customer behavior research questions

16 Consumer behavior survey questions for expert customer insights

16 consumer behavior survey questions to ask your customers, use consumer insights to your advantage: best practices, make customer data analysis easy with attest.

Most consumers don’t realize the patterns in their purchasing habits. We don’t know (or want to know) just how impulsive we really are. Unprompted, we don’t think all too much about what or who influences our buying (apart from when you’re sure Instagram is listening to you and you get creepily well-targeted ads).

But as a business, knowing all about consumer behavior is incredibly valuable. You’ll be one step ahead every time, ready to delight consumers—and ideally turn them into fans who’ll rave about you to their friends and family.

One way to find out what consumer behavior is most relevant to your business is with a consumer behavior questionnaire. And we’re here to help you create a great one.

A consumer behavior survey is a type of market research that helps you gather information on consumer attitudes, preferences, and behaviors.

These insights allow you to tailor your products, services, strategies and marketing to your customers’ needs to increase sales, customer satisfaction and gain a competitive edge.

Here we’ll give you 16 questions to include in your next market research.

Let’s get to know your customers, shall we?

If you’re looking to gather data about purchase behavior using online surveys, you’ll want to use a mix of close-ended and open-ended questions. This mix of survey questions enables you to gather reliable consumer insights through tangible data (through closed-ended questions), and provides context for why your potential customers do things in certain ways (through open-ended questions).

Using our Customer Research Team’s vast experience helping brands carry out reliable consumer behavior market research, we’ve gathered these example questions.

It’s important to note that this is not a copy-paste survey: you should be creating one that is specific to your research goals and business. These questions merely serve as inspiration.

Here’s a brief rundown of the behavior questions we’ll cover in this guide:

• How often do you purchase [PRODUCT]?
• What factors influence your decision to purchase [PRODUCT]?
• What channels do you typically use to learn about this [PRODUCT]?
• What is your preferred method of payment for [PRODUCT]?
• How do you prefer to interact with [BRAND]?
• What is your main reason for using [PRODUCT]?
• What is the most important factor when considering whether to purchase [PRODUCT]?
• How did you first learn about [BRAND/PRODUCT]?
• How much time do you spend researching [PRODUCT] before making a purchase?
• What factors influence your decision to abandon an online shopping cart?
• How important is sustainability or ethical sourcing when making a purchasing decision?
• What is your preferred delivery method for [PRODUCT]?
• Who do you consult when making a purchase decision for [product]?
• Which of the following best describes how you’re spending money at the moment?
• What are some factors that would cause you to switch from one brand to another?
• How do you typically find information for [PRODUCT]?

And with that, let’s dive into the most insightful survey questions .

1. How often do you purchase [PRODUCT]?

How often do your target consumers embark on the customer journey? Knowing the frequency of their purchases can help you identify trends and adjust your marketing strategies accordingly.

You might discover that people buy your products on a more seasonal basis. This could open up the possibility of offering alternative products that might fill in the seasonal gaps, giving your brand a more comprehensive, year-round market share.

And you can follow up with questions to find out when these purchases are made and how much time people take for their research before they buy, to plan your time to shine.

2. What factors influence your decision to purchase [PRODUCT]?

Knowing the factors that have an effect on what brand people choose is super valuable info! It’s the type of data that can help you make it past the consideration stage.

It helps you focus your marketing messages and position your product in the best way possible. It can also reveal areas in which your brand can differentiate itself.

3. What channels do you typically use to learn about this [PRODUCT]?

Knowing how people learn about products can help you determine which channels are most effective in reaching your target audience. This intel can give clear direction to your marketing team and sales strategies.

Learn how customers make buying decisions

Get data into how your customers behave—and buy!—with Attest’s Jobs to be Done survey template, written by research experts.

4. What is your preferred method of payment for [PRODUCT]?

It might seem an odd question to ask: if people love your product, does the payment method really matter?

Well it does—if you want to provide an excellent customer experience and increase conversions.

Optimizing your payment processes can elevate your company and brand experience and make you the preferred vendor.

Learn more about how to test consumer preferences.

5. How do you prefer to interact with [BRAND]?

It’s unlikely that people like ‘speaking’ to bots who don’t seem to truly understand them.

When building a customer service strategy, turn to your customers to find out how they prefer to communicate, so that you can optimize your channels.

Share this information with your customer support team to help them understand the needs of customers even better.

6. What is your main reason for using [PRODUCT]?

This question will help you understand the market and primary use case for your specific product here.

This information helps you tailor your messaging and promotions to specific customer segments.

7. What is the most important factor when considering whether to purchase [PRODUCT]?

If you’ve already identified the list of factors, you can narrow it down and find which one is the most important one.

This helps you make key decisions about branding, product placement, pricing and more.

8. How did you first learn about [BRAND/PRODUCT]?

It’s not just about the last push to the purchase decision. The first encounter tells you just as much—if not more. It gives you vital information on how you can reach more potential customers in the awareness stage, and build your brand in their minds.

With this data you can identify effective marketing channels and increase brand awareness which leads to more conversions.

9. How much time do you spend researching [PRODUCT] before making a purchase?

Some people are impulse buyers, others roam the web for weeks before clicking ‘Pay Now’.

Finding out what is most common in specific segments that are relevant to you can help you create better content that addresses common questions and concerns.

10. What factors influence your decision to abandon an online shopping cart?

Is it unexpected shipping costs? Delivery times that are too long? Or were they just window shopping?

With this data you can reduce cart abandonment rates and optimize the user experience.

11. How important is sustainability or ethical sourcing when making a purchasing decision?

Ideally, we all keep this in mind when buying any product. But in certain segments, there will likely be more or less focus on this.

Finding out which ones these are can help you optimize your messaging and targeting. This is an important type of question to ask when creating a customer profile too.

12. What is your preferred delivery method for [PRODUCT]?

Much like payment options and customer service, product delivery is all about creating a seamless customer experience. Ideally your customers should barely notice that your product was delivered at all—it should be a smooth and hassle-free process.

Knowing your customers’ preferred delivery methods can help you optimize your distribution channels and reduce delivery-related friction points.

13. Who do you consult when making a purchase decision for [product]?

Even though we usually buy stuff ‘alone’, we don’t always go through the process of buying alone. We evaluate what others are saying, whether it’s from reviews, influencers’ social streams or advice from a family member—there’s a lot to take in.

Knowing who weighs in is crucial, because you will want to influence and educate those people too.

14. Which of the following best describes how you’re spending money at the moment?

Understanding how people pay for your product or service only tells you so much about their approach to money.

There are tons of external factors that affect spending, so finding out how people feel at any given time can give you an indication of how likely they are to part with their cash. It makes sense to track things like this over time to make sure you’re on the ball when the market shifts.

15. What are some factors that would cause you to switch from one brand to another?

Identifying factors that can cause customer churn is what informs strong loyalty strategies, keeping customers happy, engaged and buying!

Knowing why they choose your brand is vital—and so is understanding why they go elsewhere.

16. How do you typically find information for [PRODUCT]?

It’s not just Google anymore. Find out if people are learning about products like yours on alternative channels such as Reddit, TikTok, LinkedIn or other platforms to make sure you are represented in the right places.

And don’t forget the importance of word of mouth! In study after study we see that consumers place massive trust in their friends and family to give them good product and service recommendations.

You might struggle to see how you can learn about behaviors from the data coming out of a survey. No need to stress: here are some tips to make your data more actionable and valuable to your team.

