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Marketing Dissertations

Dissertations from 2023 2023.

Agility and Resilience as Sources of Competitive Advantages a Theoretical and Empirical Investigation , Celso Roberto de Aguillar Pinho

MNEs Paradoxes in Responsible Global Business – A Theoretical and Empirical Investigation , Maria Luiza C.A. Pinho

Essays on Social Media Centric Consumption: Quantifying Current and Future Outcomes , Emily Webster

Dissertations from 2022 2022

Network 'vs' Net-worth: Collaborative Network Structure and Performance on the Platform , Amit Agarwal

The Missing Piece of the Puzzle: How Brand Authenticity Drives Brand Engagement , Christopher L. Campagna

Does A Nudge A Day Keep the Doctor Away? Using A Firm’s Digital Marketing Communication to Guide Wellness , Orhan Bahadir Dogan

Essays on Marketing for Social Good , Ayan Ghosh Dastidar

Stakeholder Governance: Empirical and Theoretical Developments , Sarah Ku

Evaluating the Impact of Digital Media on Prospect Conversion in Nonprofit Organizations: An Action Research , Divya Ramachandran

A Cross Cultural Examination of the Psychological Dynamics in Music and Religious Practice , Suraj Sharma

Dissertations from 2021 2021

Essays on Channel Deletion and Channel Contraction , Binay Kumar

Freelance Orientation in the Sharing Economy: Evidence from Labor Platforms , Avishek -. Lahiri

Defining, Measuring, And Managing Networked Customer Experience: A Multi-Method Study of Mobile Payment Applications in Retail Settings , Nandini Nim

Multinational Enterprise Performance in Advanced Economies and Emerging Markets , Kubilay Sabri Levent Ozkan

Dissertations from 2020 2020

Assessing the Role of Marketing at Earnings Announcement: Stock Market Response to Marketing Metrics Surprises , Ankit Anand

Language Strategies in International Business: New Prospects for Negotiation and Conflict Management , Elena Poliakova

Dissertations from 2019 2019

Risk Mitigation in International Mergers and Acquisitions , Yimai Lewis

Technology Enabled Social Responsibility Projects and an Empirical Test of CSR's Impact on Firm Performance , Elizabeth Napier

Dissertations from 2018 2018

Screening for the Success Potential of New Products: The Case of the Movie Industry , Jee Won Choi

An Empirical Investigation of Customer Retention: Addressing Unique Challenges in Customer-Firm Relationships , Angeliki Christodoulopoulou

Believability: A Study of Coincidence and Scarcity in Consumer Behavior , Gregory Cohen

An Empirical Examination of How Supervisor and Peer Knowledge Dissemination Affects a Salesperson's Performance. , Ashley Goreczny

How Does Learning Lead to Innovativeness, Internationalization and Success of Entrepreneurial Ventures? ? Evidence from China?s High Technology Industry , Jingting Liu

Essays on Alternative Perspectives on Cross-Border B2B Trust and Commitment , Yen-Hung Liu

Marketing Insight: The Construct, Antecedents, Implications, and Empirical Testing , Roberto Mora Cortez

Dissertations from 2017 2017

Investigating Time-Varying Effects of Stakeholder Relations on Firm Performance through Brand Equity , Insu Park

Investigating the Impact of Pace, Rhythm, and Scope of New Product Introduction (NPI) Process on Firm Performance , Amalesh Sharma

Dissertations from 2016 2016

The Effect of Economic and Relational Direct Marketing Communication on Buying Behavior in B2B Markets , Kihyun Kim

Longevity of Multinational Retail Enterprises in Foreign Markets: An Empirical Examination , Ozlem Tuba Koc

Essays on the Convergence of Consumer Spending Patterns across National Markets , Ayse Ozturk

A Road to Engagement , Anita Pansari

Dissertations from 2015 2015

Examining a Customer Relationship Management Strategy: The Antecedents and Consequences of Gift-Giving Behavior , Yashoda Bhagwat

