legends barbershop business plan

Barber Shop Business Plan Template

If you want to start a barber shop business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their barber shops.

How to Write a Business Plan for a Barber Shop

Below are links to each of the key elements of a barbershop business plan template:

• Executive Summary – The Executive Summary serves as your elevator pitch. Condense your entire business plan into a compelling overview that highlights key points like your business concept, target market, financial projections, and funding requests.
• Company Overview – Introduce your barbershop with a brief overview. Detail your business structure, mission, vision, and core values. Outline your business model, styling and men’s grooming services and retail products offered, and location.
• Industry Analysis – Dive into the barbershop industry. Research industry trends, local market trends, growth potential, and economic factors impacting the industry. Utilize resources like IBISWorld or industry-specific reports.
• Customer Analysis – Identify and understand your target customers. Create detailed customer profiles, and analyze their needs, customer preferences, and behaviors. Conduct market research to validate your target market.
• Competitive Analysis – Evaluate your competition (other barber shops and local businesses offering similar styling and grooming services). Assess their strengths, weaknesses, target market, pricing, and marketing strategies. Identify competitive advantages to differentiate your barber shop.
• Marketing Plan – Develop a comprehensive marketing strategy that will attract customers to your new barber shop. Outline your target audience, branding, pricing strategy, local advertising, public relations, promotions, and digital marketing efforts.
• Operations Plan – Detail your barbershop’s daily operations. Describe your shop layout, equipment, staffing requirements, hiring and training procedures, inventory management, and supply chain.
• Management Team – Introduce your management team. Highlight the experience, skills, and roles of key management personnel including management structure. Demonstrate your team’s ability to lead the business successfully.
• Financial Plan – Create a detailed financial plan. Include income statements, balance sheets, cash flow projections, break-even analysis, and funding requirements.
• Appendix – Provide supporting documents. Include market research data, permits, licenses, leases, resumes, and any additional relevant information.

Next Section: Executive Summary >

Barber Shop Business Plan FAQs

What is the easiest way to complete my barber shop business plan, where can i download a barber shop business plan pdf.

You can download our Barber Shop business plan PDF here. This is a comprehensive business plan template you can use in PDF format.

What is a Barber Shop Business Plan?

A solid business plan provides a snapshot of your barber shop as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes a marketing plan and market research to support your plans. Your comprehensive plan should also include a full financial model including income statement, cash flow statement and balance sheets.

Why Do You Need a Business Plan for a Barber Shop?

If you’re looking to start a barber shop or grow your existing barber shop you need a business plan. A successful barbershop business plan will help you secure funding, if needed, and plan out the growth of your barber shop in order to improve your chances of success. Your own barber shop business plan is a living document that should be updated annually as your company grows and changes.

What Are the Sources of Funding for a Barber Shop?

With regards to securing funding, the main sources of funding for a barber shop are bank loans and personal savings. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. 

The second most common form of funding for a barber shop is personal savings. Other funding options are credit cards, crowdfunding and angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

BARBER SHOP BUSINESS PLAN OUTLINE

• Barber Shop Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Barber Shop Business Plan Summary

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Men's Salon Business Plan

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Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

Jonpaul’s is an upscale old-world gentleman’s barber shop that offers today’s progressive gentlemen a haven where he can sit back, relax and experience the “World Class” art of grooming and services in a gentleman’s club atmosphere, which is masculine and therapeutic. Jonpaul’s is aimed at an exclusive market and a discerning customer base, and will add tremendous value to our community while offering a combination of “World Class Services” not currently being offered by any competitor in the greater Gigaburb area. We intend to be profitable by increasing our client base through becoming a highly sought after destination.

Our goal, beyond becoming a profitable business, is becoming a trusted destination whereby the clients in our community can come to refresh their minds and bodies, replenish their energies, and network with their colleagues and friends!

1.1 Mission

Jonpaul’s will provide a comforting, yet stimulating, old world gentleman’s club atmosphere in which customers will be able to relax both their body and mind, through a wide range of services. Jonpaul’s will establish itself as a world class service provider to which clients can always come to escape the stresses of life, and rejuvenate their energies, enjoy the camaraderie of their colleagues and friends.

1.2 Keys to Success

The keys to success in our business are:

• Location : Providing an easily accessible location for clients.
• Environment : Providing an environment conducive to giving relaxing and professional service.
• Convenience : Offering clients a wide range of services in one setting, and extended business hours.
• Reputation : Reputation of the owner and staff as providing superior personal service. 
• Effective advertising : Advertising in the corporate environment.

1.3 Objectives

The objectives for Jonpaul’s are outlined below:

• To create a service-base company whose goal is to exceed customer’s expectations.
• Sales increase substantially by end of Year 2 and nearly double year one revenue by the end of Year 3.
• To increase the number of clients services by at least 20% per year through superior performance and word-of mouth referrals.
• Have a clientele return rate of 90% by end of Year 1.
• Become an established community destination by end of Year 1.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Jonpaul’s is a full-service gentleman’s barber shop dedicated to consistently providing world class men’s grooming services to our clients, high quality products while furnishing an enjoyable relaxing atmosphere at an acceptable price/value relationship.

Our Motto: “World Class Service Begins Here”

The timing is right for this venture. Patiently searching for the last few years for a similar highly recognized existing business in a prime location, was unsuccessful. We therefore decided to build one from the ground up.

2.1 Start-up Summary

After spending several months searching for a high-end exclusive gentleman’s barber shop to purchase, the owners decided to start an exclusive barber shop – men’s grooming services from the ground up. The start-up capital will be used for the design, leasehold improvements, and equipment for the shop. The start-up cash has been marked for the estimated amount needed to cover operational expenses for the first two months.

2.2 Company Locations and Facilities

Jonpaul’s is located in The Mall, a 160,000 foot shopping and entertainment center in Gigaburb. The suite is 1,950 sq. ft at $24.50/sq. ft. with a 3-year lease. This site is a very high profile area with easy access and ample parking.