• Look for the patterns: Look for patterns in the data such as common responses from specific demographics, or shifting trends over time. These patterns give valuable insights into customer behavior and preferences.
• Don’t ignore outliers: Look for outliers too that may represent extreme or unusual consumer perceptions or responses. Even though they’re not the most common ones, they are still valuable. They can give you insights into customer preferences that may not be immediately apparent from what ‘the average’ tells you.
• Use an all-in-one survey tool: ideally, you collect and analyze data all in the same consumer insight software. This minimizes the risk of errors caused by data transfers and keeps your data safe. Choosing a tool like Attest means you get everything you need for your market research from start to finish, including your very own research expert to give you guidance along the way.
• Compare and contrast: Compare and contrast the responses to different questions. For example, compare responses to questions about product features, quality and price to understand the trade-offs that customers make when making purchasing decisions. Are answers in line with each other? Or can you spot some discrepancies?
• Compare to industry benchmarks: Compare your survey data to industry benchmarks and assumptions you had before to get a sense of how the business is performing relative to competitors. Put things in perspective, but keep it relevant to your business. You’re not trying to just fit in, you want to stand out!

Running consumer behavior surveys is simple, using Attest. We provide you with everything you need to learn about the moves, motives and motivations of your target audience. Your dedicated research expert will help you to get the best insights from your data so you can greatly benefit from consumer profiling . See our consumer profiling survey template for further ideas.

Get reliable consumer behavior insights

Make sure you gather consumer insights that are genuinely useful with our survey templates—written by our experts in the Customer Research Team

Elliot Barnard

Customer Research Lead 

Elliot joined Attest in 2019 and has dedicated his career to working with brands carrying out market research. At Attest Elliot takes a leading role in the Customer Research Team, to support customers as they uncover insights and new areas for growth.

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• 55+ Consumer behavior survey questions to ask (& Free templates)

Ayşegül Nacu

Companies, marketers, and product creators must keep informed of consumer tastes and behavior to thrive in the current competitive market. Such professionals can learn important information from surveys about their target audience's requirements, preferences, and likes. Businesses can determine consumer trends and patterns through the analysis of survey results and can then customize their product or service offerings in response. 

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

• What is a consumer behavior survey?

A customer behavior questionnaire is a type of market research to understand better consumers' habits, preferences, and decision-making processes about products, services, and experiences. Typically, online surveys consist of structured questions covering various consumer behavior topics. Your survey can include multiple-choice, short text, or open-ended questions.

Definition of consumer behaviour survey

These consumer behavior surveys frequently incorporate crucial indicators like the Customer Effort Score (CES) and Net Promoter Score (NPS) to measure customer preferences and loyalty. CES assesses how simple it is for customers to interact with a business, highlighting the simple or difficult parts of their experience . Also, NPS measures client loyalty by asking them to rank how likely they are to refer a good or service to others.

• What are the five stages of the consumer journey?

5 Stages of consumer journey

People go through a dynamic “consumer journey” process when deciding what to buy. This path covers the steps from the first awareness to the final advocacy part, with five separate stages. You can find the explanations for each stage below, prepared for your inspiration.

• Awareness: Potential customers learn about your brand during the Awareness stage of the customer journey. Customers can find your brand and products via various channels, such as social media, search engine optimization (SEO) outputs, word-of-mouth recommendations, brand marketing initiatives, and more.
• Consideration: The consumer journey's consideration stage is when the competition is in the center. At this point, Potential customers are comparing your product to other available options in the market. They compare features, costs, and reviews to determine which solution is the best fit.
• Decision: This is the genuinely crucial stage of the journey. Prospects can reinforce their learnings from earlier phases of the customer experience by interacting with the product and sales representatives. The consumer makes the purchase here. Thus, this stage is also called the “purchase” stage in some resources.
• Retention: The product is used by the customer, who may occasionally contact the provider or a user community for advice. The provider may also reach out to the customer to foster brand loyalty. What will matter most to the consumer is how you continue to provide this extra information and ensure it is easily accessible after the purchase.
• Advocacy: Whether their experience was pleasant or poor, your consumers will talk about your brand at the last step of the customer journey model. You must make it simple for your customers to refer you to others if you want them to become brand ambassadors.
• 55+ Survey questions get insights into consumer behavior

These consumer survey questions examples cover every aspect of the customer journey, from the first glimmer of interest to the devoted customers . By exploring these extensive questions, you will gather information and try to understand and measure customer behavior to create more satisfied customers .

Survey questions to ask at the discovery stage

Questions to ask in the discovery stage are meant to elicit a deep reflection from respondents on their discovery process. This will offer insights into their motives , preferences, and behavioral patterns.

1. What difficulties are you experiencing the most in your daily life?

2. In what situations do you use our product?

3. How willing are you to try out new or innovative items or services available in the market on a scale of 1 to 10?

4. What channels or platforms do you primarily use to discover new products or services?

• Social media
• Trade shows
• Friends or colleagues

5. To what extent are you familiar with the product?

6. What do you think about our website?

7. Have you already used similar products from different brands?

8. What is your most significant need currently?

9. How would you like this product to help you?

A survey question about the discovery stage

Survey questions to ask at the consideration stage

Potential clients' needs, tastes, and priorities are better understood with the help of survey questions designed specifically for this stage. These types of questions are intended to reveal information that helps people make wise decisions .

10. What are the specific brands or companies you primarily consider when evaluating products or services?

11. To what extent does brand reputation affect your decision-making?

12. If our product was discontinued, what would you pick in its place?

13. How do you measure a product's overall impact or benefits?

14. Have you ever bought a product from our brand?

15. how many possibilities or substitutes are you now evaluating in your search for this product?

16. How essential is convenience or ease of use to you while making decisions?

17. Do you compare price and quality when purchasing a product?

18. How do you evaluate the options' trustworthiness or credibility?

• Through the transparency policy of the company
• Through certifications
• Through the experiences of others

A consumer behavior survey question to ask at the consideration stage

Survey questions to ask after purchase

Post-purchase survey questions are essential for obtaining insightful data, assessing customer happiness , and highlighting areas needing development. The customers can communicate directly with you through questions like these and provide their opinions.

19. Did the product/service meet your expectations?

20. What is your possibility of returning to us for more purchases?

• Very likely

21. What was the most significant reason for choosing our product/service over alternatives?

22. What are you planning to do with our product?

23. Were there any noteworthy incidents or characteristics that especially satisfied you with the purchase?

24. Is the cost of the product reasonable?

25. In what ways did our product/service fit your needs (business or lifestyle)?

26. What motivates you to make an online purchase?

• Price advantage
• Practicality
• Easy access to information

27. What would be the purchase method you prefer?

• Online payment
• Cash payment

A survey question about the post-purchase stage

Survey questions to ask during the onboarding stage

Onboarding survey questions are essential because they give organizations a platform to comprehend their customers' needs, expectations, and perceptions during this vital time. These questions are an efficient way to measure customer satisfaction and learn more about how successful the onboarding procedure is.

28. Was it easy to use our product?

29. How confident are you, on a scale of 1 to 10, in using the product or service on your own after onboarding?

30. Was the onboarding procedure required to help you in using the product?

31. How effective was the onboarding in setting the right expectations for the product?

• Very effective
• Not sure 
• Ineffective

32. What could have been done to improve the efficiency of the onboarding process?

33. Which step of the onboarding process had the most significant influence on you?

34. Did the onboarding process leave any important facts or details out?

35. How can we improve our onboarding process?

36. Did the onboarding process fail to address any expectations or goals?

A consumer behavior survey question to ask during the onboarding stage

Survey questions to ask at the usage stage

Surveys should be carefully crafted to include questions about usage to get information on how customers use the product or service and their opinions about its usefulness. The data gathered from these questions on consumer behaviour helps to improve the product or service to suit user needs better.

