Our Care!
• Trusted House Sitters Near You.
• Book Now for Peace of Mind.
• Where Your Peace of Mind Begins.
• Top-Rated House Sitters in Your Area.
• Protecting Your Home, Every Stay.
• Your Home, Our Responsibility.
• Experienced House Sitters On-Demand.
• Secure Your Home Today.
• Leaving Town? We’ve Got You Covered!
• Book Professional House Sitters Now.
• Your Home, Our Priority.
• Safe and Reliable House Sitting.
• 24/7 Home Security in Every Stay.
• Experience Worry-Free Travel.

d.) B2B Ideas

Collaborating with other businesses to create a referral network is an excellent strategy to boost your house sitting business.

Here are some potential partners you could approach:

• Pet Care Services: Pet groomers, trainers, and veterinarians often have clients in need of house sitting services when they travel. Establishing a referral relationship with them can be mutually beneficial.
• Real Estate Agents: Real estate agents may encounter clients who are moving, renovating, or temporarily relocating. Offering house sitting services can be a valuable addition to their list of recommendations.
• Travel Agencies: Travel agencies can refer clients who require house sitting services while they’re away on vacation. It ensures peace of mind for travelers, and in return, you can refer your clients to them for travel bookings.
• Local Airbnb Hosts: Airbnb hosts may need reliable house sitters to look after their properties when they have guests. Partnering with them can provide a steady stream of referrals.
• Property Management Companies: Property management companies that oversee vacation rentals or second homes can refer homeowners to your services. They might also require house sitters for maintenance and security.
• Home Insurance Agencies: Insurance companies may appreciate your services as a preventive measure to protect their clients’ homes from potential risks. Offer them referral incentives.
• Home Renovation Contractors: Clients undergoing home renovations may need temporary house sitting arrangements to ensure the safety and security of their property during the construction phase.
• Senior Care Centers: Some seniors prefer to stay in their homes while their families are away. Partnering with senior care centers can help you reach this demographic.
• Local Event Planners: Event planners often work with out-of-town clients who need house sitters during special events. They can recommend your services to ensure a stress-free experience.
• Professional Organizers: People hiring professional organizers to declutter their homes might appreciate a house sitting service during the organizing process.

When approaching these businesses, emphasize the value your house sitting services bring to their clients.

Offer various incentives for referrals, such as referral fees, reciprocal referrals, or discounts.

A well-structured partnership can benefit all parties involved and help your house sitting business thrive.

Points To Consider

Next, let’s review essential points for more tips, insights, and considerations before starting your house sitting business.

We will cover sections, including skills to consider, points to focus on, and equipment. Then you’ll reach the “Knowledge Is Power,” section, where you will want to use the resources for valuable information.

Key Points to Succeed in a House Sitting Business

Points to Succeed in the Setup Phase:

• Market Research: Thoroughly research your target market and competition to identify gaps and opportunities.
• Business Plan: Create a detailed business plan outlining your goals, target audience, services, and financial projections.
• Legal and Regulatory Compliance: Register your business, obtain necessary permits and licenses, and comply with local regulations.
• Business Structure: Choose an appropriate legal structure (e.g., sole proprietorship, LLC) and establish a legal entity for your business.
• Insurance: Secure the necessary insurance coverage, including liability and professional indemnity insurance.
• Business Name and Branding: Select a catchy, memorable business name, and develop a professional brand identity.
• Financial Planning: Set up a separate business bank account and establish a reliable accounting system.
• Online Presence: Create a professional website and establish a strong online presence through social media and local business listings.
• Pricing Strategy: Determine competitive yet profitable pricing for your services based on your market research.
• Marketing Strategy: Develop a marketing plan that includes strategies for reaching your target audience, such as online advertising, social media marketing, and local networking.
• Services: Define your house sitting services, including any specializations or unique selling points.
• Contracts and Agreements: Draft clear, comprehensive contracts for your clients to protect both parties’ interests.

Key Points to Succeed When Your House Sitting Business Is in the Operation Phase:

• Customer Service: Provide exceptional customer service to build trust and gain repeat clients.
• Reliability: Always fulfill your commitments, arriving on time and consistently delivering high-quality services.
• Communication: Maintain open and transparent communication with clients, informing them about their homes and pets.
• Flexibility: Be adaptable to changing client needs and scheduling requests.
• Marketing Continuity: Continue marketing efforts to attract new clients, including referrals from satisfied customers.
• Networking: Build relationships with local businesses, pet-related services, and potential referral partners.
• Quality Control: Ensure the safety and well-being of clients’ homes and pets through proper training and attention to detail.
• Feedback and Improvement: Solicit client feedback and use it to make improvements to your services.
• Documentation: Keep accurate records of your house sitting assignments, including notes on pets, homes, and client preferences.
• Emergency Preparedness: Have contingency plans in place for emergencies, such as medical issues with pets or unexpected home incidents.
• Financial Management: Monitor your finances closely, tracking expenses, income, and profitability.
• Continuous Learning: Stay updated on industry trends, pet care best practices, and any changes in regulations that may affect your business.

By focusing on these key points in both the setup and operation phases, you can increase your chances of building a successful and sustainable house sitting business.

Ideas to Make a House Sitting Business Stand Out:

• Personalized Pet Care Plans: Offer customized care plans for each client’s pets, considering their unique needs, routines, and preferences. This level of personalization can set you apart in the industry.
• 24/7 Customer Support: Provide around-the-clock customer support to address client concerns or emergencies, demonstrating your commitment to their peace of mind.
• Home Security Services: Offer additional home security checks during house sitting assignments, reassuring clients about the safety of their property.
• Detailed Pet Updates: Regularly send clients detailed updates about their pets’ well-being, including photos and videos, to keep them informed and connected.
• Pet First Aid Certification: Obtain pet first aid and CPR certification to offer an extra layer of safety for clients’ pets, giving them confidence in your abilities.
• Green and Eco-Friendly Practices: Implement eco-friendly house sitting practices, such as reducing waste and conserving energy, to appeal to environmentally conscious clients.
• Pet-Related Services: Expand your services to include pet grooming, dog walking, or pet transportation, providing clients with a one-stop solution for their pet care needs.
• Smart Home Integration: Utilize smart home technology to enhance security and convenience for clients, such as remotely controlled lighting and security cameras.
• Holiday and Special Occasion Services: Offer specialized house sitting services for holidays, weddings, or other special occasions when clients require extra assistance.
• Online Booking and Scheduling: Implement user-friendly online booking and scheduling systems to make it easy for clients to request your services.