The Mall is anchored by Regal Cinema, the largest theater chain in the Gigaburb market with a 16-screen, state of the art complex. In addition to specialty retail and service shops within the center, there is a food pavilion anchored by Starbucks, Macaroni Grill, Garrison’s, and Rio Bravo. Other tenants include Ben & Jerry’s, Las Vegas Golf, specialty furniture, boutiques, antiques, and specialty children shops.

The Mall is located on the corner of a highly traveled State Highway and a Metro Road in the high growth, affluent area of Gigaburb. The Mall’s primary trade area will serve the burgeoning country club communities and exclusive neighborhoods located within a fifteen-minute drive from the site. According to Equifax National Decision Systems, the primary trade area in 2000 had a population of 317,931 that is projected to reach 358,716 by 2005.

2.3 Company Ownership

Jonpaul’s is a privately held S corporation co-owned by Cathy Leskie and her husband Dr. Jonpaul Leskie. Cathy Leskie has 10 years experience in the hair and spa industry. She studied in the U.S. and Europe and continues to stay on top of the latest styles, trends and products. Cathy has worked as a stylist, then as a manager – managing 16 stylist in a prestigious upscale salon.

Dr. Jonpaul Leskie – is President/CEO of  Jp Leskie & Associates, a Technology Consulting Firm. Dr. Leskie is a pioneer and innovator with over 30 years experience in the computer, e-business and telecommunications industry. Dr. Leskie has a proven track record of success in launching new business and directing operations for Fortune 500 companies worldwide.

To achieve our objectives, Jonpaul’s is seeking loan financing. This loan will be paid from the cash flow from the business, and will be secured by the assets of the company, and backed by the character, experience and personal guarantees of the owners.

Products and Services

Jonpaul’s is considered an upscale full-service barber shop – services exclusively for men. We offer our clients a gentleman’s club atmosphere, with a complimenting wide range of services and products that include:

• Hair : Cut and style,  one step hair color, highlights, toner, corrective color, hair and scalp treatments
• Shaves : Traditional straight razor shaves, hot towels, and balm treatment
• Nails : Manicures, pedicures
• Waxing Services : Eyebrow shaping
• Men’s Services : Essential facials and peels, sports massage, deep tissue massage
• Hair Laser Removal : Hair removal on neck, back, ears, etc.
• Shoe Shine : Shoe shine service in the waiting room or while services are being performed.
• London : Shave creams, soap, bath oils, shaving accessories exclusively for men
• United States : Shave creams, skin care, shaving accessories exclusively for men.

Explanations and/or consultations will be provided on all services and products if needed.

3.1 Product and Service Description

3.2 competitive comparison.

3.3 Sales Literature

Service brochure, logo/slogan with advertising to be included, and a planned website.

3.4 Fulfillment

Jonpaul’s services sell themselves. World Class Service performed in an upscale environment will attract clientele. Our prices are very reasonable for the quality of services provided. We have an agreement with a U.S. based importer of our London products, which keeps our product price at its lowest price point.

3.5 Technology

Jonpaul’s will sell complimenting products of the highest quality, and latest scientific development.

Our gentleman’s shop computer system, incorporates the latest hardware and software to manage appointments, client database, point of sale, email capabilities, Web-enabled networking, inventory, bar code reading, historical data, employee records, transaction history, accounts receivable/payable and payroll. Back-up of the system is performed daily.

Clients will be emailed appointment confirmation messages two days prior to appointment. In addition they will also receive a personal phone call one day prior to appointment to confirm appointment. A thank you note will be emailed automatically after services have been performed.

Our gentleman’s shop will incorporate a wireless network within the facilities. It will serve as an internal network and provide a service for our clients that need to access the Internet while visiting our facilities.

3.6 Future Products and Services

Jonpaul’s will be considering branding its own product line in the future. In addition it may offer chiropractic services and acupuncture services on an as needed basis. Jonpaul’s will always remain involved with the best men’s hair styling and health techniques offered, and will implement them if deemed appropriate and feasible for Jonpaul’s clientele.

Market Analysis Summary how to do a market analysis for your business plan.">

Jonpaul’s will focus on the professional male. An Internet study revealed that 85% of professional men had personal hair grooming services performed during the workday. The space at The Mall fits the demographics for our business. Applied Geographic Solutions estimates that 59,251 people live within a three-mile radius of our facility and 42,759 work there. They estimate 161,848 live within a five-mile radius and 109,867 work there. There are 15 business parks totaling 6,206 businesses located within a seven-mile radius.

4.1 Market Segmentation

Our target market will be barber shop services for the professional male. Based on our Internet survey, 80% of our services will be associated with hair, hair color, shaves, shoe shine; 15% will come from facial, massage, nail, and tanning services; and 5% will come from products. Thus, our target market will be male professionals and retirees, from the age of 25, with individual and household incomes greater than $75,000.

The following table and chart depict our potential customers with a conservative annual growth rate of 4%. The annual growth rate for the area has been 7.5% since 1990.

4.2 Target Market Segment Strategy

The members of these market segments have luxury money on hand, and lead professional lives filled with very busy schedules. All persons usually need hairstyling regardless of income level, and make the effort to find money available to style their “look.”

4.2.1 Market Trends

In spite of the massive growth in residential and corporate complexes and substantial employment within 7 miles of The Mall, a gap currently exists in the retail trade and entertainment area. The shopping center is strategically located between two major malls, each occupying more than 1.2 million square feet. Virtually no high-end restaurants or commercial support services existed in the Gigaburb vicinity until The Mall was developed. Our facility will be located in this center, which provides a huge competitive advantage.

A population of nearly 205,000 people, consisting of young, upper-class families with an average household income of $92,247, exists within a seven-mile radius of the center. The immediate area surrounding The Mall has impressive demographics as well, with an average household income of $119,423 within a three-mile radius. The average new house sale price in The Mall area in 1998 was $377,249, up from $227,000 in 1990. It is also important to note that many companies are locating their corporate headquarters in the Gigaburb vicinity, not just administrative offices. Another plus is that several office buildings, and hotels, are located within a short drive of our gentleman’s shop.