37. How frequently do you use our product/service?

• Once in a couple of days

38. How do you think our product/service has improved or impacted your work?

39. To what extent would you suggest our product to others?

40. To what extent are you happy with the product's performance?

41. Do you have any prior experience using our product?

42. How many other people around you use this product?

43. Is the product easy to control?

44. What level of integration is there between our product/service and other tools/systems you use?

45. What improvements can we make to align our product better?

A survey question to ask at the usage stage

General consumer behavior questions to ask for feedback

Inquiries about general consumer behavior are essential for understanding customers' attitudes and responses to goods and services. The purpose of these customer satisfaction survey questions is to gather data on a wide range of consumer behavior, including preferences.

46. How would you rate our product overall?

47. Do you think the price of our product or service is reasonable?

48. Did your friends or family influence your purchase decisions for this product?

49. How does our product compare to others that you like better?

50. Through which platforms do you find new products?

• Online marketplaces
• Social media (influencer effect)
• Review websites

51. What would it be if you could change one thing about our product?

52. How has this product helped you in completing your tasks?

53. How do you approach the situation when your purchased product doesn't meet your expectations?

54. What did you dislike about our product?

55. How much weight do you give a company's ethics and ideals when purchasing?

• High-priority
• Minor priority

A question about general consumer behavior

• How can I create a consumer behavior survey?

Creating consumer behavior survey questions can be simplified using forms.app, a proper free survey application. This comprehensive guide can be used for this aim. You can easily create surveys with its helpful features and user-friendly design to assist you in gathering insightful feedback . 

Consumer Demographic Survey

Customer Needs Survey Template

Customer Feedback Form

1. Sign up or log in : forms.app allows you to access various features. If you don't have an account, you can easily create one or log in if you already have one.

2. Choose a template or start from scratch: You can select from pre-designed templates or create a new one from scratch to develop your survey.

💡You can benefit from the  AI feature  of the forms.app.

3. Make adjustments: You can modify the form to achieve your objectives. In this way, you will ensure accuracy in questions.

4. Design the survey: Customize the survey's design to reflect your company's image and maintain consistency.

5. Share with the form takers: Share the survey thoughtfully with participants via shareable links, website embedding, and other share options .

• Final words

Organizations can gain the necessary insights by implementing phases of awareness, consideration, decision, retention, and advocacy for the consumers. Thus, they can improve their marketing strategy , product customization, and customer satisfaction . It is easy to create, change, and share these surveys using forms.app and the accompanying elements of survey creation . Take advantage of forms.app's features to easily create, edit, and share surveys while gaining insightful information.

Ayşegül is a content writer at forms.app and a full-time translation project manager. She enjoys scrapbooking, reading, and traveling. With expertise in survey questions and survey types, she brings a versatile skill set to her endeavors.

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50 Consumer Behavior Survey Questions to Uncover Behavioral Insights

Author & Editor at ProProfs

Shivani Dubey specializes in crafting engaging write-ups and exploring the intricacies of customer experience management. She covers vital topics such as customer feedback, voice of the customer (VoC), NPS, emerging UX and CX trends, and sentiment analysis.

Whether you’re starting a business, launching a new product/service line, or trying to gauge your success — everything begins with understanding the customers. 

Who are you targeting?

What are their preferences?

What kind of environment do they live in?

What factors influence their decision-making?

These are just a few examples of what you need to uncover to get a glimpse of your audience and how to target them successfully.

One way to explore your audience is through consumer behavior surveys and asking the right questions. 

So, let’s see what survey questions on consumer behavior you can ask at each customer journey stage to get a clear picture of your customers and their behavioral traits.

What Is a Customer Behavior Survey?

Understanding your customers’ behavior, needs, and preferences is a powerful tool for becoming an industry leader and trendsetter. 

And consumer behavior surveys are an excellent choice to gather significant customer insights that clue you in on your customers’ buying patterns and preferences. Think of these surveys as a marketing tool that you can use for market research and UX research .

Best Consumer Behavior Survey Questions for Customer Journey Stages

It’s time to move on to the highlight of our discussion – what consumer behavior questions can you use to gauge customer behavior?

Since collecting feedback is an ongoing process that isn’t limited to one stage, we’ve divided survey questions on consumer behavior into stages. Let’s begin.

Consumer Behavior Questions at Discovery Stage

At the awareness stage, your potential customers are unaware of your offering or even that they require it. Sometimes, the audience isn’t even aware of their pain points and how they can remove them.

So, asking these questions will help you understand what they require and the strategies you can use to convert them:

• What are your current challenges without a product like [Product Name]?

• When you think of [Product], what is the first company that comes to mind?
• Have you ever heard of [Product Name] before?
• What are the issues you continuously face in your day-to-day operations?
• What are your biggest challenges?
• When was the first time you heard about [product Name]?
• How familiar are you with [Product Name] and what it does?
• When was the last time you used the [Product Name]?
• Have you ever tried [Product Name] from other brands before?
• Are you the decision-maker for this product/product category type?
• How do you search for products like [Product Name]?
• How does [Product Name] make you feel?

Consumer Behavior Questions for Consideration Stage

At this stage, your prospects are aware of your product. They understand its features and the fundamental ways it can help their business to an extent. 

So, besides pushing your case studies to deepen their understanding of your offerings, you can ask these consumer behavior questions to ensure they convert.

• What is stopping you from purchasing with us today?

💁‍♀️Pro Tip: You can use this question as a pop-up exit-intent survey to collect insights from the customers who are about to leave your website/app to avoid cart abandonment .

• What do you think of our brand as a solution?
• What would motivate you to consider buying from us?
• Do you plan or decide in real-time to purchase a product like [Product Name]?

• Have you ever purchased with us before? If yes, follow up with – Would you consider buying again?
• Can you walk us through your process when buying for the first time?
• What would you choose as an alternative if [Product Name] is no longer available?
• Please select the options that are crucial to you when purchasing [Product Name].

Consumer Behavior Questions After Purchase

Once customers make up their minds about your offerings, they’re likely to purchase. At this stage, you can ask about their motivators, reasons for buying, and more to understand their needs and buying patterns. 

Here are some examples of consumer behavior survey questions you can consider:

• What motivated you to purchase today?

• Once you solve your problem with [Product Name], what’s next?
• What persuades you to buy a product online?

• Does the product/service justify the pricing?
• What demotivates you from purchasing a product online?
• What are you planning to do with [Product Name]?
• Which pain points do you plan to resolve with [Product Name]?

💁‍♀️ Pro Tip:

You can use screening questions before the actual questionnaire on consumer behavior to weed out undesired candidates and only collect responses from the required demographics. 

For example, you may not want to collect insights from the prospects but only from customers who have made the purchase. 

In that case, a simple screening question, “ Have you purchased anything from us before? ” can help you eliminate unsuitable respondents.

Consumer Behavior Questions at Onboarding Stage

Collecting customer feedback goes beyond the purchase stage. Some rich insights await you at the onboarding stage to help you improve your customer experience . 

And to tap into these rich customer insights, you can prepare a questionnaire on consumer buying behavior based on these questions for the onboarding stage.

• What do you think of our onboarding process?

• Was the onboarding process necessary to help you use the product?
• On a scale of 0-10, how likely are you to recommend [ProductName] to your friends and family?
• Was there anything critical to your success that we should have covered during the onboarding process?
• How easy or difficult was it for you to use our [Product/Service] the first time?