Ideas for Add-Ons for a House Sitting Business:

• Plant Care: Include plant care as an add-on service, ensuring that clients’ indoor and outdoor plants are watered and maintained during their absence.
• Mail and Package Collection: Offer mail and package collection, so clients’ deliveries are secure until their return, preventing mailboxes from overflowing.
• Lawn Maintenance: Provide lawn mowing, weeding, and basic yard upkeep services to maintain the property’s curb appeal.
• Home Cleaning: Offer light house cleaning services, including vacuuming, dusting, and surface cleaning, to ensure a tidy environment upon clients’ return.
• Pool Maintenance: If clients have a pool, offer pool maintenance services to keep the water clean and balanced during their absence.
• Errand Services: Run errands for clients, such as grocery shopping, pharmacy pickups, or dropping off donations, saving them time and hassle.
• Concierge Services: Act as a local concierge by providing recommendations for restaurants, local attractions, and services in the area.
• Security Enhancements: Suggest security upgrades, such as installing motion sensor lights, security cameras, or smart locks, to enhance home safety.
• Pet Training and Socialization: Offer basic pet training or socialization sessions for clients’ pets to improve behavior and obedience.
• Home Organization: Assist clients with home organization projects, decluttering, and optimizing their living space for increased functionality.
• Event Hosting Support: Provide event hosting support, such as setting up for parties or gatherings at clients’ homes, ensuring everything runs smoothly.
• Emergency Repair Coordination: Offer coordination services for emergency home repairs or maintenance, connecting clients with trusted service providers in your network.
• Grocery Stocking: Stock clients’ refrigerators and pantries with essential groceries before their return so they have a hassle-free homecoming.
• Interior Decorating Services: Help clients refresh their home’s interior by offering interior decorating consultations and services.
• Pet Photography: Include professional pet photography sessions to capture memorable moments with clients’ beloved animals.

By incorporating these ideas to make your house sitting business stand out and offering enticing add-on services, you can not only attract more clients but also provide exceptional value and convenience, setting your business apart in the competitive market.

Hours of Operation:

Hours of Operation for a House Sitting Business:

• Standard Business Hours: Typically, a house sitting business operates during standard business hours, from 9:00 AM to 5:00 PM, for administrative tasks, customer inquiries, and appointment scheduling.
• Extended Phone Availability: Consider extending phone availability to accommodate client inquiries and emergencies beyond standard hours, ensuring 24/7 accessibility.
• Flexible Assignment Hours: House sitters may work variable hours based on client needs, including weekends, evenings, and holidays.

Tasks Outside Regular Business Hours:

• Pet Care: House sitters may need to attend to pets’ needs, including feeding, walking, and medication administration, outside standard hours.
• Emergency Response: Being on-call for emergencies, such as security alarms or pet health issues, may require immediate attention regardless of the time.
• Overnight Stays: Some assignments may involve overnight stays, requiring house sitters to be present during evenings and nights.
• Security Checks: Performing security checks and property inspections may occur during early mornings or late evenings, enhancing home security.
• Client Communication: Effective communication with clients, especially during emergencies, may necessitate responses during non-standard hours.

Equipment and Supplies

A List of Equipment and Supplies to Consider for a House Sitting Business:

1. Communication Tools:

• Smartphone with a reliable data plan
• Laptop or tablet for managing appointments and communication
• Email and messaging apps for client interactions
• Phone with voicemail for client inquiries

2. Pet Care Supplies:

• Pet food and water bowls
• Leashes, collars, and harnesses
• Waste disposal bags
• Toys and treats
• Pet beds or mats
• Pet first aid kit

3. Home Security Tools:

• Security alarm system (if offered)
• Home monitoring system (optional)
• Lockbox for keys
• Flashlights with extra batteries
• Smoke and carbon monoxide detectors

4. Cleaning Supplies:

• Cleaning products (e.g., disinfectant, stain remover)
• Broom, mop, and vacuum cleaner
• Cleaning cloths and sponges
• Trash bags and recycling bins

5. Office Supplies:

• Stationery (notepads, pens, sticky notes)
• Business cards and marketing materials
• File folders and organizers
• Printer and printer supplies
• Accounting software or ledger

6. Safety Equipment:

• First aid kit
• Fire extinguisher
• Emergency contact list
• Reflective vests for nighttime tasks

7. Personal Safety Gear:

• Weather-appropriate clothing (e.g., rain gear, winter clothing)
• Comfortable shoes for walking or standing
• Sunscreen and insect repellent
• Hat and sunglasses

8. Transportation:

• Reliable vehicle with sufficient cargo space
• GPS or navigation system
• Car cleaning supplies

9. Pet Transportation:

• Pet carriers or crates
• Pet safety restraints for vehicles

10. Technology and Security: – Home security cameras (if part of the service) – Wi-Fi hotspot (for remote work or monitoring) – Motion-activated lights for safety

11. Miscellaneous: – Pet-specific tools (e.g., nail clippers, brushes) – Spare house keys – Entry/exit logbook for clients – Backpack or tote for carrying supplies

Remember to adapt this list based on the specific services you offer and the needs of your clients.

Additionally, consider local regulations and safety standards when setting up your equipment.

Focusing on your skill set is crucial when running a house sitting business. Your skills determine the quality of service you provide, and clients expect competence. If you lack an essential skill, consider acquiring it through training or hiring someone with that expertise to ensure your business’s success.

Essential Skills for a House Sitting Business Owner:

• Animal Care: Proficiency in pet care and handling various animals.
• Home Security: Knowledge of basic security measures for client homes.
• Communication: Effective client communication and conflict resolution.
• Time Management: Efficiently managing schedules and tasks.
• Emergency Response: Ability to handle pet and home emergencies.
• Basic Home Maintenance: Addressing minor home issues.
• Attention to Detail: Maintaining accuracy in tasks and record-keeping.
• Customer Service: Building rapport and ensuring client satisfaction.
• Flexibility: Adaptation to changing circumstances and client needs.
• Business Management: Financial and administrative skills.
• Marketing: Strategies for promoting your services.
• Problem Solving: Creative solutions for unexpected situations.

These skills ensure you provide top-notch service, build trust with clients, and successfully manage your house sitting business.

Considering the Future of Your House Sitting Business:

Contemplating the future of your house sitting business is essential. While the landscape may evolve significantly, having a clear vision of your desired destination is advantageous.

With a well-defined vision, you gain a strategic advantage in making informed decisions that steer your business in the desired direction.

It serves as a guiding star, ensuring your actions align with your long-term objectives, ultimately leading your business toward its intended destination.

A vision also helps you adapt to changing circumstances while maintaining a consistent course.

In a dynamic industry like house sitting, having a forward-looking perspective can be a key differentiator, allowing you to seize opportunities and navigate challenges effectively.

It serves as a foundation upon which you can build a resilient and successful business in an ever-changing environment.

Find a House Sitting Business For Sale

Considering the purchase of an existing house sitting business instead of starting from scratch has its merits and drawbacks.

• Immediate Revenue: You start earning income right after taking over, skipping the often challenging startup phase.
• Proven Success: An established business comes with a track record, ensuring that the business model works.
• Financial Clarity: You have access to historical financial data, including revenue, profit, and expenses.
• Existing Customer Base: A built-in customer base provides a steady stream of clients from day one.
• Reputation: An established business usually has a reputation in the community, which can be a valuable asset.
• Higher Cost: The purchase price is often higher due to the business’s goodwill, including its existing customer base.
• Operational Changes: Altering established processes may risk losing some customers, posing a challenge.
• Inherited Reputation: You acquire both the positive and negative aspects of the business’s reputation.

While an exact house sitting business for sale may not be available, exploring related opportunities within the same industry can provide potential alternatives through the provided link.

The latest search results for a house sitting business for sale and others in the same category.

Franchise Opportunities Related to a House Sitting Business

Owning a house sitting franchise presents both advantages and disadvantages, warranting careful consideration before venturing into the house sitting business.