4.2.2 Market Growth

Our gentleman’s shop’s trade area’s best growth potential is in terms of daytime employment. The total daytime business population in a three-mile radius is 42,759 with the residential population at 59,251. The total daytime business population in a five-mile radius is 109,867 with the residential population at 161,848. The nearby business parks also have an ample supply of land for future office development. An even more predictable source of daytime employment growth is the planned expansion of existing companies.

The Mall is the only shopping and entertainment center site within an 8 mile radius. Jonpaul’s is the only gentleman’s shop exclusively for men at The Mall. The future look very promising for a thriving business with a continual presence of clients.

4.2.3 Market Needs

The traditional barbershop of years past have been traditionally been replaced by unisex salon’s and spa’s which focused mainly on women. Professional men are more health and style conscious, especially men who have achieved a modicum level of professional success. They are willing pay for products and services that are geared specifically toward men. They are looking for an environment that consistently offers quality service, products and camaraderie. They look for a gathering place where they can openly discuss politics, watch sports or stock market news on TV, read the newspaper, network, get a cup of gourmet coffee, buy an imported cigar, and get a shoe shine.

The surrounding area of The Mall and Country County has become a bastion for the successful, having consistently been the fastest growing areas in our state. This has created a community of wealth, mobility, and growth. State Highway is a major north/south highway that connects the northern suburbs to midtown Gigaburb. The section of State Highway near our site is two lanes in each direction and includes an interchange at Metro Road. In 1998, the State DOT recorded an ADT volume on State Highway of 46,082 vehicles per day up from the 1997 traffic count of 38,375. This number is expected to continue to increase substantially over the next few years.

4.3 Service Business Analysis

We are part of the retail health and beauty industry which has four major types:

• Salons : Stores with only hair styling services and products.
• Day Spas : Stores specializing in body health maintenance through a variety of services and products.
• Day Spa & Salon : Stores combining the services of the two aforementioned.
• Health & Beauty Products : Stores selling only merchandise product covering the wide range of products available but not inclusive of those sold by salons and spas.

4.3.1 Main Competitors

The main competitor is VanAstorBilts located across town. Strengths of VanAstorBilts are its wide array of spa services. The weaknesses of VanAstorBilts are the limited number of services dedicated specifically to male clients, i.e. hair grooming, shaves, shoe shines. VanAstorBilts services and products cater more toward the female professional. We feel the presence of Jonpaul’s is not a direct competitor to VanAstorBilts and visa versa.

Our market advantage is wide open, and will give us the opportunity to service a large population base of professional males that is not currently being well served.

4.3.2 Competition and Buying Patterns

Clients choose men’s grooming services based on proximity to their daily travels from home and work, reputation for high quality service, and good pricing. With our combined services and catering to the male professional, we don’t feel we have competition. Any competition will mainly be from unisex salons or combination unisex spa-salons.

4.3.3 Business Participants

Industry participants are those whose services include salon and spa offerings. Salon services concern hair styling, while spa services concern body relaxing and rejuvenating offerings such as massage, nail, and face works.

No one industry participant has focused specifically toward men only.

Strategy and Implementation Summary

• Emphasize quality, originality, and “World Class Service”. We will differentiate ourselves from our competitors by offering a staff of practitioners who are not only certified in their professions, but will be trained in understanding the dynamics of customer service so as to maximize the connection to their clients and more easily meet their clients expectations.
• We will provide a unique atmosphere. From our professional staff to our ambience of our barber shop, Jonpaul’s will distinguish itself as a completely trustworthy and soothing setting where clients can enjoy being pampered, escape the stress of their everyday lives and enjoy the camaraderie of friends and colleagues.
• Build a community/corporate relationship-oriented business. We will focus on strengthening the trust of our customer base, and providing not only services, but information that will aid everyone in the progression of obtaining a balanced and healthy lifestyle.

5.1 Value Proposition

Our value proposition is that we will bring a unique mode of relaxation and fulfillment to the discerning gentleman. When people are relaxed, comfortable, and happy they have the ability to work harder, concentrate better, feel physically, emotionally, and mentally balanced, and give that happiness back into their homes, workplace, and community. Simply put, our value proposition is that we help our community become a better place to live and work.

5.2 Competitive Edge

Our competitive edge is a combination of our unique services, outstanding location, and our interaction with our clients. By providing our clients a gentleman’s club atmosphere and provide world class services, we build relationships of trust and satisfaction. Our clients will come to depend on our unique services and fulfilling environment.

5.3 Marketing Strategy

Our marketing strategy is the key to our success:

• Emphasize our name and unique services and environment through advertising.
• Focus on the convenience of our location.
• Build community relationships and corporate relationships through unique and quality service, a friendly caring atmosphere, and delivering world class service.

5.3.1 Promotion Strategy

Our promotional strategy will be two-fold: first phase promotion will advertising before, during, and six months following our opening; the second phase advertising will deal with long-term advertising.

• First Phase Promotions
• Advertising
• We will utilize local newspaper, local social magazines, local radio, mail-outs to all households within the immediate 10-mile radius, and mail-outs to all local business within a five-mile radius.
• We will have a comprehensive website.
• We will place our brochure within the offices of our corporate referral clients.
• Second Phase Promotions
• We will continue to place ads in the local social magazines year around. Mail-outs will be done again within a 10-mile radius one year after takeoff, then again only every three to five years. Radio and television ads will be done only when we have sale promotions during the most stressful time of the year – the holiday season; television ads are not certain, we will evaluate their effectiveness before further implementation.
• We will continue to have a comprehensive website. After the first six months, and certainly after the first year, we will evaluate the viability of having target clients advertise on our site, and conversely, we will evaluate viability of advertising on our target client website (if applicable).
• This type of advertising will be implemented once we have grown beyond our revenue objective. We will also form advertising alliances with any business with whom we share common business goals. We will also implement mutual perks with our business and restaurant neighbors which will aid in local visibility.

5.3.2 Marketing Programs

Owner Cathy Leskie and Jonpaul Leskie will be responsible for marketing Jonpaul’s through the advertising channels. The general manager will be responsible for assisting with the implementation of alliance advertising partnerships. Our advertising budget is $10,000 for the first year. Advertising will begin two weeks prior to opening.