• Please tell us how we can improve our onboarding process.

Consumer Behavior Questions for Usage Analysis

Now that your customers know your product/service and how to leverage it, you can understand how they interact with it and put it to use. 

You can use these questions in your consumer buying behavior questionnaire to understand experience on the usability front.

• How often do you use [Product Name]?
• How satisfied are you with the performance of the [Product Name]?

• What do you use [Product Name] for?
• How many people use this product/service?

• Do you prefer to use [Product/Service Name] on desktop or mobile?
• Is this your first time using [Product Name]? If no, follow up with “How often do you use it now compared to last time?”

• How easy or difficult is it to use this product?
• Do you wish [Product Name] was on sale?

General Consumer Behavior Questions

Here are some more questions to add to your customer behavior surveys depending on the kind of customer data you require:

• What was the primary reason you started using our product?
• How do you typically find information about this type of product?
• Which portals do you use to discover new products?
• How would you rate your experience with us?
• How would you rate [Product Name] overall?
• What do you look for when researching a product before the purchase?
• What type of product do you research the most before purchase?
• Which product/service are you likely to buy with [Product Name]?
• What factors determine your budget for a product like ours?

Mind you, making mistakes while creating surveys is more common than you’d think. But it’s easy to avoid them if you know what they are. You can go through this article on types of survey errors and steer clear of those survey blunders.

Simply collecting customer data won’t get you the results you need. Analyzing the data is what will turn the raw data into actionable insights. You can use multiple customer feedback analysis methods and reliable tools like Qualaroo to derive insights.

Customer Behavior Survey Templates

You have two ways to create customer behavior surveys. The first involves starting from the ground up, using the questions provided. Alternatively, you can use a more efficient and effective approach by leveraging Qualaroo’s ready-made consumer survey templates.

It’s easy to tailor these consumer survey templates and align them perfectly with your brand, choosing fonts, colors, and the questions you wish to include or exclude. 

You can also integrate additional customer behavior questions from the list above to these templates. What’s more, these survey templates empower you to employ conditional logic so you can create personalized survey flows based on the responses.

Check Out This Consumer Survey Template

Why Do You Need to Track Customer Behavior?

As a business, if you know how your customers behave online, what influences their buying behavior, what they prefer, and where they come from, you’re already on the path to success. 

How? You ask.

Here are some ways understanding user behavior and asking the right consumer behavior questions helps your business.

Customer-Centric Business

A survey of 6000 customers by Salesforce found that 66% expect brands to understand their expectations and needs.

If you want to shorten the empathy gap, leverage survey questions for consumer behavior to your advantage and discover what you think you deliver, what customers think they get, and how you can meet their expectations.

Consumer behavior survey questionnaires can help you deep-dive into your customers’ minds and align your business strategies and goals accordingly.

Create a Viable Pricing Strategy

Having detailed buyer personas allows you to design business strategies that will work, such as pricing and revenue. If you don’t know your target audiences’ buying preferences and habits, your pricing strategy might not work on them.

For example, you can create various pricing plans based on the audience from different income groups and how frequently they purchase. You can create loyalty programs for regular customers to offer them benefits.

Also read: Customer Engagement: A Complete Guide

On-Point Marketing Campaigns

Want to grab customers’ attention? You need to show them what they want to see and what they are attracted to. 

That’s where understanding your customers through consumer behavior surveys can help you identify the right way to convey your brand messaging and create marketing campaigns that resonate with them.

Bonus read: Brand Experience For Your Business: What Is It & Why You Should Care

Case Study: Vattenfall

How Vattenfall Improved Customer Satisfaction & Loyalty with Survey Triggers Based on Customer Behavior.

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Ask the Right Consumer Behavior Questions for Reliable Insights

If you ask the right consumer behavior questions at the right time, there’s no limit to the useful insights you’ll get. Survey questions for consumer behavior are a great data source, but only if you create surveys that customers won’t mind taking.

So, while designing your consumer behavior questionnaire, a few points to consider are:

• Keep the surveys short. If you’re launching pop-up surveys , keep the questions between 2 to 5. 
• Create surveys with the target audience in mind. You can create different surveys depending on customer segments and demographics.
• Find the gaps in your data using tools like BIGContacts CRM to create surveys that collect the missing information.
• Use simple and everyday language while avoiding jargon.
• Avoid making survey errors such as framing leading and biased questions.
• Try to add different question types to keep the survey engaging, such as the Likert scale , rating, dichotomous, open and closed-ended, etc.

Once you practice these tips and create consumer behavior surveys with the given questions and templates, you’ll see a high response rate that’ll allow you to gather actionable insights and improve your business strategies.

About the author

Shivani Dubey

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

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100 Open-Ended Survey Questions for Effective Consumer Research

Consumer research surveys are an impactful way to gain valuable customer insights. Here is a list of 100 open-ended survey questions to get you started.

March 22, 2024

Because we live in a globalized economy, market trends and customer preferences constantly morph and change over time. This only leaves brands with (open-ended) questions about their customers.

Among the constant waves of competition and increasing power of choice given to consumers, a company’s ability to maintain an agile strategy with this added pressure will determine its rate of survival over the next decade.

With that in mind, conducting effective and impactful market research is now more essential to basic business survival than at any point in history.

That's why we put together this epic list of 100 open-ended survey questions for market research.

Should I Use Closed-Ended or Open-Ended Survey Questions?

Often, the first step in collecting consumer data is developing a strong customer survey that has high response rates. The type of questions you use would then be dependent on the type of insights you are looking to collect.

A close-ended question can be highly effective in helping you achieve quantitative data of your customers. For example, if you were conducting research on condiment usage patterns, multiple answer or rating scale questions can help you quickly understand the percentage of users that consume cilantro on a weekly basis.

On the other hand, open-ended questions can help you gain qualitative data and customer insights . For example, as part of the same research, open-ended questions can you help collect free form verbatims on what difficulties survey respondents face when they cook with spices.

What is an example of an Open-Ended Survey Question?

Good survey questions are built with specific insights in mind. Within the world of market research, we believe that strong qualitative survey questions can fall under five broad categories:

• Customer Behavior:  Understanding general consumer trends and purchase behavior.
• Customer Feedback:  Understanding what customers feel about your products and services.
• Concept Testing:  Understanding what customers feel about a new concept for a product or feature.
• Marketing:  Understanding the effectiveness of your marketing and advertising campaigns.
• Competitive Analysis:  Understanding how your brand and product stand up against your competitors.

Implementing the appropriate open-ended questions in a survey helps you collect the most relevant insights to your needs. But what are the different types of questions and response options your company can use to collect the strongest survey data?

Customer Behavior Survey Questions

What does the customer journey look like for your consumers? What are some of the key pain points they face? Use these questions to gain better insights into those behaviors and preferences.

• What solutions did you try before using our product?
• When you started using our product, what were you thinking about?
• How do you typically find information about this type of product?
• What websites do you use to discover new products?
• What do you research about a product before purchasing it?
• What type of product do you research the most before purchase?
• What is the biggest difficulty you face when purchasing this type of product?
• How does Product X make you feel?
• How have you tried to solve Problem Y?
• What are the main challenges you are currently facing without a product like Product X?
• What persuaded you to [action] today?
• What is stopping you from [action] today?
• Now that you’ve solved Problem Y, what’s next?
• What influences you to purchase from a store in person?
• What influences you to purchase a product online?
• What deters you from purchasing a product online?
• What discourages you from purchasing a product in-store?
• What is your preferred brand of this product?
• At what point do you re-purchase this product type?
• What additional product are you likely to purchase alongside this product?
• How do you feel before purchasing this product?
• How do you feel immediately after purchasing this product?
• What factors determine your budget for this product?