A Double Loop Learning Model For Integrated and Proactive Customer Relationship Management , Jia Fan

Salesforce Automation: An Examination of Issues , Robert Mayberry

Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) industry , Sarang Sunder

Managing a Profitable Interactive Email Marketing Program: Modeling and Analysis , Xi Zhang

Dissertations from 2014 2014

Organizational Cross-Cultural Adaptation Through Social Networks: A Multiple-Case Study Of Chinese Firms Operating In The United States , Jing B. Feng

The Strategic Alignment of Organizational Interventions for Salesperson Development with Salesperson Lifecycle Management Model , Joon-Hee Oh

Modeling the Dynamic Decision of a Contractual Adoption of a Continuous Innovation in B2B Market , Yingge Qu

Dissertations from 2013 2013

Effect of Relationship Quality and Cost to Serve on Customer Value in Business Market , Maria G. Piscopo

Dissertations from 2012 2012

Joint Resolution of Supply Chain Risks: The Role of Risk Characteristics and Problem Solving Approach , Leah J. Bovell

Perceived Brand Age and Its Influence on Choice , Monica D. Guillory

Dissertations from 2011 2011

How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance , Andrew M. Baker

Understanding the Barriers to the Assimilation of Interorganizational Technologies in Channel Relationships , Jennifer L. Fries

Risk and Visibility in Global Supply Chains: An Empirical Study , Hung V. Nguyen

The Role of Dynamic Capabilities in Outsourcing Sales and Marketing Functions: A Resource-Advantage Perspective in the Context of Consumer Packaged Goods , belgin unal

Connected Consumers: Cognizance of Provision Networks in Mundane Consumption , Stephen T. Weaver

Dissertations from 2010 2010

Why Are You Really Winning and Losing Deals: A Customer Perspective on Determinants of Sales Failure , Scott B. Friend

The Drivers of a Successful Corporate Sponsorship and the Quantified Financial Impact: Applying the Attitudinal Triad of Cognition, Affect, and Conation and Customer Lifetime Value to Corporate Sponsorships , David Nickell

Dissertations from 2009 2009

'Check the Rhyme': A Study of Brand References in Music Videos , Janee N. Burkhalter

Fair or Foul? Determining the Rules of the Fair Pricing Game , Jodie Lynne Ferguson

The Mediating Role of Ethical Decision Making in the Relationship between Job Characteristics and Job Outcomes: An Examination of Business-to-Business Salespeople , G. Alexander Hamwi

Dissertations from 2008 2008

The Performance Implications of Planning, Implementation, and Evolution of Market-oriented Strategy by Top Management , Jeffrey R. Foreman

Dissertations from 2007 2007

Determinants of Brand Sensitivity in Organizational Buying Contexts , Brian Paul Brown

Salesperson Behavioral Determinants of Customer Equity Drivers: Mediational Role of Trust , Ramana K. Madupalli

Online Product Information Load: Impact on Maximizers and Satisficers within a Choice Context , Jill Renee Mosteller

Structure and Process of Channel Program Selections: Retailers Choice among Parity Trade Promotions , Amit Poddar

The Differing Effects of Satisfaction, Trust, and Commitment on Buyer's Behavioral Loyalty: A Study into the Buyer-Salesperson and Buyer-Selling Firm Relationship in a Business-to-Business Context , Brian Rutherford

Future Orientation, Chronological Age and Product Attributes Preference , Yujie Wei

Dissertations from 2006 2006

Impact of Customer Crowding on Frontline Service Employees: Theoretical and Empirical Implications , Anita H. Whiting

A Communication Based Perspective on Customer Relationship Management (CRM) Success , Alex Ricardo Zablah

Dissertations from 2005 2005

Attitudes Toward Consumer-Customized High-Tech Products: The Role of Perceived Usefulness, Perceived Ease of Use, Technology Readiness, and Customer Customization Sensitivity , Margarita B. Guilabert

An Examination of Contemporary Marketing Practices Used by Organization with Different Culture Types: A Test of the Convergence Theory in the US and Cote d'Ivoire , Victoria Lynn Miller

The Impact of Data Collection Methodology and Warning Labels on Adolescents? Response Factors , Beverly Darlene Wright

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Review our examples before placing an order, learn how to draft academic papers, marketing dissertation examples | effective structures and essential writing tips.