5.3.3 Positioning Statement

We will automatically position ourselves as the top, exclusive gentlemen’s grooming shop in the greater Gigaburb area. Considering that none of the other competitors will offer the range of men’s services that we will, nor that their staffs will be trained like ours, and that there are not any barbershops of our type in our target locations, we will be able to provide services to The Mall populace not currently being tapped.

5.3.4 Pricing Strategy

Our pricing strategy will be similar to that of our competitors. We will not charge over, nor substantially under, standard prices for our services. We will be paying our employees a straight percentage of their total individual client sales plus a bonus–that’s more than our competitors. This will allow us to hire the best employees, and have a built-in motivational factor that will keep them empowered to enhance their opportunity.

5.4 Sales Strategy

• Our umbrella sales strategy is to sell Jonpaul’s to the male professional as a uniquely desirable destination that will enhance their lives.
• We will sell Jonpaul’s through each employee’s skill, courtesy, and warmth, creating a trusting impression on all clients, and establishing loyalty and return visits. We will ensure each visit to Jonpaul’s is a relaxing and memorable experience, so that clients can always depend on our brand of service when they arrive.

5.4.1 Sales Programs

• Our comprehensive brochure will explain the nature of our services, and how this benefits our clients.
• Our website will be comprehensively informative of our services, environment and their benefits.

5.4.2 Sales Forecast

5.5 Strategic Alliances

We will form alliances with our referral clients, local restaurants, offices, and businesses who will be strategically beneficial for generating new clients. We will also form alliances with local barber schools and local spas.

5.6 Milestones

The following table lists important store milestones, with dates, implementation duty, and budgets for each. The milestone schedule emphasizes the timeliness for implementation per the sales and marketing targets listed in the detail in the previous topics.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

6.1 organizational structure.

Our initial team will consist of the owner and 10 employees. On the shop floor, there will be six barbers, one nail specialist, one shoe shine person and one receptionist. Initially there will be one full time combination aesthetician/massage therapist. As our client base grows we will add additional barbers, which then will be working two shifts per day per station. We expect to have 12 employees by the end of the first year and 14 employees in years two and three.

6.2 Management Team

Cathy Leskie, co-owner, president: has 10 years experience in the hair and spa industry. She studied in the U.S. and Europe and continues to stay on top of the latest styles, trends and products. Cathy has worked as a stylist (six years) then as a manager (four years) – managing 16 stylist in a prestigious upscale salon.

Dr. Jonpaul Leskie, co-owner: will not be directly involved in daily operations, but will assist Cathy in general organizational/business planning and operations implementation. Currently Jonpaul is President/CEO of  Jp Leskie & Associates, a Technology Consulting Firm. Dr. Leskie is a pioneer and innovator with over 30 years experience in the computer, e-business and telecommunications industry. Dr. Leskie has a proven track record of success in launching new businesses and directing operations for Fortune 500 companies worldwide.

6.3 Management Team Gaps

We believe the experience of our team covers the needs to make the business plan for Jonpaul’s a very successful reality. We will review the current talent of the salon and re-engineer accordingly. We plan on outsourcing payroll and benefits.

6.4 Personnel Plan

The Personnel Plan below reflects our projected need at opening, and carries through the second year expansions.

Financial Plan investor-ready personnel plan .">

The premier element in our financial plan is initiating, maintaining, and improving the factors that create, stabilize, and increase our cash flow:

• We must create visibility so as to create customer flow.
• We must maintain a dependable, cheerful employee force so as to minimize turnover.
• Create a brisk turnaround on our retail products, always maintaining viable stock levels.

7.1 Important Assumptions

The key underlying assumptions of our financial plan shown in the following general assumption table are:

• We assume access to equity capital and financing to support our financial plan.
• We assume our financial progress based on realistic sales to minimum sales against highest expenses.
• We assume there will not be an economic crash that would greatly hinder our target market’s access to their personal luxury finds.

7.2 Key Financial Indicators

Our most important Key Financial Indicator is when each barber averages seven clients per day and each specialist averages three clients per day.

7.3 Break-even Analysis

For our Break-even Analysis we assume monthly estimated operational costs which include payroll, rent, utilities and other running costs (not including employee draw fund considerations). Payroll alone is only estimated at $9,800 per month, including taxes.

The analysis shows that we need to generate monthly revenues, as shown below, to break even. This total is less than estimated monthly gross. This estimation does not include revenue from any other sources and is based on a barber shop client average of $35 and miscellaneous services average of $50. Our yearly average per client is estimated at $48. Considering our minimal assumptions show a monthly total client average of 1,063, we therefore believe our break-even figures can be readily maintained.

7.4 Projected Profit and Loss

There are two important assumptions with our Projected Profit and Loss statement:

• Our revenue is based on minimum estimated averages against highest expense expectations.
• Our major expense of rent and utilities is fixed for the next five years.

7.5 Projected Cash Flow

Our business is a luxury, retail-oriented business with clients who will pay primarily with credit cards.

7.6 Projected Balance Sheet

Our Projected Balance Sheet shows we will not have any difficulty meeting our debt obligations as long as our revenue projections are met.

7.7 Business Ratios

The following table contains important business ratios for the barber shop industry, as determined by the Standard Industry Classification (SIC) code, 7241.

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Barbershop Business Plan Template & PDF Example

• September 4, 2024

Creating a comprehensive business plan is crucial for launching and running a successful barbershop. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your salon’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a barbershop business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the beauty industry, this guide, complete with a business plan example, lays the groundwork for turning your barbershop concept into reality. Let’s dive in!

Our barbershop business plan adopts a clear and straightforward structure, addressing all critical elements necessary for a comprehensive business plan. This plan outlines the operational framework, strategic direction, market analysis , competitive positioning, management structure, and financial projections.

