The 46 Best Cover Letter Examples: What They Got Right

Amanda Zantal-Wiener

Published: May 22, 2024

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

 person types of a cover letter

I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.

→ Click here to access 5 free cover letter templates [Free Download]

Table of Contents

Customizable Cover Letter Examples

Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what is a good cover letter, what’s on a cover letter, what makes a great cover letter.

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5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

  • Standard Cover Letter Template
  • Entry-Level Cover Letter Template
  • Data-Driven Cover Letter Template

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In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

good cover letter examples, standard

good cover letter examples, short and sweet

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

  • Guide to Becoming a Better Writer
  • Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

  • Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
  • Choose your words carefully .
  • Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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60+ Cover Letter Examples in 2024 [For All Professions]

Background Image

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

cover letter example for career change

Here’s what this cover letter does right:

  • Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
  • Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
  • Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

cover letter example for a recent graduate

  • Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
  • Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
  • Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

Cover Letter Example for Middle Management

  • Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
  • Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
  • Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

cover letter example for business manager

  • Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
  • Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
  • Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

cover letter example for phd

Here’s what this cover letter does right: 

  • Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
  • Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

cover letter example for senior executive

  • Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
  • Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
  • Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

Cover Letter Example

  • Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
  • A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
  • Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

cover letter examples

  • Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
  • Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
  • Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

best cover letter example

  • Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
  • Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
  • Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

Cover Letter Example for Digital Marketing

  • Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
  • Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
  • Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

Cover Letter Example for Graphic Designer

  • Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
  • Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
  • Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

Cover Letter Example for Administrative Assistant

  • Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
  • Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
  • Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

Cover Letter Example for Front Desk

  • Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
  • Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
  • Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

Cover Letter Example for Human Resources

  • It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
  • Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
  • Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

Cover Letter Example  for Sales Agent

  • Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
  • Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
  • Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

Cover Letter Example for Receptionist

  • Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
  • Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
  • Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

Cover Letter Example for Information Technology

  • Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
  • Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
  • Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

Cover Letter Example for Real Estate Agent

  • Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
  • Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
  • Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

Cover Letter Example for Teacher

  • Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
  • Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
  • Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

Cover Letter Example for Project Manager

  • Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
  • Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
  • Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

Cover Letter Example for Paralegal

  • Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
  • Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
  • Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

  • Acting Cover Letter Examples
  • Accounting Cover Letter Examples
  • Administrative Assistant Cover Letter Examples
  • Architecture Cover Letter Examples
  • Attorney Cover Letter Examples
  • Barista Cover Letter Examples
  • Bartender Cover Letter Examples
  • Business Cover Letter Examples
  • Business Analyst Cover Letter Examples
  • College Student Cover Letter Examples
  • Computer Science Cover Letter Examples
  • Construction Cover Letter Examples
  • Consultant Cover Letter Examples
  • Customer Service Cover Letter Examples
  • Data Analyst Cover Letter Examples
  • Data Entry Cover Letter Examples
  • Dental Assistant Cover Letter Examples
  • Digital Marketing Cover Letter Examples
  • Elementary Teacher Cover Letter Examples
  • Engineering Cover Letter Examples
  • Executive Assistant Cover Letter Examples
  • Finance Cover Letter Examples
  • Graphic Design Cover Letter Examples
  • Healthcare Cover Letter Examples
  • Human Resources Cover Letter Examples
  • IT Cover Letter Examples
  • Law Cover Letter Examples
  • Management Cover Letter Examples
  • Marketing Cover Letter Examples
  • Mechanical Engineering Cover Letter Examples
  • Medical Assistant Cover Letter Examples
  • Nurse Practitioner Cover Letter Examples
  • Physician Cover Letter Examples
  • Project Manager Cover Letter Examples
  • Receptionist Cover Letter Examples
  • Retail Cover Letter Examples
  • Sales Cover Letter Examples
  • Social Work Cover Letter Examples
  • Software Engineer Cover Letter Examples
  • Substitute Teacher Cover Letter Examples
  • Teacher Assistant Cover Letter Examples
  • Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

  • Header - Input your contact information.
  • Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
  • Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
  • The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
  • The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
  • Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

cover letter structure

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

cover letter examples templates

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

  • Phone Number
  • Name of the hiring manager / their professional title
  • Name of the company you’re applying to

Optionally, you can also include the following:

  • Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
  • Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

  • Dear [Department] Hiring Manager
  • Dear Hiring Manager
  • To whom it may concern
  • Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

  • Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

  • What’s the company’s business model?
  • What’s the company's product or service? Have you used it?
  • What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

  • Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
  • Thank the hiring manager for their time. After all, it never hurts to be polite. 
  • Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

  • Best Regards,
  • Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Cover Letter Writing Checklist

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

  • The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
  • The sales pitch is usually the body of the cover letter. 
  • The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

  • How to Write a Resume
  • Cover Letter Mistakes to Avoid at All Costs
  • Cover Letter Format (w/ Examples & Free Templates)

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Cover Letters

Crafting a great cover letter can set your application apart and help you get your foot in the door. But where to start? We've got tips, templates, and examples to get you going—from great opening lines to real samples that actually worked.