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• Dissertation Example

Dissertation writing is a challenging yet enriching experience. It demonstrates the knowledge and skills you acquired throughout your academic endeavours.

Your marketing dissertation will be a showpiece of skills, expertise and comprehension of marketing principles. You can showcase your analytical, organizational, and creative abilities while applying them to a particular marketing challenge or problem.

• Find Quality Marketing Dissertation Topics by Premier Dissertations

Understanding, assessing, and analyzing a marketing concept are prerequisites for a marketing dissertation. You might be required to assess marketing ideas from a macro or microeconomic point of view. This article will guide you through all the necessary strategies and steps to complete your marketing dissertation.

To know how each section is managed, you can move through the professionally and successfully crafted marketing dissertation examples below ;

Example: 1   How Effective are Loyalty Programs in Building Customer Loyalty

Example: 2   Effect of Brand Love on Consumer Buying Behaviour

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Standard Structure of Marketing Dissertation

a.   Abstract

A dissertation's abstract is a condensed version of the document. It provides the reader with a concise overview of the completed research. A strong abstract encourages the reader to continue reading the research. An abstract includes the following information:

• Research's goal or problem statement.
• Methodology or research strategies used to gather data.
• Final results or conclusion

b.    Introduction

The introduction is paramount for the first impression. It serves as the public face of your research. It provides background information on your topic, explains why you chose it, elaborates on a particular question that was addressed in your study, and outlines your aims and objectives for conducting the research. The following elements should be covered in your marketing dissertation:

• Purpose of research
• Research Goals

Check out the article mentioned if you want detailed insight into writing a hypothesis. It will help you out.

• Research Writing 101: A Guide on How to Write a Strong Hypothesis for a Research

Here's a brief marketing dissertation introduction example. You can get free access to the whole example by clicking on the link given below.

The complexities of the housing market in the United Kingdom have been a matter of concern for the last many years, as it has been subjected to various uncertainties in the last few decades. The highs and lows in terms of economic bubbles, rising market prices, uncertainties over the interest rates and the ratio of demand and supply in the subject market have been the fundamental source of these complexities (Muller et al., 2009).

Although the stakeholders of this market have been primarily the investors who purchase properties for business purposes, the influence of first-time buyers in the market cannot be ignored. First-time buyers are the proportion which has the capacity to stabilize this industry as they are considered to be potential end-users of residential properties. Another factor related to these users is that they can reduce the impact of investors in the housing market, which in the end reduces the chances of an 'unmanaged rise of house prices’. However, the increasing uncertainties and complexities of this market have undermined this potential and has and consequently resulted in a lack of confidence or clarity in the minds of first-time buyers(Quigley and Raphael, 2004); however, the situation has now started to improve due to better policy implementation and through a tailored government support programs.

c.   Literature Review

A literature review summarises the works that reputable academics and researchers have produced on a certain subject. It will give your marketing dissertation some context. When writing the literature review, your goal should be to inform the reader of the concepts and theories that have been developed on your subject and evaluate its advantages and disadvantages.

Your marketing dissertation's literature review shouldn't just be a list of sources; rather, it should be driven by the following goals:

• Determine the significance of the topic.
• Ensure the research question is valid.
• Provide a background of the topic.
• Connect your research to the existing body of knowledge.
• Research Methodologies

Check this link to get inspiration for your dissertation from the digital marketing dissertation example given. You can also consult with our professional writers at Premier Dissertation to get guidance throughout the process.