• Executive Summary : A brief overview of your barbershop’s concept, market positioning, management team, and financial summary.
• Salon & Location : Describes the barbershop’s setup, ambiance, and strategic location for optimal client access.
• Treatments & Pricing : Lists the grooming services offered, including haircuts, shaves, and pricing strategies.
• Key Stats : Presents industry size, growth trends, and relevant statistics for the barbershop sector.
• Key Trends : Identifies current trends influencing the grooming industry, such as customer preferences and technological advancements.
• Key Competitors : Reviews the primary competition in the area and how your barbershop compares and excels.
• SWOT : Assesses strengths, weaknesses, opportunities, and threats.
• Marketing Plan : Outlines the approach to attract and retain customers.
• Timeline : Sets forth significant milestones and goals from startup through the first year of operation.
• Management : Introduces the leadership team, their roles, experiences, and how they contribute to the barbershop’s success.
• Financial Plan : Forecasts the barbershop’s financial performance over the next five years, detailing revenue, profit expectations, and investment needs.

Barbershop Business Plan Template (Download)

Fully editable 30+ slides Powerpoint presentation business plan template.

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Executive Summary

The Executive Summary serves as an introduction to your barbershop’s business plan, presenting a succinct overview of your establishment and the services it will offer. It needs to outline your market positioning, the variety of grooming services available, its location, dimensions, and a snapshot of its operational model.

This segment should also examine how your barbershop will fit into the local marketplace, identifying the number of direct competitors in the vicinity, who they are, and what sets your barbershop apart from these competitors with unique selling propositions.

In addition, information about the management and founding team should be included, specifying their roles and how they contribute to the barbershop’s success. A summary of financial projections, focusing on expected revenue and profit margins over a 5-year period, should also be part of this section to give a clear forecast of your barbershop’s financial plan.

Barbershop Business Plan Executive Summary Example

Business Overview

A concise overview is pivotal, introducing essential details like the shop’s name, location, and a snapshot of its core services.

These details set the stage for your barbershop, framing its unique characteristics. A  unique selling proposition  ( USP ) distinguishes your shop. Whether it’s a focus on classic barbering techniques, expertise in modern styles, or an emphasis on premium grooming experiences, highlight this USP in your executive summary to showcase your shop’s distinctive value proposition.

Example: “The Gentleman’s Cut Barbershop,” strategically situated in the heart of Urban Style Hub, occupies a spacious 1,800 square feet area on Dapper Street. We specialize in a comprehensive array of grooming services, including classic haircuts, beard trims, hot towel shaves, and modern styling. Our USP lies in blending traditional barbering techniques with contemporary styles, ensuring precision and style for every client.

Market Overview

Understanding market dynamics and your position within it is crucial. This section should underscore the potential of the local grooming and barbering market, supported by relevant data such as market value and growth rates. Discussing trends, such as the growing demand for premium grooming experiences or a resurgence in traditional barbering, illuminates your shop’s positioning within the evolving landscape.

Additionally, it highlights the  competitive  landscape. Identify  key competitors  and elucidate how your shop stands out amidst competition. Whether through specialized skills, exceptional customer service, or a focus on authentic grooming experiences, emphasize how your shop differentiates itself.

Example: In the expansive US barbershop industry valued at $4.9 billion in 2022, The Gentleman’s Cut Barbershop thrives among its approximately 4,500 counterparts. Positioned strategically within a grooming-centric neighborhood, our shop competes with a diverse array of traditional barbershops, modern grooming lounges, and hybrid establishments. We’ve identified [6] key competitors in close proximity, reflecting the competitive landscape.

Management Team

Highlight the expertise and background of your management team, showcasing their capabilities in driving shop success.

This could include your barbershop manager’s extensive experience in the grooming industry or your marketing lead’s proficiency in client engagement. Demonstrating the team’s competency builds credibility and assures potential investors and partners of your shop’s potential for success.

Example: At The Gentleman’s Cut Barbershop, John Barber, with over two decades in men’s grooming and barbershop management, leads operations. Supported by a team of skilled barbers and an operations director experienced in grooming industry management, the shop maintains a focus on delivering precision and style to every client.

Financial Plan

Provide an overview of your financial goals and projections, offering insights into revenue targets, profit margins, and anticipated growth trajectories.

Example: The Gentleman’s Cut Barbershop aims for a projected revenue of $1.8 million annually, targeting a 15% EBITDA profit margin. Investment in state-of-the-art barbering equipment and a strong focus on superior customer service, complemented by innovative marketing strategies, drives anticipated growth and profitability within the local market.

For a Barbershop, the Business Overview section includes 2 main slides:

Barbershop & Location

Describe the atmosphere and design of your barbershop, emphasizing the elements that make it appealing and comfortable for clients, such as the chair setup, decor, and any unique features that set your barbershop apart. Highlight the location’s strategic advantages, focusing on how its accessibility and visibility help attract your target clientele. Mention key benefits like easy access, parking, or its position in a busy area to underline the convenience for customers.

Services & Pricing

Detail the range of grooming services offered, including haircuts, shaves, beard trims, and any additional treatments that differentiate your barbershop. Outline your pricing strategy , ensuring it’s competitive yet reflects the quality and value of your services. Introduce any loyalty programs, packages, or promotions that aim to build a regular customer base and enhance the overall client experience at your barbershop.

Industry Size & Growth

In the Market Overview of your barbershop business plan, begin by outlining the barbershop industry’s current market size and its potential for growth. This will give you an insight into the overall demand and future opportunities within the male grooming sector.

Key Market Trends

Next, address recent trends in the market, such as the increasing preference for specialized grooming services, the resurgence of traditional barbering techniques, and the growing demand for premium grooming experiences. For example, highlight the popularity of bespoke haircuts, beard trims, and other grooming services tailored to individual styles and preferences.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your barbershop in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps in identifying your barbershop’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Barbershop’s Competitors

Initiate your competitive analysis by surveying local barbershops and grooming establishments. Direct competitors might include traditional barbershops offering classic cuts and shaves, as well as modern salons providing a diverse range of grooming services. Don’t disregard indirect competitors such as beauty spas or hairdressing chains that could potentially attract your clientele.