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More From Forbes

Cover letters are now essential to standout to employers. here's an example.

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Man is typing a cover letter to apply for a new job.

Today's job market is very competitive, so you need a way to stand out. “The biggest mistake many job hunters are currently making is that they skip writing a cover letter when sending off a resume,” says Jim, a 61-year-old AT&T Human Resource Manager. Cover letters are very influential, and a well-written letter can grab an interview just on its own merit. It is too bad most job hunters are so lazy they don't write one anymore, notes this HR manager in charge of employee recruiting.

What doesn't work is sending a generic letter. Put the effort in to tailor your letter specifically to the needs of the job. Another mistake to avoid is losing them in your opening sentence. Never begin your letter with the overused standard – I'm applying for the ad I saw online. This fails to address the employer's needs and the skills you bring to the job. Another overused starting line is telling the company you think they are great and how much you want to work for them. However, this fact can be stated in the letter later – it is too weak to open it. This overused approach does not sell this employer on how you will keep them great and how you have the skills they seek.

Most Effective Opening

Power Impact Technique™ is the best way to start your letter. I created this technique years ago, and it has had a very high success rate of getting employers to call the applicant, which is the goal.

The Power Impact Technique is a two-step process. First, analyze the job — both the noted and assumed needs — and determine the essential skills the employer is looking for. Next, immediately address how you will meet the employer's needs. You begin your letter with a strong opening sentence emphasizing the major selling points and skills you would bring to the job. Compare the difference between the typical opening, I'm applying to the job opening I found on Indeed and these two openings using The Power Impact Technique:

· Ten years in senior management with proven expertise in international finance for a Fortune 100 company...

· Strong leadership in operations having reduced costs by 12% while improving productivity....

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· Five years in B2B tech sales growing territory sales by 18% in a highly competitive marketplace…

These openers are eye-catching, designed to get the employer to see what you can do. The secret lies merely in addressing their needs right up front. After all, these are the necessary skills and experience they are seeking. This first paragraph is what they will read, so it needs to have your top selling points in it. You must demonstrate "proof" that you can perform the duties desired. To develop this proof, outline the critical things that the employer wants. Just underline the significant items from the job opening. Whenever possible, use your network to gather any inside information. The next step is to ask yourself: What were the RESULTS of my efforts on previous jobs, projects, or tasks that I've undertaken? That is the key to compose your letter. Just highlight the duties and skills needed by referencing your abilities to perform them plus offer any known results from your past efforts as proof that you CAN do the job.

Sample Letter

William Morris Motley

Newark, DE 19713

123.555.2565 [email protected]

Dear Hiring Manager

With a demonstrated record of leadership in medical diagnostic equipment manufacturing and operations, I would bring excellent experience in increasing profit, enhancing productivity, and reducing costs to your organization.

Highlights of my background include:

  • Establishment of a new manufacturing culture based on self-directed teams and continuous improvement leading to high quality levels. Results: achieved 20% productivity increase plus $3.5 million increase in profits .
  • Headed production turn-around. Results: achieved 26% productivity increase with $2 million in annual cost reductions.
  • Designed and set up new part repair center: Results: saved $13 million over previous repair process costs.
  • Directed reduction effort on six-month product backlog of large, complex medical diagnostic device. Results: increased production from 19 units per month to 30 units per month while maintaining quality level and same per unit manufacturing cost.

As you can see, I pride myself on being an excellent team developer who can exceed goals and build highly productive employees to contribute to a company’s bottomline.

I am interested in discussing with you some of the valuable contributions I could make to COMPANY NAME’s manufacturing operations. You can contact me: 123.555.2565

Your time and consideration are most appreciated.

Bill Motley

This formula has opened many doors for my career counseling clients and will do so for you too.

Robin Ryan

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  1. 43 Professional Cover Letter Examples For Job Seekers in 2022 ...

    Business Cover Letter Examples The purpose of cover letters is to personalize your application and clarify why you're the best person to hire. That being said, business cover letters aren't too different from what we've seen so far. This section will include: Business analyst cover letter Consultant cover letter

  2. Guide to Writing a Killer Cover Letter : r/jobs

    Fourth Branch: Composing the Cover Letter. With the previous sections' gathered content, a proven five-paragraph structure is utilized to craft a results-focused letter highlighting one's qualifications and motivations for the position based on the employer's stated needs. 1. Who you are, what you want, and what you believe in. 2. Transition. 3.