• Proven Business Model: Franchises provide a well-established and structured business plan developed by the corporate office, reducing the guesswork.
• Brand Reputation: You can benefit from the existing reputation and marketing efforts of the franchise, potentially attracting more clients.
• Comprehensive Training: Franchisees typically receive comprehensive training, ensuring they are well-prepared for the business.
• Corporate Support: Franchise owners receive ongoing support and guidance from the corporate office, aiding in problem-solving and growth.
• Cost: Acquiring a franchise can be expensive, including initial fees and ongoing royalty payments.
• Limited Autonomy: Franchisees often have limited flexibility and must obtain corporate approval for significant changes.
• Product/Service Restrictions: You may be restricted to offering only approved products and services.
• Operational Constraints: Operating the business must adhere strictly to the terms outlined in the franchise agreement.
• Ongoing Fees: Franchise owners typically pay ongoing fees to the corporate office.

While there might not be an exact house sitting franchise, exploring related franchise opportunities can unveil unconsidered prospects within the industry.

You can search for related franchises through the provided link.

See the latest search results for franchise opportunities related to this industry.

Knowledge Is Power if You Use It!

Leverage knowledge for practical applications.

Abundant industry insights can be found in the following sections, benefiting both startup and established businesses.

Trends and Statistics

Examining industry trends and statistics is invaluable for a house sitting business, offering insights into market dynamics and opportunities for growth.

See the latest search results for trends and statistics related to the house sitting industry.

The Future of the House Sitting

Researching the industry’s future is crucial for prospective house sitting entrepreneurs to anticipate trends and plan effectively.

See the search results for the future of house sitting.

Customer Expectations

Reviewing customer expectations in house sitting offers valuable insights, enabling you to meet and surpass their needs.

It also uncovers potential oversights, ensuring comprehensive service provision.

See the search results related to customer expectations for house sitting.

Expert Tips

Examining expert tips enhances skills for both experts and novices. Experts can discover new approaches, while novices gain valuable knowledge to improve their abilities.

See the latest search results for house sitting to gain tips and insights.

House Sitting Business Insights

Analyzing tips and insights can spark innovative ideas, help you avoid pitfalls in your house sitting business, and deepen your industry knowledge.

See the latest search results about insights into running a house sitting business.

House Sitting Publications

Publications serve as valuable sources of tips and insights on house sitting.

See the search results for house sitting publications.

House Sitting Forums

Engaging in house sitting forums fosters connections and dialogue with industry peers.

These platforms provide insights into customer viewpoints, aiding in a deeper understanding of your clientele.

See the latest search results related to house sitting forums.

Enrolling in online or local educational courses is an effective means to enhance your skills and knowledge for the betterment of your house sitting venture.

See the latest courses that could benefit a house sitting business owner . Also, see our management articles for tips and insights for managing your business.

House Sitting Blogs

Subscribing to leading house sitting blogs provides ideas and keeps you current in the field.

Subscribe to those you find, and as you review them, unsubscribe from inactive or unhelpful ones, creating a valuable collection of sources for ongoing insights.

Look at the latest search results for top house sitting blogs to follow.

Service Based Business Tips

Examining the latest search results for service-related tips and insights can aid in effectively running and enhancing your house sitting business for long-term success.

House Sitting News

News is a valuable resource for staying informed about media coverage on house sitting and staying updated with relevant stories.

See the latest results for house sitting news.

Watching YouTube videos on house sitting provides additional information to enhance your understanding of the topic.

YouTube videos related to house sitting.

Privacy Overview

Home » B2C Services

How to Start a House Sitting Business [Business Plan]

The demand for house sitters has witnessed massive growth as the number of homeowners who have pets increased. Most often, offering house sitting services can also mean that you offer pet sitting services. Even with the prevalence of home security systems, homeowners may want additional peace of mind knowing that someone is on the premises to keep an eye on their home and possessions.

This is without doubt a very viable business that can earn you substantial money even while you keep working at a full-time job.

Although a good number of homeowners hire house sitters to feed and care for their pets, reset alarms, water plants, and collect mail and the newspaper, they may also want their home to look occupied to ward off any potential break-ins. Owing to that, some clients may not require that you stay on the premises, instead, you will be expected to visit the house once or twice a day.

Steps on How to Start a House Sitting Business

Conduct market research.

Carrying out extensive market research remains one of the first steps necessary to start a successful business. Take your time to research other house-sitting businesses in your area to understand the services they offer, their price points, and customer reviews. Have in mind that what you are looking for is a market gap to fill. For example, maybe the local market is missing an overnight house-sitting business.

You can choose to focus on a niche market by specializing in a certain aspect of the industry or even offering extra services that will set your business apart in the market. Regardless of the sort of services you intend to offer, carrying out detailed market research is of utmost priority.

a. Who is the Target Market?

A good number of your target audience in this business will be homeowners who are on vacation or who left their homes for an extended period. Most of them will merely want to have movement and energy happening in their home; especially since any property that is left unattended will become a magnet for thieves.

b. Is House Sitting Business a Profitable Business?

Yes. The growth potential in this business is encouraging. However, while this market can be very competitive, have it in mind that people leave town at every time of the year, so there’s always a good demand for good house sitters. Note that individuals and businesses that have proven themselves with excellent reviews will surely continue attracting clients and also making good money.

c. Are There Existing Niches in the Industry?

While there are no pronounced niches in this business, there are many ways to offer house-sitting services, and this will most often depend on your market needs and financial capabilities. Aside from starting an owner-operator house sitting business, you can choose to start and run a referral service business that matches people who need house sitting services with those who want to house sit.

Also, note that you can employ house sitters on an on-call basis and assign them to jobs as they become available. You can also decide to inculcate additional complementary services like pet sitting, dog walking, babysitting referrals, and a nanny service.

d. Who are the Major Competitors?

• Trusted House Sitters
• Aussie House Sitters
• Kiwi House Sitters
• House Sitters America
• Mind My House

e. Are There County or State Regulations or Zoning Laws for House Sitting Business?

Yes. In the United States, you may be expected to be licensed through your state, county, or local government before you can offer house sitting services. In some places, the tax department may request that you collect tax on your house-sitting services. Owing to that, you must research your state to know if there is a licensing process for house sitters.

Ask questions and also meet with industry experts in your area to find out whether the state has any type of license, permit, or other requirements for professional house sitters. Have it in mind that you may be expected to obtain a business license or pay a business registration fee to work as a house sitter in your area.

f. Is There a Franchise for House Sitting Business?

• Hawkeye’s Home Sitters: $5,000-$10,000
• Eye On Your Home: $27,550-$37,550
• Veterans Home Security: $87,000-$298,000
• com: $20,000 – $60,000

g. What Do You Need to Start a House Sitting Business?

• Extensive Research
• Business Plan
• House Sitting Site
• Necessary Permits And Licenses
• Marketing Plans

Choose a Memorable Business Name

When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with. It is essential that the name you come up with can easily be pronounced, is unique and easily memorable.