Leverage digital tools like Google Maps to chart competitor locations. Platforms like Yelp and social media channels provide valuable customer feedback and insights. For instance, glowing reviews praising the vintage ambiance and precision cuts at “Classic Cuts Barbershop” reveal a significant strength of your competitor.

Barbershop Competitors’ Strategies

Analyzing competitors’ strategies encompasses several facets:

• Service Offerings:  Assess the breadth and uniqueness of the services offered. “Urban Edge Grooming” may specialize in personalized grooming experiences for men, including hot towel treatments and scalp massages, setting them apart from conventional barbershops.
• Barbering Techniques:  Consider the stylistic approach of competitors. “Heritage Clippers” might focus on delivering classic and vintage cuts, while “Modern Mane Stylists” could specialize in cutting-edge hairstyling techniques appealing to a more fashion-forward clientele.
• Pricing Approach:  Compare your  pricing strategy  with that of competitors. “Affordable Cuts & Styles” might target budget-conscious clients, while “Prestige Grooming Solutions” could position itself as a luxury grooming destination.
• Marketing Strategies :  Analyze how competitors market their services. “DigitalEdge Barbers” might thrive on social media promotions and influencer collaborations, whereas “Neighborhood Clippers” might rely on local community events and word-of-mouth referrals.
• Client Experience:  Evaluate the overall ambiance and customer service. “Relax & Revive Barbers” might prioritize a serene, spa-like environment, while “Community Cuts” might focus on fostering a welcoming, neighborhood-friendly atmosphere.
• Operational Efficiency:  Observe competitors’ utilization of technology and innovation. “TechTrim Experts” might implement cutting-edge tools like virtual hairstyle simulations or automated appointment scheduling systems.

What’s Your Barbershop’s Value Proposition?

Reflect on your barbershop’s  unique value proposition . Maybe your establishment is renowned for its traditional straight razor shaves or specializes in grooming services tailored for diverse hair textures and styles.

Identify gaps in the market by gathering customer feedback and staying attuned to industry trends. For instance, an increasing preference for eco-friendly grooming products might signify a market niche if competitors haven’t tapped into sustainable grooming practices.

Tailor your approach based on location: A barbershop situated in a corporate district might focus on express services for professionals, while one nestled in a residential area could capitalize on building a community-oriented, family-friendly environment.

First, conduct a SWOT analysis for the barbershop, pinpointing Strengths (such as skilled barbers and a strong brand identity), Weaknesses (including high operational costs or substantial competition), Opportunities (for instance, a growing appreciation for grooming among men), and Threats (such as economic fluctuations that may limit consumer spending on grooming services).

Marketing Plan

Next, develop a marketing strategy that details methods to attract and retain clients through targeted advertising, loyalty programs, engaging social media content, and community event participation.

Marketing Channels

Effective marketing is about reaching the right audience through the right channels. Here’s how you can do that for your barbershop.

Digital Marketing

• Social Media:  Use Instagram to post before-and-after haircut photos, style tips, and behind-the-scenes glimpses of your barbershop. Host live Q&A sessions on Facebook to engage with your audience. On YouTube, post tutorials on men’s grooming and hair care.
• Website and SEO:  Develop a professional website that showcases your services, staff bios, and customer testimonials. Optimize your site for search engines with keywords related to barbershops and grooming in your area. Include a blog section with articles on hair care, style trends, and grooming tips.
• Email Marketing:  Build an email list by offering a discount for online sign-ups. Send out monthly newsletters with updates about your services, exclusive offers, and styling advice. Use email campaigns to inform customers about special events or new services.

Local Community Engagement

• Events and Partnerships:  Participate in local community events, such as street fairs or festivals, offering quick trims or beard grooming. Partner with local businesses like gyms, men’s clothing stores, or coffee shops for cross-promotion. For example, offer a discount to the gym members and in return, promote the gym in your barbershop.
• Local Advertising:  Place eye-catching flyers and posters in high-traffic areas like local gyms, cafes, and male-centric retail stores. Consider local radio ads or sponsoring a local sports team.
• Special Promotions:  Run promotions targeting local residents, like a ‘Neighborhood Discount Day’ or a special rate for first responders and military personnel.

Referral and Loyalty Programs

• Referral Incentives:  Encourage your current customers to refer friends by offering them a discount on their next visit for every new customer they bring in.
• Loyalty Program:  Implement a loyalty program where customers earn points for every visit or purchase, which can be redeemed for a free haircut or product after reaching a certain number of points.

Sales Channels

Maximizing sales involves not just attracting customers, but also encouraging them to spend more per visit.

In-Shop Sales Tactics

• Upselling Services:  Train your staff to gently suggest additional services like beard trims, scalp massages, or luxury shampoos during a haircut.
• Package Deals:  Offer bundled services at a discounted rate, such as a haircut and beard trim combo. Seasonal packages, like a summer refresh package including a haircut and a cooling scalp treatment, can also be appealing.
• Retail Products:  Stock a range of grooming products like beard oils, pomades, and shampoos. Train your staff to recommend products based on the customer’s hair type and style preferences.

Online and Mobile Sales

• Online Booking:  Implement an online booking system on your website and social media platforms. Offer a small discount or an additional service for first-time online bookings.
• E-Commerce:  Sell your grooming products online. You can also offer gift cards for services, which can be a great gift option for customers to purchase.
• Exclusive Online Offers:  Create online-only deals, like a discount for booking through the app or a special package available for purchase only on your website.

Strategy Timeline

Finally, establish a detailed timeline that outlines key milestones for the barbershop’s opening, marketing initiatives, client base expansion, and growth plans, ensuring the business progresses with clear direction and purpose.

The Management section focuses on the barbershop’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the salon towards its financial and operational goals.

For your barbershop business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your barbershop’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your barbershop business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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How to Create a Barbershop Business Plan

A step-by-step guide for creating your own barbershop business plan.

No credit card required.

Every business venture starts with a plan. With so much money and time at stake, business plans can help you streamline your efforts and plan for your professional future. This article will explore the importance of a business plan for your barbershop, including how to set one up, and some common mistakes to avoid. 