Customer Feedback Survey Questions

Customer feedback management has a bad reputation for existing in quantitative scales of 1 to 5 and smiley faces of measurement delivered via cold email. Whether a customer’s feedback for your product or service is positive or not, this type of data collection will likely not give your company the feedback you want. Instead, try a few of these open-ended questions to collect quick, meaningful data.

• Follow Up: Why do you like using that feature?
• Follow Up: What makes you say that?
• What surprised you about using this product?
• What annoys you about this product?
• What problem does our product solve for you?
• How well does our product solve your problem?
• What part of our product is easy to use?
• What were the main difficulties you faced when using our product?
• How could we have helped you better use our product?
• If you could change one thing about our product, what would you change?
• What other features would you have liked to see on this product?
• Describe how you feel about our product.
• How can we improve your general experience with the company?
• In what situations do you use our product?
• If someone asked you about this product, what would you say to them?
• What is the primary benefit that you have received from using our product?
• Who would you recommend our product to?
• Describe your experience with our customer service team.
• What is the main factor that influences your decision to switch brands?
• How does past experience influence your decision to purchase from a brand?
• What do you expect from customer service after purchasing a product?
• What are your standards of quality when purchasing similar products?
• How do you prefer that a customer service team handles your complaints?
• What celebrity can you see endorsing or representing this product?
• Describe your purchasing process for this type of product.
• What influences your decision to purchase a new product?
• What was disappointing about your last experience with us?
• What was delightful about your last experience with us?

Concept Testing Survey Questions

Your company can collect data on a variety of types of customer feedback - and you don’t have to wait until after a product’s launch. Gauge customer interest for new products or features by writing a survey that measures perception, usage, tone, and experience before the concept ever reaches fruition. Use these questions to launch your inquisition into a new concept.

• How would you use this new feature?
• Follow Up: Why don’t you like that part of the feature?
• What considerations do you have when deciding on a version of the product?
• Among these different versions of the product, why did you decide on _____?
• How does this new feature make you feel?
• What excites you about this new feature?
• Follow Up: Why did you answer that way?
• If you had a magic wand and could have any new feature that you wanted on this product, what would it be?
• Have you seen something similar to this feature elsewhere?
• How do you think this new feature will improve your experience?
• How much would you expect to pay for this product?
• How do you envision incorporating this product into your daily life?
• Describe why this product is innovative.
• Describe why this product is not so innovative.
• At what stage of development do you think this product is at?

Marketing Survey Questions

Qualitative research is not exclusive to product development and concept testing. Surveys can also be used to understand the customer and consumer perceptions of marketing and advertising campaigns. These questions will help your company better understand external perceptions of your product.

• What do you think about our product’s story?
• What originally attracted you to our product?
• What do you like best about the messaging we use to promote our product?
• How would you explain our product to a friend, family member, or colleague?
• In one line, describe our product.
• What communication channels would you prefer we use?
• What supplementary content would help you use our product?
• Where exactly did you first hear about us?
• What companies or products do you perceive as our competitors?
• How does our messaging stand out from the competition?
• Who do you think uses our product?
• Which product attributes are most important to you?
• What would you improve about the product description?
• Write a one-sentence description of this product.
• How could our brand be more honest and transparent?
• What charity pairs well alongside our product?
• How could our product be more tailored to you?
• What does our product design make you feel?
• What does the product design remind you of?

Competitive Analysis Survey Questions

Although competitors come up in a variety of conversations with customers, asking specific competitive analysis questions is your time to dig deeper into your market share and potentially obtain internal information from competing companies.

• How would you feel if you couldn’t use our product?
• What other solutions have you considered?
• Which other options did you consider before choosing our product?
• Why did you choose our product rather than a competitor’s?
• What do we do better than other companies in this field?
• Who should we try and learn from?
• What would you use as an alternative if our product was no longer available?
• What are the first three brands in this category that come to your mind?
• In your opinion, what could we do to stand out from the competition?
• In the past three months, what have you heard about our brand?
• How would you describe your overall opinion of our brand?
• Do you have any additional comments or feedback for us?
• What could we have done to get a 10/10 today?

So you’ve developed a strong set of questions. What’s next? Check out the next step in our guide to writing better online surveys or discussion guides .

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Questions to ask when studying consumer behavior, know your customers: maximize your marketing efforts.

Understanding how your customer behaves  helps you offer the right product or service that meets their needs and desires,  even when they don’t know what they want . Knowing what to offer, to whom and when helps drive effective marketing. We need to know what’s inside consumers’ minds to understand accurately.

First, let’s review a couple of terms:

• Consumers  – are people who use services and products
• Shoppers and Customers  – are the people who buy products and services

When we need to get inside the actual mind of a consumer, we turn to consumer research. Let’s talk about the difference between market research and consumer research:

• Market research   is an organized, systematic effort to gather information about customers or markets. It is a vital component of any business strategy and provides information about market needs, size, competitors and customers. It tends to be factual and statistic based. It is the “WHAT” of customers and markets.
• Consumer research  is information that enables a company to determine why their customers behave how they do about their brand. With this information, organizations can use insight to affect purchase behavior. It is the “WHY” of customers and brands.

12 Survey Questions to Ask for Effective Consumer Behavior Research

1. Who purchases your products and services?

Is it females or males? Is your target audience children? Low income or wealthy? Demographics are essential, but they are only part of the equation.

2. Who makes the buying decision?

Often, a purchase is made by someone who did not make the decision. Say a restaurant wants to update its interior – an architect or interior designer makes the buying decision.

3. Who influences purchase decisions?

A great example of this is children. The mom or the dad buys the product. Sometimes, one parent decides and the other buys. However, the child is the primary  influencer .

4. How are purchase decisions made?

Take the example regarding children — a child goes to their mom and requests a toy. Then, the mom relays that request to the other parent, who buys the toy based on the child, who is the primary influencer. This is an orderly fashion of purchase decisions, which is something a marketer should know.

5. Why does the customer buy?

Consider what the customer’s needs are when buying a product. In the above example, a parent buys a toy for their child., and each customer buys a product for different reasons. Now, you can analyze behavior based on  why they are buying .

6. Where is the product purchased?

Is it at a discount store, online or a high-end retailer? Knowing this relays information about how far a customer will go to buy a brand.

7. Why does a customer prefer one brand over another?

Most consumers have brand preferences – when you determine  why the customer favors one brand over another,  you will see several features that the customer prefers.

8. When do people buy a product?

Is the “when” seasonal, external or internal?

9. What is the product’s perception?

Is the item seen as a good value? Is it premium or luxury? Product perception is a large part of creating word of mouth, so you need positive perception, so your customer recommends it to someone else.

10. What social factors influence a buying decision?

Some people may never understand why others buy Audis or BMWs. A person with a high net worth may feel strongly about these brands because their social standards dictate that. Social factors play a significant role in purchase decisions.

11. What role does lifestyle play?

For example, consider a person who loves yoga – they are more likely to purchase a yoga mat.  Say another individual loves cycling – they are likely to buy a helmet. Learning about lifestyle is a critical part of consumer behavioral studies.

12. What role do demographics play in buying decisions?

Imagine a toy company shows its products on a news channel, or the interior design service courts a startup with a limited budget? Would they be able to capture their customer’s attention? Furthermore, an older adult will probably buy different products than a teenager.

There are more aspects to consider, like economic conditions, purchasing power and the benefits the customer seeks.