Some of the catchy business name ideas suitable for a house sitting business are;

Creative House Sitting Business Name ideas

• Reliable Watchers
• House Warriors
• Guardian Angels
• House Protections
• Apartment Lords
• Sitting Venus
• Valiant Sitters
• Sitting Knight
• House Principal
• Safe Keeping
• Home Allied
• Care Prospect
• Pose Clique
• City Watchers
• Grateful Paws
• Sitting Jewel
• Guardians of the Realm
• House Security
• Home Pampering service
• House Heroes

Register your Business

A. what type of business structure is best for house sitting business.

You have to understand that business structures come in different varieties, and each tends to have its own pros and cons. Have it in mind that the legal structure you choose for your house-sitting business will shape your taxes, personal liability, and business registration requirements.

Most house-sitting businesses start as Sole Proprietorships which makes no legal distinction between company and owner. Every income in this structure goes to the owner, who is also liable for any debts, losses, or liabilities incurred by the business. However, to be on the safer side, house-sitting business owners are advised to choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.  

c. What Type of License is Needed to Open a House Sitting Business?

Although there aren’t licenses specifically required to start and run a house-sitting business, note there may be general licensing requirements for starting a business at the federal, state, and local levels. Nonetheless, here are basic licenses and permits that a house sitting business may need:

• General Business License or Permit
• Entity Formation
• Business Name Registration
• Sales Tax Permit or Business Number
• Federal Employer Identification Number

d. What Type of Certification is Needed to Open a House Sitting Business?

Note that you do not need any type of certification to start and run a house-sitting business. While a first aid certification or a pet care certification might be beneficial, it is not mandatory.

e. What Documents are Needed to Open a House Sitting Business?

• Certificate of Incorporation
• Insurance Policy
• Operating Agreement
• Client Terms and Conditions
• Employment Agreement and Staff Handbook
• Contractor’s Agreement
• Website Terms of Use
• Privacy Policy and Manual

f. Do You Need a Trademark, Copyright, or Patent?

In the United States, you don’t need to apply for a patent to run a house-sitting business because you might not have any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Do your Cost Analysis and Budgeting

A. how much does it cost to start a house sitting business.

Truth be told, there are little or no costs involved with starting this business. While you may choose to take an animal training course to distinguish yourself amongst your competitors, have in mind that there’s no equipment to buy to get started. However, you will surely require insurance to cover yourself should anything go wrong.

Nevertheless, your start-up cost will run from about $1,700 to $4,000. The costs include a website, scheduling software, and insurance. You can also take courses and become a certified pet sitter through the NAPPS if you choose for an additional $250 to $400.

b. What are the Costs Involved?

• Setting up a business name and corporation: $150 – $200
• Business licenses and permits: $100 – $300
• Insurance: $100-$300
• Business cards and brochures: $200 – $300
• Website setup: $1,000 – $3,000
• Scheduling and management software: $200 – $300

c. What Factors Determine the Cost of Opening a House Sitting Business?

• Business Size
• The Cost for Insurance Policy Covers
• The Extra Services Offerings
• The Cost of Hiring and Paying a Website Developer
• Cost of Recruiting and Training Your House Sitters
• The Cost of Launching Your Business

d. Do You Need to Build a Facility?

No. This business doesn’t necessarily need a physical office, and almost all your business can be conducted online. Therefore, your website is one of the most important aspects of your business. Have it in mind that without an efficient and attractive website, most people will consider you shady.

e. What are the Ongoing Expenses for Running a House Sitting Business?

• Website costs
• Subscription service fees
• Pet supplies (e.g., treats, extra leashes, etc.)
• Gas/car maintenance fees

f. What is the Average Salary of your Staff?

• Company Manager: $52,273 /year
• Marketing Manager: $46,884 / year
• Sitters Coordinator: $41,635 /year
• Administrative Assistant $27,849 /year

g. How Do You Get Funding to Start a House Sitting Business?

• Business loans
• A business line of credit
• Friends and family
• Angel investors
• Crowdfunding

Write a Business Plan

A. executive summary.

It is generally believed that crime is deterred by the presence of a house sitter. This is backed by the fact that insurance companies are known to offer reduced rates for householders who use the services of housesitters. Located in Juneau, Alaska as at its launch, Guardian Angels will make available house sitters, pet sitters, security guards, and security audits to homeowners who will at any time require our services.

b. Products and Service

At Guardian Angels, we will provide the following services to our clients:

• House sitting
• Pet sitting
• Security guards
• Extensive security audits

c. Mission Statement

Our mission at Guardian Angel is to cater to the needs of our homeowners’ as much as possible, and also work every day to uphold the statement ‘the customer is always right, especially since when it comes to homes and pets, owners know best.

Vision Statement

Our vision at Guardian Angel is to instill in homeowners confidence in our ability to care for their homes and pets. We will work hard to control a significant market share and increase profit as we grow and expand.

d. Goals and Objectives

• To grow sales up to $30,000 per month by the end of the first year.
• To break even in the second year, and be profitable by the third year.
• To grow sales by 20% per year in the second and third years while also becoming profitable.

e. Organizational Structure

• Company Manager
• Marketing Manager
• Sitter Coordinator
• Administrative Assistant

Marketing Plan

A. swot analysis.

• Provides appropriate insurance, courses, criminal record check, website, etc.
• A fresh face on the market
• Offer high-quality service
• Have experience with different animals
• Lack of exposure
• New to market place
• No reputation or presence
• Lack of initial cash flow
• Vehicle expenses, insurance, etc.

Opportunities

• Strong customer in the target market
• Greater earnings due to demographics of the target market
• Potential to grow business
• Cover wider area
• Hire additional staff
• Provide more services
• Few businesses in the area are full-time and can offer additional services such as pet training, grooming, longer home visit periods, etc.
• Increased cost of living
• Lack of demand due to household budget cuts
• Loss of income if stuck, injured, or during holidays

b. How Do House Sitting Businesses Make Money?

Businesses in this line make money by charging a flat fee for the services they provide. Most often, they charge per day, with the amount varying based on the time and effort the house sitter will have to invest in the business.

c. Payment Options

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Sales & Advertising Strategies

• Create leaflets and letterboxes to be dropped in suburbs where the business intends to house sit
• Make posters and put them up on supermarket notice boards, cafes, yoga studios, and community centers.
• Drop business cards at local pet shops, homeware stores, and real estate agents.
• Get active on Facebook groups and forums
• Request friends and family members to keep an ear out or to share the services on their travel adventures.
• Speak to local councils about adding the house sitter services to their community resource documents.

Financial Projection

A. how much should you charge for your service.

Rates for house sitting tend to vary based on geographical location and the level of service the business intends to provide. A typical arrangement can go as much as $20 per day, but with add-ons for additional pets, house cleaning, small home repairs, and other services, daily rates can grow to $50 or more. If you only need to stop by once a day to feed a cat and clean its litter box, then you’ll likely charge less than the standard rate.

b. How Much Profit Do House Sitting Business Owners Make a Year?

Although house-sitting services usually boom around the holidays, have in mind that you can work every day of the year. You would only need 5 clients at $30 a day to make about $150 a day. In your first year or two, working 5 days a week, you can genuinely make $39,000 in annual revenue.

As you grow your business reputation, sales could climb to 10 clients a day. With annual revenue of $78,000, you will probably make a substantial profit of $70,200.

c. What Factors Determine the Amount of Profit to Be Made?