Opening a barbershop takes planning, just like any other business. A business plan is a useful tool for helping identify the key aspects of your professional journey like your mission statement, goals, budget, and operations details, so that you can better envision and prepare for what lies ahead. Keep reading to learn how to properly create a business plan that serves your needs. 

Why Do You Need A Business Plan For Your Barbershop?

Whether you’re just figuring out how to open a barbershop or you’re an industry veteran, a business plan can always help make things easier to manage. A barbershop business plan outlines your business goals, market analysis, marketing strategies, financial projections, and other key details, serving as a roadmap that guides you through the process of starting, running, and growing your own barbershop. 

You can follow a barbershop business plan template or create one from scratch, but having one provides several benefits, such as: 

• A clear statement of goals. It’s easy to lose sight of the finish line once everything starts running, but with a business plan in place, you have a clear view of your vision for your business and what you need to accomplish in order to guide it to success.  
• Establishing a timeline. Your business plan will not only help you detail what milestones you need to hit but when you need to hit them. Nobody expects to be an overnight success, and a timeline will help you track your business’s progress. If you haven’t made enough money or hit the necessary number of clients by a certain date, that tells you something in your strategy isn’t working. 
• Outlining financing needs. A great idea is a great idea, but if you don’t have the funds to make it tangible, then that’s all it is. Figuring out the amount of money you’ll need comes first, but how you’re going to raise that money is equally important to creating a solid business plan. 
• Detailing operations. What will your day-to-day look like? How many employees will work for you? How will you make sure the business runs smoothly every day? This is information that is useful not just for you, but for those who might invest in your business. 
• Identifying challenges. Problems are unavoidable, and they can happen to any business, but figuring out what challenges lie ahead early on in your planning can help you better take care of them. For instance, is your location severely affected by seasonal weather? Is there a parking problem? Are you surrounded by competitors? What else will impact your cash flow? While you can’t anticipate every problem, identifying your weaknesses can help you build a stronger strategy to tackle them later on.

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8 Items to Include in Your Barbershop Business Plan Template

There are several key items you should try to include in your business plan. Keep in mind that this plan can change as you do more research or develop other aspects of your business, however, putting in the work to make it right will only benefit you in the long run. It’s always better to lay a sturdy foundation before you start building your house!

The overview is an executive summary of your barbershop business and management plan. This section is where you’ll present your mission statement, and briefly address your strategy to manifest your vision. It should be concise, engaging, and compelling to grab the attention of potential investors, lenders, or partners. Remember that this is a summary, and there will be room to address these sections in more detail later on in your plan.

Business Profile

An effective plan paints a thorough picture of the business as a whole, while also detailing the ways it will run. After your mission statement, you’ll want to describe what your barbershop does, what services and products you will offer, who will run the company, and other high-level details. Include info about the market landscape for your barbershop business to show there is a proven need for your services. Address who your competitors are, any advantages you have compared with others, and any research you’ve conducted to demonstrate there is a demand for your services in the area. 

You can also highlight the specific services your barbershop will offer, any products you will sell, and any other information showing that your barbershop will fill the need you’ve described in your market analysis summary. Briefly address your business finances, including any current sales and profits, the funding amount you’re looking to acquire or any funding you already have, and your projections for growth.

Market Research

Describe the current trends, successes, and pitfalls of the industry. Include some hard data/statistics if you can, like how far do people in the area generally travel for hair care? Or what percentage of barbershops retain a majority of their customers? 

Part of creating a business is knowing your target audience, but also who you’re competing for their attention against. Who are your competitors? How well do they run their business? How are their reviews? What is the age demographic of your business location? What is the foot traffic like? How will your business fill the needs of the customers in a way these existing businesses cannot? These are all important details you’ll want to research to know exactly how to design your business strategies. 

Structure and Leadership

This is the part of the plan that details who is in charge and how your business hierarchy will function. Who are the managers? Who does everyone report to? Who is in charge of the money? Are you going to helm the whole operation? Or will you establish a team of trusted professionals? These are questions investors will definitely have before sinking any cash into your business, but they’re also good questions to answer for yourself so you can better plan out how you will use your time and funds. 

Offerings and Services

Include details about the equipment you have and the services you plan to provide. Do you go beyond a standard barbershop experience? In addition to cutting hair, do you offer massages or other salon services? How much will a basic session cost? If you plan on carrying products like beard oils or lotions, list them out along with how much they’ll cost to buy, and how much you’ll sell them for. 

Marketing and Sales Plan

How you plan to market your business is hugely important to the success of your business. While it would be nice to spend $0 on ads, local TV spots, and/or social media promotion, you simply cannot just rely on word of mouth from family and friends. Do you plan on creating your own website or only using Instagram/TikTok? Will you try to take advantage of partnerships with influencers or other businesses? 

Your barbershop marketing plan should include information on how you plan to attract new customers (and retain loyal ones), what you’ll do to establish an online presence, how much you’ll spend on your marketing efforts, as well as any unpaid marketing strategies you’ll utilize. 

Operational Strategy

This section should detail your daily operations, answering questions like how many employees will you have? How many will work each day? What training will they have? How many managers will there be? How much support staff will you have on hand? How many chairs can you fill? 

In addition to figuring out both the macro and micro details of your operational strategy, you’ll also want to plan for any permits or licenses you’ll need to legally operate your business, as well as any software you’ll use to help manage your administrative tasks. 

Financial Overview

The financial overview is a crucial part of any business plan. A cash flow forecast shows the anticipated amount of money coming into the business, as well as what you will spend on expenses. It also projects growth over time, which allows you to make predictions about future revenue and expenses so that you can better plan for them in advance. You can include balance sheets, profit and loss statements, funding sources, expense projections, and any other hard financial data that can give a better insight into how you will both get and spend the money for your business. 

4 Common Mistakes When Creating A Barbershop Business Plan

We get it, you’re (literally) ready to get down to business, but that doesn’t mean you should casually approach your barbershop business plan template. Below, we detail a few different causes of your plan not going… well, to plan! 