Influencing Your Audience: It’s Psychological

Consider how we — as humans — process information and make decisions. For example, consumers rarely actively consider a purchase decision or brand. They are driven almost exclusively by instinct and intuition. So, how do we design research that delivers information, insight and inspiration?

Let’s look at the differences concerning information, insight, inspiration and impact:

Information:  lays the foundation. Information is the most basic output of any consumer research as we gather data and facts about consumers to describe the marketplace, the target consumer and their behavior. Information lays the foundation and includes:

• Demographics
• Product and brand usage
• Behaviors and habits
• Media usage

Insight:  connects emotionally. Distilling information is key to identifying insights about a target consumer’s motivations. Gathering and filtering information means taking what you know from a base of information and asking questions. Why are people the way they are?

Why do they feel the way they do? Where is that spot in their emotional and logical minds (or both) where we need to aim the marketing message? Ultimately, an insight is  a discovery about an underlying motivation that drives consumers’ actions.

• Beliefs and values
• Motivations

Inspiration : activating insights and telling stories. It’s not enough to identify an insight; an insight has to inspire consumers to act on them.

That means communicating insights in a way that fits into a consumer’s lifestyle and popular culture, which requires thoroughly understanding the world around your consumer and inside their hearts and minds.

• Conversations
• Cultural trends

Impact:  measuring if it worked. Consumer research has to measure changes that marketing efforts create in how consumers think, feel and act. Often this means tracking key attitudinal and behavioral measures over time as gathered through various research efforts.

• Return on investment

Finding the sweet spot

Bringing studies and brand insight together helps you develop your brand purpose. Hitting your strategic sweet spot allows you to engage with and persuade faster, meaningfully and with less effort (read: less investment).

Furthermore, by performing studies, you will understand several factors:

• Attitudes:  Consumer attitudes often affect their beliefs regarding specific products. Using consumer behavior models helps marketers create campaigns that appeal to consumers.
• Cultures:  Evolving cultures impact on marketing campaign’s design. Studying consumer psychology can help you understand cultural nuances, helping you determine your product’s target market.
• Perceptions:  Studying consumer perceptions about your brand might help you uncover negative opinions, which you can work on to improve your offering.
• Lifestyle:  Comprehending consumer lifestyles can allow you to tweak your products to meet their specific requirements.

Final Thoughts

Understanding your customers is critical to success. You can employ many methods to unearth what goes into the purchase decision process, and it starts with asking the right questions.

By understanding what drives your customers’ decisions, you can offer your customers the correct information at each stage of the  consumer journey . You will improve your marketing strategy and ensure you meet your customers’ needs.

Understanding your target audience is key to reaching them. Stefanini offers  digital marketing solutions  to get essential demographic info into your hands.

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Analyze qualitative data. at scale., consumer behavior research questions to guide your study.

Home » Consumer behavior research questions to guide your study

Understanding Consumer Insights begins with recognizing the driving forces behind consumer behavior. In an increasingly complex market, businesses must decipher what truly influences their customers' decisions. By exploring consumer insights, organizations can uncover underlying motivations, preferences, and pain points that shape buying habits.

This knowledge serves as a foundation for developing targeted strategies that resonate with consumers. Research questions focused on the "who, how, and why" will guide your study, illuminating the nuances of consumer behavior. Ultimately, utilizing insights effectively allows companies to foster deeper connections with their audience and enhance customer satisfaction and loyalty.

Key Questions to Decode Consumer Behavior

Understanding consumer behavior is essential for any research initiative aimed at gaining Consumer Insights . To decode this behavior effectively, key questions should be posed, focusing on the who, how, and why of consumer actions. For example, consider asking who the target audience is and what drives their decisions. Understanding demographics and psychographics can unveil crucial motivations behind purchasing choices.

Another significant area to explore is how consumers interact with products or services. Questions like what influences their decision-making process or how they respond to marketing strategies are fundamental. Finally, why consumers favor certain brands offers insight into their loyalty and perception. By systematically addressing these inquiries, researchers can derive valuable Consumer Insights that inform product development and marketing strategies.

Motivations Behind Purchase Decisions

Understanding the motivations behind purchase decisions is crucial in consumer behavior research. Various psychological and social factors contribute to why individuals make specific buying choices. Emotional connections, perceived value, and personal experiences often drive consumer decisions. For instance, customers might be swayed by brand loyalty or social influences, prompting them to choose one product over another.

To effectively analyze these motivations, consider the following key areas:

• Emotional Drivers: Consumers often purchase based on feelings rather than logical reasoning. Understanding these emotional triggers can reveal valuable consumer insights.
• Social Proof: The influence of peer opinions and societal trends can greatly impact purchase decisions. Identifying these trends is essential for addressing consumer needs.
• Perceived Value: Consumers evaluate the worth of a product against its cost. Providing clear benefits and showcasing value can enhance purchasing likelihood.

By examining these aspects, researchers can gather deep consumer insights that inform marketing strategies and product development. This knowledge allows businesses to align their offerings with consumer expectations better.

Factors Influencing Consumer Loyalty

Consumer insights are pivotal in understanding the intricate dynamics of consumer loyalty. Several key factors contribute to this loyalty, shaping how consumers perceive and engage with brands. Trust is one central factor; when customers trust a brand, they are more likely to return. Additionally, customer satisfaction plays a vital role. Positive experiences can significantly influence a consumer's decision to remain loyal. These factors intertwine to create a cohesive consumer experience that fosters loyalty.

Another essential factor is the emotional connection consumers develop with a brand. When consumers feel emotionally invested, they are likely to advocate for the brand. Furthermore, personalized interactions can increase feelings of loyalty, as consumers appreciate tailored experiences. Price sensitivity is also crucial, as competitive pricing can retain customers. Understanding these elements provides valuable insights that can guide your study into consumer behavior and loyalty trends.

Consumer Insights in Action

Understanding Consumer Insights in Action involves translating the data collected from consumer behavior into actionable strategies. This process begins with identifying specific areas of focus, such as pain points or desires, which can drive business decisions. By tailoring insights to meet particular research needs, businesses can uncover valuable information on challenges or risks that matter most to their audience.

Once insights are gathered, presenting them alongside the evidence obtained during research adds depth and clarity. For example, in analyzing responses, businesses can highlight consumer sentiments directly linked to pain points, thereby creating a robust context for action. Being able to ask pertinent questions about this data further enhances understanding, ensuring that strategies are informed by real consumer voices. Effective utilization of these insights not only drives marketing efforts but also shapes product development and enhances overall customer experience.

Case Studies on Effective Consumer Research

Effective consumer research offers profound insights into behaviors and preferences, allowing companies to make informed decisions. One compelling case illustrates how a team identified significant pain points by analyzing user interviews. Through meticulous data gathering, they discovered that recruiters struggled with inefficient filtering processes during candidate selection. The insights revealed a crucial need for a more streamlined approach that addressed common frustrations.

Additionally, another case highlighted how understanding consumer desires led to the development of tailored marketing strategies. By studying trends and common themes in feedback, the team adapted their offerings to resonate with target audiences. These case studies demonstrate the importance of employing diverse research methods to capture rich consumer insights. Ultimately, successful consumer research combines qualitative and quantitative data, enabling businesses to create targeted solutions that meet consumer needs effectively.

Practical Steps to Implement Consumer Insights

To effectively implement consumer insights, the first step is to gather comprehensive data. This can involve conducting surveys, interviews, or analyzing existing customer interactions. It is critical to establish clear research questions, as these will guide your data collection efforts and ensure alignment with your business objectives. Once the data is collected, it should be organized systematically to facilitate easy access and deeper analysis.