• Business location
• Class of clients
• Number of sitters
• Additional services offered
• Business management
• Network and connection
• Advertising and marketing strategies

d. What is the Profit Margin of a House Sitting Business Product/Service?

According to industry reports, your only ongoing costs should be for fuel and marketing, therefore your profit margin will be around 90%.

e. What is the Sales Forecast?

Here are sales forecasts to expect from a well-managed house sitting business;

• First Fiscal Year (FY1): $98,000
• Second Fiscal Year (FY2): $176,000
• Third Fiscal Year (FY3): $314,000

Set Up your Office

A. how do you choose a perfect location for house sitting business.

Truth be told, you can start your house-sitting business from the comfort of your home to keep costs low, but as you expand you might want to look into renting a facility. When selecting a commercial space, it is recommended that you follow these rules:

• Well-positioned location accessible via public transport
• Ventilated and spacious, with adequate natural light
• A flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

b. What State and City are Best to Open a House Sitting Business?

• Miami, Florida
• Phoenix, Arizona
• Tampa, Florida
• Orlando, Florida
• Fairbanks, Alaska.
• Grand Forks, North Dakota.
• Williston, North Dakota.
• Fargo, North Dakota.
• Duluth, Minnesota.

c. What Equipment is Needed to Operate?

Know that there is no equipment to buy to get started. However, you may need computers/laptops, an internet facility, a telephone, a fax machine, and office furniture (chairs, tables, and shelves); all depending on the size of your business and the services you offer.

Hire Employees

To efficiently start and run a house-sitting business, you don’t need a team, though you can certainly consider hiring good employees as your client base expands. Note that by building up your brand, you can also genuinely expand to other parts of your state/region.

Launch the Business Proper

Although the cost of starting this business can be quite low, have in mind that reputation is everything. Your reputation remains your calling card in this line of business, and it can help if you’re not a stranger to town. Also, consider joining the National Association of Professional Pet Sitters.

While you might compete with other house sitters, you can also collaborate and help each other. Consider working with house sitters who provide the services your company doesn’t. When you land a new client with needs you can’t meet, you simply refer to them. In turn, they also refer clients to you too.

a. What Makes a House Sitting Business Successful?

Once you start getting your first sets of regular clients, ensure to keep the momentum going and earn yourself a long-lasting reputation by going the extra mile. Coupled with offering top-notch services, consider doing little extra services here and there that you know they will notice and appreciate.

Things like leaving the fridge stocked with fresh milk, a carton of eggs, and a pack of bacon. This will mean a lot when they get back home hungry and tired. Consider also having all of the windows cleaned or taking their little pet for grooming. Your customers will be very happy and will continue to use your services.

b. What Happens During a Typical Day at a House Sitting Business?

This will vary depending on the services you offer and the needs of your clients.  Expect your daily activities to include;

• Feeding/walking pets
• Taking in the mail
• Sweeping/shoveling the walkway
• General home upkeep (e.g., dusting, etc.)
• Watering plants
• Maintaining plumbing/pipes

c. What Skills and Experience Do You Need to Build a House Sitting Business?

Truth be told, caring for someone’s home and pets can be quite a responsibility. Aside from being tasked with keeping the property safe and in shape, you will be expected to handle emergencies. This might involve broken or clogged pipes, fires, break-ins, and theft.

It would also be nice if you are pet-friendly and can adequately care for a vast range of different pets. You will also need good organizational skills, especially if you intend to handle more than one client at a time.

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How to Start a House Sitting Business

Last Updated: April 5, 2021 References

This article was co-authored by wikiHow staff writer, Jennifer Mueller, JD . Jennifer Mueller is a wikiHow Content Creator. She specializes in reviewing, fact-checking, and evaluating wikiHow's content to ensure thoroughness and accuracy. Jennifer holds a JD from Indiana University Maurer School of Law in 2006. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been viewed 14,793 times.

Many people, especially pet owners, hire someone to stay in their house while they go away on vacation. The house sitter's duties can include anything from taking care of the pets to light house cleaning, tending the lawn, and other chores. While you're unlikely to make a living house sitting, you can use this business to travel the world inexpensively, or just to make a little extra money. Even if your house sitting business is only a side gig, it still should be organized just like any other small business. [1] X Research source

Building References and Credibility

• House sitting for friends or relatives also allows you to assess the flexibility of your schedule. House sitting typically works best for freelancers or creative professionals who can work from anywhere.
• When you learn that a friend or relative will be going out of town, offer your services. You might say "I'm interested in starting a house sitting business, and I'm looking for some experience. Would you be willing to let me watch your place while you're gone?"

• For example, if you've lived in an apartment in a large city all your life, you may be attracted to house sitting in the country. However, you may not have the skills to care for a large lawn and garden.
• You may decide you want to take additional training or get certifications to enhance your value as a house sitter. For example, you might take classes on caring for disabled pets.

• References from close family members aren't going to be as valuable, because people will assume they're biased.
• If you're a member of a community group or organization, talk to the leader. You also might talk to your boss at work, co-workers, and former teachers.

• Some of these websites are focused on a particular country or region, while others are international. For example, you might choose MindMyHouse.com if you want to house sit in the UK and Europe.
• Expect to pay a fee, either as a membership fee to use the service, or as a percentage of any payment you receive from clients you found through the service. Some, such as Nomador, allow you to send up to three applications free to try out the site before you commit.
• Look at several different sites before you choose one. Read reviews on the site both from clients and from house sitters.

• For example, you can set up a Facebook page for your house sitting business (separate from your personal page, if you have one). From the page you can post notes about your services and availability. You also may want to share articles about the value of hiring a house sitter, or cartoons and funny videos related to house sitting.
• List clearly the services you provide along with house sitting, and identify the places where you're open to house sitting.
• Include information about yourself and your background, including any skills or education you have, languages you speak, and licenses or certifications you have.

Establishing Your Business

• Your business plan will help you nail down your start-up costs (if any) as well as regular business expenses. Set goals and project your business's growth and future earnings.
• Drafting your business plan also requires market research and assessment, which can help you develop realistic goals for your business.

• Experienced house sitters based in a different region or country also may be willing to give you advice and help you get started. Look for people who you wouldn't be directly competing with for clients.

• When you purchase a franchise, all the branding and much of the marketing typically already is taken care of. You also get the benefit of an established brand and reputation.
• You can find house sitting franchises by searching online. Research every opportunity thoroughly before you commit any money to it. Make sure the franchise has a good reputation and will actually benefit you.

• As a sole proprietorship, your business is not separate from your personal finances. This means that if something goes wrong on a house sit, the homeowner could sue you personally. However, it also means you only have to file one tax return.

• If you're interested in creating an LLC, talk to an attorney or business advisor to find out what steps you need to take.

• For example, if you're in the United States, you can go to the website of your state attorney general and access the business name database. Typically you can register a unique business name online after paying a small fee.

• If you're running your house sitting business as a sole proprietorship, you'll typically file taxes on that income from your own personal return. You can still get a tax ID number for the business if you want, and you may need one if you plan to hire employees down the road.
• If you live in the United States you can get an employer identification number (EIN) online from the IRS. After answering a few questions about your business, your EIN will be automatically generated.