Lack of Research

Not knowing who your competitors are, what your ideal demographic is, how much your expenses will be, or what makes your business unique can mean setting yourself up for failure. If you’re investing money into your business, or trying to convince others to invest in yours, you want to establish a clear picture of what’s at stake by having as much necessary information as possible. 

Unrealistic Financial Projections

Crafting a useful barbershop business plan means being honest about both your expenses and your profit projections. While it’s great to dream big, expecting to make millions of dollars with minimal overhead in your early years might be a little too big. Chairs, equipment, and sanitization tools all cost money to buy and maintain, employees need living wages, marketing costs can add up, and there should be an emergency fund set aside just in case. When in doubt, it’s better to overestimate the amount of money you’ll need rather than underestimating it and coming up short. 

Ignoring Marketing Strategies

You can’t be too proud to engage in a little—or a lot!—of marketing. If you want people to know about your business, you have to get the word out to them. Ignoring social media, cutting your barbershop marketing budget, or refusing to advertise your services will only hurt your business in the end. Even if you’re uncomfortable putting yourself out there, there are plenty of clever ways you can advertise your business without being the star of your own marketing campaign. 

Neglecting to Review and Revise

Just because you’ve come up with a great plan doesn’t mean it will stay that way. Business plans can change and adapt over time, so while your barbershop business plan should contain plenty of details, it’s also important to be flexible—whether it’s the market that’s changing or your clientele.

Optimize Your Business Operations with GlossGenius

A well-developed barbershop business plan can make all the difference in your success. By researching and outlining the most important aspects of your business, you can create a helpful guide that serves as a map for your professional journey. While it might be a difficult one, it’s not impossible, and the right planning will certainly help get you where you need to go. 

If you’re going to open a barbershop or have plans to expand your current barber business, GlossGenius can help you implement and manage various aspects of your plan, including handling your schedule , client notes , appointment reminders , payments , website creation , marketing , and more. Our all-in-one platform was built specifically to save self-care business owners and team members time and frustration by streamlining day-to-day operations. This way you can focus on providing quality service and not the paperwork. 

‍ Click here to learn more about what can do for your barbershop today or start a free trial to experience the benefits firsthand and see how we can help meet your business needs.

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• Sample Business Plans
• Beauty Salon & Fitness

Barber Shop Business Plan

Starting a Barber Shop Business can be much easier when you have a well-laid-out plan for your business. Other than the professionals you’d require to hire, there are many other factors that you need to get the upper hand on before the launch. Research into beauty salons can help you chalk out plans for specific services for your Barber Shop.

Industry Overview

The Hair and Salon Industry plays a significant role in the groomed millennial era. Cutting, trimming, and styling services are on the rise, with an estimated 4.9 billion dollars generated each year in this sector. In 2020 alone, a 1.3% rise has been seen in the grooming industry. These factors make setting up a Barber’s Shop a viable business prospect, which is more than likely to yield good profits.

Some aspects to consider before you start working on your Barber Shop Business Plan.

Shop setup parameters.

Several factors need to be aligned for a Barber’s Shop setup. This can include your shop’s necessary infrastructure or perhaps the electrical, amenities, and other essential connections you might require. These requirements need to be tied in together with the location that you consider.

Equipment Resources and Staffing

For an intermediate to high-end barber’s shop, a basic set of equipment and furniture is required for the initial setup. The staffing needs to be proportional to your accommodation. Planning this aspect ahead of time can help you to gauge the scale of your business.

Track your Competitors and Related Industry services

The grooming business is widespread, especially in the current-day scenario. Tracking your competitors is a great way to keep a tab on what typically works with customers. While you might like to add your flavor to the brand, sticking to a few fundamental factors that work is always great.

Budget for each aspect

While businesses have an approximate budget in mind, they often make the mistake of not putting an upper limit on the funding of separate aspects. Having a realistic budget estimate for every individual aspect of your business plan can help draft a plan that can run smoothly without extending your budget.

Chalking Out your Business Plan.

To sketch out a plausible business plan for your Barber’s Shop, you can go through a few business plan samples to get your aims for the venture clear. The existing Barber’s Shop plan can give some valuable suggestions about essential aspects and those that might pose potential issues.

Our Barbershop Business Plan example will give you a fair idea of what to look out for while writing down your business plan . A detailed outline of specific aspects can present a basic structure that you can add to.

The Upmetrics software for business plans can create robust plans for your own barbershop business. This business plan sample has been created using our software, and it checks all the necessary boxes for a well-covered Barbershop Business Plan.

Barber Shop Business Plan Outline

This is the standard barbershop business plan template outline which will cover all important sections that you should include in your business plan.

• Business Overview
• Our Services
• Customer Focus
• Success Factors
• Financial Highlights
• About J&S
• Hair services
• Salon Design
• Market-level trends
• Firm-level trends
• Customer-level trends
• Demographic Profile of Target Market
• Soccer/stay-at-home moms
• Professionals
• Joe’s Beauty Salon
• Freddie’s Fast Hair Salon
• Payment Options
• Competitive Advantage
• The J&S Brand
• Local Publications
• Major Publications
• Community Events/Organizations
• Commute Advertising
• Customer Loyalty Programs
• Direct Mail
• Ongoing Customer Communications
• Pre-Opening Events
• Pricing Strategy
• Service Functions
• Administrative Functions
• Miscellaneous
• Hiring Plan
• Revenue and Cost Drivers
• Capital Requirements and Use of Funds
• Key Assumptions & Forecasts
• Income Statement (5 Year projections)
• Balance Sheet (5 Year projections)
• Cash Flow Statement (5-Year projections)

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Download a sample barber shop business plan

Need help writing your business plan from scratch? Here you go;  download our free barber shop business plan pdf  to start.

It’s a modern business plan template specifically designed for your barber shop business. Use the example business plan as a guide for writing your own.

After  getting started with upmetrics , you can copy this sample barbershop business plan into your business plan and modify the required information and download your barbershop business plan pdf  and doc file . It’s the fastest and easiest way to start writing your business plan.

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About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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