The next phase involves analyzing the data to identify trends and patterns that reveal consumer behaviors and preferences. It is vital to employ tools or platforms that enhance accuracy, reducing the chances of bias. After analysis, disseminate the insights among relevant teams; this fosters a collaborative environment where the insights can inform strategy and decision-making. Ultimately, the goal is to ensure that insights lead to actionable strategies, driving improvements in customer engagement and satisfaction. The integration of consumer insights into business practices not only enhances understanding but also empowers organizations to better meet consumer needs.

Conclusion: Leveraging Consumer Insights for Success

Understanding consumer insights is crucial for driving business success. By actively engaging with customer feedback, companies can identify pain points and preferences that inform strategic decisions. This approach fosters a customer-centric culture, focusing on meeting the evolving needs of the market.

Companies that prioritize consumer insights can better navigate competitive challenges. By analyzing sentiment and customer journeys, they gain a deeper understanding of their audience. This knowledge enables businesses to tailor their offerings, improve experiences, and ultimately enhance their market share. Therefore, investing in consumer insights is essential for sustainable growth and success.

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39 Customer Behavior Survey Questions to Improve Your Business Strategy

Find 39 customer behavior survey questions to help you uncover important data about your customers that is needed to make decisions and drive business growth.

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As businesses strive to provide the best customer experience, understanding customer behavior has become increasingly important. Conducting a customer behavior survey can help you gain valuable insights into your customers' needs, preferences, and purchase behavior.

We have compiled a list of 40 customer behavior survey questions that can help you uncover important information about your customers. These questions cover a range of topics, including customer satisfaction, brand perception, purchase behavior, and loyalty.

Whether you're looking to improve your product offerings, enhance your customer service, or increase customer loyalty, these questions will provide you with the data you are required to make informed decisions and drive business growth.

Customer behavior survey questions regarding awareness

1. What brand comes to mind first when you think of [product]?

2. Explain the reason.

3. Do you know [product name]?

4. When did you first find out about [product name]?

5. How well do you know [product name]?

6. When did you last use [product name]?

7. What other companies do you know? Decide what options are available.

8. Which of these have you already used?

9. Who makes the main decisions about this product or group of products in your home?

10. How do you usually find out about sites like ours? Check all that apply.

Customer behavior survey questions regarding the consideration

11. Do you often make decisions about this product group in advance or just before buying?

12. What problems are you trying to solve with [product name]?

13. What do you think about our company name as a resource?

14. What would make you consider buying our brand?

15. Have you ever bought our brand?

16. Would you consider buying again?

17. What do you do when you make your first purchase?

18. Which option would you most likely choose if [product name] were no longer available?

Customer behavior survey questions regarding the purchase

19. When was the last time you purchased [product name]?

20. Where do you go when you search for [product name]?

21. Tell us how much you usually spend on it.

22. Which of the following brands do you buy often? Check all that apply.

23. How often do you visit the store you want?

24 . How much time do you usually spend at (store name)?

25. Who influences your purchases?

26. Who goes shopping with you?

27. What is your monthly income or budget?

28. Are the prices reasonable?

Customer behavior survey questions regarding usage

29. What were the three main reasons you decided to use it?

30. How often do you use this product?

31. For what purposes do you use our product? You have many options.

32. How many other people use this product in your household?

33. What are the main places where you use this product?

34 . How often do you use it compared to a month ago?

35. How long have you been using this product?

36. How easy is this product to use?

37. Which people could benefit from our product?

38. How many times have you wished this product was on sale?

Customer behavior survey questions regarding feedback

39. What three words come to mind when you think of a product?

40. Have you had any problems with the product so far?

41. How did you try to solve it? (Self-help, customer service, etc.)

42. How friendly was our customer service?

43. Why did you choose our offer?

44. Would you buy our product again?

45. How likely are you to tell others about our product?

46. Do you have more information to share? Any comments or suggestions?

47. How would you rate our product in general?

48. How would you sum up your entire experience?

Tips to run effective consumer behavior surveys

When forming customer behavior survey questions, it's important to keep in mind the goals of the survey and the information you hope to gather. Here are some steps you can follow to create effective survey questions:

1. Determine the objective of the survey

Be clear about the purpose of the survey, and what you hope to learn from the customer's behavior.

2. Define the target audience

Identify the demographic characteristics of the people you want to survey. This will help you tailor your questions to the right audience.

3. Choose the right question type

There are different types of survey questions, including multiple choice, open-ended, rating scales, and more. Choose the question type that best suits the information you're looking to gather.

4. Keep questions short and simple

Make sure your questions are easy to understand and answer. Avoid complex or confusing language that may lead to inaccurate responses.

5. Avoid leading questions

Avoid asking questions that may influence the response of the customer.

6. Be specific

Ensure that the questions are specific to the behavior that you want to measure.

7. Test the survey questions

Test the survey questions to ensure they are clear and effective.

Final thoughts

Understanding customer behavior is essential for any business to thrive. Conducting a customer behavior survey is an effective way to gather important information about your target audience and their preferences. By asking the right questions, you can gain insights into their buying habits, motivations, and satisfaction levels, and use this data to improve your products, services, and customer experience.

A comprehensive list of 39 customer behavior survey questions that cover various aspects of customer behavior, including their purchase patterns, usage, feedback, etc.These questions can be customized to suit your business needs and goals, and can be administered through different channels, such as online surveys, in-person interviews, or phone calls.

In summary, a well-designed customer behavior survey can provide valuable insights into your customers' preferences, behaviors, and expectations. By leveraging this data, you can make informed decisions and enhance your business strategy to better serve your customers and stay ahead of the competition.

Here are some frequently asked questions about customer behavior surveys.

What are customer behavior surveys?

Customer behavior surveys are research tools used to collect data on customer behavior, preferences, and buying habits. These surveys help businesses understand their customers better and make informed decisions about marketing, product development, and customer service.

Why are customer behavior surveys important?

Customer behavior surveys are important because they provide businesses with valuable insights into customer preferences and behavior. This information can be used to improve customer experiences, create more effective marketing campaigns, and develop products that better meet customer needs.

What are some example customer behavior survey questions?

Some example customer behavior survey questions include: How often do you purchase our products/services? What factors influence your decision to purchase from us? How satisfied are you with our products/services? How likely are you to recommend our products/services to others? What other products/services do you use that are similar to ours?

How should businesses approach customer behavior surveys?

Businesses should approach customer behavior surveys with a clear understanding of their research goals and target audience. The survey questions should be designed to collect actionable data that can inform business decisions, and the survey should be distributed through channels that are likely to reach the target audience.

What should businesses do with the data collected from customer behavior surveys?

The data collected from customer behavior surveys should be analyzed and used to inform business decisions. This may include making changes to products or services, adjusting marketing campaigns, or improving customer service. The data can also be used to identify trends and patterns in customer behavior that can inform long-term business strategy.

How can businesses increase response rates for customer behavior surveys?

Businesses can increase response rates for customer behavior surveys by making the survey easy to access and complete, offering incentives for participation, and sending reminder emails to those who have not yet responded. It may also be helpful to personalize the survey and clearly communicate the benefits of participation to the customer.

24 Crucial Customer Survey Questions for Launching a New Product

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The Ultimate Guide to Consumer Behavior Surveys

• September 23, 2022

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Every customer has a unique set of buying patterns, thus businesses must understand consumer’s behavior towards your product offering, before launching them on the market.  The customer behavior questionnaire lets you gauge the success or failure of your product and business by uncovering the reason or motivation behind their behavior.