• This can be a bit tricky when it comes to travel or other expenses that you rack up while you're house sitting for a client. The easiest thing to do is pay for your expenses from a personal account. Once you get home you can identify tax-deductible business expenses and charge them to the business.
• If you're having trouble getting everything set up, an accountant can help. You also may want to try out small business accounting software, such as QuickBooks, which can help you organize your business finances.

• Many house sitting clients also want you to watch their pets. You typically don't need a license or permit to pet sit either, but you may want to get certifications to increase your value as a house sitter and put your clients' minds at ease.
• Liability insurance provides additional protection for you in the event something goes wrong while you're house sitting for you. Being bonded, especially as a pet sitter, may mean you can raise your rates.

Growing Your Clientele

• Include photos in your ads, as well as quotes from previous clients who were thrilled with your service.
• If you have any specialty skills, include them in your ad. Look for websites or publications that focus on related interests. For example, if you know how to care for horses, you might also want to advertise in magazines and on websites for horse owners.

• When a client provides you with a good review, you can make social media posts quoting and referencing that review.
• In addition to posting about your own experiences house sitting, you can also include photos and articles you think would be of interest to potential clients.
• Set aside a little time each day to respond to comments and interact with people on social media.

• Connect with house sitters who offer services you don't. If you get a potential new client with needs you can't meet, you can at least make a referral. In turn, they may refer clients to you.
• For example, suppose you offer dog sitting services, and another house sitter does garden work but is allergic to dogs. You can make an agreement with the other house sitter that you'll refer clients who need garden work if they'll refer clients to you who need a dog sitter.

• For example, if you're a city-dweller who wants to house sit in country houses, you could take a class in gardening and yard maintenance. These classes will enable you to offer yard and garden services to clients.

• Put systems in place to do thorough background checks before you start the hiring process. Check references of anyone you hire to work as a house sitter for you.
• Make all your vetting and review systems transparent so your clients will feel just as comfortable with an employee as they would with you personally.

Expert Q&A

You might also like.

• ↑ http://zerototravel.com/trade-for-travel/house-sitting-everything-you-need-to-know/
• ↑ http://www.noobpreneur.com/2012/01/20/a-noobs-guide-to-starting-a-house-sitting-business/
• ↑ http://www.gaebler.com/Opening-a-House-Sitting-Business.htm
• ↑ https://www.sba.gov/business-guide/launch/choose-business-structure-types-chart
• ↑ https://www.sba.gov/business-guide/launch/choose-your-business-name-register
• ↑ https://www.sba.gov/business-guide/launch/get-federal-state-tax-id-number-ein
• ↑ https://www.sba.gov/business-guide/launch/open-business-bank-account-fees-benefits
• ↑ https://housesitter.com/how-to-start-a-house-sitting-business

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How to Start a House Sitting Business

By: Author Cynthia Ejike

Home » Business ideas » Service Industry

Do you want to start a house sitting business? If YES, here is a complete guide to starting a house sitting business with NO money and no experience.

House sitting is basically about providing human presence in an apartment when the occupant of the apartment is away on vacation or for other purposes.

Daily activities and chores such as pet sitting, cleaning, lawn mowing, cooking, home maintenance, shopping, laundry, washing dishes, taking out the trash after dinner, gardening, forwarding mail, accepting deliveries and paying bills et al are all carried out by house sitters.

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House sitting agency services business is one of the businesses that an entrepreneur can successfully start small and perhaps with a functional home office without breaking the bank for cash.

At the same time, big – time investors can also leverage on the high demand for house sitters by larger corporations to set up their own well – organized house sitting agency services business in strategic locations within a business district in the united states of America.

Irrespective of the kind of business you want to start, it is very important to state that before launching the business, you should carry out due diligence as it relates to market research, economic and cost analysis and of course feasibility studies.

If you get things right before launching your house sitting agency services business, it will not take you long before you secure enough corporate clients and start smiling to the bank. So, if indeed you truly want to start your own house sitting agency services business, all you need do is to read this article and you will be well informed and equipped.

You can start your house sitting agency services business from a small town in the United States and if you are consistent and creative, it won’t be too long before your brand becomes a nationally recognized brand especially if you go into franchising and opening your offices all across the United States of America.

17 Steps to Starting a House Sitting Business

1. understand the industry.

House sitting agency services is a subset of the cleaning and maid services industry and players in the industry provide several different related services mainly for households (individual clients). Franchises in this large industry mostly fit into one of three areas; cleaning and janitorial services, maid services, and house sitting agency services. In 2010, there were about 50,000 cleaning and maid services businesses operating in the United States.

About 10 percent of the cleaning and maid services revenue is accounted for by house sitting agency services companies, versus about 90 percent by cleaning services companies.

There were 824,394 workers in the cleaning and maid services industry in 2010. The industry is fairly top-heavy – the fifty largest companies account for about thirty percent of the revenue. About 7 percent of cleaning workers were self-employed.

There are both small and large house sitting agency services companies, but smaller companies tend to be restricted to households within a local neighborhood, since large commercial house sitting agency services require many employees and specialized skills.

The economic depression of the last few years hit the cleaning and maid services industry as it hit most American industries, but the healthcare industry played a large role in managing to keep the cleaning and maid services industry profitable.

The cleaning and maid services industry that house sitting agency services is a part of is one of the fastest growing service industries in the United States. It is predicted that cleaning and maid services will experience a five percent growth rate between 2008 and 2018, and this growth will be largely due to the healthcare industry, where elderly care needs will only increase over that period. In addition, personal consumption for cleaning, maid services, laundering and repair of clothing is predicted to increase at a compound annual rate of 3 percent from 2015 to 2019.

The house sitting agency services line of business will continue to blossom because households will not relent in ensuring that their home is secured, their pets are well taken care of, their homes are in tip – top shape and errands are effectively carried out when they are away from their homes on vacation or for other purposes. Despite the fact that the industry seems over – saturated, there is still room big enough to accommodate aspiring entrepreneurs who intend opening their own house sitting agency services company.

Some of the factors that encourage entrepreneurs to start their own house sitting agency services company could be that the business is a thriving business that is easy to set up and can be managed with minimal startup capital and very minimal back office staff.

2. Conduct Market Research and Feasibility Studies

• Demographics and Psychographics

The demographic and psychographic composition of those who hire the services of housesitting agencies cut across all households and corporate organizations both big and small that have the capacity to pay for their services, hence the demographic composition of a house sitting agency services business is all encompassing.

The truth is that when it comes to house sitting agency services, there is indeed a wide range of available customers. In essence, your target market can’t be restricted to just households within your location, but should include all the corporate organizations and businesses around the city where you have your business presence and who can afford your services.

3. Decide Which Niche to Concentrate On

There is no niche area in this line of business because house sitting agency business is niche area in the cleaning and maid services industry. It can’t be ruled out that an entrepreneur can successfully carve a niche for himself/herself if they are creative enough.

The Level of Competition in the Industry

The competitions that exist in the house sitting agency services line of business goes beyond competitions amongst house sitting agency services businesses in your location; you are expected to compete with housekeeping agency services businesses and perhaps security agency business.