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    Get the Reddit app Scan this QR code to download the app now. Or check it out in the app stores     TOPICS. Gaming. Valheim; Genshin Impact; Minecraft; Pokimane; Halo Infinite; ... Cover Letter Examples by Real People: Marketing and brand manager cover letter sample

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    6. The Cover Letter with H.E.A.R.T. HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent. Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better, and serves as the scaffolding for our hiring practices.

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    How to Write the Perfect Cover Letter #1. Choose the Right Cover Letter Template #2. Put Contact Information in the Header #3. Address the Hiring Manager #4. Write an Eye-Catching Introduction #5. Use the Cover Letter Body for Details #6. Wrap It Up and Sign It Cover Letter Writing Checklist 15 Cover Letter Tips 15+ Cover Letter Examples 5 ...

  6. Cover Letter Samples and Templates

    A cover letter should include the following parts: Header. Salutation. Introduction. Body paragraph. Closing paragraph. Letter ending and signature. The following cover letter samples and examples will show you how to write a cover letter for many employment circumstances. Browse cover letters by job title for inspiration.

  7. 4 Cover Letter Examples + Tips on How to Write Yours

    Don't panic! We've got examples of four types of cover letters below: a traditional cover letter, an impact cover letter, a writing sample cover letter, and a career change cover letter. So let's take a look at these examples, why they work, and how you can use them to craft your own. 1.

  8. How To Write a Cover Letter (With Examples and Tips)

    Middle paragraph (s) Closing paragraph. Letter ending and signature. Your cover letter should be one page long and use a simple, professional font, such as Arial or Helvetica, 10 to 12 points in size. Your letter should be left-aligned with single spacing and one-inch margins. Show Transcript.

  9. The 11 Best Cover Letter Examples of 2024

    This list makes the candidate look perfect for the specific role they're applying to fill. 2. The funny cover letter. This clever cover letter from former ESPN anchor Kenny Mayne is one of the best examples of how to land a job with a joke: Sometimes all you have to do to get a job is make the right person laugh.

  10. How to Write A Cover Letter in 2022 (6 Tips

    The cover letter is a tool to help introduce yourself in a memorable, personal way during a job application. A well-crafted cover letter goes over information on your resume and expands this information for the reader, taking them on a guided journey of some of your greatest career and life achievements.. Its purpose is to elaborate on the information contained in your resume while infusing ...

  11. What are some of the best cover letters you've ever read ...

    chunkydunkerskin. •. I've never read any. But, once, after applying to many jobs I was qualified for and I was becoming more upset at the lack of replies, I started one off like this (not verbatim) "hello, my name is XXX and even though I'm totally qualified for this position from the apparel you use to the way your business operates, I ...

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    Check out our guide on how to start a cover letter effectively! #4. Cover Letter Body. The body of your cover letter usually consists of 1-3 paragraphs and is where you convince the recruiter that you're the right person for the job. We have a few pointers to help you do that: Don't just rehash your CV.

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    Read more: How To Name Resume and Cover Letter Files Cover letter example Here is an example of a cover letter to help you create your own: Anne Galindo 123-456-7890 [email protected] January 23, 2021 Dear Hiring Manager, I'm excited to be applying for the web developer position at [Company Name]. I've been programming websites and using ...

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    Consultant Cover Letter Example #10. Digital Marketing Cover Letter Example #11. Graphic Designer Cover Letter Example #12. Administrative Assistant Cover Letter Example #13. Front Desk Cover Letter Example #14. Human Resources Cover Letter Example #15. Sales Agent Cover Letter Example #16.

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    Use double cover letter spacing between paragraphs and 1-1.15 between lines. Title your cover letter by JobTitle—CoverLetter—YourName. Let your cover letter layout stay intact en route to the recruiter by saving the file in PDF. Fit all the information included in the letter on one page.

  18. Free Downloadable Cover Letter Templates (Word & Google Docs)

    How to Use a Free Cover Letter Template. To use one of our professionally-designed cover letter templates, simply: Select the template you like and click on "View Template."; Download it as a Word Doc or Google Doc, and select the option of your choice under "How to download this template" (If you want to use a Google Doc, make sure to select the color option you want before making a ...

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  21. Cover Letters Are Now Essential To Standout To Employers. Here's An Example

    Results: achieved 20% productivity increase plus $3.5 million increase in profits. Headed production turn-around. Results: achieved 26% productivity increase with $2 million in annual cost ...