So let’s learn about what consumer behavior is and what are the benefits of conducting customer behavior surveys!

What is a consumer behavior survey?

In a consumer behavior survey, a company asks questions to customers concerning current preferences and potential future purchases of a product. The survey also asks about the earning potential and general opinions on the product to get the customer’s perspective.

It gives you clear guidance on how to improve your products and services, which products would be well accepted in the market, and also reach out to potential customers by comprehending the areas for improvement.

So as we have learnt what consumer survey behavior is, now let us learn about different types of consumer behavior.

What are the different types of consumer behavior?

There are four different forms of consumer behavior: 

• Complex buying behavior
• Dissonance reduction
• Variety seeking
• Habitual buying behavior

The kind of product a consumer needs, their level of engagement, and the variations between companies all influence the many types of consumer behavior. Let’s look at each of these types in detail.

1. Complex buying behavior

Consumers often exhibit complex buying behavior while purchasing expensive goods. 

When purchasing a costly product or a product they are unfamiliar with, consumers respond quite differently. They seek advice from friends, family, and professionals before purchasing an unknown or expensive product. 

For instance, when a consumer purchases a car for the first time, it is a significant decision because it carries a high level of financial risk. A lot of consideration is given to how it seems, how his friends and family will respond, how his social status would alter after purchasing the car, and other factors.

A learning process will be included for the buyer in complex buying behavior. They will first form opinions about the product, then attitudes, and finally a deliberate decision to buy.

A consumer behavior survey with help you gain a deepr understand of customers with complex buying habits. It will help you assist the customer in influencing their decision by crafting personlaized messages.

Customers' shopping attitude is the key driver behind the actions that they take while purchasing a product/ service, be it online or offline.

Download our FREE guide to learn how uncovering customer’s buying attitude can help boost ROI.

2. Dissonance reduction

Dissonance, or dissatisfaction, can occur when the consumer is worried that they would regret the decision if it turns out that the same product is offered by a different brand in higher quality and affordable price.

Such conduct is largely focused on eliminating post-purchase dissonance, because of the dissatisfaction caused by previous purchases.

Because of this, the consumer is very invested in making the purchase but finds it challenging to distinguish between the products supplied by various companies. There is also a limited selection, which also influences decision-making. Before making the final purchase, they gather information from many sources, compare, and assess the choices.

Factors such as price, specifications, availability, and convenience also affects your customer’s behavior.

3. Variety seeking behavior

Customers who are looking for variety often don’t have a particular brand in mind when they enter a store. As a result, people eventually test out various things to learn something new. Typically, they make their opinions on these things after buying them. 

These buyers cannot be regarded as devoted customers either because they will not stick with a single product. Consumer behavior survey can help you identify these customers so you can decide if you want to prioritize them and how you want to cater to them. 

4. Habitual buying behavior

The first thing to remember is that habitual buying is more about meeting a need than spending too much time choosing a brand. Customers will therefore buy something right away without doing any investigation. This is so because their choice to buy an item is based more on their interactions with the product than with the corporation.

For instance , if they are accustomed to purchasing a particular bottle of ketchup, they will continue to do so because they like the taste.

Next we would get to know about the factors that affect customer behavior.

What factors affect consumer behavior?

Understanding consumer motivations can help you influence consumers in specific ways. Use consumer behavior surveys to identify the factors affecting their behavior. 

For example, if your target market is heavily influenced by economic factors and believes that the price of your product is excessive, your company must educate consumers on the value of your product. Instead of lowering your price, you can create campaigns that show how much money your customers save by purchasing your product.

We have listed 5 factors affecting customer behavior.

1. Economic factors: Elements such as a product’s price, the consumer’s income, and the comparison to competing products can all influence how consumers behave. 

For example, if your product costs $500 and is compared to competitive products that cost $600, consumers may perceive your product to be more favorable than if it is compared to products that cost $300.

2. Social factors: Personal values, culture, societal values, social class, educational class, and lifestyle may all influence how your products are perceived by your customers. 

3. Anthropological factors: A person’s history, geographic location, and climate can all influence how they interact with brands. 

Companies that are known to drive farmers out of business, for example, may not be viewed favorably in a country with a long history of farming.

4. Psychological factors: A consumer’s understanding of your company, brand, and marketing campaign will influence how they behave toward your company. 

For example, your campaign slogan may appear offensive to some while completely harmless to others.

5. Personal need factors: If a consumer does not believe they require or want your product, they will not purchase it, even if they have the money and societal support to do so.

 Businesses cannot influence a consumer’s decision to buy or not buy something. They can, however, work to demonstrate why they require such a product in their lives.

Gather data from customers to understand which of these factors motivate their buying decision. By identifying the factor you can design the best action plan to identify your potential market and cater to them.

Walmart exapnads Online Grocery PickUp service and increased product variety to 7000 using customer feedback.

What are the benefits of conducting a consumer behavior survey?

Here’s how conducting a consumer behavior survey can help you with your overall marketing strategy.

1. Aids in the refinement of marketing strategy analytics

When it comes to marketing decisions, analytics can help you determine if your strategies are helping to propel your company forward. If you are a SaaS company investigating the performance of your display ads, website content, and search ads can reveal a great deal about what your customers are interested in.

In addition, your website’s analytics show how consumer behavior affects search engine optimization. Consumer behavior research is essential for determining whether your customers are positively responding to what you want to market.

2. Increases Your Understanding of Globalization

If you decide to sell your products or services in non-domestic markets, you must first understand consumer behavior. Furthermore, conducting marketing research on people from different cultural backgrounds is critical for your business. 

This demonstrates whether your product or service best serves the cultural norms and values of a specific country. Including consumer behavior sureys in your marketing strategy will set you apart from the competition.

3. Maintain Customer Satisfaction

Customer behavior surveys help you understand the expectations your customers have and help you ensure a consistent experience. 

The fact that the deal has been signed and the purchase has been completed does not mean that your work here is finished. Your customer still needs and expects guidance when making a purchase, especially when shopping online. 

• When will they receive their product? 
• Is your customer service department ready to handle any complaints or returns? 
• Is there a manual available that describes how to assemble and/or use the product? 

These are some of the considerations you should make to ensure customer satisfaction. Customers’ needs and expectations are just as important after the purchase as they are before it.

In the previous part  we learnt about the benefits of conducting customer behavior surveys but do you know what kind of questions should be there in customer behavior surveys? So in the next section we would talk about questions that you can use in customer behavior surveys.

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What are customer behavior survey questions?

Every question in a consumer behavior survey can be related to any of the factors mentioned above. So, here are the example questions that you can ask in a survey of consumer behavior:

The questions are divided based on 5 stages of the consumer’s journey: awareness, consideration, purchase, usage, and feedback.

1. Awareness

• What is the first brand that comes to mind when you think of [Product]?
• Can you explain why?
• Are you familiar with [product name]?

2. Consideration

• What issues are you attempting to address with [product name]?
• What are your thoughts on our brand as a solution?
• What would entice you to purchase our brand?

3. Purchase

• How frequently do you purchase [product name]?
• Where do you go when you need [product name]?
• Could you please tell us how much you normally spend on it?
• What are the three main reasons you chose to use this?
• How often do you use this product?
• What do you intend to do with our product? You have several options. 

5. Feedback

• Write three words that describe the product.
• Have you encountered any issues with the product thus far?
• How did you attempt to resolve it? (Customer service, self-help, and so on)

Consumer behavior surveys are unquestionably one of the most important tools for businesses looking to retain customers and expand their market share. Avoid leading questions and other types of questions with inherent biases to get the best data from your consumer survey.

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