Assessing the market stock forces in the Hartlepool area, in terms of supply and demand in relation to first buyers

d.   Research Methodology

Your research methodologies are specified in your marketing dissertation's research methodology. Whether your study is qualitative or quantitative will be mentioned. It should include information about the following:

• Primary research
• Approach you take to conduct your research: case study, survey, etc.
• Data collecting approaches

e.   Ethical Issues

The ethical and confidentiality difficulties you encountered while doing your research should be highlighted in this section of your dissertation. To ensure that the research's participants are completely aware of how the data being gathered will be used, it should refer to how surveys were done, the objective of the study, and the manner in which the purpose was disclosed.

f.   Research Findings and Implications

Almost a third of the total length of the marketing dissertation should be devoted to this section. Your research findings will be analyzed and evaluated; their significance will be discussed.

g.   Conclusion

Your study will be succinctly summarized here, along with any pertinent recommendations. The findings should confirm that your research's objectives have been met.

h.   Bibliography

The references utilized directly in your study will be included in a structured manner in this section, adhering to the citation style that your school has accepted.

i.   Appendices

It would have graphs, charts, figures, tables, summaries of surveys, interviews, observations, and statistical findings, which would not be included in the research's actual word count.

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Marketing dissertation example.

Here is a compiled list of successful marketing dissertation examples. Check them out and get a strong grasp on writing your own.

• Understanding the Significance of Personalization in Digital Marketing: A Conceptual Framework
• How COVID-19 Pandemic have Increased Developmental Opportunities for Digital Marketing?
• Impact of Digital Marketing on Brand Image: A Systematic Literature Review
• Augmented Reality Marketing: Achieving Situated Customer Experience Through AR Advertisement

Research Strategies and Tips for Marketing Dissertation

1.    Define your Research Question

The first step in writing a marketing dissertation is to define your research question. It will help narrow your focus and ensure that your dissertation is on a feasible and interesting topic. Once you have defined your research question, you should develop a research strategy to help you answer it.

2.    Develop a Research Strategy

Your research strategy should include both primary and secondary research . Primary research involves collecting data through surveys, interviews, or focus groups. Secondary research involves collecting data from existing sources such as books, articles, or reports. Once you have collected your data, you will need to analyze it to answer your research question.

3.    Choose a Topic

Your topic should be relevant to your field of study and that you are interested in. It should also be something that has yet to be extensively researched before. Once you have chosen a topic , you can begin to narrow down your focus and develop a more specific research question.

4.    Find Sources of Information

Many different types of sources are available, such as books, journal articles, primary sources, and secondary sources. You will need to evaluate each source to determine if it is reliable and relevant to your topic.

5.    Write a Literature Review

A literature review is a summary of the existing literature on your topic. Writing a literature review to demonstrate that you are familiar with the existing research on your topic is important. Additionally, a literature review helps to identify gaps in the existing literature that your dissertation can fill.

6.    Choose an Appropriate Methodology

The methodology you choose for your dissertation will depend on the data you have collected and the nature of your research question. Qualitative methods like interviews or focus groups are well-suited for exploratory or interpretive studies, while quantitative methods such as surveys are better suited for descriptive or explanatory studies.

7.    Write and Defend Your Dissertation

Once you have collected and analyzed your data, you will need to write up your findings in the form of a dissertation. Once your dissertation is complete, you will need to defend it in front of a committee of faculty members. If you successfully defend your dissertation, you can earn a PhD in marketing.

Writing a great marketing dissertation takes practice and dedication but armed with helpful strategies, techniques and marketing dissertation examples; you can maximize your potential and create an impressive paper that will impress professors or advisors alike!

Whether it's researching strategies or looking through marketing dissertation examples for inspiration, there are many ways to improve your chances of creating a successful paper that meets all expectations an instructor or supervisor sets. With these tips in mind, anyone can create their own unique yet comprehensive dissertation that accurately reflects their skill level!

Here are some more academic guides to help you find a way through writer's block.

• Ace Your Case Study Assignment: A Guide on How to Write a Case Study Assignment
• A Step-By-Step Guide on How to Write a Stellar Abstract for your Thesis
• Expert Tips to Write an Effective and Concise Discussion Section in Research

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