It is a known fact that no matter the level of competition in an industry, if you have done your due diligence and you brand and promote your services or business properly, you will always make headway in the industry. Just ensure your workforce can carry out thorough house sitting agency services, you can deliver excellent customer care services and you know how to attract and reach out to your target market.

But over and beyond, there are several house sitting agency services businesses and other related businesses such as housekeeping and maid services businesses scattered all around the United States. So, if you choose to start your own house sitting agency services business in the United States of America, you will definitely meet stiff competitions amongst them. Besides, there are larger house sitting agency services companies that determine the trend in the industry and you should be ready to compete with them for customers.

4. Know Your Major Competitors in the Industry

In every industry, there are always brands that perform better or are better regarded by the customers and general public than the others. Some of these brands are those that have been in the industry for a long while and so are known for that, while others are best known for how they conduct their businesses and the results they have achieved over the years.

These are some of the leading housesitting agency services companies in the United States of America and in the globe;

• Luxury House Sitting
• MindMyHouse
• Prestige Pet-Sitting Agencies, LLC
• Meows and Woofs: Dog Walking and Pet Sitting
• LuvPup Pet Sitting & Dog Training LLC

Economic Analysis

If you are considering starting a business and maximizing profits, then you need to ensure that you get your economic and cost analysis right and try as much as possible to adopt best practices in the industry you choose to build a business in.

House sitting agency services business is not a Green business, as a matter of fact, you will come across several house sitting agency services and housekeeping services companies when you drive through town, search through directories and browse through the internet. So, if you are mapping out your economic and cost analysis, you should carry out thorough market survey and costing of what is required to rent a space where you are expected to open your house sitting agency services business and also the running cost to successfully run the business.

Over and above, if you are considering starting a house sitting agency services company, then your concern should not be limited to the cost of renting a space, but also on branding and on how to build a robust clientele base. The truth is that if you are able to build a robust clientele base, you are sure going to maximize profits in the business.

5. Decide Whether to Buy a Franchise or Start from Scratch

If you are planning on starting a house sitting agency services company, you would have to start from the very scratch because you can hardly get the franchise of a house sitting agency services company to buy. It is a business that is open to all and sundry.

Starting a house sitting agency services company from the scratch is less stressful when compared to other small – scale businesses which usually require detailed groundwork before launching the business. With a house sitting agency services company, you should just try as much as possible to get the right employees, tools and equipment, build business relationship with key stakeholders and then leverage on every marketing tools within your disposal especially the internet to market your services.

Please note that most of the big and successful house sitting agency services companies around started from the scratch and they were able to build a solid business brand. It takes dedication, hard work and determination to achieve business success.

6. Know the Possible Threats and Challenges You Will Face

If you chose to start your own house sitting agency services business today, one of the major challenges you are likely going to face is the presence of well – established house sitting agency services companies. The only way to avoid this challenge is to create your own market.

Some other challenges and threats that you are likely going to face is economic downturn; if the economy is in bad shape, business such as house sitting agency services and any other related businesses usually struggle to maintain their old customers or even welcome new customers because people would naturally cut down on vacation. unfavorable government policies can also hamper the growth of your house sitting agency services business. There is nothing you can do as regards these threats and challenges other than to stay positive that things will work well for you.

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

In reality, you have the option of either choosing a general partnership, limited liability company which is commonly called an LLC, or even a sole proprietorship for a house sitting agency services business. Usually, sole proprietorship should have been the ideal business structure for a small – scale house sitting agency services business especially if you are just starting out with a moderate start – up capital in a small neighborhood and with just one outlet.

But if your intention is to grow the business and have offices and corporate clients all across key cities in the United States of America and other countries of the world via franchising, then choosing sole proprietorship is not an option for you. Limited Liability Company, LLC or even general partnership will cut it for you.

Setting up an LLC protects you from personal liability. If anything goes wrong in the business, it is only the money that you invested into the limited liability company that will be at risk. Limited liability companies are simpler and more flexible to operate and you don’t need a board of directors, shareholders meetings and other managerial formalities.

These are some of the factors you should consider before choosing a legal entity for your house sitting agency services business; limitation of personal liability, ease of transferability, admission of new owners, investors’ expectation and of course taxes.

If you take your time to critically study the various legal entities to use for your house sitting agency services business with the ability to sell franchise and having offices and corporate clients all across the United States of America, you will agree that limited liability company; an LLC is most suitable. You can start this type of business as limited liability company (LLC) and in future convert it to a ‘C’ corporation or an ‘S’ corporation especially when you have the plans of going public.

8. Choose a Catchy Business Name

Generally, when it comes to choosing a name for your business, you should be creative because whatever name you choose for your business will go a long way to create a perception of what the business represents. Usually it is the norm for people to follow the trend in the industry they intend operating from when naming their business.

If you are considering starting your own house sitting agency services business, here are some catchy names that you can choose from;

• Dallas Brand® House sitting Agency Services, LLC
• Alicia Sean® House sitting Agency Services, LLC
• Shane Jackson© House sitting Agency Services, Inc.
• Team Excel® House sitting Agency Services, Inc.
• Olivia & Olivia™ House sitting Agency Services, Inc.
• Peter Cletus™ House sitting Agency Services, Inc.
• One Point© House sitting Agency Services, Inc.
• Barrow Heights® House sitting Agency Services, LLC
• Rex Network© House sitting Agency Services, Inc.
• Safe Hands© House sitting Agency Services, Inc.

9. Discuss with an Agent to Know the Best Insurance Policies for You

In the United States and in most countries of the world, you can’t operate a business without having some of the basic insurance policy covers that are required by the industry you want to operate from. So, it is important to create a budget for insurance and perhaps consult an insurance broker to guide you in choosing the best and most appropriate insurance policies for your house sitting agency services business.

Here are some of the basic insurance covers that you should consider purchasing if you want to start your own house sitting agency services business in the United States of America;

• General insurance
• Health/Medical insurance
• Liability insurance
• Workers Compensation
• Overhead expense disability insurance
• Business owner’s policy group insurance
• Payment protection insurance

10. Protect your Intellectual Property With Trademark, Copyrights, Patents

If you are considering starting your own house sitting agency services business, usually you may not have any need to file for intellectual property protection/trademark. This is so because the nature of the business makes it possible for you to successfully run the business without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

11. Get the Necessary Professional Certification

When it comes to operating a house sitting agency services business, you do not need to have any formal training or special certification before you can be allowed to open and operate your business in the United States of America. On the other hand, if you come across any form of certification that can aid you to conduct your house sitting agency services business profitably, then by all mean try and pursue such certification.

12. Get the Necessary Legal Documents You Need to Operate

The importance of having the necessary documentation in place before launching a business in the United States of America cannot be overemphasized. It is a fact that you cannot successfully run any business in the United States without the proper documentations. If you do, it won’t be too long before the long hand of the law catches up with you.

