what makes a good business case study

Three expert HBS case writers share their insights on how to write a great business case study that will inspire passionate classroom discussion and transmit key educational concepts.

Here are the basic steps to writing a good case study. 1. Identify your goal. Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal.

Case studies can be used as a learning tool for both successful concepts as well as failed ones, while also serving as a valuable business card when approaching new customers. Here's...

A business case is a written document (often a PowerPoint presentation) that articulates the value of a specific business project or investment. It presents the rationale for the project, including the benefits, costs, risks, and impact.

A business case study is a narrative that showcases your company’s success. Similar to any story, it comprises essential elements that engage readers and guide them toward a desired action. Let’s explore the key components of a case study and how to create a captivating narrative.

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results. Grow your business with marketing automation. Learn how.

What a case study is and why you need one; What makes a good case study; What should a case study include? Essential prep for creating a case study; How to write a good case study in 5 steps; 8 further case study best practices; 7 real-life case study examples; 8 case study templates to get you started; 🔍 Are you looking for some case study ...

What is a case study? In business, a case study, or customer success story, is a marketing tool that showcases how your product or service helped clients overcome business challenges. It uses statistics, quotes, and specific examples to convincingly highlight your ability to produce results.

This article explains the importance of seven such skills: preparation, discernment, bias recognition, judgement, collaboration, curiosity, and self-confidence.

TABLE OF CONTENTS. What Is a Case Study & Why Is It Valuable? In the business world, a case study is written or video content that tells the story of a successful customer transaction, relationship, or both. Case studies combine storytelling and data to offer social proof that your product is a viable solution to your target customers’ problems.