These are some of the basic legal documents that you are expected to have in place if you want to legally run your own house sitting agency services business in the United States of America;

• Certificate of Incorporation
• Business License
• Tax Payer’s ID/Tax Identification Number
• Health inspection Certificate
• Business Plan
• Contract Document
• Non – disclosure Agreement
• Employee Handbook
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Online Terms of Use
• Online Privacy Policy Document (basically for online payment portal)
• Company Bylaws
• Memorandum of Understanding (MoU)
• Building License
• Franchise or Trademark License (optional)

13. Raise the Needed Startup Capital

Starting a house sitting agency services business can be cost effective especially if you choose to start on a small scale by running the business from your home or sharing an office space. Securing a standard office space in a business district is part of what will consume a large chunk of your start – up capital. If you choose to start the business on a large scale, you would need to go source for fund to finance the business because it is expensive to start a standard large – scale house sitting agency services business.

No doubt when it comes to financing a business, one of the first things you should consider is to write a good business plan . If you have a good and workable business plan document in place, you may not have to labor yourself before convincing your bank, investors and your friends to invest in your business.

Here are some of the options you can explore when sourcing for start – up capital for your housesitting agency services business;

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell of shares to interested investors
• Applying for Loan from your Bank
• Pitching your business idea and applying for business grants and seed funding from donor organizations and angel investors
• Source for soft loans from your family members and your friends

14. Choose a Suitable Location for your Business

Even though when it comes to choosing a location for services such as house sitting agency services business, you can choose to locate the business in any location of your choice especially if you are offering basic house sitting agency services, services that do not require your clients to come to you for services except for meetings.

But over and above, the location you choose to open your house sitting agency services company is key to the success of the business; hence entrepreneurs are willing to rent or lease a facility in a visible location; a location where the demography consists of household with the required purchasing power and of course traveling lifestyle.

Most importantly, before choosing a location for your house sitting agency services business, ensure that you first conduct a thorough feasibility studies and market survey. The possibility of you coming across similar business that just closed shop in the location you want to open yours can’t be ruled out. These are some of the key factors that you should consider before choosing a location for your house sitting agency services business;

• The demography of the location
• The demand for house sitting agency services in the location
• The purchasing power of households in the location
• Accessibility of the location
• The number of house sitting agency services companies and housekeeping services companies in the location
• The local laws and regulations in the community
• Traffic, parking and security et al

15. Hire Employees for your Technical and Manpower Needs

In the real sense of it, there are no special technologies or equipment needed to run an average house sitting agency services company. But you will definitely need computers, internet facility, telephone, fax machine and office furniture (chairs, tables, and shelves) amongst others and all these can be gotten as fairly used.

As regards leasing or outright purchase of an office and store facility, the choice is dependent on your financial standing, but the truth is that to be on the safe side, it is advisable to start off with a short – term rent/lease while test running the business in the location. If things work out as planned, then you go on a long – term lease or outright purchase of the property but if not, then move on and source for other ideal location/facility for such business.

When it comes to hiring employees for a standard house sitting agency services business with plans to have corporate clients all across major cities in the United States of America, you should make plans to hire a competent Chief Executive Officer (you can occupy this role), Admin and Human Resources Manager, Supervisors, Sales and Marketing Officer/Sales Girls and Sales Boys, Accounting Clerk, and House Sitters. These are some of the key employees that you can work with. On the average, you will need a minimum of 5 to 10 key staff members excluding house sitters to run a small – scale but standard house sitting agency services company.

The Service Delivery Process of the Business

Usually, when a house sitting agency services company gets a contract from a corporate organization or household to send in house sitters to stay in their homes while they are away (either one – off or long – term house sitting contract), they will first conduct cost analysis in order for them to know the appropriate manpower and resources needed to carry out the job.

Once they conclude their cost analysis, they will deploy the most suitable house sitters and tools to execute the job. This is very important because in some households, asides from the fact that they need house sitters to be in their home when they are away to be able to establish human presence in the house and to handle some domestic chores, they would need the house sitter to help in pet sitting, and the house sitter can be chosen based on their experience with various pets as it applies to the household requesting for house sitter.

They will get paid after successfully carrying out their job. Usually their services include general services like pet sitting, cleaning, floor polishing, lawn mowing, cooking, home maintenance, shopping, laundry, washing dishes, taking out trash after dinner, handling mails and paying bills et al.

It is important to state that a housesitting agency services company may decide to improvise or adopt any business process and structure that will guarantee them efficiency and flexibility; the above stated housesitting agency services business process is not cast on stone.

16. Write a Marketing Plan Packed with ideas & Strategies

Generally, running a business requires that you should be proactive when it comes to marketing your goods or services. If you choose to launch a house sitting agency services business, then you must go all out to employ strategies that will help you attract customers or else you will likely struggle with the business because there are well – known brands that determine the market direction for the house sitting agency services line of business.

People and organizations will hire your services (house sitters) if they know that they are going to get value for their money.

As a matter of fact, your marketing strategy will center on reliability, swiftness, safety, pricing, thoroughness, and above all excellent customer service. You should ensure that whenever your customers hire your services (house sitters), they will get excellent service. The truth is that if you are able to put the above stated in place, you won’t struggle to retain your old customers and at the same time win over new customers.

Businesses this days are aware of the power of the internet, which is why they will do all they can to maximize the internet (videos/YouTube) to market their services. In other words, a larger percentage of your marketing effort will be directed to internet users.

These are some of the marketing ideas and strategies that you can adopt for your house sitting agency services business;

• Introduce your house sitting agency services company by sending introductory letters alongside your brochure to households, estate managers, corporate organizations, small scale businesses, medium scale businesses and other key stake holders throughout the city where your house sitting agency services company is located
• Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, LinkedIn to get your message across
• Create a basic website for your business so as to give your business an online presence
• Directly market your services
• Engage in road shows in targeted business communities from time to time to promote your house sitting agency services business
• Join local house sitting agency services business associations for industry trends and tips
• Join local chambers of commerce and industry with the aim of marketing your services
• Advertise our business in community based newspapers, local TV and radio stations
• List your business on yellow pages ads (local directories)
• Encourage the use of Word of mouth marketing (referrals)

17. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity

If your intention of starting a house sitting agency services business is to grow the business beyond the city where you are going to be operating from to become a national and international brand by opening offices all across key cities in the United States through franchising, then you must be ready to spend money on promotion and advertisement of your brand.

No matter the industry you belong to, the truth is that the market is dynamic and it requires consistent brand awareness and brand boosting cum promotion to continue to appeal to your target market. Here are the platforms you can leverage on to boost your brand awareness and create a corporate identity for your house sitting agency services business;

• Place adverts on both print (newspapers and food magazines) and electronic media platforms
• Sponsor relevant community based events
• Leverage on the internet and social media platforms like Instagram, Facebook, Twitter, YouTube, Google + et al to promote your house sitting agency services business
• Install your billboards in strategic locations all around your city or state
• Engage in roadshows from time to time in targeted business district to create awareness of your house sitting agency services business
• Distribute your fliers and handbills in target areas
• Contact households, corporate organizations, small scale businesses, medium scale businesses and other key stakeholders throughout the city where your house sitting agency services company is located informing them about your house sitting agency services company and the services you offer
• List your house sitting agency services company in local directories/yellow pages
• Advertise your house sitting agency services company in your official website and employ strategies that will help you pull traffic to the site.
• Position our Flexi Banners at strategic positions in the location where your house sitting agency services company is located
• Ensure that all your staff members wear your branded shirts and all your vehicles and vans are well branded with your company logo